Put Your Packaging on a Diet

This post was originally published on EBN.

Summer is over, fall has arrived, and winter is right around the corner. As the days grow shorter and colder, don’t let inertia take over. Instead, put your packaging on a diet.

Here are three reasons why a packaging slim down will improve the health of your company’s supply chain and the world:

1. You can save money. By reducing the amount of packing you use for a product and/or by using right-size packaging, you can reduce transportation costs and materials costs.

For example, the packaging used for Apple’s iPhone 5 is 28 percent smaller than the packaging that was used for the original iPhone. The reduction in the size of the packaging translates into being able to fit 60 percent more iPhones on each shipping pallet. Apple points out that this saves the company one 747 flight for every 416,667 units they ship.

Poland Spring provides another example. Poland Spring has reduced the amount of resin that goes into the making of their bottles by a significant amount — from 14.6 grams of resin per bottle in 2005 to 9.2 grams of resin per bottle in 2012. Not only is the bottle 40 percent lighter (read: reduced transportation cost), the company also saves a sizeable amount of money each year in materials. In a recent Slate.com article Kim Jeffery, CEO of Nestle Waters North America (Poland Spring’s parent company), is quoted as saying:

You can’t be a public company and ask shareholders to bear the burden of higher costs just so you can be green. It has to be consistent with creating shareholder value. There needs to be a return on these investments. So, for example, when you use 200 million fewer pounds of resin a year, at 90 cents a pound, that’s a huge savings.

By my calculations, that’s a savings of $180 million annually.

2. It is better for the environment. Putting your packaging on a diet can reduce the amount of waste, CO2 emissions, deforestation, water use, water contamination, and hazardous material use.

In a September 2013 Packaging Digest article, Ron Sasine, senior director of packaging for private brands for Walmart, wrote that as a result of the company’s efforts to reduce packaging it was “able to reduce the overall greenhouse gas impact of our packaging by an average of 9.8 percent in our Walmart U.S. stores, 9.1 percent in our Sam’s Clubs in the U.S. and 16 percent in our Walmart Canada stores.”

3. It makes your customers happy. A 2012 survey conducted by Packaging World and DuPont Packaging & Industrial Polymers found that the primary focus of the packaging world over the next 10 years will shift from cost to sustainability. Specifically, the report found that 45 percent of those surveyed believe that perceived “greenness” will be important to consumers.

Additionally, a 2012 study released by Perception Research Services reported that in 2011 significantly more shoppers were more likely to choose environmentally friendly packaging than in 2010 (36 percent versus 28 percent), and that half of shoppers surveyed were willing to pay for environmentally friendly packaging.

Tell us your thoughts on packaging trends in the electronics industry. What’s important to you and your customers?

 

Put Your Packaging on a Diet

This post was originally published on EBN.

Summer is over, fall has arrived, and winter is right around the corner. As the days grow shorter and colder, don’t let inertia take over. Instead, put your packaging on a diet.

Here are three reasons why a packaging slim down will improve the health of your company’s supply chain and the world:

1. You can save money. By reducing the amount of packing you use for a product and/or by using right-size packaging, you can reduce transportation costs and materials costs.

For example, the packaging used for Apple’s iPhone 5 is 28 percent smaller than the packaging that was used for the original iPhone. The reduction in the size of the packaging translates into being able to fit 60 percent more iPhones on each shipping pallet. Apple points out that this saves the company one 747 flight for every 416,667 units they ship.

Poland Spring provides another example. Poland Spring has reduced the amount of resin that goes into the making of their bottles by a significant amount — from 14.6 grams of resin per bottle in 2005 to 9.2 grams of resin per bottle in 2012. Not only is the bottle 40 percent lighter (read: reduced transportation cost), the company also saves a sizeable amount of money each year in materials. In a recent Slate.com article Kim Jeffery, CEO of Nestle Waters North America (Poland Spring’s parent company), is quoted as saying:

You can’t be a public company and ask shareholders to bear the burden of higher costs just so you can be green. It has to be consistent with creating shareholder value. There needs to be a return on these investments. So, for example, when you use 200 million fewer pounds of resin a year, at 90 cents a pound, that’s a huge savings.

By my calculations, that’s a savings of $180 million annually.

2. It is better for the environment. Putting your packaging on a diet can reduce the amount of waste, CO2 emissions, deforestation, water use, water contamination, and hazardous material use.

In a September 2013 Packaging Digest article, Ron Sasine, senior director of packaging for private brands for Walmart, wrote that as a result of the company’s efforts to reduce packaging it was “able to reduce the overall greenhouse gas impact of our packaging by an average of 9.8 percent in our Walmart U.S. stores, 9.1 percent in our Sam’s Clubs in the U.S. and 16 percent in our Walmart Canada stores.”

3. It makes your customers happy. A 2012 survey conducted by Packaging World and DuPont Packaging & Industrial Polymers found that the primary focus of the packaging world over the next 10 years will shift from cost to sustainability. Specifically, the report found that 45 percent of those surveyed believe that perceived “greenness” will be important to consumers.

Additionally, a 2012 study released by Perception Research Services reported that in 2011 significantly more shoppers were more likely to choose environmentally friendly packaging than in 2010 (36 percent versus 28 percent), and that half of shoppers surveyed were willing to pay for environmentally friendly packaging.

Tell us your thoughts on packaging trends in the electronics industry. What’s important to you and your customers?

 

How to hire a leader

How to hire a leader

how to hire a leader

Leadership

Businesses don’t fail, leaders do – a lot.  Studies have shown that the rate of failure of executives coming into new companies ranges from 30 to 40 percent after 18 months.  The costs and implications of a poor leadership hire are enormous.  Given the odds, how can you hire a leader – a true leader?  Here are five tips:

Ask the right question

Just one interview question can give you enormous insight into the abilities and qualifications of the candidate.  The question: “Tell me about the last person you fired.” According to Marc Barros, co-founder and former CEO of Contour, this question and the discussion that will follow will give you the “strongest indicator of the candidate’s leadership ability.”  Specifically, the candidate’s response will shed light on their communication style and skills, their willingness and ability to admit mistakes, and the candidate’s level of empathy and emotion.

Conduct your own due diligence

When it comes to finding the next leader for your company, don’t leave due diligence in the hands of someone else.  Take the time to learn about the candidate, talk to people who have worked with the candidate in the past, and gather as much information on the person as you can.

Go beyond the typical interview

Going beyond the typical interview is revealing in that enables you to see the candidate outside of the canned interview environment (an environment which many have mastered).  Some ideas: have the candidate give a presentation, facilitate a meeting, or write up their thoughts on how to tackle a specific problem.

Opinions matter

Have the candidate meet with employees of various positions and levels within the company.  After each person meets with the candidate get their feedback – and listen.  It is amazing how often a candidate will let their guard down when they perceive they are meeting with someone that “doesn’t matter.”  The truth is that these meetings do matter as they can provide you with some of the best insight into the candidate and their leadership style.

Hire from inside

When you hire from inside your company, you will get a leader who knows how to succeed in the company’s culture.

How to hire a leader

How to hire a leader

how to hire a leader

Leadership

Businesses don’t fail, leaders do – a lot.  Studies have shown that the rate of failure of executives coming into new companies ranges from 30 to 40 percent after 18 months.  The costs and implications of a poor leadership hire are enormous.  Given the odds, how can you hire a leader – a true leader?  Here are five tips:

Ask the right question

Just one interview question can give you enormous insight into the abilities and qualifications of the candidate.  The question: “Tell me about the last person you fired.” According to Marc Barros, co-founder and former CEO of Contour, this question and the discussion that will follow will give you the “strongest indicator of the candidate’s leadership ability.”  Specifically, the candidate’s response will shed light on their communication style and skills, their willingness and ability to admit mistakes, and the candidate’s level of empathy and emotion.

Conduct your own due diligence

When it comes to finding the next leader for your company, don’t leave due diligence in the hands of someone else.  Take the time to learn about the candidate, talk to people who have worked with the candidate in the past, and gather as much information on the person as you can.

Go beyond the typical interview

Going beyond the typical interview is revealing in that enables you to see the candidate outside of the canned interview environment (an environment which many have mastered).  Some ideas: have the candidate give a presentation, facilitate a meeting, or write up their thoughts on how to tackle a specific problem.

Opinions matter

Have the candidate meet with employees of various positions and levels within the company.  After each person meets with the candidate get their feedback – and listen.  It is amazing how often a candidate will let their guard down when they perceive they are meeting with someone that “doesn’t matter.”  The truth is that these meetings do matter as they can provide you with some of the best insight into the candidate and their leadership style.

Hire from inside

When you hire from inside your company, you will get a leader who knows how to succeed in the company’s culture.

Here is why CrossFitters make great employees

Here is why CrossFitters make great employees

Why CrossFitters Make Great Employees

Source: CrossFit Full Potential

CrossFitters recognize that good outcomes only come with hard work, and lots of it.  For that reason, it generally attracts people who are willing to make sacrifices and go the extra mile to get results both in the gym and at work.

If you want to hire top performers who have staying power hire people who do CrossFit. Here are eight reasons why CrossFitters make great employees.

 1.      They are able to work with a variety of people

In business it is essential to be able to work with a variety of different people – people within different departments, at different levels within the company, even across various industries.  However, many employees don’t have this capability and they fall flat.  CrossFitters excel in this area.  On a typical day a CrossFit class is comprised of people who have attended just one class and people who have been religiously attending CrossFit for several years, ex-Marines, pregnant women, people in their 20’s, and people in their 70s.  There are people who have been athletes their whole life and people for whom CrossFit is their first foray into an active lifestyle.  Because there are such a variety of people at CrossFit, when team or partner work comes into play it is essential to, seamlessly, be able to work with anyone and everyone.

 2.      They are willing to try new things

Business is ever evolving.  In order to stay competitive it is essential that your business is willing to try new things, to be inventive, to be creative, and to be able to be willing to change.  An employee who is unwilling to try new things becomes a barrier to change and to the evolution of your company.  CrossFit is about trying new things and not getting bogged down with routine; CrossFitters train to be ready for the “unknown and unknowable.”

 3.      They are willing to go beyond their comfort zone

A step beyond trying new things is stepping outside of the comfort zone.  Going beyond the comfort zone involves risk and can lead to failure.  Because of this, many employees are unwilling to go beyond their comfort zone.  However, employees who are willing to take this leap are typically those who bring creativity, drive, and innovation to the company.  CrossFit encourages people to go beyond their comfort zone and, by nature, the majority of CrossFitters leap at this chance.

 4.      They can recognize their limits

Everyone has their limits.  An employee who is able to recognize his or her limits is much more effective and efficient than an employee who cannot recognize their limits.  If your employee knows the right time to ask for help your guidance you are lucky. CrossFitters are adept at knowing their limits; in CrossFit knowing your limits is essential in that going beyond can result in injury.

 5.      They are willing to tackle seemingly insurmountable problems

Many employees tackle the small problems and leave the big ones alone hoping someone else will take them on.  Or, even worse, some employees are so focused on the small problems they don’t even notice that there are bigger problems which need to be addressed.  Each workout of the day (WOD) presents seemingly insurmountable problems.  That CrossFitters choose to do an activity which consistently presents participants with seemingly insurmountable problems tells you a lot about the drive of CrossFitters.

 6.      They like challenge

Employees who like to play it safe and easy are not going to be top performers.  If you want top performers, look for employees who embrace challenge.  CrossFitters embrace challenge.  For example, a couple weeks ago the WOD was to, as a team of three, deadlift 25,000 pounds.  My team was comprised of an ex-professional hockey player, a woman in her 30’s who was relatively new to CrossFit, and me (5’1” and not easily mistaken for the world’s strongest woman).  Faced with a big challenge and a diverse team (see #1) – we dove in…headfirst.

 7.      They work hard

Dan Vadala, business consultant and owner of CrossFit Full Potential, describes the work ethic of CrossFitters: “CrossFitters recognize that good outcomes only come with hard work, and lots of it.  For that reason, it generally attracts people who are willing to make sacrifices and go the extra mile to get results both in the gym and at work.”  Moreover, Vadala notes that he sees positive transformations in those who do CrossFit: “CrossFit has the capacity to transform people into the types of performers and self-starters that employers are finding harder and harder to recruit.”

 8.      They are supportive

A good employee will support others through the good and the bad.  A supportive employee will be the first to recognize their peers for a job well done, and be the first to provide guidance to those who appear to be struggling.  A supportive employee is good for morale and good for your company.  CrossFitters are a supportive bunch.  I have never participated in another activity in which there has been so much support from so many people.  “Nice work!”, and “Well done!” is heard over and over again as are little tidbits of information such as “That looks great, but if you try moving your grip a little you’ll be amazed by what you can do.”