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Daunted by the idea of proving social media ROI? These 3 steps will give you the structured framework you need to show the results of your efforts. We all know social media is effective — but do we really know it? Social Media Examiner’s 2018 Social Media Marketing...
In today’s rapidly evolving economy, embracing change is crucial for success. These 5 behaviors define supply chain leaders who are change-agile. They say the only constant in life is change. When it comes to leadership in the supply chain, the old adage certainly...
Digital natives are changing the landscape for B2B purchasing. Here’s what you need to know about the new B2B buyer. Long gone are the days of men and women sitting around a conference table listening to a sales pitch over a free lunch. Today’s B2B buyers are younger,...
When your content marketing and sales forces align their efforts, they form a powerful symbiotic relationship that grows your brand and your bottom line. There’s a big misperception out there that content marketing represents some kind of threat to the job security...
Live video is a powerful tool that can help your supply chain business grow its social media footprint, build brand awareness, and generate leads. Live video is the super-hot new thing when it comes to generating leads and selling. But the supply chain has, so far,...
Bad leadership in procurement has the potential to sink a company’s reputation, making it difficult to hire at all levels below it. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management...
Also in social media news August 2018: Twitter releases an ads playbook, Snapchat introduces a private ads marketplace, WhatsApp launches a Business API, and Facebook makes updates to its video metrics. As kids gear up for back to school, social media platforms are...
Here are our thoughts on how often your company should blog, including challenges and ways to overcome them. Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action....
Repurposed and repackaged, your existing content is a valuable asset for your sales force throughout the buyer’s journey. If you’re a supply chain marketing professional, it’s likely that you spend a tremendous portion of your day researching, creating, packaging, and...
Too many supply chain businesses are devoting inadequate resources and personnel to social media management. Let’s be honest. It’s time for the supply chain to start taking social media management seriously. Even when we think we’re embracing the future, too may...
Account-based marketing has traditionally utilized outbound marketing tactics, until now. Account-based marketing has been around for decades, but it has been gaining a lot of attention in the past few years. More and more companies are starting to use account-based...
Here are three warning signs that you may be a toxic leader and how you can make changes to avoid these damaging behaviors. Let’s face it: As the leader of a company, region, or even a team, you have the power to influence those that report to you. This can be a great...
Here’s a breakdown of the latest findings regarding the best time to send an email and what we recommend for getting the most of out of your email marketing efforts. We are all inundated with daily emails. Whether it’s work emails, special offers from brands you love,...
The latest social media statistics show growth of Instagram, more metrics for ROI, social messaging bots, and video content. One thing that always holds true with social media platforms: they are constantly changing. Platforms like Facebook, Instagram, and Twitter...
Data breaches are all over the news lately, but data analytics may be the key to tighter security — and better customer service. A growing number of high-profile organizations have been in the news recently for data breaches that put customers at risk, and the trend...
The Fronetics blog will be taking a brief summer vacation. Starting today, the Fronetics blog will be taking a little hiatus. Don’t worry — it’s only for 2 weeks! We are working on some exciting things behind the scenes and can’t wait to share them with you. We’ll be...
Also in social media news July 2018: Instagram publishes a creator handbook with tips and tricks, YouTube features searchable hashtags, and Facebook debuts funded news shows. Summer is half over and big box stores are already stocking their shelves with back to school...
A new article discusses the way that automation, AI and big data are transforming the industry. It raises the alarm that supply chain management will soon cease to exist, only to assert that it will still exist, just in a very different form. This guest post comes to...
Social messaging apps have taken over the way consumers are interacting with brands. Their increasing popularity means your business needs to embrace this new trend. No one can deny the reach of social networks. After all, Facebook has over 2 billion active users. But...
Here are 4 components of an effective lead-nurturing campaign that will entice your potential customers and have them moving down the sales funnel. Your content marketing objectives really come down to one basic goal: to generate a high number of quality leads. These...
Automation in manufacturing can help create more, better paying jobs. But two leading economists have examined real-world data and concluded that the robots may be winning after all. Is it true? Last year I wrote about artificial intelligence (AI) and the potential...
Part four in our series on effective lead generation walks you through how to create a form that converts leads, getting you the information you need without driving prospects away. Welcome to the last installment of our series on effective lead generation and...
In part three of our series on effective lead generation and nurturing, we walk you through the components of effective landing pages that convert visitors to leads. If you’ve been keeping up with our four-part series on effective lead generation, you should be up to...
Once you’ve decided how to create and package a valuable offer, the next step in an effective lead generation is creating calls-to-action that convert leads. If you read part one of our four-part series on effective lead generation, you’re familiar with the first step...
The first step in an effective lead generation campaign is creating valuable offers to convince website visitors to entrust you with their contact information. Welcome to part one of my series on effective lead generation. In this four-part series, I’ll guide you...
Updated December 11, 2024 Whether you're selling manufacturing solutions, logistics services, or technology, your supply chain lead generation strategy must address specific industry pain points like inventory optimization, transportation costs, and supplier...
Meta descriptions help boost your SEO, driving more traffic to your posts and more quality leads on your website. You’re trying your best to become an expert in SEO optimization. You’re working hard to create valuable content, finding visually pleasing images to...
Here are 10 mobile apps for supply chain professionals to get out from behind their desk, streamlining processes right from a phone. In an industry focused on the transport of products and goods, mobile apps are giving supply chain professionals a new freedom from the...
As with many things, blogs improve with age — drawing more traffic, generating more leads, and building more credibility with search engines. The average lifespan of a tweet is around 15 minutes. And a Facebook post’s lifespan is about 6 hours. But the lifespan of a...
Here are our most-viewed supply chain and logistics blog posts from this year as of July 1, 2018. Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and happenings in the supply chain and logistics industries,...
The latest social media statistics show growth of Instagram, social messaging bots, and video content. We joke around here that one thing that will always stay the same is that social media will always be changing. 2018 has been a remarkable example of that thus...
Getting lots of web traffic but short on leads? Here are five tips to help create strong landing pages that convert visitors to leads. We hear it all time: “My website is getting great traffic, but we’re not converting those visits to leads.” We compare it to the...
The growth of social messaging platforms is a big opportunity for your business to reach your audience with targeted content. Gone are the days when social messaging platforms are just about chatting or making plans with family and friends. You might be surprised to...
Also in social media news June 2018: Instagram released ranking criteria for its algorithm, Apple expands advertising businesses with a new network for apps, and Facebook is cracking down on new requirements for custom target audiences. Summer is in full swing, and so...
Millennials are breaking stereotypes across the industry. This new generation is bringing youth, better education, and lots of diversity to supply chain management. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm...
More and more supply chain marketers are realizing the benefits of inbound marketing (over outbound marketing) including cost savings and increased lead generation. Marketers are constantly coming up with new and trendy ways to attract leads. With endless platforms...
Aiming to deliver value outside the sales funnel allows your business to build long-term relationships with customers, rather than focusing on a single sale. Congratulations! You closed the deal. You hammered out the terms and set up the billing. But, according to...
If you’re looking to generate more leads on your website, you need to create opportunities to capture visitors and implement a strong content strategy to encourage engagement. Lots of supply chain and logistics companies are catching on to the benefits of content...
Artificial intelligence is forcing change on the supply chain in many ways. But robots, autonomous vehicles, and drones are just part of the equation. Does AI pose a threat to supply chain leadership as well? A recent Harvard Business Review article explores the idea...
Tesla has been long-favored to lead the charge in the mass adoption of EVs, but recent challenges have halted production. Can the Tesla become the next Honda Accord before they run out of money? Plug-in electric passenger cars achieved a market share of only 1.16% of...
Looking for blog post ideas? Try using these resources to create topics that are original, relevant, trendy, and — most of all — relevant to your business. I’ve said it once — ok, way more than once — but I’ll say it again: The more you blog, the more leads you’ll...
If your supply chain company isn’t active on social media, know that your competitors are. Here are three ways social media can help the supply chain, improving processes and expanding your audiences. I remember my first supply chain job after college. My boss was...
Most agree the supply chain is integral to our economy. But what, exactly, comprises the U.S. supply chain economy? Ask a random sampling of 10 people on the street whether or not the supply chain is an integral part of the U.S. economy, and, more than likely, you’ll...
If you want to be a better delegator, you have to assemble a strong team and make sure they use you as a resource, among other things. We’ve all heard it: the ability to delegate is critical to being an effective leader. And yet it’s one of the hardest leadership...
You have to take the long view with content marketing, allowing time for your strategy to develop, your brand to build authority, and your sales cycle to play out. When you undertake a new content marketing program, you’re making a big investment. So it makes sense...
Supply chain and logistics marketers need to incorporate social advertising into their content market strategy (and budget) to stay on top of marketing’s biggest driver. The way audiences use social media channels is constantly changing. As marketers, we need to make...
Organizations that promote corporate social responsibility (CSR) are reaping the benefits of their good deeds, including increased brand awareness and employee satisfaction. Corporate social responsibility is a hot topic these days. Generally speaking, it’s a pretty...
The Internet of Things is revolutionizing manufacturing and supply chain. Is your organization prepared? This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business...
3-D printing opens up new revenue opportunities for supply chain, helping companies meet demand in real time, manage inventory without limiting products they offer, and increase lead time. This article is part of a series of articles written by MBA students...
Also in social media news May 2018: Pinterest gives businesses more control over how users view their content, Snapchat offers skip-free ads, and Facebook is re-opening application reviews and chatbot development. At the beginning of May, Facebook hosted its annual...
Larger societal changes are affecting the way companies are planning their Supply Chains of the future. Here are the five biggest fallacies in supply chain management right now. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment...
While information-heavy companies employ entire teams dedicated to cyberattacks, American factories have quietly been growing more and more susceptible. It’s been eight years since the widely publicized Stuxnet virus was released to wreak havoc on its unsuspecting...
Influencer marketing capitalizes on the relationship between popular influencers and their followers to help your organization reach your target audience. By now you’re aware of the latest marketing trend: influencer marketing. For decades, Hollywood elite have been...
If you’re hoping to generate more leads on your website, you’re going to have to develop a holistic content strategy and create many strong calls-to-action. You may have read part one of this mini-series about the importance of having a solid website if you’re going...
If you don’t give visitors many easy, attractive opportunities to convert on your website, content marketing won’t generate leads for you. I’ve been noticing a trend lately that I wanted to share. We talk with a lot of supply chain and logistics companies who are...
Millennial talent seeks employment opportunities with companies that promote transparency, technology, excellence, and social change. We write often about the supply chain talent gap and how supply chain companies should be proactively recruiting millennials to join...
These metrics to benchmark marketing performance will give you insight into how your brand stacks up against your competition. A few months ago, the winter Olympics were in full swing, and Mikayla Shiffrin became the youngest slalom champion in Olympic alpine skiing...
Content marketing is a long-term solution. Here’s why it takes so long to see results. You are committed to your content marketing program. You’ve created blog posts, uploaded videos, and collaborated with industry leaders. You may have started noticing an increase in...
Use these 5 strategies to overcome the supply chain talent gap, filling critical positions with qualified hires and streamlining processes for future talent. The U.S. Bureau of Labor Statistics projects the number of supply chain management and logistics jobs will...
Here are 4 ideas for measuring podcast success, including downloads, audience, lead tracking, and intangible benefits. Podcasts are an increasingly popular content medium, but measuring their performance is difficult. Here are some tips for measuring podcast success...
An important part of your content strategy should be optimizing historic blog content to ensure it’s attracting as much traffic as possible. We all know that creating original content on a regular basis is important to improving SEO and attracting organic traffic to...
A webinar is an excellent content medium to generate leads to or nurture those already in your sales funnel. Maybe you’ve taken a webinar to enhance your professional skills. Did you know that webinars can be beneficial not only to the students, but also to the...
Interactive emails, segmentation, and AI are all email marketing trends that should be on all marketers’ radars. Despite expert predictions, email is not dead. In fact, more people are using email than ever before (close to 3.8 billion worldwide). Fronetics works with...
Focus on what you do best — and save time and money — by parceling off these 6 marketing tasks to outsource. If you’re anything like me, you’re busy — not-enough-hours-in-the-day busy. We find that supply chain and logistics marketers are some of the most overworked...
If you’re looking to grow brand awareness fast, here are 8 tricks to boost your efforts. Have you ever noticed how some brands seem to have crept into popularity overnight? You’ve never heard of them, and then, all of sudden, they’re everywhere. Their brand awareness...
A new study shows that businesses that reply to customer reviews receive better ratings overall than those that do not respond. I’ve written before about the rising popularity of B2B user review sites and how supply chain and logistics businesses can use them to...
Use these three steps to calculate content marketing ROI to show the value of your investment. As supply chain and logistics businesses are finally recognizing the merits of content marketing, many are looking into it. But it doesn’t take much research to realize what...
Also in social media news April 2018: Instagram shuts down API platform, LinkedIn’s updates aimed at helping B2B marketers, and Facebook expands split ad testing. Facebook has been busy creating updates focused on user security in the wake of the Cambridge/Analytica...
With the rising demand for professionals in Supply Chain Management and Procurement, there's a lot of employment activity, especially in short-term contracts. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing...
Supply chain leaders should use these 5 social media tips to grow brand awareness and increase your company’s profile as an employer. Like most busy executives, it’s hard to find time for your daily tasks and projects without adding social media into the mix. But...
While automation technology can streamline many processes and functions, customer-service automation can sometimes backfire and lose you business. We’ve talked a lot recently about implementing automation technology into your sales and marketing operations. It can be...
Google implemented a supplier diversity program to drive economic growth for small businesses and help boost Google’s innovative culture. In 2014, Google launched a supplier diversity program to ensure that its staff had the ability to search large and small vendors...
With Facebook’s latest Cambridge Analytica scandal, you may be reevaluating if it makes sense to dedicate time and resources to your company’s Page. Can users trust Facebook? Facebook has been in the spotlight quite a bit lately. And we’re not sure the saying “all...
Here are four simple steps to measure your company’s content marketing ROI and the success of your content marketing strategy. Measuring your content marketing ROI gives you valuable insight into what’s working (and what’s not) with your content marketing strategy....
Are you using subtitles as part of your YouTube marketing strategy? You should be, as well as these other tips. I’ve written a lot about YouTube and how the supply chain should be leveraging it as a marketing tool. Of course, I don’t recommend just creating videos at...
In the wake of the supply chain talent gap, try these strategies to fill critical positions with qualified employees and to create a pipeline of future talent. It’s no secret — the supply chain is experiencing a major talent gap. In fact, according to Supply Chain...
Make the most of your supply chain leaders’ social media accounts by following these steps. I’ve written many times before about the importance of supply chain leaders being on social media as the face of their brands. Social media presents a huge opportunity for...
Updated December 5, 2024 Today’s B2B buyer’s journey involves more internet research and more social media use. The B2B buyer's journey has undergone a dramatic transformation, driven by digital innovation and changing buyer preferences. Research from Gartner shows...
Check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Lately it seems like everyone is talking about marketing automation. As B2B buyers increasingly demand personalized experiences through the...
Supply chain marketers can use marketing automation to drive efficiency and be more successful in earning and converting leads. Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize...
Adidas and FIFA have found great success in using social media in supply chain management. Sometimes, a success story can be a powerful motivator. FIFA and Adidas have been extremely successful in using social media in supply chain management. Here’s how it works for...
Integrating marketing automation into your CRM strategy can improve efficiency, streamline workflows, and make communications more consistent. Over the past few weeks, we’ve been talking about different types of marketing automation, why you should be considering...
In many cases, automation in manufacturing creates leaner, more efficient operations. Efficiency facilitates new opportunities and business growth, which in turn allow for job creation. The rise of artificial intelligence (AI) and its applications in manufacturing...
If you’re looking to increase your brand awareness, and quickly, here are 10 tricks to accelerate your efforts. If you took Psychology 101 in school (or even if you didn’t), you know that people are more likely to buy from brand names they’re familiar with than those...
Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. We just wrapped up a detailed series on how SEO is changing and what that means for those of us trying to reach potential customers...
Here are four metrics to benchmark how your brand stacks up against your competitors and to evaluate the success of your content marketing strategy. Competitive benchmarking is the process of comparing your company’s performance against that of your competitors. You...
Also in social media news March 2018: Snapchat allows branded content ads; Facebook is testing Messenger Broadcasts; and Twitter tests prioritizing news tweets. With the increasing popularity of automation tools and chatbot technology, social media platforms are...
Social media scheduling tools can make social media management much easier while improving your bottom line. Managing your business’ social media accounts might sound like a simple task — a fun one, even. But once it falls on your plate, it won’t take you long to...
Your blogging ROI isn’t as easy to calculate as click-to-conversion, but these four metrics can help you measure whether you’re getting your money’s worth. "Exposure and engagement is key when it comes to measuring ROI. Simply publishing a blog post isn't enough of a...
Use these 10 social media analytics tools to measure the success of your social media efforts. Analyzing your social media performance is critical to a successful marketing effort, especially in light of recent changes to Facebook’s News Feed. You need the tools to...
Email workflows will automatically deliver content to leads at designated intervals, inviting them to take action and helping them to move down the sales funnel. We’ve written before about marketing automation, and what it can do for the supply chain in term of cost-...
More than half of the UK’s Kentucky Fried Chicken stores recently closed because they ran out of chicken. Here's a look at what caused the issues and what supply chain lessons can be learned. This guest post comes to us from Argentus Supply Chain Recruiting, a...
Here are four simple steps to help you measure your company’s content marketing ROI and the success of your strategy. Lean-startup pioneer Eric Ries said, “The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions.”...
Logistics and supply chain careers are increasingly high paying, diverse, and in demand. With the talent gap growing wider every day, ambitious current and future supply chain professionals have many interesting opportunities. And not only that — Logistics and supply...
Here are five books for supply chain leaders to stay on top of industry trends and management practices. “Leadership is the capacity to translate vision into reality.” — Warren Bennis All executives and managers bring different skills to the table. They have different...
Here’s how to quantify the impact of content marketing on brand awareness, a notoriously difficult benefit to measure. A successful content marketing strategy strengthens the relationship between brands and their target audiences. And brand awareness is a key...
Use these 4 steps to determine the topic clusters that will be best for driving organic traffic to your business’ website. You’ve determined your pillar content and written your pillar pages. Now what? It’s time to develop topics clusters. Topic clusters show search...
Linkless backlinks, or mentions of your business without a hyperlink to your webpage, are now a more effective way to improve your ranking with search engines. For years Google has used backlinks to rank webpages. Backlinks are any link on another website that points...
Facebook is making a lot of changes that will affect businesses’ organic reach. This video discusses these changes and what your business needs to do to stay ahead of them. We have talked a lot about Facebook’s updates on our blog. Users are already seeing less...
Companies looking to promote their supply chain transparency should consider joining the Green Supply Chain Map to reach environmentally conscious buyers. Earlier this year, the U.S. Natural Resources Defense Council (NRDC) and the Institute of Public &...