by Fronetics | Dec 25, 2014 | Blog, Content Marketing, Marketing, Strategy
Fronetics Strategic Advisors is a management consulting firm focused on strategy and inbound marketing. When it comes to inbound marketing we take a different approach than other firms. This is because of our business experience and background. We know ROI is important, so our approach is data driven and produces results.
What is inbound marketing?
Inbound marketing is very different from traditional, or outbound, marketing. Inbound marketing focuses on creating quality content that attracts people to your company and product. By aligning the content you publish with your customer’s interests, you attract the right traffic – traffic that you can then convert, close, and delight over time. Outbound marketing, in contrast, uses methods including: buying ads, buying email lists, and cold calling.
Inbound marketing works
Research conducted by HubSpot found that inbound marketing is more effective than outbound marketing:
- 200% average ROI;
- 62% lower cost head;
- 15% increase in top line revenue.
Freight logistics company Cerasis decided to make the switch from outbound marketing to inbound marketing. Within 25 months the company gained 98 new customers and increased revenue by 14%.
Our approach
Strategy matters. A 2014 study of B2B marketers found that companies who have a documented content strategy in place are more likely to consider their efforts to be effective than companies who do not have a documented strategy in place (60 percent vs. 11 percent). We work with our clients’ to develop a strategy that is right for their company. We then work with our clients’ to implement the strategy.
Here’s what we do:
What now?
We understand that developing and implementing an inbound marketing strategy can seem daunting. We are here to help. We are happy to take a few minutes and look at your current strategy and give you ideas on how to start, or suggestions on what you can do to make your current strategy more successful. We are also happy to talk with you about what we can do.
If you are, like many other people, stretched for time and also struggle with strategy and execution, we can also talk to you about what Fronetics does and how we can help. We know some people prefer to do it themselves, and others prefer to outsource.
We’d love to talk with you about how you can grow your business through inbound marketing.
by Fronetics | Dec 18, 2014 | Blog, Marketing, Social Media, Strategy
Oktopost, a social media marketing platform, analyzed over 100,000 posts on four different social networks (LinkedIn, Twitter, Facebook, and Google+) and found that LinkedIn is the most effective social network for B2B.
Oktopost found that more than 80% of B2B leads were generated through LinkedIn. Lead generation through other social networks paled in comparison:
- Twitter: 12.73%
- Facebook: 6.73%
- Google+: 0.21%
We’ve put together an infographic that outlines four things you need to know about LinkedIn and lead generation.
by Fronetics | Dec 10, 2014 | Blog, Leadership, Strategy, Talent
Kate Lee, the senior director of research and strategy at Fronetics Strategic Advisors, has been named by Procurious as one of the 24 Most Influential People in Procurement.
The online business network for a new generation of procurement and supply chain professionals compiled the list to show who “you should be connecting with.”
Kate said she was “honored” by the recognition.
“The network and its members are not only industry leaders, but also leaders in innovation,” Kate said. “Procurious has more than 2,000 members from more than 70 countries and I’m thrilled to be part of such a niche social network.”
For the past 20 years Kate has worked with a range of people from senior executives at Fortune 500 companies to academics to refugees. At Fronetics Strategic Advisors, a management consulting firm focused on strategy and inbound marketing for the logistics and supply chain industries, Kate said she has been able to build a strong team which provides clients with unmatched service and value.
“I am proud of the team and our efforts in helping companies develop and implement inbound marketing and strategies that create results,” Kate said.
Kate is a newcomer on the Procurious list that also includes profiles such as ‘Local Producer’ AKA Brian Heinen, a driving force behind LinkedIn biggest groups for supply chain and sourcing professionals; Paul Snell, managing editor of Supply Management and Supply Business magazines; Hal Good, another LinkedIn power player in procurement with 13.5K followers on Twitter; and Tim Hughes, a top 35 UK blogger with 81.9K Twitter followers.
Procurious also cited the Fronetics Twitter account as a reason to welcome Kate into the mix.
The recognition of Kate read, in part: “The Fronetics’ Twitter account is both super-active and full of fascinating insights related to the profession.”
Kate again credited her team for the success:
“It comes down to the wonderful team at Fronetics,” she said. “We are committed to providing the industry with industry news as well as information on how to create and implement strategies that will create value.”
She continued:
“Additionally, we love engaging with individuals and companies within the industry via LinkedIn, Twitter, and our blog.”
by Fronetics | Dec 3, 2014 | Blog, Logistics, Strategy, Supply Chain
More than ever, people are turning to social media and to blogs for industry information, insight, and news. Which industry LinkedIn page, Twitter account, and Facebook page is the best? Which industry blog is the best?
Fronetics Strategic Advisors is conducting our first “Best of the logistics and supply chain industries” survey. We invite you to share who you think is the best.
The survey is just four questions and should take less than 5 minutes to complete. The survey is confidential. Responses will be reported in aggregate and no identifiable information (individual or company) will be shared with anyone.
Responses will be collected through January 1, 2015. Please contact [email protected] with questions.
by Fronetics | Dec 3, 2014 | Blog, Strategy, Talent
Where is your career going? If you feel like you are stuck in a career rut, here are five tips to pull yourself out:
1. Focus on the short-term, not your career path.
When it comes to a career path, one plus one doesn’t necessarily equal two anymore. The nature of business and the career landscape is evolving at lighting speed and making it nearly impossible to map out a five- or 10-year career path. So rather than trying to map out a long-term plan, optimize for one to two years.
Dara Khosrowshahi, CEO, Expedia, Inc., offers this sage advice: “Look for the right opportunities, stay flexible, have some idea of what direction you are headed in, but don’t lock into a long-term direction because chances are that the world will change up on you.”
2. Speak up.
Does anyone know you want to switch department or roles, or is it your secret? Are you the only who knows that you want to move up the ladder within your company? If so, you need to speak up and let people know what’s on your mind. Talk with your boss, talk with the manager in the role/department in which you are interested, and talk with HR. If you let people know your desires, your desires will be much more likely to be realized.
3. Prove yourself.
Don’t think — act. If you want to take on additional responsibilities, you need to show that you are capable. If you want to move into a new role, prove that you have the skills to do so. Actions speak loudly.
4. Network.
Networking opens doors. Networking begets opportunities that benefit and feed your career, professional development, and personal interests. And if you are interested in finding a new job, networking will help you do just that. Studies have shown that the majority of candidates find jobs via their networks.
5. Quit.
If you are truly unhappy — quit. When you make the mental decision that you are going to leave your job, most likely you’ll feel a weight has been lifted. With the weight gone you will be able to more easily determine your next steps and find a new position. Note I said mental decision. It is best to give your actual notice after you find a new position.
Getting your career going in a positive direction will benefit you and your organization. It’s never the wrong time to make some moves designed to get yourself out of a career rut.
![The Santa Supply Chain [Infographic]](https://fronetics.com/wp-content/uploads/2024/10/Santa-Supply-Chain-Infographic-799x675.png)
by Fronetics | Dec 2, 2014 | Blog, Logistics, Strategy, Supply Chain, Transportation & Trucking
“Gartner likes to publish the Top 25 Supply Chains every year. Unfortunately, there’s one supply chain the esteemed analyst firm continues to overlook. And it just so happens to be the greatest supply chain success story of all time. I’m talking about The Santa Claus Supply Chain.”
Richard Howell’s 2011 article proposing that Santa’s Supply Chain is superior to those on Gartner’s list leaves little room for argument. Let’s be honest, is there another supply chain that can (using just one sleigh) deliver orders to 822 homes per second and has a:
- Committed workforce with a 0% turnover rate (Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen are loyal and long-serving);
- 100% order rating; and
- 100% on-time delivery?
I think not.
Check out Howell’s article for more interesting facts, and our Santa Supply Chain infographic for holiday fun.
