SEO and AI optimization for supply chain companies
Your buyers start their vendor search in Google, and more of them now ask ChatGPT, Claude, or Google’s AI Overviews for a shortlist. We make sure your company shows up in both places, with a site that search engines and AI tools can read and content that answers the questions your buyers are actually asking.
One program, two kinds of search
What supply chain SEO and AIO includes
Fronetics helps logistics, manufacturing, distribution, and supply chain technology companies rank in Google and get cited in AI answers.
We fix the technical issues that keep search engines and AI crawlers from reading your site, build service and industry pages around the terms your buyers search, and create content that earns links, mentions, and citations.
We run it as one program, because the work that helps you rank in Google is the same work that gets you into AI answers.
What’s included
Everything it takes to rank in Google and get cited in AI answers, run as one program by one team.
Technical SEO
Crawlability, indexing, site speed, and schema, so Google and AI crawlers can read every page that matters.
AI search visibility
We make sure AI crawlers can reach your site, track where you show up in ChatGPT, Claude, and AI Overviews, and close the gaps.
Keyword and competitor research
Find the searches your buyers use and see where competitors are winning them.
Service and industry pages
Pages built around what you sell and who you sell to, written to rank and convert.
Content and thought leadership
Articles, guides, and executive content that answer real buyer questions and give AI tools something worth citing.
Off-site authority
Directory listings, reviews, PR, and industry mentions that shape what search engines and AI tools say about you.
Reporting
Monthly reports on rankings, organic traffic, leads, and AI citations, reviewed together on a call.
Who we work with
Supply chain is all we do, so we already speak your buyers’ language.
Logistics + 3PL
Logistics, 3PL, freight, and trucking companies competing for shipper attention.
Manufacturers + distributors
Companies with technical products and long sales cycles.
Supply chain tech
Software and technology companies that need to explain what they do clearly.
Lean marketing teams
Teams that know search matters but don’t have the time or specialists in house.
How it works
A clear path from audit to ongoing growth, with the foundation fixed before we build on it.
Audit
We review your site, Search Console data, competitors, and current AI visibility.
Fix the foundation
Technical issues, indexing problems, and crawler access come first.
Build
New service and industry pages plus priority content around your highest-value searches.
Grow
Ongoing content, authority building, and monthly reporting, with adjustments based on what’s working.
RESULTS
We love making our clients look good
Website development + SEO
When a production scheduling software company outgrew its website, we rebuilt it with SEO built in from the start. Search impressions grew more than 4,000% in the first 90 days, and site conversions increased 497%.
What our clients have to say
I highly recommend Fronetics to those looking for a results-driven marketing partner. Their expertise in marketing the supply chain industry allows them to produce targeted, high-quality content while seamlessly managing diverse digital marketing efforts.
Frequently asked questions
What is AI optimization (AIO)?
AIO is the work of making your company visible in AI-generated answers from tools like ChatGPT, Claude, and Google AI Overviews. It overlaps heavily with SEO, since AI tools pull from search indexes and credible, well-structured pages. AIO adds crawler access, content written to be cited, and the third-party mentions AI tools rely on when they recommend vendors.
How long does SEO take for a logistics or manufacturing company?
Technical fixes and indexing improvements usually show results within 30 to 60 days. Rankings for competitive commercial terms typically take four to six months, depending on where your site starts and how competitive your market is. AI citations tend to follow as your pages rank and other sites start mentioning you.
Do you only work with supply chain companies?
Yes. Supply chain is all we do, and has been since 2011. We already know the terminology, the buyers, and the competitive landscape, so you don’t spend the first three months teaching us your business.
Can you work with our current website?
Yes. We work most often in WordPress and HubSpot. If your site has deeper problems, we’ll tell you honestly whether fixing it or rebuilding it makes more sense.
How do you measure results?
We track organic traffic, keyword rankings, leads from search, and how often your company appears in AI answers for the questions that matter to your business. You get a monthly report and a call to walk through it.
See how your site shows up in search and AI
Our free website audit shows what’s holding your site back in Google and AI search, and where you may be losing leads.