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Record spending, online shopping, and free shipping are hallmarks of back to school 2017. With consumer confidence on the rise, the National Retail Federation predicts that back-to-college and back-to-school spending will hit $83.6 billion in 2017. That whopping total...
Here are seven tips for manufacturers to improve your email marketing strategy in the manufacturing and industrial sector. This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. Email marketing is a powerful...
In keeping with social media etiquette for businesses, you really shouldn’t do these things. It’s easy to get bombarded with suggestions on how to interact with your customer base on social media. Amid the endless barrage of ideas for what to do, it’s worth...
Supply chain and logistics businesses need to be about more than themselves, and content marketing can help them get there. While conventional wisdom tells us that content marketing is useful and important for any business, there are still some in the supply chain and...
The DoD is gravitating toward advanced authenticating technologies as a means to root out counterfeit electronics in the U.S. military. Counterfeit electronic parts are a well-documented problem in the military supply chain. At the time of a 2012 Senate Armed Services...
In July’s social media news, platforms saw a rise in daily active users and broke records in more than one category. Once thought to be a passing trend, social media is nowhere near slowing down in terms of growth. Next Web reported that India has taken over as the...
Amazon’s foray into the grocery space has larger implications for its overall strategy, and the possible benefits for the eCommerce goliath are diverse. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in...
When you achieve sales and marketing alignment, your company will perform better. Here’s how to get there. The State of Inbound 2017 reports that only 22% of respondents say their sales and marketing relationship is tightly aligned. That’s a big problem. Sales and...
Sharing content from third-party sources establishes your company as a go-to resource for all things related to your industry, sector, products, or services. When I hear the word “curate,” I think of an art gallery. I think of someone systematically picking pieces of...
Recent surveys show video platforms are the next big focus for marketers in terms of content distribution channels. Social media marketing can seem a bit like keeping up with the Joneses. Which content distribution channels are your competitors using? Where are they...
Personalizing marketing emails increases open rates, click-throughs, and revenue, but it takes so much more than addressing recipients by name. B2B buyers are increasingly expecting vendors to provide personalized experiences throughout the buyer’s journey. Marketers...
Great leaders are able to push employees to their fullest potential and increase productivity without causing undue stress. In a new study published in the Harvard Business Review, managers were 30% less likely than their coworkers to be stressed out. 30% LESS! One...
Outsourcing doesn’t have to be an all-or-nothing thing. Considering parsing off these marketing tasks based on internal resources and expertise. Everyone needs a little help sometimes. That’s particularly true when it comes to B2B marketing. In fact, 52% of B2B...
Manufacturers who listen and focus on customer experience and service will win in the battle to increase revenue and company size. This post comes to us from Kevin Jessop of Cerasis, a top freight logistics company and truckload freight broker. Manufacturers have...
Here are our 10 most popular articles covering supply chain and digital marketing, based on our mid-year analysis. If you ever read this blog, or are familiar with Fronetics, you know we’re big advocates of regularly measuring and analyzing metrics that help you...
Take an honest assessment of these 6 areas to see if outsourcing your marketing might be a smart move. Supply chain companies are increasingly open to outsourcing their logistics because it allows them to focus on their core competencies while improving productivity....
With increasing consumer demands comes an increasing need for electronics manufacturers to adapt and change with the times. Manufacturing operations strive to increase demand fulfillment and to reduce costs. But, too often these objectives seem mutually exclusive in...
Businesses report these 3 content marketing challenges are the largest they face. Here’s how to track your progress in overcoming them. Is content marketing working well for your business? If not, you are not alone. Though it is one of the most effective ways to grow...
Thinking of making a professional change? Here are some questions to consider before taking the plunge and overcommitting. We’ve all been asked to take on new projects at work when we’re already completely swamped. In the moment, it can be very hard to say no. And...
Blog aggregation site Feedspot included Fronetics’ blog on its list of the best content for the supply chain. Fronetics is honored to learn that our blog has been included on Feedspot’s list of the top 75 supply chain blogs and websites for supply chain professionals....
Argentus' infographic sheds light on the differences between these often-confused functions. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Both Logistics and the...
In June’s social media news, more social media platforms are making changes to benefit businesses who advertise. June has seen a lot of recent changes in big-name platforms, like Facebook, Instagram and Twitter, that will directly impact the engagement between...
U.S. Consumers plan to spend a whopping $7.1 billion on cookouts for 4th of July celebrations. The National Retail Federation reports that 219 million Americans plan to celebrate the 241st Independence Day. Two-thirds plan to attend a cookout, barbecue, or picnic,...
Learn how to stand out from the crowd with a content strategy that drives profitable customer action. According to a survey of supply chain and logistics marketers by Fronetics, 86% are using content as a marketing tool. Respondents report using content marketing...
Email list segmentation is the one of the simplest and most critical practices to improving marketing email performance. Marketing emails are an important part of lead nurturing: They can make or break whether a lead becomes a sale. So marketers spend a lot of time...
This post comes to us from Kevin Jessop of Cerasis, a top freight logistics company and truckload freight broker. The Paris Climate Agreement. Let those words hang for a moment. Throughout the course of the 2016 election and now the Trump Administration, many...
Live video streaming helps businesses promote transparency, good communication, and relatability. Live video is the “it” trend in social media marketing. According to the 2017 Social Media Marketing Industry Report, 61% of marketers plan on using live video services...
Facebook Lead Ads make it easy for both businesses to gather lead information and for prospective customers to learn more about products and services that interest them. Only 37% of B2B marketers feel Facebook advertising is working for their business. On pace to hit...
A global marketing survey finds that many businesses are focusing on these initiatives and challenges. As more supply chain and logistics companies understand the benefits of content marketing, more are turning to this type of marketing strategy to build brand...
Startups and transportation juggernauts alike are entering the race toward the self-driving truck, but no two strategies look alike. There will come a time in the not-so-distant future when — instead of using a CB radio to communicate with a freight driver — you will...
Follow these steps to equip your content writers with all the institutional knowledge and background information they need to create top-quality content. Content drives consumers to your website, convinces them of the quality of your products/services, and ultimately...
These podcasts bring the latest news and thought leadership in the supply chain and logistics industries right to your earbuds. I used to think that podcasts were a hip form of new media that millennials used to further their iPhone addictions. Fast forward a few...
Word of mouth happens organically, but these three tips will help your business get the most out of this kind of recommendation. For as long as I can remember, I’ve been relying on friends and family for recommendations on everything from cars to coffee makers. The...
Building brand awareness is one of the key benefits of content marketing, but it’s notoriously difficult to measure. Until now. Content marketing is a long-term solution through which a business establishes a relationship with and earns the trust of target customers....
If you’re committing these content marketing don'ts, you could be turning off clients and prospects instead of attracting them. As a marketer, your job is to attract customers and prospects — so the last thing you want to do is misfire and scare people away. Yet, only...
Don’t risk ruining your open rates by committing these 5 email subject line crimes. Email marketers, beware: If you’re tasked with writing compelling emails to capture online customers, the subject line — the headline of your message — is the first and main spot to...
Today’s B2B buyer’s journey involves more research, more internet searches, and more social media. We’ve said it before: The B2B buying process has changed, and you need to adapt. The vast amount of information available on the internet has afforded buyers a level of...
Analyzing the right metrics is crucial to determining whether you are achieving content marketing ROI. We all want to see the fruits of our labors. Whether launching a product or a new social media campaign, we look for instantaneous numbers that will affirm we made...
Is the Supply Chain talent gap problem really a talent management problem? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. As a recruitment company completely...
In this month’s social media news, Facebook cracks down on misleading content, while Snapchat and Pinterest appeal to advertisers. If you sense that the competition between social media networks for users and advertisers is heating up, you’re not alone. This month,...
Ready to give up on content marketing? Chances are, you haven't given it a fair shot. You're three or maybe even six months into your new content marketing program. Congratulations! You're probably noticing an uptick in web traffic, social reach, and other engagement...
If you're a large company not using social media for all that it's worth, you're missing out on customers and business. We know that the majority of businesses participate in social media — in fact, a dominant 88% of B2B marketers report using these platforms as part...
B2B enterprises with 1000+ employees face unique content marketing challenges that can hinder a program's overall success. Bigger isn’t always better. Or, maybe I should say, bigger companies don’t always have it easy. Big marketing budgets and a big marketing staff...
Add these books to your summer reading list to stay on top of industry trends and jump start your professional development. “Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” Malcolm X Nikki Vazeos, regional sales...
Legislation like the California Transparency in Supply Chains Act gives consumers tools to monitor companies who violate human trafficking and child labor standards. This article is part of a series of articles written by MBA students and graduates from the University...
Despite significant technological advancement, drones may have a limited impact on supply chain optimization in the near future. This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul...
Autonomous vehicles will be implemented gradually, and will serve to increase a truck driver’s productivity rather than replace the driver completely. This article is part of a series of articles written by MBA students and graduates from the University of New...
This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. Imagine a world where automation comes together with technology to deliver products without human intervention. An order is placed by a consumer. 3-D...
Updated January 16, 2025 Starbucks' closely managed supply chain may be the key to the premium coffee giant's success. Highlights: Starbucks attributes much of its success to its vertically integrated supply chain, managing every step from coffee bean sourcing to...
Employers that can reduce stresses surrounding childcare increase their chances of retaining their most talented employees. Many companies struggle with attracting and, more importantly, retaining their best employees. There are many reasons why, of course. But one of...
Research shows that marketers are wasting valuable time and resources reinventing the wheel when it comes to email marketing. Email marketing can be a challenge — to say the least. The constantly changing email landscape, marketing trends, and privacy regulations can...
Show that your company cares about its customers by responding in a complete and timely manner to negative comments on social media. I was recently talking with a client who works in a sector known for negative online reviews. Customers tend to air their grievances in...
There’s never been a better time for supply chain and logistics businesses to implement a content marketing strategy — except for maybe yesterday. Content marketing is a form of inbound marketing in which vendors publish digital content to attract customers who are...
YouTube creators focus on audience engagement, as opposed to branding, which helps them organically grow an authentic loyal following. I recently watched a video from Truly Social President and Founder Tara Hunt about the genius of YouTube creators. She offers truly...
Companies usually try to understand failure, but what could they learn from analyzing their successes, too? “Success is going from one failure to another without loss of enthusiasm.” Winston Churchill Failure is said to be inevitable, and we all know it to be true....
In April’s social media news, changes are coming down the pike for Google, LinkedIn, Facebook, and Instagram. April has been an interesting month for social media news. Google, LinkedIn, Facebook, and Instagram all announced changes to their core products that will...
Investing in your top talent and playing an active role in developing their careers will motivate them to stay around. Company loyalty is a thing of the past. In today’s day and age, everyone is looking for the next best thing, and that is true in the workplace as...
Use this checklist to make sure your marketing emails don’t end up in your customers and prospects’ spam folders. When celebrities make the headlines, it’s normally for far more salacious reasons than a patent award. But for Kevin Spacey and his longtime producing...
Your company should consider your ideal customer, your competitors, and your content before choosing which social media channels to use. Facebook! Twitter! LinkedIn! YouTube! The number of social media channels is astounding – and growing daily. Knowing which your...
Industrial product buyers are changing how, why, and where they buy. Are you prepared to accommodate their preferences? Distribution has always been an industry built on relationships. The loyal customer favored companies where they developed strong working...
Looking for talent? Try recruiting from these top-rated supply chain management MBA programs and schools. We have written before about the importance of recruiting and strengthening the relationship between academia and the supply chain industry as means to solve the...
Blockchain is coming, and it offers the potential to shake up Supply Chain and Logistics like few other technologies coming down the pike. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain...
Social media gives you access to aspirational customers and their networks, a benefit that can’t be quantified in dollars. One of the trickiest things about implementing a social media strategy is that success can be difficult to measure. While most professionals...
This guest post comes to us from Adam Robinson, director of marketing for Cerasis, a top freight logistics company and truckload freight broker. Growing woes over a forthcoming capacity crunch are not going away anytime soon. But, the capacity crunch may have a major...
Interesting, original content is central to brand building for the supply chain and beyond. What do Donald Trump, Kim Kardashian West, and Dan Rather have in common? Like ‘em or hate ‘em, they’ve each amassed an enormous organic following on social media. It doesn’t...
Create videos that provide answers and convey your mission, and viewers will come. I know what you’re thinking: Videos are a great marketing tactic for certain niches, but not the supply chain. Who would want to watch my videos? What would I even make a video about?...
Are your marketing emails annoying your customers and prospects? We’ve all felt it: the visceral annoyance on opening an email — because it’s the fifth one from the same company in two days, or because it’s packed with hyperbole or an off-putting sales pitch. As it...
Try these out-of-the-box ideas for content and other tactics that can help you generate leads. Generating new leads and growing your business is imperative to a business’s viability. Referrals from current customers are a strong option for growth, but often they...
United Airlines failed to apply emotional intelligence to its social media management and will continue to suffer the consequences. The recent #LeggingsGate controversy — in which a United Airlines gate agent refused to allow two young girls flying on...
Hoping to draw more millennials to your talent pool? Implementing these three ideas might help win them over. By the year 2020, millennials are estimated to make up a majority of the workforce. In addition, a 2014 study found that 46% of B2B buyers were millennials,...
Follow these four steps after the trade show to ensure you’re getting the most out of your lead generation efforts. This is the third installment in our three-part series about generating leads around a trade show. After some busy days, the trade show has finally...
Follow these four steps during the trade show to ensure you’re getting the most out of your lead generation efforts. This is the second installment in our three-part series about generating leads around a trade show. As you enter the convention center, you feel...
Follow these four steps ahead of the show to ensure you're getting the most out of your lead generation efforts. This is the first installment of a three-part series about generating leads around a trade show. As thousands of us prepare for our travels to Chicago to...
Here are the major headlines happening in social media news, specially curated for the supply chain, as of March 2017. It’s not easy keeping pace with the latest happenings in the constantly evolving social media landscape — but it’s a must for your business. To help...
Our series by MBA students and graduates at Peter T. Paul College of Business and Economics highlights some of the most pressing issues in supply chain management today. A few years ago, the Wall Street Journal called supply chain management the “hot new MBA.” Many...
By calling them "soft skills," are we shortchanging competencies that are critical for supply chain and procurement professionals to succeed? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain...
The founder and president of Women In Trucking discusses bringing gender diversity to transportation. Ellen Voie is successfully breaking down barriers and changing the perception of the trucking industry. As founder and president of Women In Trucking (WIT), Voie and...
If you want to connect with your target audience, make storytelling a part of your content strategy. If you want content marketing to make a big impact on your business, your audience needs to connect with your content. You need to engage them. You need to grab them...
Try these affordable online tools and mobile applications to help the logistics professional control their business. This guest post comes to us from Adam Robinson, marketing manager at Cerasis, a top freight logistics company and truckload freight broker. Logistics...
A supply chain company published one more blog post per week and gained a new customer in one month. Companies in the logistics and supply chain industries have been hesitant to adopt digital and content marketing because they are unsure about the benefits. We hear it...
Keep these best practices in mind when determining how often to post to social media. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action. But as BuzzFeed’s...
Use these two strategies to help your blog generate leads faster. Creating quality content for your blog that educates and engages consumers takes significant investment and resources. But, unfortunately, blog posts usually don’t deliver the immediate ROI that many...
When it comes to hiring and managing during turbulent times, one thing separates the wheat from the chaff: a progressive focus. Despite an 8-year bull market, many businesses are still licking the wounds caused by the 2007 financial crisis. Add a volatile political...
Gender diversity is generally viewed as a women's issue. It is not. Research conducted by McKinsey & Company and LeanIn.org finds that despite corporate America’s stated commitment to gender diversity, outcomes are not changing. Moreover, the research finds that...
Social listening can help your business gain valuable insight about prospects, monitor your competitors, turn around negative conversations about your company, and earn social influencers. Every day, conversations are taking place about your company, your products and...
Mark Cuban thinks liberal arts grads will be the next in-demand employees. Could they be the answer to the supply chain talent gap? The supply chain talent gap has been called a “perfect storm.” Every report cites doomsday statistics of the impending crisis when, by...
These online benchmarking tools can give you insight into how your industry peers are performing on social media, in keyword searches, and more. Senior Director of Strategy Kate Lee recently wrote about the importance of benchmarking your marketing performance against...
Fronetics spoke with 6 women leaders in the supply chain and logistics industries about their professional experiences and thoughts on the gender gap. March is Women’s History Month, a time when we at Fronetics like to focus our attention on inspiring female leaders...
Nearly 80% of logistics and supply chain companies consider content an effective tool for their businesses. We often use this space to talk to the logistics and supply chain industries about content marketing. Some companies are surprised to learn that this modern...
Argentus Supply Chain Recruiting answers the question about what supply chain companies are looking for in new hires in terms of education. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain...
Here's what supply chain and logistics marketers need to know about recent social media news as of February 2017. Staying on top of what’s happening in the ever-changing social media world is crucial, but can be a challenge. To keep you informed of some key...
Follow these 4 steps to learn how to build a successful DIY content marketing strategy that will help grow your business. Are you trying to create a content marketing strategy, but don’t know where to begin? Even the language around content marketing can seem foreign...
Will sustainability trends from the consumer packaging industry have an impact on electronics manufacturing this year? As we wrap up the first big consumer holiday of 2017, it's interesting to think about how innovation in packaging never stops. While many of the...
A recent survey of over 400 business blogs shows what the best bloggers have in common and what supply chain marketers can do to improve their blogs. Maintaining a blog for your business can be somewhat of a guessing game. How often should you publish? Should you do...
Here are two examples of consumer electronics companies leveraging social media to reach their target audiences, build brand awareness, and drive sales. More and more companies are allocating budget to create a social media presence. That’s because, despite early...
Ask yourself these six questions to see if you could be attracting more leads by writing better content. All too often, marketers fall into the trap of sacrificing quality for quantity in their content writing efforts. It’s an easy mistake to make — the pressure to...
Consumers will spend $18.2 billion on Valentine's Day 2017, down from a record-high 19.7 billion in 2016, according to the National Retail Federation. Did you purchase something sweet for your loved one to mark the special occasion this Valentine's Day? You won’t be...
Supply chains must accept that they cannot equal the power of Amazon’s supply chain without embracing these new trends. This guest post comes to us from Adam Robinson, marketing manager at Cerasis, a top freight logistics company and truckload freight broker. Amazon’s...
Time can be a blog’s best friend when it comes to gaining leads, but there are a few things you can do to accelerate lead-generation efforts. Patience is a virtue, but it’s a particularly difficult one to mind when you’re trying to get your business off the ground....
Find out when your target audience is most active on different social media platforms by using these 4 online tools. Social media has changed the landscape for doing business. With the click of a button, companies are able to instantly communicate with untapped...