Paid ads and PPC for supply chain companies
Spend that turns into pipeline
What supply chain paid ads include
Paid ads put your company in front of buyers on your timeline instead of waiting for them to find you.
For freight carriers, 3PLs, manufacturers, and supply chain software companies, we plan and manage campaigns across LinkedIn, Google, and Meta, including targeting, ad creative, landing pages, conversion tracking, and ongoing optimization.
Success is measured in cost per qualified lead and pipeline, not clicks and impressions.
What’s included
Everything it takes to turn ad spend into qualified leads, managed by one team that knows supply chain buyers.
LinkedIn advertising
Sponsored content, lead gen forms, and message ads aimed at the roles and companies you want to win.
Google search ads
Campaigns built around the exact searches buyers use when they need a provider.
Meta advertising
Retargeting and awareness on Facebook and Instagram to keep you visible between touchpoints.
Retargeting
Ads that follow up with website visitors and engaged prospects across platforms.
Ad creative and copy
Graphics, video, and copy written for supply chain buyers, then tested to see what performs.
Landing pages
Pages built to convert the traffic you’re paying for.
Tracking and reporting
Conversion tracking, CRM integration, and monthly reports on cost per lead, lead quality, and pipeline.
When paid ads make sense
Signs it’s time to put budget behind reaching your best buyers.
You need leads sooner
You need qualified leads sooner than organic search and content can deliver on their own.
Stretched in-house teams
Your team is running ads in house but doesn’t have time to test and optimize them.
Unclear past results
You’ve tried paid campaigns before and couldn’t tell whether they paid off.
Target account lists
You have a list of target accounts and want to reach the people inside them.
Which channel fits your goals
Every channel does a different job. Most of our clients use two or three together, with budget weighted toward whichever one their buyers respond to best.
LinkedIn ads
- Best for
- Reaching specific job titles, industries, and named accounts
- Buyer mindset
- Not searching yet, but a good fit
- Typical goal
- Lead gen forms, content downloads, demo requests
- Keep in mind
- Higher cost per click, offset by precise targeting
Google search ads
- Best for
- Capturing buyers already looking for a provider
- Buyer mindset
- Actively searching and ready to compare options
- Typical goal
- Quote requests, calls, contact form fills
- Keep in mind
- Volume depends on how many people search for what you sell
Meta ads
- Best for
- Retargeting and staying top of mind at a low cost
- Buyer mindset
- Already familiar with you, browsing off the clock
- Typical goal
- Return visits, event registrations, recruiting
- Keep in mind
- Works best supporting LinkedIn and Google, not on its own
How it works
A clear path from audit to campaigns that scale.
Audit and strategy
We review past campaigns, define your target buyers, and set the channel mix and budget split.
Build
Tracking, audiences, ad creative, and landing pages are in place before anything goes live.
Launch and test
Multiple versions of ads and audiences run side by side so we learn what works fast.
Optimize and scale
Budget moves toward what produces qualified leads, and you get a full report every month.
RESULTS
We love making our clients look good
Paid ads
PLACEHOLDER: Add a paid ads result here, such as a lower cost per lead, more conversions, or pipeline from a LinkedIn or Google campaign. Example: A 3PL cut its cost per lead by X% in 90 days by shifting budget from broad awareness ads to targeted LinkedIn lead gen campaigns.
Frequently asked questions
How much should we budget for ads?
Most supply chain companies start with enough monthly ad spend, separate from our management fee, to give campaigns the data they need to find what works before scaling up.
How fast will we see results?
Google search campaigns can produce leads within the first few weeks. LinkedIn usually needs 60 to 90 days of testing to find the audiences and offers that perform best. You’ll see benchmarks early and progress every month.
We tried paid ads before and they didn’t work. What’s different?
Usually the problem is targeting, tracking, or the offer, not the channel itself. We start by looking at what you ran before, fix the tracking so results are measurable, and test offers your buyers actually want before spending to scale.
Who owns the ad accounts?
You do. We build and manage campaigns inside your accounts, so your data and history stay with you.
What do you report on?
Cost per lead, lead quality, and pipeline generated, plus the campaign metrics behind them. With CRM tracking in place, you can see which ads turn into real sales conversations.
Ready to make your ad spend work harder?
Tell us what you’re trying to achieve, and we’ll map out the right channels and budget for your buyers.