LinkedIn and social media marketing for supply chain companies
People first, company page second
What supply chain social media marketing includes
Social media is where supply chain buyers get to know you before they ever visit your website.
We manage company LinkedIn pages, build employee posting programs, create graphics and video, and coordinate organic posts with paid campaigns, for warehousing, trucking, manufacturing, and logistics technology companies.
Facebook and Instagram are part of the mix when they fit your audience, especially for recruiting and community.
What’s included
Everything it takes to build a social presence your buyers notice, run by one team that knows supply chain.
Company page management
Consistent posting, page optimization, and community management for your LinkedIn company page.
Employee posting programs
Training, content ideas, and support that help your team post with confidence.
Graphics and video
On-brand graphics and short-form video built for how people scroll on LinkedIn.
Content calendars
Monthly plans tied to industry events, company news, trade shows, and campaigns.
Facebook and Instagram
Management for the platforms that fit your goals, especially for recruiting and local presence.
Organic and paid coordination
Your best organic posts become the starting point for paid campaigns.
Reporting
Follower growth, reach, engagement, and the conversations and leads that come from social.
The people-first approach
Why your company page can’t do it alone
LinkedIn favors people over brands. Posts from individuals consistently reach more of their network than the same post from a company page. So instead of relying on your company page, we build programs around the people behind it.
Your team posts original content
Team members share what they know, in their own words. Short, informal video works especially well.
Your company page amplifies it
The company page reposts and builds on your team’s content, so every post reaches both audiences.
Everything follows what the algorithm rewards
Few hashtags, links in the first comment instead of the caption, and formats LinkedIn actually pushes out to more people.
Want your executives to be a bigger part of this? See our executive thought leadership services.
How it works
A clear path from audit to a social presence that keeps growing.
Audit
We look at your current pages, your team’s LinkedIn presence, and what competitors are doing.
Plan
Together we choose who posts, what topics each person owns, and a posting rhythm everyone can keep up with.
Create and publish
We produce content, graphics, and video, and you approve everything before it goes live.
Grow
We track what resonates, double down on it, and report every month.
RESULTS
We love making our clients look good
Social media management
An established logistics business needed to grow its social presence to build brand awareness and promote its latest software product. We grew its LinkedIn followers by more than 700X and monthly organic impressions by more than 1,400%.
Frequently asked questions
Do our employees have to post?
No one is forced to, but the programs that grow fastest include at least a few team members posting regularly. We make it easy with content ideas, drafts, and simple training, and we start with the people who are most comfortable.
Is LinkedIn really the right platform for supply chain companies?
For most B2B supply chain companies, yes. It’s where buyers, partners, and future employees spend their professional time. We add Facebook or Instagram when they serve a specific goal, like recruiting drivers or warehouse staff.
How often should we post?
Consistency matters more than volume. Most company pages do well with three to five posts a week, and individual team members with one to three. We’ll set a rhythm your team can actually sustain.
Will you write the posts, or do we?
We do the heavy lifting. We create content, graphics, and video, and draft posts for team members to personalize and share. You approve everything before it’s published.
How do you measure social media results?
Follower growth, reach, and engagement show whether content is landing. We also track profile visits, website traffic from social, and the conversations and leads that start there.
Ready to build a following that matters?
Tell us where your social presence stands today, and we’ll show you where it could go.