Industry Marketing News + Insights
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11 Social Media Automation Mistakes to Avoid Like the Plague
Automation can make your social media marketing more efficient and effective, allowing you more time to develop and execute other marketing campaigns. Here are 11 social media marketing mistakes to avoid. Social media automation is quite a controversial marketing...
5 Books for Supply Chain Professionals to Read This Year
Here are 5 books for supply chain professionals to gain insights about the industry and leadership practices. Highlights: There’s no substitute for the in-depth analysis and explanation made possible by the long-format of a book. Leadership and professional growth...
How to Leverage Social Media for the Robotics Industry
When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry. Highlights: Having a documented strategy is key to reap the benefits of social media marketing. Define your audience and...
Video: How To Overcome The Challenges of Data-Driven Digital Marketing
There is a lot marketers can learn from data collection that can be helpful in the buyer's journey. However, with all this information comes challenges. Here's how to overcome the challenges of data-driven digital marketing. Highlights: Data is a key component in...
Facebook Focuses on Groups over News Feed, LinkedIn Updates Job Search Tools, and More Social Media News for May 2019
Also, this month in social media news: Facebook shows marketing decline; Instagram introduces unfollower statistics for creators; and YouTube adds still-image ads. Highlights: Facebook announces a new redesign that puts Groups at the center – and brands on the...
Infographic: 3 Google Analytics Reports You Should Be Running to Convert More Leads
These Google Analytics reports are crucial to understanding the visitors who are browsing your website and how you are more likely to get them to convert. Highlights: Audience reports tell you who is visiting your website. Acquisition reports convey how are users...
In 2019, This One Soft Skill Reigns Supreme: Emotional Intelligence
Soft skills are more important than ever, and emotional intelligence is arguably more important than all the rest. Highlights: Because Supply Chain now touches on every aspect of a business, soft skills have become more important than ever. Emotional intelligence is...
Top Tools to For Measuring Brand Awareness
Measuring brand awareness is a notoriously difficult task. Here are our favorite tools to help you refine your efforts. Highlights: Tools for measuring brand awareness fall into two categories: social analytics tools and social mention tools. Our top 3 social...
Video: 4 Ways Social Listening Can Boost SEO
Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO. Highlights: Social listening describes the process of scanning social media platforms, blogs, news...
Using Analytics to Align Sales and Marketing Teams
Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales and marketing alignment can be aided by analytics tools. A content audit can ensure sales has relevant material for every...
Top 8 Professionals to Follow on LinkedIn for the Supply Chain
LinkedIn is a powerhouse B2B social media network and an ideal place for gaining industry insight. Here are 8 must-follow professionals on LinkedIn for the supply chain. Highlights: 94% of B2B marketers are using LinkedIn to distribute content. With its publishing...
The Best Time to Post on Social Media: the Science – Video Short
Recent research aims to get the bottom of the biology behind social media engagement. There’s now scientific evidence to support the best time to post on social media. Highlights: Researchers from Notre Dame have linked optimal social media post timing with human...
Infographic: The Beneifts of Digital Maturity
As the performance gap between high and low digitally achieving companies widens, taking steps toward digital maturity is increasingly important. Highlights: Increasingly, digital maturity is a predictor of overall market success. Benefits include reduced costs and...
Watch Us: Fronetics Joining Instagram Stories
Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers, and we’re joining the fun. We’ve written extensively about the benefits of using Instagram as a part of your social media strategy. And, though we’ve been active on Instagram...
This Should Be Materials-Handling Marketers’ Top Priority When Publishing Blog Content
Putting your audience’s informational needs first when publishing blog content is the only way to guarantee success in the modern marketing landscape. Highlights: Audiences are increasingly ignoring promotional messaging. Buyers are seeking value from vendors outside...
Video: How to Measure Brand Awareness in the Packaging Industry
Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Highlights: Use tools, like SharedCount, to track the number of times a piece of your content has been...
Top 5 Tools to Determine the Best Time to Post on Social Media
When it comes to social media, timing is everything. These 5 tools will help you determine the best time to post on social media for your business. Highlights: Social media is playing an increasing role in B2B purchasing decisions. Even if you’re posting great...
Robotics and the First Mile: The Impact of Automation on Materials Handling: Video Short
As automation technologies become increasingly sophisticated, companies throughout the supply chain are realizing the beneficial impact of automation on materials handling. Highlights: Manufacturers of automation technologies are predicted to grow significantly over...
Infographic: 3 Questions Manufacturers Ask about Social Media (and Our Answers)
We get many queries from manufacturers about social marketing — mostly, why and how should I use it — so here are our answers to the most-popular questions manufacturers ask about social media. Highlights: Facilitate networking opportunities, thought leadership, and...
Facebook Shows Users When Advertisers Target Them, Instagram Tests Communal Video Viewing, and More Social Media News April 2019
Also, this month in social media news: LinkedIn adds a “Teammates” option to facilitate connections among colleagues, and Facebook is testing a Stories-like newsfeed. Highlights: Facebook is giving users increased access to what information advertisers have on them....
MIT Researchers: The Good Jobs of the Future Belong to the Supply Chain Economy
New research backs up what we already know: the supply chain economy is a hotbed of innovation, and that opens up immense professional opportunities. Highlights: New research assigns some numbers to two facts that every Supply Chain professional knows: the sector is...
Will Artificial Intelligence Replace Manual Content Creation?
Artificial intelligence is reshaping the way we live and do business. But can robots replace humans when it comes to content creation? Highlights Artificial intelligence is already creating content. Some analysts predict that human writers will become obsolete in...
5 Tips to Improve Your Visual Content
As the purchasing landscape increasingly skews younger, you need to think about how to improve your visual content to satisfy buyers’ preferences. Highlights: Audiences increasingly prefer visual content. Optimize visual content for search engines by including text....
Quantifying the Impact of Automation in Manufacturing and Distribution: Video Short
A McKinsey & Company report studied the impact of automation in manufacturing driven by rapid advances in robotics, AI, and machine learning. Highlights: New robotics technologies are cheaper, faster, and smarter than before. 87% of hours workers spend in...
Chatbots: No Longer Just a Buzzword
Chatbots are a must-have lead generation and customer service tool for supply chain businesses in 2019. The newest generation of B2B buyers is increasingly dominating the two-way conversation between marketers and buyers. They prefer to gather purchasing information...
Video: SEO and Video Posts – What You Need to Know
With the growing popularity of video, it's harder for video posts to rank in search results. Here's what marketers need to know about SEO and video posts. Highlights: When choosing your video hosting platform, it's important to consider the reasons why you want your...
6 Content Marketing Trends for the Supply Chain in 2019
Content marketing is no longer optional. It's essential in creating brand awareness, educating audiences, and building credibility. Here's a look at the biggest digital marketing trends for 2019. Highlights: The content marketing industry is expected to be worth more...
Survey: Social Media Use in the Supply Chain and Logistics Industries
We want to hear from you! The supply chain and logistics industries may have taken longer to jump into the social media game, but those companies that are leveraging these platforms are seeing positive effects on their business. An industry survey conducted by...
Infographic: 4 Strategies for Supply Chain Marketers to Build a YouTube Audience
If you’re trying to build a YouTube audience, you’ll need equal parts strategy, creativity, concision, and valuable subject matter. Highlights: Strategy and creativity are top priorities. Keep content short and sweet for maximum impact. Offer value to your audience...
Video: For More Creative Content, Break These 4 Rules
The best way to come up with creative and engaging content is to think outside the box and sometimes, take risks. Here are 4 rules to break to produce truly creative content. Highlights: Throw out the template approach to content and start thinking about what makes...
The One Thing Manufacturing Marketers Must Do Now: Video Short
Here’s why manufacturing marketers should skip the sales pitch and create content that prioritizes the needs of their target audience. Highlights: Research indicates that only about half of manufacturing marketers are prioritizing their audience’s needs when creating...
Fronetics’ Top 10 Picks for Must-Read Supply Chain and Logistics Blogs
Follow these supply chain and logistics blogs to keep up with the latest industry news and happenings. Highlights: These industry blogs are rich with the latest news, insights, and trends. Blogs cover a variety of topics, including research and strategy, and feature...
Twitter’s New Video Analytics Tool, Facebook Showcase, and More Social Media News March 2019
Also, this month in social media news: Twitter launches new camera tools to increase visual focus; and Pinterest introduces Catalogs and expands shopping ads. This month on social media news, we’re seeing a few trends continuing. Platforms are increasingly offering...
The Job Market is so Hot that Candidates are Ghosting Employers
In today's job market, companies have to compete harder than ever before and candidates, realizing their position, have begun ghosting employers. Ghosting has never been in an issue in the professional setting until now. Highlights: According to a new report, more...
Video: Video Marketing and the Supply Chain
The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden their audience, and generate leads. Highlights: Use video to tell your brand’s story, broaden your audience, and generate...
Using Digital Marketing to Keep Your Pipeline Full in the Material Handling Industry: Video Short
When it comes to growing your material handling business, digital marketing can set your company apart, capture quality leads, and keep your sales pipeline full. Highlights: Material handling is extremely competitive and faces challenges like rising interest...
Infographic: 12 Instagram Tips for Supply Chain Companies
Many B2B organizations are using Instagram to grow business. Here are a dozen Instagram tips to help you use the platform effectively. Highlights: Instagram has become the second most used social media platform, up from fourth in 2017. Audiences love real-time...
4 Examples of AI for the Supply Chain
With the power to drastically increase efficiency in all areas of the supply chain, it's important brands are exploring the benefits of AI. Here are four examples of how AI can benefit your supply chain. Highlights: It's estimated that supply chain firms could gain...
6 Favorite Marketing Automation Tools for the Packaging Industry: Video Short
Packaging industry marketers: check out these marketing automation tools for email workflows, social media scheduling, and customer relationship management. Highlights: Customers increasingly expect packaging to be personalized to suit their needs. Personalize leads’...
Video: Top Tips for Using Instagram for Business
Instagram for business is a rising trend. Here are some top tips to get your business using Instagram as a part of your digital marketing strategy. Highlights: Instagram is all about authenticity and personality. Let your audience get an up close and personal glimpse...
Why Your Brand Still Needs Social Media
New reports show an overall decline in social media use. With dropping numbers, why should businesses continue to use social media use? Here's seven reasons why your brand still needs social media. Highlights: Social media usage has seen a steady decline in usage over...
Infographic: Social Media Mistakes Supply Chain Brands Still Make
Take note: Brands in the supply chain are not immune to these social media mistakes. Highlights: There will be over 3 billion social media users by 2021. Not knowing your audience can cripple your efforts. Social media is about connecting – not promoting....
Women Climbing Supply Chain Ranks Find a Growing Salary Gap
Increasingly, women are pursuing careers in the supply chain. But they continue to face a salary gap — and the higher they climb, the wider it gets. Highlights: Men in the supply chain industry earned an average of 29% more than women in 2017. Women perform at the...
Top 5 Podcasts for the Supply Chain and Logistics Industries 2019
Here are our picks for the best podcasts for the supply chain for industry insights, analysis, and conversation. Highlights Professional content is now available via podcasts Listen to conversation on transportation, SCM, manufacturing, automation, and more Get timely...
Facebook Integrating Messaging Platforms, LinkedIn Updates Recruiter Platforms, and More Social Media News February 2019
Also this month in social media news: YouTube has reached nearly 2 billion monthly users; Instagram is developing a feature to simplify multiple account management; and YouTube addresses “dislike mobs.” Highlights: Social media platforms including Facebook, Instagram,...
6 Tips for Warehouse and Distribution Center Efficiency
If you want to keep your customers satisfied, you need to keep things moving in your facility. Use these tips to keep up the pace and increase warehouse and distribution center efficiency. Highlights: Speed has become the name of the game when it comes to staying...
Video: SEO Basics – Everything Your Brand Needs to Know
SEO helps your website rank higher in search engine results pages. Here are the SEO basics to get your website performing better and in front of your target audience. Highlights: SEO stands for search engine optimization -- that much has stayed the same. It refers to...
How Social Media is Changing the Packaging Industry: Video Short
Social media is changing just about everything about the way brands market themselves — including packaging design. Highlights: Packaging is a valuable content channel. Brands need to make packaging design decisions with an eye to how they read in thumbnail images....
Stay Ahead: 6 Essential Robotics Blogs
These 6 robotics blogs are our favorite reads for gathering information, analyzing issues, and staying current in an industry that is rapidly changing. Highlights: Follow these 6 blogs for the latest on the robotics industry Featuring a variety of expert perspectives...
Infographic: 10 Companies that Are Getting Instagram for B2B Marketing Right
Need some Instagram for B2B marketing inspiration? These 10 brands are getting it right. Highlights Instagram is a great opportunity for B2B businesses. Avoiding blatant sales or advertising pushes is key. Successful accounts engage users with interesting visuals...
How Rogue Ales is Leveraging IoT to Revolutionize the Beer Brewing Industry
Rogue Ales believes that their “Ground to Glass, Grow your Own Revolution” is a key tenet to their success. The company leverages the Internet of Things (IoT) to ensure that their supply chain is able to deliver the highest-quality ingredients to their breweries just...
5 Tips to Boost SEO for Supply Chain Marketers: Video Short
Search engines are constantly changing, but these 5 tips will ensure that supply chain marketers can boost SEO in 2019. Highlights People are changing how they search, and search engines are adapting accordingly. Simple changes to the structure of your site can have...
Use Social Media to Enhance Supply Chain Transparency
Transparency in your supply chain through social media outlets can give a look inside your company in a way that your customers are craving. Highlights: Customers have been demanding more visibility into supply chains of the products they purchase. Through social...
Infographic: 10 Ways to Boost Followers on Instagram
Looking to boost followers on Instagram? These tips will help supply chain marketers grow their following, build brand awareness, and nurture a loyal audience base. Highlights Instagram has over 500 million daily users. Fake accounts won’t help in the long run....
Top 3 Logistics and Supply Chain Blogs of 2019
Our readers voted Cerasis, Women in Trucking, and Hollingsworth as the top 3 logistics and supply chain blogs of 2019. You voted, and the results are in! Cerasis is your number one favorite blog of the year, with Women in Trucking and Hollingsworth coming in second...
Facebook Adds CTA Stickers for Page Stories, Twitter Plans New Conversational Features, and More Social Media News
Also, this month in social media news: Instagram allows posts to multiple accounts; Snapchat shares research on social media use; and YouTube adds new swipe-to-view option. Highlights Facebook and YouTube are making changes that reflect a shift toward the Stories...
What’s the Best Degree for Supply Chain Management?
Supply Chain skills have never been in more demand and the work has never been more interesting. Here's a look at the best degree for supply chain management. Highlights: Today’s supply chain professionals need to be well-versed in data analysis, presentation skills,...
Video: 4 Best Channels for Video Distribution
Knowing the right video distribution channels can go a long way toward driving traffic and getting your content to your target audience. Highlights: An effective video distribution strategy is key to success. Choose video distribution channels that match your...
Send in the Drones: How PINC & Amazon Have Optimized Inventory Management
Drones and other autonomous technology are actively being utilized in supply chains. Here's how companies like PINC and Amazon are leveraging this new technology for inventory management. Highlights: Drones and other autonomous technology are actively being utilized...
B2B Digital Marketing Trends, Budgets, and Benchmarks: Highlights for 2019
Supply chain and logistics companies: here are your key takeaways on digital marketing trends from the Content Marketing Institute’s 2019 survey. Highlights: For 2019, resolve to put your audience first. Building audience trust is crucial. Make sure your content is...
Video: The Basic Social Media Mistakes Companies Still Make
Social media is an ideal way for supply chain and logistics companies to reach their audience. But too many businesses are still making these basic social media mistakes. Highlights Social media only works as a marketing tool if you have a documented strategy. Don't...
Infographic: Top Tips for Your Supply Chain Blog
Blogging should be a central part of your content marketing strategy. Here are our top tips for creating and sustaining a successful supply chain blog in 2019. Highlights: Blogging needs to be a central part of your content marketing strategy. Focus on quality over...
The Ugly and Not-So-Sustainable Smart Device Battery Supply Chain
It's time for consumers to stand up to tech giants and force them to procure raw materials, used in an ethical and sustainable manner, for smart devices. Highlights: Smart devices have created a dependency on batteries. Blockchain is being considered to track cobalt...
Supply Chain Marketing Trends To Watch For In 2019
With the start of the new year, it’s time to take a breath and get ready for what’s next. Here are five trends in supply chain marketing to expect in 2019. Highlights: People trust people, not ads. Knowing how your customers communicate is key. Personal connection is...
The 7 Dos and Don’ts of B2B Email Subject Lines
Email subject lines can make or break an email marketing campaign. Read on for our dos and don’ts for creating an effective subject line. Email marketing is an unquestionably effective content marketing tactic for B2B businesses. But too often, marketers lose out on...
Learn From The Past To Prevent Future Marketing Mistakes
Before you make your marketing resolutions for this year, take a moment to look at last year’s digital content marketing successes and failures. As the new year begins, take the opportunity to look at past marketing choices, see what worked and what didn’t, and shape...
Infographic: 4 Reasons the Supply Chain Should Try Live Video
Live video streaming helps businesses promote transparency, good communication, and relatability. Live video is one the biggest trends in social media marketing right now. According to the 2018 Social Media Marketing Industry Report, 77 percent of marketers plan to...
Vote for the Top Logistics and Supply Chain Blogs of 2019
It’s time to cast your vote for the top logistics and supply chain blogs of 2019! We love hearing about your favorite logistics and supply chain blogs. We’re conducting our 5th annual survey to uncover the top industry blogs of 2019. Help us by voting for your...
Top 5 Talent Posts of 2018
Here are our most-viewed blog posts from 2018 about talent, including analysis of industry trends, and influencers you should be paying attention to. New Year’s is the time for resolutions — personally and within your professional life, as well. Take a look at your...
Top 5 Leadership Posts of 2018
Our most-viewed leadership posts from this year discuss the characteristics of effective leadership, point out industry trends, and provide resources for leadership growth. Our top leadership posts from 2018 examine what makes a good leader, as well as what makes a...
Top 5 Sales and Marketing Posts 2018
Aligning sales and marketing can help achieve big-picture goals. Here are the top five sales and marketing posts of 2018 that highlight how these two teams can work together. The sales process is often a complicated journey that includes uphill climbs and unexpected...
Top 5 Automation Posts 2018
Implementing automation can help supply chain marketers become more efficient and more successful in earning and converting leads. Here are our most-viewed automation posts of the year. Automation is changing the way supply chain marketers do their job. When properly...
Top 10 Supply Chain and Logistics Posts 2018
These are the top 10 most-viewed supply chain and logistics posts of 2018. Our goal throughout the year is to provide our readers with the latest news and happenings in the supply chain and logistics industry, with a focus on content marketing. We hope to educate and...
Top 10 Social Media Posts 2018
Our most-viewed social media posts confirm there’s only one thing that stays the same with social platforms: they’re always changing. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. But staying current...
Top 10 Content Marketing Posts 2018
Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers have seen the benefits (and successes) of content marketing. It is the most cost-effective method to...
Top 5 Analytics and ROI Posts of 2018
Here are our most-viewed blog posts from 2018 about analytics and ROI, including articles about how to calculate your marketing ROI and competitive benchmarking. Content marketing is increasingly popular in the B2B sector. In fact, 91% of B2B marketers used content...
6 Content Marketing Trends for the Supply Chain in 2019
As content marketing continues to increase in popularity, here are six trends to consider when planning your 2019 strategy. A recent article by Forbes on content marketing notes: “As recently as a few years ago, marketers handled content mostly as a side project. It...
Three Ways Content Marketing Should Change How You Sell
Content marketing is reshaping the sales process. Here’s what this strategic resource can do for you. We’ve said it before, and we’ll probably say it again: content marketing is not about making a sales pitch. Nor is it a substitute or replacement for an expert sales...
Infographic: 6 Ways to Repurpose Content
Repurposing content is an efficient way to reach a broader audience and build brand awareness. You spent hours pouring over stats and interesting facts for a blog post. Don’t let all of that effort fall to the wayside. Breathe new life — and reach new audiences — by...
The Top 3 Social Media Mistakes Companies Still Make
Social media is a valuable tool for businesses, but only if they use it to their best advantage and avoid these three common mistakes. 81% of small and medium businesses use a social platform. And we all understand why. By 2019, it is estimated that there will be...
Facebook Announces 3Q Earnings, LinkedIn Offers New Integration Tools, and More Social Media News
Also in social media news, November 2018: Instagram tests options to promote stories on business pages, Pinterest unveils updates to self-serve ad tools, and Facebook tests advanced analytics for Instagram. November was the month of social media updates and the...
Why You Should Hire People for Their Superpowers
Great people don’t always focus on expressing their superpowers at work out of a fear of limiting their scope. Here's how employers can identify and coach employees to work to their fullest potential. This guest post comes to us from Argentus Supply Chain Recruiting,...
Infographic: Holiday Supply Chain 2018
With the 2018 holidays approaching fast, customers are pulling out their wallets and getting ready to increase holiday spending by at least 4.3%. The National Retail Federation (NRF) is estimating that holiday sales will be up 4.3-4.8% over 2017, for a total of...
Video: 7 Stages in the Sales Cycle Content Can Help
Here’s how content can help support sales during the seven stages of the sales cycle, including personalization and building last relationships. The sales process is often an uphill journey with lots of unexpected bumps along the way. Sales teams are all too familiar...
Social Messaging Platforms: Why Your Supply Chain Company Needs to Pay Attention
With a growing shift toward social messaging platforms, your business needs to find a way to incorporate these apps into your content marketing strategy. Feel like giving yourself a pat on the back for finally getting a handle on how to effectively use social media...
Why Content Marketing Depends on Metrics
Finding, analyzing, and using the right metrics effectively is crucial to a successful content marketing strategy. Accountability and showing a solid return on investment is everything when it comes to ensuring that your business is allocating adequate resources to...
Infographic: Five Elements of Effective B2B Case Studies
For B2B buyers, case studies are still the most popular type of content. Check out our infographic below to discover the five elements of an effective B2B case study. Did you know that 89% of B2B marketers consider customer testimonials and case studies to be the most...
The Value of Video Marketing for the Supply Chain
The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden their audience, and generate leads. Video is the most popular form of content being consumed online today — and it shows no...
Top 5 Supply Chain Websites to Follow
Looking to keep up with happenings in the supply chain industry? These are our top five supply chain websites to follow. One of the best ways to keep up with supply chain trends, innovations, and best practices is by following leading industry websites. In this guide,...
Supply Chain and Marketing/Sales Are AI’s First Big Opportunities for Business Use
The results are in: Artificial intelligence (AI) has significant value for many business sectors. But what are the most effective ways to apply AI to your supply chain management company? Executives of many leading companies are looking for ways to integrate AI into...
Video: How Businesses Can Be Helpful (Not Intrusive) on Social Platforms
Social platforms create an opportunity to connect with prospects but only if your efforts align with customer preferences. Here’s how brands can focus on creating content that customers actually want. In 2018 social media platforms have made a concerted effort to keep...
Is Supply Chain Management Doomed for Automation?
Artificial intelligence (AI) is changing the way the global supply chain operates and may make most supply chain management companies obsolete in 5-10 years. What can your company expect and what are the best strategies for preparing? AI has a significant presence in...
How to Market to Your Millennial B2B Buyers
Companies can reach millennial B2B buyers by partnering with popular social media users who speak with passion and expertise to young professionals. Numbering 80 million, millennials have become the largest demographic segment in the United States and are expected to...
5 Elements of an Effective B2B Case Study
Case studies continue to be the preferred content type among B2B buyers. These 5 elements will help you write case studies that engage prospects and generate leads. We just wrote about how buyers prefer case studies over all other kinds of content. In fact, 89% of B2B...
Prospects Prefer This Type of Content — By Far
Case studies are a perfect way to organize and present hard facts about your products and services — and they continue to be one of the most effective types of content out there. A recent study shows that case studies far outperform other types of content....
Instagram Founders Leave Facebook, LinkedIn Overhauls Groups, and More Social Media News
Also in social media news, October 2018: Snapchat partners with Amazon on visual search tool, Google Plus is shutting down, and Instagram adds Quick Replies for business accounts. With the arrival of Halloween, we know that the holidays are quickly approaching....
The three most foundational supply chain elements
This guest post was written by Paul Rea for Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Editor's note: This post was originally published in 2018. We updated it in October 2026 with a quick...
Video: Focus on Conversions or Building Traffic First?
What’s more important: prioritizing conversions or building traffic? The simple answer is both. Here’s why you need to balance your efforts for the best results. The argument for building traffic or optimizing for conversions has no end. Like we stated in our earlier...
Infographic: Halloween 2018 for the Supply Chain
U.S. Consumers plan to spend a whopping $9 billion, the second highest spending amount in 14 years, on costumes, candy, decorations, and more to celebrate Halloween this year. The National Retail Federation anticipates spending for Halloween in 2018 will come close to...
Social Media Content Should Focus on Awareness and Consideration Stages
Brands need to focus on the awareness and consideration stages of the buyer's journey to build relationships and boost social media ROI. Are you focusing on the right phases of the buyer’s journey in your social media strategy? The 2018 Sprout Social Index shows that...