by Jennifer Hart Yim | Sep 14, 2017 | Blog, Logistics, Strategy, Supply Chain
by Elizabeth Hines | Sep 12, 2017 | Blog, Current Events, Marketing
Fronetics announces the official launch of sister brand, Fronetics Real Estate, serving residential and commercial real estate clients.
It’s a big day for Fronetics! We’re officially launching our new brand, Fronetics Real Estate (FRE), offering digital and content marketing services to residential and commercial real estate clients.
Over the last two decades, real estate has seen a major shift in buyer behavior, with buyers now conducting the majority of their research online. Content marketing is an approach that puts real estate marketers in charge of the way prospective buyers and tenants perceive and interact with their properties. The strategic creation and distribution of content helps properties:
- Build brand awareness
- Generate prospects
- Lower cost per lead
- Increase occupancy
- Drive sales
- Improve retention
As content marketing experts, Fronetics Real Estate is uniquely positioned in the real estate industry. Firstly, we have a proven history of success with content marketing for real estate. Our clients benefit from having a dedicated account team that works exclusively with real estate clients — they know how to help them succeed.
Secondly, our approach is unique in that it starts with data and ends with measurable results. We design and execute a strategy that aligns with your business objectives. That way, our clients see movement where it matters: lower cost per lead, higher occupancy, and faster sales.
Real estate marketing services
Fronetics Real Estate’s portfolio of digital and content marketing services includes:
- Content marketing: strategy development, content creation, and execution
- Social media: strategy, management, distribution, advertising
- Email marketing: templates, marketing emails, workflows, and newsletters
- Website development: branding, design, maintenance, and content creation
- Paid advertising: pay-per-click and social media advertising
- Sales enablement: reporting and analysis, sales content optimization, automation
Whether you have luxury condominiums, for-rent apartments, a planned community, commercial properties, or mixed-use/retail space, we would love to show you about how Fronetics Real Estate can help you reach today’s prospective buyers and tenants.
Read the official press release or visit our newly launched Fronetics Real Estate website to learn more about FRE.
by Elizabeth Hines | Sep 6, 2017 | Blog, Content Marketing, Marketing, Strategy
Find the right marketing outsource partner for your business by asking specifically about strategy development, industry experience, and more.
More and more supply chain companies are choosing to outsource their marketing, giving them the flexibility to focus on their core business, while leaving marketing to trusted experts. But before you jump into a partnership, it’s important to remember that not all marketing firms are created equal.
To help you decide if a marketing firm is right for your business, here are 10 questions you should be asking potential marketing partners — and what to listen for in the answers.
10 questions to ask marketing outsource partners
1) How do you develop a strategy?
The word you should be listening for is: individualized. Your marketing partner should build a strategy specifically tailored to your business, based on data, analytics, and your company’s goals.
2) What would my account team look like?
When you outsource your marketing, look for a team of experts that work together to improve the various aspects of your marketing strategy. For example, the person running your social media presence should have specific social media expertise.
3) Do you know my industry?
It’s vitally important that your marketing partner has a deep understanding of your company, your industry, and your customers. Don’t be satisfied with a surface knowledge, or with a marketing firm that doesn’t have personnel that specializes in your industry.
4) How do you measure success?
Your marketing partner needs to have a plan in place to provide you regular and frequent reports showing designated metrics that match the goals of your strategy. For instance, if one of your business’ goals is to increase brand awareness, web traffic and social impressions are two metrics you should be getting reports on every month.
5) What other services do you offer (even if I don’t need them yet)?
Many of Fronetics’ clients start off wanting only one of our services (like social media management), but quickly realize a multi-channel digital strategy would better help them reach their goals. You want to know that, if you need to expand your scope of work to include more services (such as social advertising or video creation), your partner can handle those.
6) Do you offer training?
We’ve all heard the old adage about teaching a man to fish. While it can be hugely beneficial for your business to trust your marketing strategy to the experts, part of a well-rounded strategy includes educating key members of your staff, such as sales personnel, on how the rest of your business’ operations can dovetail with your marketing strategy. A partner who offers workshops or other types of training is a plus.
7) What is your philosophy for content creation?
Listen for a partner who listens to you. If you’re going to outsource content creation, your partner needs to be ready to learn every aspect of your business, its goals, and its philosophies — and to create content that reflects those things.
8) Do you have videography capability?
Even if you don’t think your business needs video content right now, chances are, this new wave content platform will be something you need at some point. You want to find a partner who can easily help you make strides in this area — whether the partner handles video production in house or will manage a third-party vendor for you.
9) What are your goals for my business?
You want a partner who shares your company’s vision. But it’s a bonus if you can find a partner who offers you goals you hadn’t even considered but that make sense for your business.
10) What’s the first thing you’re going to do when I hand over my business’ marketing strategy to your firm?
While it might be exciting to hear an answer like “revamp your entire web presence,” the savvier business listens for something a little different. A partner who assures that they will first seek to analyze, research, and understand every aspect of your unique business will ultimately be more likely to guide you to your goals. Once they know the ins and outs, then it’s time for the revamping!
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by Elizabeth Hines | Sep 5, 2017 | Blog, Content Marketing, Marketing, Social Media
Use Quora to answer potential customers’ questions, and they’ll perceive you as a valuable source of knowledge and an industry thought leader.
Despite gaining popularity over the last several years, Quora’s potential as a marketing tool for supply chain and logistics companies remains largely untapped.
In case you haven’t jumped on the bandwagon yet, Quora touts itself as “a place to share knowledge and better understand the world.” It’s a simple premise, but one that’s been highly effective since its founding in 2009: “It’s a platform to ask questions and connect with people who contribute unique insights and quality answers.” Essentially, the site is a community-generated question-and-answer forum.
How does Quora work?
Anyone can ask or answer questions on Quora. A key feature of the site is voting feature: community members vote on which answers are most helpful, boosting those responders’ visibility and credibility. A few other things the site allows you to do:
- Target your question to specific users;
- Publish content (much like LinkedIn’s publishing platform);
- Search for questions or topics relevant to your business, and follow these keywords to get notifications of new questions.
You might already be starting to see the exciting potential in this social media platform. But let’s talk about three specific ways you can use Quora to build your brand, generate leads, and engage with your potential buyers.
3 ways supply chain and logistics marketers can use Quora
1) Research
Using Quora is about gaining and spreading knowledge. Your peers and competitors might be talking about their new projects with an audience that’s actively offering feedback on what it wants or doesn’t want. Before even jumping in with your own content, just staying attuned to the conversation can be a valuable resource as your business builds its marketing strategy.
2) Building and maintaining connections
Relationship-building is a key benefit of using Quora. While sites like LinkedIn and Twitter are valuable for quicker engagement, Quora offers a forum for substantive conversations, a crucial building block for lasting buyer engagement.
The site also offers a great opportunity to reach beyond your normal sphere. Emma MacAnnally of Torchlight suggests: “Don’t be afraid to ask questions and engage in conversations with others you respect and admire.” She points out that doing this will broaden your audience, offer new insights, and give you recognition with thought leaders in your field. “Networking can happen anywhere,” she says.
3) Reputation building
Quora offers you the ability to run a quick search of your business’ name, and tune in to what’s being said about your brand. Also, by answering others’ questions with substantive, reliable content, you can become a resource for potential buyers, as well as others in the industry.
Your business is more than its product. You can offer your audience valuable knowledge. Quora gives you a direct way to answer the questions that your potential buyers are asking, building your reputation as a resource for knowledge and as an industry thought leader.
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by Elizabeth Hines | Aug 31, 2017 | Blog, Marketing, Strategy, Supply Chain
As B2B buyers expect customized sales experiences, sellers can use these 3 tips to offer personalization at scale.
One of today’s biggest challenges facing B2B sellers is the increasing expectation of personalization as part of the buying experience. The seller’s task of offering personal experiences for all leads is a daunting one, particularly with limited time and marketing budgets.
As companies become increasingly focused on risk-mitigation in the buying process, they are far more inclined to trust vendors who can demonstrate that they understand and can address their specific needs and risk factors. According to Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 89% of respondents stated that winning vendors “provided content that made it easier to show ROI and/or build a business case for the purchase.”
While the task of personalization may be daunting, it’s not impossible. And it’s certainly worth the effort. Here are three strategies your business can use to personalize sales pitches and make your marketing dollars work more efficiently.
3 ways to offer personalization at scale
1) Target smarter
We all know that social media platforms offer a wealth of demographic information. One of the most valuable insights it offers is intent signals: things like job changes, social posts, and hiring patterns, all of which can help your sales team identify the right time and strategy for reaching out to a potential buyer. You can use social media features built into the platforms themselves, like advanced filters and lead bots, to identify qualified leads.
Beyond identifying leads, smart targeting involves well-written and targeted online ads. According to Demand Gen’s report, “Online ads are shaping early behaviors and opinions of B2B buyers. 63% of respondents said they noticed ads from the solution provider they chose during the research phase.”
2) Demonstrate your understanding
Justin Shriber, vice president of marketing for LinkedIn sales and marketing solutions, reports that “80% of buyers don’t believe that the salespeople they deal with understand their business.” Most of this perception, Shriber says, is driven by the way salespeople converse with potential buyers. Using generic openers, and talking more than listening, reinforces this negative perception.
Set yourself apart by making sure that your opener lets the potential buyer know that you are paying attention to his/her particular needs and challenges. Make use of the information you’ve gleaned from social media to open the conversation by addressing a need or question the prospect has recently voiced.
3) Engage more closely
An important aspect of the personalization B2B buyers and consumers alike have come to expect is ongoing engagement. “When sales professionals are unable to provide ongoing value,” says Shriber, “the buyer feels no obligation to maintain a dialogue.” Continuing the conversation throughout the buying cycle is key to keeping the potential buyer invested. In addition, the most effective sellers use technology like email tracking and PointDrive to gauge whether the information they’re sharing is hitting the target. These technologies provide sales professionals with a feedback loop that they, in turn, can use to tailor future interactions.
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