Lead generation for supply chain companies
From first click to sales conversation
What supply chain lead generation includes
Fronetics builds and runs lead generation for logistics, manufacturing, distribution, and supply chain technology companies.
That includes targeted campaigns on LinkedIn and Google, landing pages and offers that convert, email nurture that moves leads toward a sales conversation, and the HubSpot setup that ties it all together and shows you what’s working.
The goal is qualified leads your sales team actually wants to call.
What’s included
Everything it takes to turn the right accounts into sales conversations, run as one program by one team.
Account-based marketing
Choose the companies you want to win and run coordinated campaigns to reach the people who make the decision.
Paid campaigns
LinkedIn, Google, and Meta ads targeted by role, industry, and company size.
Lead magnets and offers
Guides, checklists, calculators, and webinars your buyers find genuinely useful.
Landing pages
Pages built to convert, then tested and refined over time.
Email nurture
Automated follow-up sequences that stay in touch and hand sales-ready leads to your team.
Sales alignment
A shared definition of a qualified lead, plus scripts and templates for follow-up.
HubSpot and CRM setup
Lead scoring, workflows, and reporting so marketing and sales see the same numbers.
Who we work with
Supply chain is all we do, so we already speak your buyers’ language.
Growing sales teams
Companies whose sales team needs a steadier flow of qualified opportunities.
Logistics + freight
Logistics and freight providers trying to reach shippers beyond their referral network.
Manufacturers + distributors
Manufacturers and distributors with long, multi-stakeholder buying cycles.
Supply chain tech
Supply chain technology companies that need demo requests, not just traffic.
How it works
A clear path from defining your target to a pipeline that keeps growing.
Define the target
We agree on your ideal customers, the buying committee, and what counts as a qualified lead.
Build the engine
Offers, landing pages, campaigns, nurture sequences, and CRM tracking.
Launch and learn
Campaigns go live, we watch what converts, and budget shifts toward what works.
Scale
We expand what’s working, add new offers, and report on pipeline every month.
RESULTS
We love making our clients look good
Lead generation + content
An electronics recycler wanted to ramp up lead generation, so we created top-of-funnel content to attract and nurture new prospects. Website traffic grew 170%, and the campaign helped generate 530 new leads within six months.
What our clients have to say
Frequently asked questions
How many leads should we expect?
It depends on your market, deal size, and budget, so we won’t promise a number before we’ve seen your data. In the first 60 to 90 days we set benchmarks for cost per lead and lead quality, then work to improve both every month.
Which channels work best for supply chain lead generation?
For most B2B supply chain companies, LinkedIn is the strongest paid channel for reaching specific roles and industries, and Google Ads captures buyers who are already searching for a provider. Email nurture and strong content support both. We recommend a mix based on your buyers and your budget.
Do we need HubSpot?
No, but you do need a CRM that tracks leads from first touch to closed deal. We’re HubSpot specialists and can set up a new portal or clean up an existing one. If you use another CRM, we’ll work with what you have.
How do you make sure leads are qualified?
We agree with your sales team up front on what a qualified lead looks like, then build targeting, offers, and lead scoring around that definition. We review lead quality with you regularly and adjust as we learn.
Ready to build a steadier pipeline?
Tell us about your sales goals and we’ll put together a plan built around your buyers.