Logistics trade shows and events 2027: the complete list

by Jennifer Hart Yim | Jan 9, 2025 | Logistics

Trying to figure out which logistics trade shows and events you should attend in 2027? You’re in the right place! Whether you’re a logistics veteran or planning your first industry event, this list will help you choose the conferences that are actually worth your time (and budget). Below you’ll find all the major shows happening across North America, Europe, and Asia, complete with dates, locations, and an insider’s look at what makes each one special.

One note before you start planning: 2027 looks different from recent years. Several major shows have moved quarters, changed cities, or changed venues. Read carefully before you book.

Q1 2027 conferences

BGSA Supply Chain Conference

Date: January 20-22, 2027
Location: Palm Beach, Florida
Why attend: This invite-only, CEO-level conference brings together senior executives from across transportation, logistics, and supply chain. Smaller and more selective than most events on this list, BGSA is built for candid strategic discussion rather than exhibit hall browsing. If you’re at the executive level and looking for depth over breadth, request an invitation early.

Learn more about BGSA >>

SMC3 Jump Start 2027

Date: January 25-27, 2027
Location: Atlanta, Georgia
Why attend: Jump Start sets the tone for the freight year. Carriers, shippers, logistics service providers, and technology providers gather for market forecasting, pricing insight, and relationship building before the calendar gets crowded. A practical first stop if you want a read on market conditions heading into Q1.

Learn more about SMC3 Jump Start >>

Manifest 2027

Date: February 8-10, 2027
Location: The Venetian, Las Vegas, Nevada
Why attend: The first major logistics trade show of 2027, Manifest brings together supply chain technology leaders and innovators to showcase the latest in logistics automation, robotics, and AI solutions. Expect 7,000+ attendees and heavy startup and investor presence. Particularly valuable if you’re tracking emerging technology or looking for partnerships outside the usual vendor set.

Learn more about Manifest Vegas >>

RILA LINK 2027 Retail Supply Chain Conference

Date: February 21-24, 2027
Location: Gaylord Palms Resort, Orlando, Florida
Why attend: Essential for retail supply chain professionals, LINK focuses on retail-specific logistics challenges and solutions, featuring senior executives from major retailers sharing their insights and strategies. The LINK Connect program pairs solution providers with retail and CPG buyers through pre-scheduled meetings, which makes this one of the more efficient shows if you’re selling into retail.

Learn more about RILA LINK >>

2027 Food Shippers of America Conference

Date: February 28 – March 2, 2027
Location: JW Marriott Desert Springs, Palm Desert, California
Why attend: The 71st annual conference focuses exclusively on food logistics and transportation, addressing cold chain management, food safety compliance, carrier capacity, and sustainable food transportation. Worth noting that attendance is invitation-based, so request your invite early.

Learn more about Food Shippers of America >>

TPM27

Date: February 28 – March 3, 2027
Location: Long Beach, California
Why attend: The premier conference for international container shipping, TPM provides unparalleled networking with ocean carriers, ports, and international logistics providers. This is where annual contract relationships get built. TPM Tech, TPM Cold Chain, and TPM Academy run alongside the main program, so check the full agenda before locking in your travel dates. Registration is already open with early bird rates.

Learn more about TPM >>

LogiMAT 2027

Date: March 16-18, 2027
Location: Messe Stuttgart, Stuttgart, Germany
Why attend: Europe’s largest intralogistics exhibition showcases the latest innovations in material handling, warehouse automation, and supply chain software. The last edition drew more than 61,000 trade visitors and 1,600 exhibitors. Particularly valuable if you’re tracking European market trends and automation technologies.

Learn more about LogiMAT >>

SITL 2027

Date: March 23-25, 2027
Location: Paris Expo Porte de Versailles, Paris, France
Why attend: France’s premier logistics event brings together European logistics professionals to discuss innovations in transportation, warehouse management, and supply chain optimization. Heads up: SITL alternates venues, and the 2027 edition is at Porte de Versailles rather than Paris Nord Villepinte. Note also that SITL moves earlier in 2027, landing in Q1 rather than Q2.

Learn more about SITL >>

LogiChem EU 2027

Date: March 2027, dates to be confirmed
Location: Rotterdam, Netherlands
Why attend: The leading chemical logistics and supply chain conference in Europe, LogiChem focuses on challenges specific to chemical industry logistics, including safety regulations, sustainability, AI adoption, and specialized transportation requirements. Check the organizer site for confirmed 2027 dates before booking travel.

Learn more about LogiChem EU >>

Q2 2027 conferences

TIA 2027 Capital Ideas Conference

Date: April 5-7, 2027
Location: Gaylord Palms Resort, Orlando, Florida
Why attend: The Transportation Intermediaries Association’s annual conference is essential for freight brokers and 3PLs, offering insights into transportation market trends, fraud prevention, and brokerage best practices.

Learn more about the TIA 2027 Conference >>

The Logistics World Summit & Expo 2027

Date: April 7-8, 2027
Location: Centro Banamex, Mexico City, Mexico
Why attend: The largest logistics event in Latin America, offering insights into regional markets and connecting professionals across the Americas. Particularly valuable for understanding Mexican and Central American logistics trends, nearshoring dynamics, and cross-border opportunities.

Learn more about The Logistics World Summit & Expo >>

ProMat 2027

Date: April 19-21, 2027
Location: McCormick Place, Chicago, Illinois
Why attend: One of North America’s largest manufacturing and supply chain trade shows, ProMat features more than 1,000 exhibitors across 670,000 square feet of manufacturing, distribution, and supply chain equipment. Two changes to know: ProMat has moved from four days to three, and it shifts from March to April this cycle. ProMat takes MODEX’s place on the calendar in 2027.

Learn more about ProMat >>

Intermodal Asia 2027

Date: April 21-23, 2027
Location: Shanghai, China
Why attend: Asia’s leading intermodal and container transport event, expected to draw 7,250+ global professionals. A useful complement to TPM and Intermodal Europe if your container business extends into the Asia Pacific market.

Learn more about Intermodal Asia >>

transport logistic 2027

Date: April 26-29, 2027
Location: Messe München, Munich, Germany
Why attend: One of the world’s largest transport and logistics trade fairs, with comprehensive coverage of global logistics trends across all transport modes. Expect 80,000+ attendees and 2,600+ brands. Air cargo Europe, the world’s largest air freight event, runs concurrently. Note that transport logistic moves from June to April in 2027.

Learn more about transport logistic >>

The 2027 IWLA Convention & Expo

Date: May 2-4, 2027
Location: El Conquistador Resort, Fajardo, Puerto Rico
Why attend: The International Warehouse Logistics Association’s annual event brings together warehouse operators and 3PLs to discuss industry trends, technology innovations, and operational best practices. New destination this year, so book flights early.

Learn more about the IWLA Convention >>

Gartner Supply Chain Symposium/Xpo 2027

Date: May 3-5, 2027
Location: Walt Disney World Swan and Dolphin Resort, Orlando, Florida
Why attend: The largest gathering of chief supply chain officers and senior supply chain executives in North America, drawing 5,000+ attendees. Content skews strategic rather than operational, with heavy focus on AI ROI, margin protection, and navigating volatility. If your goal is reaching or learning from decision-makers rather than evaluating equipment, this is one of the highest-value events on the calendar. A European edition follows in Barcelona, May 24-26, 2027.

Learn more about Gartner Supply Chain Symposium/Xpo >>

Breakbulk Europe 2027

Date: May 11-13, 2027
Location: Rotterdam Ahoy, Netherlands
Why attend: The leading international exhibition and conference for project cargo and breakbulk, and considerably larger than most people expect. The 2026 edition drew more than 12,800 professionals and 740+ exhibitors from 134 countries, making it the largest in the event’s history. Essential if you’re moving oversized, heavy-lift, or industrial freight, and a strong fit for manufacturers with complex outbound shipping requirements. The 2027 edition adds a new exhibition hall.

Learn more about Breakbulk Europe >>

ISM World 2027

Date: May 16-18, 2027
Location: Washington, DC
Why attend: ISM World serves the procurement and supply management side of the house rather than logistics specifically. Worth attending if your work touches sourcing, supplier relationships, or category management, and useful for anyone selling into procurement organizations.

Learn more about ISM World >>

LogiSYM Asia Pacific 2027

Date: May 2027, dates to be confirmed
Location: Singapore
Why attend: The premier logistics and supply chain conference in Asia Pacific, offering insights into regional markets and connecting professionals across the APAC region. Recent editions have run mid-May at Singapore EXPO.

Learn more about LogiSYM Asia Pacific >>

Home Delivery World 2027

Date: May 25-27, 2027
Location: Orange County Convention Center, Orlando, Florida
Why attend: Focused on last-mile delivery and e-commerce logistics, this conference addresses the growing challenges and opportunities in retail delivery operations. Big changes for 2027: the event moves from Nashville to Orlando and expands from two days to three, with 3,000+ attendees and 200+ speakers expected.

Learn more about Home Delivery World >>

TMSA ELEVATE 2027

Date: June 2027, dates to be confirmed
Location: To be announced
Why attend: Focused on marketing and sales strategies in transportation and logistics, ELEVATE helps professionals better position and promote their services. Recent editions have used role-based tracks for marketers, sellers, and company leaders. If you’re on the commercial side of a logistics business, this is the one built specifically for you.

Learn more about TMSA ELEVATE >>

Q3 2027 conferences

CeMAT South East Asia 2027

Date: July 20-22, 2027
Location: Marina Bay Sands, Singapore
Why attend: The trade show for intralogistics, robotics and automation, warehousing, and materials handling in Southeast Asia. Moving to Marina Bay Sands for 2027. Worth a look if you’re evaluating warehouse automation vendors with an APAC footprint.

Learn more about CeMAT South East Asia >>

IANA Intermodal EXPO 2027

Date: September 13-15, 2027
Location: Long Beach, California
Why attend: North America’s leading intermodal freight event, bringing together roughly 1,800 professionals from railroads, ocean carriers, ports, terminals, equipment providers, and technology firms. Recent editions have tackled cargo theft, tariffs, rail mergers, and AI adoption. This is the domestic counterpart to TPM and Intermodal Europe.

Learn more about IANA Intermodal EXPO >>

ASCM CHAINge North America 2027

Date: To be announced
Location: To be announced
Why attend: The Association for Supply Chain Management’s flagship North American conference focuses on supply chain transformation and innovation through interactive, scenario-driven sessions rather than a traditional lecture format. Recent editions have run in September.

Learn more about ASCM CHAINge >>

North American Supply Chain Executive Summit 2027

Date: To be announced
Location: To be announced
Why attend: A premier gathering of Chief Supply Chain Officers, Chief Procurement Officers, and senior supply chain leaders focused on strategic planning, digital transformation, and industry leadership. Recent editions have run in September.

Learn more about the North American Supply Chain Executive Summit >>

Q4 2027 conferences

Council of Supply Chain Management Professionals (CSCMP) EDGE 2027

Date: To be announced
Location: To be announced
Why attend: CSCMP’s annual conference is one of the industry’s largest events, featuring comprehensive educational sessions, impressive keynote speakers, and extensive networking. Recent editions have run in early October. CSCMP has also launched EDGE Europe, with a 2027 edition planned for Rotterdam, if you want European coverage.

Learn more about CSCMP EDGE >>

Intermodal Europe 2027

Date: To be announced
Location: To be announced
Why attend: The leading exhibition and conference for companies associated with container and intermodal industries worldwide, essential for understanding global container logistics trends. The 2026 edition runs November 10-12 in Rotterdam, and 2027 details should follow.

Learn more about Intermodal Europe >>

FreightWaves F3: Future of Freight Festival 2027

Date: To be announced
Location: Chattanooga, Tennessee
Why attend: A two-day event combining technology demonstrations, market insights, and networking focused on the future of freight transportation, capped by the FreightTech Awards dinner. Recent editions have run in late October at The Signal at Chattanooga Choo Choo. While you’re in Chattanooga, you must eat a Moon Pie. You can thank me later.

Learn more about FreightWaves F3 >>

Frequently asked questions

Which are the biggest logistics conferences in 2027?

The largest events by attendance are transport logistic Munich (April 26-29, 80,000+ attendees), ProMat (April 19-21, 50,000+ attendees), and LogiMAT Stuttgart (March 16-18, 61,000+ attendees). For executive-level audiences specifically, Gartner Supply Chain Symposium/Xpo (May 3-5) draws the highest concentration of chief supply chain officers in North America.

What are the best European logistics conferences in 2027?

Key European events include LogiMAT in Stuttgart (March 16-18), SITL in Paris (March 23-25), and transport logistic in Munich (April 26-29). If you’re moving project cargo or oversized freight, add Breakbulk Europe in Rotterdam (May 11-13). Note that Europe front-loads heavily in 2027, with the biggest shows landing between mid-March and mid-May.

Which conferences focus on supply chain technology?

Manifest (February 8-10) and ProMat (April 19-21) are particularly strong in showcasing new supply chain technologies. Both feature extensive exhibits of robotics, automation, and software solutions, with Manifest skewing toward startups and investment and ProMat toward equipment and systems you can walk through.

Is MODEX happening in 2027?

No. MODEX and ProMat run on alternating cycles. MODEX took place in Atlanta in April 2026, and the next edition is scheduled for 2028. ProMat in Chicago is the 2027 show.

Are there any virtual attendance options?

Many conferences offer hybrid attendance options combining in-person and virtual experiences. Check individual conference websites closer to the event dates for specific virtual attendance offerings and registration details.

Tips for attending logistics conferences

1. Plan your conference schedule early

Start planning at least three to four months in advance to take advantage of early bird registration rates and ensure accommodation availability. This matters more in 2027 than usual: ProMat and transport logistic fall within a week of each other, and hotel inventory in Chicago and Munich will move fast.

2. Watch the May crunch

May 2027 is unusually dense. IWLA, Gartner, Breakbulk Europe, ISM World, LogiSYM, and Home Delivery World all land within a four-week window across four countries. Pick your priorities before registration opens rather than after.

3. Maximize networking opportunities

Most conferences offer dedicated networking sessions and mobile apps to connect with other attendees. Download the conference app in advance and set up your profile. Several shows now run double opt-in meeting programs (LINK Connect, HDW Connect) that fill your calendar before you land. Here’s how to make the most of networking opportunities.

4. Budget realistically

Conference costs typically include:

Registration fees ($1,000 to $3,000 on average, with premium events like Manifest running closer to $2,000)
Travel and accommodation
Additional workshop or certification fees
Entertainment and networking events

5. Verify venue and city changes

More shows than usual are moving in 2027. Home Delivery World relocates to Orlando, IWLA heads to Puerto Rico, CeMAT South East Asia moves to Marina Bay Sands, and SITL switches Paris venues. Confirm the location before you book anything.

See you all out and about this year!

The 2027 logistics conference calendar offers something for everyone. Whether you’re interested in technology, retail logistics, procurement, or international shipping, there’s a conference tailored to your needs. Register early for the best rates and check back regularly as we confirm the remaining Q3 and Q4 dates.

Did we miss your favorite one? Let us know and we’ll add it to the list!

Need help with your trade show strategy? Let us know.

Read more:

Last updated: August 2026. Conference details subject to change. Please verify dates and locations with event organizers before making travel arrangements.

Important note: MODEX has no event scheduled for 2027. MODEX next takes place in 2028.

Covid-19 messaging strategy for supply chain companies: Get the basics right

by Elizabeth Hines | May 19, 2020 | Blog, Covid-19, Current Events, Marketing, Strategy, Supply Chain

From answering the most important question to humanizing your company, make it part of your Covid-19 messaging strategy.

If your organization put marketing on pause to deal with the impact of Covid-19, it is time to recharge — thoughtfully. But what should your Covid-19 messaging strategy look like? What should you say and where should you say it?

More than any other industry, Covid-19 thrust the supply chain into the eye of the storm. Now, after a few months of intense disruption, a new normal has set in, giving companies in every supply chain vertical a chance to evaluate how to best position their business at a time of great uncertainty.

Since supply chain partnerships are rarely forged overnight, consider the benefits of not only looking after current clients and stakeholders but also extending a hand to new leads. Faced with unprecedented challenges themselves, these potential prospects may be searching for solutions just like yours.

Question is: What will they find when they come across your website and social channels?

Let’s take a closer look at the key components of a Covid-19 messaging strategy for supply chain companies.

Answer the No. 1 question

Yes, you are open for business. Make it clear on the homepage and update your social media profile with the latest facts. Do not let visitors go searching for that one piece of vital information. Although the immediate urgency and upheaval of the first few weeks of the pandemic is waning, the economic repercussions are just starting to be felt, and the question of whether your organization is still in business needs a quick answer. A pop-up message or banner will get the job done. Include a CTA that leads to a landing page on your organization’s Covid-19 response.

Create a dedicated landing page

What is your organization doing to protect employees and clients? Are you experiencing any service interruptions? Do you serve shelter-in-place areas? The landing page can answer all of those questions. Consider the landing page a resource for your clients and prospects. It may include the company crisis communications plan, a direct message from a company executive, links to helpful resources, and more.

Pick the right topics

Like many others, you may have published an initial statement on the crisis and your dedication to helping clients navigate through it. Where do you go from here? Sounding salesy or overly eager to promote your own supply chain solutions can come across as desperate. And moving on like nothing has happened will likely strike visitors as detached.

Take the perspective of your current clients and prospects — what do they want to know about your services at this time? Their priorities have undoubtedly changed since last year.

Many supply chain companies are uniquely positioned to talk about themselves since they truly are part of the solution to the disruption of goods and services. A provider of flexible warehouse space can publish a post on the importance of building a resilient supply chain that can sustain the impact of unexpected events. And an IoT leader may discuss how its fleet app can keep overworked drivers safe.

The voice of the company should echo throughout your site. Update wording that may seem inappropriate or out of place now. Speak with clarity and authority. Give prospects a sense that you really understand what they are going through (because you do). And, most of all, keep publishing relevant content. A dormant blog or resource page sends the wrong message.

Humanize the company

Being able to connect on a personal level with businesses is gaining in significance. Even in the B2B space, it is a strategy that has worked well for many of our clients. This is even more true during a crisis with such a devastating toll on public health as Covid-19.

We have seen CEOs step up to speak directly on camera to clients or let themselves be interviewed about the company’s crisis response. Team members can be featured, too, in video snippets, showcasing any PPE donations or in-the-field work. Videos and personal stories also tend to foster engagement on social media. Again, keep the tone and content aligned with your target audience.

Final word

Your Covid-19 messaging strategy can have a big impact. Think tactful and empathetic. Stay active and engaged. We know this is a challenging time for so many. Getting your messaging right is a good place to start.

The 7 Dos and Don’ts of B2B Email Subject Lines

by Elizabeth Hines | Jan 9, 2019 | Blog, Content Marketing, Logistics, Marketing, Supply Chain

Email subject lines can make or break an email marketing campaign. Read on for our dos and don’ts for creating an effective subject line.

Email marketing is an unquestionably effective content marketing tactic for B2B businesses. But too often, marketers lose out on potential benefits by focusing too much on internal details while overlooking the importance of the subject line.

It may seem silly, but think about it: When you see an email pop up in your inbox, how do you decide whether or not to open it? If you’re like 47% of all email recipients, you decide to open it based on the subject line alone. And furthermore, if you’re like a whopping 69% of email recipients, you report it as spam purely based on the subject line.

Here are some email subject line dos and don’ts.

7 email subject line dos and don’ts

1. Do: be specific; Don’t: be vague

It’s tempting to think that the mystery of a vague subject line will pique the interest of the recipient. But think again. An overly vague teaser is simply annoying and uninteresting. Make sure that the subject line gives an accurate preview of what recipients will find when they open the email.

2. Don’t: send incessant reminders

While it’s great to stay in the forefront of your prospects’ minds, sending too many reminders about the same subject or offer is just plain annoying. Not only that, if your audience doesn’t mark you as spam, their email system might automatically do so anyway.

3. Do: send regular messages at strategic times

It’s true that constant reminders are not your friend — but that doesn’t mean you shouldn’t be sending out regular messages to the various segments of your email list. Just make sure your subject lines show variation based on the content, or else your recipients will think they’re receiving the same message over and over again.

4. Don’t: Use all capital letters

If you’re sending someone a message in all capitals, it’s the equivalent of yelling at them. Too many marketers think that the caps-lock is a sure way to capture a reader’s attention. In fact, it’s much more likely that they will send you straight to the trash.

5. Do: Personalize

Personalizing marketing emails increases open rates, click-throughs, and revenue. But it’s not as simple as just addressing recipients by name. We’ve written in detail about how to personalize marketing emails, but suffice it to say that personalized subject lines mean that users are 22% more likely to open your emails. The more information you track in your email database, the easier it will be to target your emails to your readers, making them feel that they are being personally addressed.

6. Don’t: Be sloppy

You’d be surprised how often people make these 5 email subject line mistakes. For example, misspellings, poor grammar, and excessive use of punctuation can make your open rates plummet. Check out our list — and don’t fall into the trap!

7. Do: Use Psychology

If you’re not up on the latest internet jargon, we’ve got one for you: FOMO, the “fear of missing out,” can be a powerful motivator of user behavior. While vague subject lines won’t work, using phrases like “last day to enter…” or “don’t miss out…” make your readers more likely to open your emails, simply because of FOMO.

A bad email subject line is a sure way to cripple otherwise well-thought-out email marketing tactics. But a good subject line can boost engagement, increase open and click-through rates, and spell more conversions.

Related posts:

The Top 3 Social Media Mistakes Companies Still Make

by Elizabeth Hines | Dec 3, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain

Social media is a valuable tool for businesses, but only if they use it to their best advantage and avoid these three common mistakes.

81% of small and medium businesses use a social platform. And we all understand why. By 2019, it is estimated that there will be around 2.77 billion social media users around the globe. That’s a lot of potential customers.

So, there’s no question as to why companies are jumping on the social media bandwagon. And there’s no disputing social media is an effective way to increase brand awareness and generate leads. But it can be fairly useless if your company isn’t doing it right.

Top three social media mistakes companies make

Mistake #1: Using objectives instead of strategy

Social media platforms are continually making changes and updates to improve the user experience. In order to weather these changes and keep your audience engaged, it’s imperative to have a clear strategy that includes types of content, frequency, and pillar topics.. Posts should reflect your brand, so make sure posts follow style guidelines and reflect your specific tone.

A strategy will also help prove ROI. Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 44% of marketers agree that they know how to measure social media ROI. That means two-thirds of marketers don’t know whether or how much their marketing efforts are paying off when it comes to the use of social media. A strategy that incorporates defined goals, tracking and measuring will help prove data-driven ROI and improve your social media presence.

Mistake #2: Using the most popular social media platforms

Not all social media platforms are created equal. In fact, all social media channels have a differentiating quality that makes them appealing to specific audiences. Start by identifying where your target audience is spending their time. For example, 81% of millennials view their Twitter account on a daily basis. If your company is looking to capture millennials as leads, your social media efforts should certainly include Twitter.

Once you’ve determined where you should be posting, concentrate on creating content that caters to those specific platforms. Lots of companies post the same content across all of the apps they use. We understand how easy that is for marketers, especially with automation tools. But the foundation of social engagement is authenticity, something that is hard to achieve when posts are the same across all channels. Work to create content — including video and images — that caters to specific platforms to build brand awareness and loyalty.

Mistake #3: Promoting instead of connecting

Social media is all about engagement. Users don’t want to engage with brands that are pushing their products and services. Users want informative, interesting, and yes, even fun content. Companies need to focus on creating content that leaves their users wanting more.

Companies that are succeeding on social media are finding innovative and creative ways to relate to users. When you engage and get users involved in your story, you create long-lasting customer relationships. Storytelling creates an emotional bond with your company and drives brand loyalty.

Greg Hadden, executive creative director of Motive Made Studios, sums up the power of connecting with users: “What often gets lost is the fact that good storytelling is potent stuff. It has the power to make people want to believe and to belong, which is the goal of all storytellers. We’re all selling something, be it an idea, an exploration of the human condition, or say, a vacuum cleaner. It’s no mistake perhaps that good stories often create products.”

Final thoughts

Social media platforms are a powerful resource that can help your business grow. But they have to be used correctly. Creating a documented strategy will help shape your brand’s social media presence and give you milestones to test and tweak your progress. Need help creating a social media strategy? Let us help.

Related posts:

The More Often You Publish Blog Content, the More Leads You’ll Get

by Elizabeth Hines | Jan 18, 2018 | Blog, Content Marketing, Marketing

With a high correlation between publishing frequency and web traffic and leads, you need to publish blog content more often to boost lead generation efforts.

Here are Fronetics, most of our clients are sales-driven. If a client’s business goals include earning leads, we are sure to align the client’s content strategy with that objective. One of the most effective ways to increase the number of leads your website attracts is to increase the frequency with which you publish content.

It seems simple, right? The more often you publish blog content, the more traffic and leads you’ll get. Search engines consider posting frequency in their rankings. What’s more, every time you post, you create a new opportunity to be found, shared, and linked by other sites.

The more you publish blog content, the more they’ll read.

Recent studies have shed light on the relationship between publishing frequently and increased web traffic and leads:

HubSpot’s benchmarking data shows that blogs that publish 16+ times per month receive 3.5x more traffic than those that publish weekly or less often.
From the same report, companies that publish 16+ blog posts per month get about 4.5X more leads than companies that publish between 0-4 monthly posts.
Curata’s survey of 400+ marketers found that 90.5% of the most successful business blogs (over 10,000 views per month) publish at least once a week.

But we know there are challenges to posting frequently.

Publishing blog content frequently comes with its own set of challenges. Time is the biggest obstacle we hear from our clients. Good blogging should be more of a conversation than a press release, but dialogue takes time to create. It can also require additional time to respond to readers’ questions and comments.

The other big challenge is quality. When you’re producing more and more content, it’s easy to let the quality of your pieces slip. You want to make sure the content on your blog is relevant, informative and engaging. It can be difficult to balance publishing frequently and maintaining value and quality.

So how do you find the balance?

Start small. We often encourage our clients to publish blog content just one more time per week. Though some are skeptical of the impact this will have on their traffic and lead-generation efforts, they inevitably find that such a small step can make a big difference.

And no, you don’t have to be a Fortune 500 company to start seeing the impact of your blog posts on your leads. The HubSpot benchmarking report found that increasing posting frequency had the biggest impact on smaller businesses: Companies with 10 or fewer employees that published 11+ posts per month had almost 3X more traffic than companies publishing 0-1 monthly posts, and about 2X as much traffic as those publishing 2-5 monthly posts.

Take one client of ours for example. We suggested moving from publishing one post to two posts per week. The client was unsure this would have any impact, especially for a company in the supply chain industry. But the immediate results spoke for themselves. After just one month, traffic increased by 23%, sales leads doubled, and the client landed a new customer.

Try our suggestion and publish blog content one more time per week, then let us know how it works out for you. We’d love to hear about your success.

Related posts:

SaveSave

« Older Entries