Trade Show Marketing

Make every show pay off

Trade show marketing for supply chain companies

A trade show booth is one of the biggest marketing investments a supply chain company makes all year. We help you get more out of it, with outreach that fills your calendar before the doors open, a booth that stops people in the aisle, and follow-up that turns badge scans into real sales conversations.
A trade show booth with visitors walking up and meetings being booked on a calendar, representing trade show marketing

Before, during, and after the show

What supply chain trade show marketing includes

Most of the value of a trade show is decided before and after the event, not just on the show floor.

We plan and run the full cycle for logistics providers, equipment manufacturers, and supply chain technology companies exhibiting at shows like MODEX, ProMat, Manifest, and CSCMP EDGE.

That includes pre-show outreach and meeting booking, booth graphics and sales materials, live social coverage, and post-show follow-up that keeps leads from going cold.

Meeting bookingBooth graphicsPost-show follow-up

What’s included

Everything it takes to get more meetings, more leads, and more pipeline from every show, from one team.

Show strategy

Choosing which shows to attend, what to feature, and what success should look like.

Meeting booking

Targeted outreach that fills your calendar with qualified conversations before you arrive.

Booth graphics and signage

Designs that make your message clear from across the aisle.

Sales materials

Sell sheets, brochures, and presentations your team can use at the booth and after.

Event advertising

LinkedIn and digital ads targeted to attendees and the accounts you want to meet.

Live social coverage

Real-time posts from the show floor for your company page and your executives.

Post-show follow-up

Email sequences, CRM setup, and content that keep conversations moving after everyone flies home.

If this sounds familiar, we can help

Situations we hear about before almost every show season.

Exhibiting this year

You’re exhibiting this year and want more booked meetings, not just foot traffic.

Scans, not pipeline

Your last show produced a stack of badge scans and very little pipeline.

A dated booth

Your booth graphics and handouts feel dated next to competitors.

Attending without a booth

You’re attending a show without a booth and want to make the most of the trip.

Before, during, and after

How we make every show count

Weeks out

Before the show

  • Target list of attendees and accounts you want to meet
  • Email and LinkedIn outreach to book meetings in advance
  • LinkedIn ads aimed at show attendees and your target accounts
  • Booth graphics, signage, sell sheets, and presentations
  • Pre-show content announcing what you’ll be showing and where to find you
Show days

During the show

  • Live LinkedIn coverage from your booth and sessions
  • Executive posts that put your leaders in the show conversation
  • Lead capture process so every conversation is logged with notes
Days and months after

After the show

  • Follow-up emails and sequences sent within days, not weeks
  • Leads organized in your CRM with clear next steps for sales
  • Recap content, photos, and video that extend the show’s reach for months

How it works

A clear path from kickoff to pipeline from the show.

1

Kickoff

We start 8 to 12 weeks before the show to set goals, define your target list, and plan your message.

2

Build

Outreach, ads, graphics, and materials are created and approved well ahead of shipping deadlines.

3

Show time

We support your team with live content and a simple lead capture process.

4

Follow up

Leads are routed, sequences go out, and we report on meetings, leads, and pipeline from the show.

RESULTS

We love making our clients look good

Trade show marketing

PLACEHOLDER: Add a trade show result here, such as meetings booked before a show, leads captured, or pipeline from post-show follow-up. Example: A warehouse automation company booked X meetings before MODEX through targeted LinkedIn outreach and generated $X in pipeline from post-show follow-up.

Frequently asked questions

How early should we start planning?

Ideally 8 to 12 weeks before the show. That leaves time for outreach to book meetings, design and print deadlines, and ad campaigns to run. If your show is sooner, we’ll focus on the steps that will have the biggest impact in the time you have.

Do you build the booth itself?

We design booth graphics, signage, and materials and work alongside your exhibit builder or booth vendor. We don’t fabricate booth structures.

Can you help if we’re attending without a booth?

Yes. Many companies get great results by booking meetings in advance, having executives post from sessions, and following up afterward, all without the cost of exhibiting.

How do you measure trade show ROI?

We track meetings booked, conversations logged, leads captured, and the pipeline that comes from them in the weeks and months after the show. That gives you real numbers to decide which shows are worth returning to.

Which shows do you support?

Any show your buyers attend. We most often work around supply chain events like MODEX, ProMat, Manifest, and CSCMP EDGE, along with industry-specific and regional shows.

Have a show coming up?

Tell us which show and when, and we’ll map out a plan to fill your calendar and follow up fast.