The Role of Data Stewards: Advocates, Not Police

The Role of Data Stewards: Advocates, Not Police

data stewardsMany organizations that jumped on the big data bandwagon have struggled to turn their new, boundless collection of data into actionable business information. As consultant Rich Sherman of Athena IT Solutions puts it, today’s businesses are struggling with “the transformation of data into information that is comprehensive, consistent, correct and current.”

Enter data governance programs, and, consequently, the data steward. Technology cannot always extract the most useful data, but the data stewards can, meaning the success of the data governance program rests to a large degree on their shoulders. But data stewards can be viewed with suspicion by other employees and nothing can kill the spirit of hard work more than distrust or a feeling that management is snooping and ready to pounce at the sign of even the slightest misstep.

Some business users are under the impression data stewards have been tasked to play dual roles, championing the organization’s data governance program while also using their position to crack down on anyone stepping out of line. To some, the data steward is really a data cop who “police” rather than manage the organization’s critical data elements. They believe anyone can be caught in the net cast by the data stewards as they fish for out-of-compliance data and bring it into line with policy or regulatory obligations. This can create needless friction within the organization and threaten the effectiveness of data efforts altogether. We can’t ignore concerns caused by the growing presence of data stewards at many organizations; in fact, it makes it even more important to show why such concerns are generally unfounded.

While it is true data stewards are indeed tasked with ensuring compliance with the policies and processes of the data governance program, critics need to bear the end goal in mind – to turn massive amounts of data into a useable corporate asset. And data stewards themselves can actually play a role in the effort to help “to take the view of data governance from police action to harmonious collaboration,” as another expert, Anne Marie Smith of Alabama Yankee Systems, LLC, put it. It won’t hurt for the data stewards – or the data governance managers – to acknowledge some employees will initially question their intentions. However, by reaching out to each business unit and explaining how data governance works and why improved data management will benefit the organization, the distrust can dissipate. Similarly, if the data steward is recruited from within the organization, it will alleviate some concerns since business users are more likely to trust a familiar face.

The complexity of data governance comes with a host of pitfalls – fears of data cops shouldn’t be one of them. What’s been your experience with data stewards in the supply chain? Do they play an important role in your organization?

Warehouse Energy Savings: Boosting Your Bottom Line

Warehouse Energy Savings: Boosting Your Bottom Line

warehouse energy savings

Going green in the warehouse is no longer an afterthought, but a necessity to boost the bottom line. With the US Green Building Council reporting nearly 172,000 gross square meters being certified LEED (Leadership in Energy & Environmental Design) every day in the U.S., it speaks volumes about the widespread industry acceptance of sustainable design.

Once an afterthought, the “greening” of warehouses and distribution centers has emerged as one of the most effective tools to boost the bottom line. With so many external pressures on profit margins, energy savings have the potential to provide that much sought-after way out. Needless to say, we have moved well beyond simply dimming or turning off the lights (although not to be neglected).

If you have not considered such increasingly common green features such as white roofs to reflect sun light, prismatic lenses for skylights, solar panels, and high-efficiency lighting, you should know others are moving ahead.

A one-million square-foot distribution center in Fort Worth, Texas, for example, where temperatures frequently hit triple-digits, hardly needs to turn on the HVAC since the company installed an integrated fan control system, which uses 26 networked warehouse fans 24 feet in diameter. Designed to move high volumes at low speeds to cool indoor temperatures, it operates to the tune of 12% to 50% savings in heating and cooling costs.

Another example is the corporate campus of Somerset Tire Service in Bridgewater, N.J., which is constructed as a net-zero facility, by using a roof-mounted, 1.2 megawatt photovoltaic array. In less than five years, the system will have paid for itself.

And, to cite a third example, consider a recently completed building for Coca-Cola where clear glass brings in an abundance of natural light. In combination with integrated daylight tubes, which automatically reduce or turn off when the sensors determine there is enough ambient light, the facility can frequently operate without any artificial lighting.

Optimizing the building envelope and lighting solutions can yield as much as 40% in energy savings. Lighting is indeed the low-hanging fruit of going green, especially if your lighting system is pushing 20 years. Other common strategies such as dimming, occupancy sensing, and scheduling can be combined with more advanced lighting control strategies such as daylight harvesting (as in the Coca-Cola example), task tuning (light is adjusted depending on the needs of the space), demand response (light is adjusted at peak times based on signals from electric utilities), and specific software for energy management. These strategy combinations can save up to 70% in energy costs.

But let’s not forget that the good-old “location, location, location”. It’s ever-important as well.

One analyst put it this way: “Anytime you can reduce transportation distance, time, and costs for your network, you are also providing a green benefit… While there is much that can be done within a warehouse to save energy, optimizing the network is where some of the biggest bang for the buck can be found.”

When it comes to cutting energy costs in warehouses and distribution centers, where do you see the greatest potential for savings?


Fronetics Strategic Advisors is a leading management consulting firm. Our firm works with companies to identify and execute strategies for growth and value creation.

Whether it is a wholesale food distributor seeking guidance on how to define and execute corporate strategy; a telematics firm needing high quality content on a consistent basis; a real estate firm looking for a marketing partner; or a supply chain firm in need of interim management, our clients rely on Fronetics to help them navigate through critical junctures, meet their toughest challenges, and take advantage of opportunities. We deliver high-impact results.

We advise and work with companies on their most critical issues and opportunities: strategy, marketing, organization, talent acquisition, performance management, and M&A support.

We have deep expertise and a proven track record in a broad range of industries including: supply chain, real estate, software, and logistics.

Learn more

A flexible computer chip made of wood

A flexible computer chip made of wood

Image Source: University of Wisconsin – Madison

In 2014 the global consumer electronic market was valued at $1,224.8 billion.  Future Market Insights projects that the market will reach $2,976.1 billion by 2020, reflecting a CAGR of 15.4% during the forecast period, 2015 – 2020. As the industry grows, driven by our desire for new technology, so does the amount of electronic waste (e-waste).

Right now 70% to 80% of our old gadgetry goes straight into landfills.  According to research firm MarketsandMarkets, the global volume of e-waste generated is expected to reach 93.5 million tons in 2016, up from 41.5 million tons in 2011 at a compound annual growth rate of 17.6%.  This waste contains hazardous materials which are harmful to human health and to the environment and are both non-renewable and non-biodegradable.

Semiconductor chips are one of the contributors to the hazardous materials found in e-waste.  Researchers at the University of Wisconsin recently announced that they have created a new computer chip – one that is biodegradable and one which reduces the amount of semiconducting material used in manufacturing by a factor of up to 5,000.  In spite of these changes, the new chip performs at the same level as traditional chips.

The new computer chip retains the active components of traditional chips, but in the base layer the new chip replaces silicon with cellulose nanofibril (CNF), a flexible, biodegradable material made from wood. This change means that the computer chip can decompose in nature.

computer chip

The new computer chip wrapped around a tree branch. Source: Nature Communications

In a press release Zhenqiang “Jack” Ma, research lead and UW-Madison electrical and computer engineering professor, says this about the new chips: “Now the chips are so safe you can put them in the forest and fungus will degrade it. They become as safe as fertilizer.”

While these new chips are game-changing with respect to human health and the environment, they are also poised to transform the consumer electronics industry.  The transformative nature of the chips, and the one that will likely be the tipping point to adoption, is their transparency and flexibility.

Ma’s new chips are ready for commercialization.

Content marketing for the logistics and supply chain industries [Download]

Content marketing for the logistics and supply chain industries [Download]

Content marketing for the logistics and supply chain industries

Earlier this year, when Fronetics Strategic Advisors set out to explore the role of content within the logistics and supply chain industries, a full 86% of the companies we surveyed reported using content as a marketing tool – their primary goals being to build brand awareness and generate leads. Remarkably, more than three quarters of these companies told us that content was an effective tool for their business. However, a top challenge identified by respondents was the execution of a structured and effective content strategy.

In response, we’ve developed a content marketing guide specifically for companies within the logistics and supply chain industries. This guide has been designed to not only get your content strategy off the ground, but also to supercharge your route to success. In it you’ll find step-by-step instructions, templates, lists, and samples that’ll walk you through building your own content strategy – from proven best practices to advanced techniques. Download your free content marketing guide to get started today.


When it comes to marketing we work with our clients to create and execute strategies that drive success and elevate their brand position within the industry.  Unlike other firms, we align marketing programs with business objectives and, through a data driven approach, are able to deliver results with a targeted ROI. Our team is comprised of strategists, marketing professionals, writers, designers, and experts in social media.  Together we leverage our experience to increase brand awareness, position our clients as thought leaders, drive meaningful engagement with prospects and customers, and help businesses grow.

We have deep expertise and a proven track record in a broad range of industries including: supply chain, real estate, software, and logistics.

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High-Tech Industry Finding Strength in Mergers and Acquisitions

High-Tech Industry Finding Strength in Mergers and Acquisitions

With today’s merger and acquisition (M&A) activity at the highest level since 2007, up 38% over the same period last year, there’s been a great deal of shifting lately. In the high-tech industry, analysts are following a particular trend among original equipment manufacturers (OEMs) – mergers and acquisitions of niche aftermarket service industry participants. Electronic Purchasing Strategies writes about the aftermarket industry: “The aftermarket has long been just an afterthought to the sales and marketing processes but today more and more OEMs have finally begun to realize its strategic importance as a competitive differentiator.” These types of deals continue to become increasingly attractive because of the upside opportunities they present; consequently, acquirers need to fully understand the complexities involved in positioning their companies with such adjoining business growth.

What makes small, niche aftermarket service industry participants attractive?

In order to answer this, we must first understand the context of aftermarket services. When referring to the high-tech space, the term “aftermarket services” encompasses the services commonly referred to as technical support; field support; service parts logistics; electronics repair; asset recovery; data destruction; and e-cycling. These service markets have been historically served by specialized providers, each delivering their niche service offering (such as service parts logistics) to a select group of customers.

Typically, their customer density limits are bound by either a specific relationship base or the capital needed to adequately service their customers and keep them coming back. These companies can range in size from $10s of millions in revenue to $100s of millions in revenue (but typically fall between $20 million and $100 million in annual revenue). Due to the fragmentation of their service offerings and a size and geography limitation, this marketplace grew into a sizeable cottage industry with many participants servicing the major brands in the high-tech space. Even more interesting, their gross profit margins can range from approximately 25-to-50-plus percent. These margins are fairly sizeable in an overall industry that considers mid-teens as respectable gross profit margins. Due to these industry characteristics, it’s not hard to see why acquisition-minded participants in this space have been active.

What does a “typical” acquirer look like?

The typical acquirer of these aftermarket services companies is a billions-in-revenue national or multi-national organization. These organizations enjoy gross profit margins in the mid-teens and have typically grown through vertical consolidation methods through which they get bigger revenue numbers but similar financial results on a percentage basis.

What these larger acquirers bring to the table is cash to invest, a global customer base and a platform to service them from. What the aftermarket service company brings to the table is an adjacent revenue opportunity for the acquirer—as opposed to the historical vertical acquisition strategy—that comes with double or triple the gross profit percentage. When you spread that over the thousands of customers the acquirer has relationships with, it adds up quickly in terms of net income and earnings per share.

While that’s really good news, due to the fragmentation of the services marketplace, in order to have a robust offering and realize that potential, one needs to acquire more than a handful of these service providers. And that’s exactly what such large acquirers have been doing. They have been stringing together adjacent and complimentary services to their existing businesses, thus positioning themselves for margin expansion in the longer term—a winning strategy.

Is this truly bringing benefit to the marketplace for customers?

Let’s first look at it from each of the constituent’s perspectives. The customer now has the ability to access services for every phase of their product lifecycle—from design to de-manufacture and all of the services management portfolios in between. And if they choose, they can gain leverage by doing this within a handful of qualified vendors. Prior to these acquisitions, it was a multi-vendor, multi-geography, multi-service offering. Anyone who lived this will tell you that just the tracking of vendor performance will keep a team busy let alone leave time for any innovation in one area. Those economies alone would sell some purchasing professionals on the idea.

How do acquirers benefit from these types of acquisitions?

From the acquirer’s perspective, it enables new, more profitable and less commoditized ways to interact with existing customers and gain new ones. All of this activity should lead to higher levels of operating income as well as higher earnings per share all driven by the higher margin profile of these services. But because these acquisitions come in small “chunks,” acquirers need to be thoughtful about their target companies as well as their go-to market strategies. Developing synergies with existing sales and service teams goes a long way in this area.

What do aftermarket services industry participants stand to gain?

For aftermarket services industry participants, this M&A activity unlocks value for their businesses that would otherwise go unrealized. Most of these organizations run undercapitalized and with some level of debt service (long or short term). This activity allows owners and/or shareholders a way to break that cycle and reset their balance sheets. It also offers the opportunity to go beyond their historical customer and capital constraints and really grow their businesses in ways that would not have been possible without a strategic acquirer. Additionally, new participants now have an “end-game-strategy” as long as their business strategy, technical competency and service delivery are carefully thought out.

Looking forward: What are the predictions for both short & long-term growth?

In the short term, we will continue to see more acquisition activity in these areas. There are still good aftermarket service companies in the marketplace and there are still holes in the service offerings of the larger acquirers. As these activities mature, we will see the industry benefits mentioned earlier really begin to multiply. In the longer term, as the acquisition and go-to market strategies become more refined and the service offerings more fine-tuned, these benefits will really have a lasting impact on how customers access these services and from whom. Not to mention, the positive and long lasting bottom-line impact to the service vendor. The only thing left to do is execute.


Fronetics Strategic Advisors is a leading management consulting firm. When it comes to M&A, our firm is able to execute from target identification through post-deal integration and value creation.  At Fronetics Strategic Advisors we work with our clients to build and capture value.

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[Infographic] Content Marketing in Manufacturing: What Works, What Needs Work

[Infographic] Content Marketing in Manufacturing: What Works, What Needs Work

Manufacturing is experiencing a graying of its industry. With millions of workers at or near retirement age, many top posts are occupied by workers who have seen radical changes in the workplace over the course of their careers. And while executives have largely embraced advances in technology to transform the operations side of manufacturing, research shows they’ve been slow to adapt marketing and sales processes using emerging digital tools and technology.

Earlier this year the Content Marketing Institute released its annual report on the current state of content marketing within the manufacturing industry. This year’s report shows that the manufacturing industry continues to make strides in leveraging digital tools for sales and marketing purposes. Still, because these efforts are fairly new, the report also captures a sense of ambiguity about these new marketing strategies, particularly when it comes to measuring program success. Other notable findings from the study reveal that more than two-thirds of manufacturers are using content marketing to build brand awareness, boost sales, and generate leads. The report also uncovers some marked changes between the most recent report and last year’s report; there has been a shift in both the way manufacturers are choosing to distribute content and their perceived effectiveness of those tactics.

Check out our Infographic for a more detailed look at the report’s findings:

Infographic content marketing in manufacturing


Fronetics Strategic Advisors is a leading management consulting firm. Our firm works with companies to identify and execute strategies for growth and value creation.

Whether it is a wholesale food distributor seeking guidance on how to define and execute corporate strategy; a telematics firm needing high quality content on a consistent basis; a real estate firm looking for a marketing partner; or a supply chain firm in need of interim management, our clients rely on Fronetics to help them navigate through critical junctures, meet their toughest challenges, and take advantage of opportunities. We deliver high-impact results.

We advise and work with companies on their most critical issues and opportunities: strategy, marketing, organization, talent acquisition, performance management, and M&A support.

We have deep expertise and a proven track record in a broad range of industries including: supply chain, real estate, software, and logistics.

Learn more