by Elizabeth Hines | Jan 29, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Knowing the right video distribution channels can go a long way toward driving traffic and getting your content to your target audience.
Highlights:
- An effective video distribution strategy is key to success.
- Choose video distribution channels that match your marketing goals.
- Paid ads can give video an extra boost.
Video transcript:
I’m Christy Lemire, the Director of Video Marketing here at Fronetics. Today we’re going to be talking about the four best distribution platforms for video.
Here are the four best platforms for distributing your marketing videos.
1. Your network
Don’t underestimate the power of your own existing network. Send your videos, via email, to your primary contacts and everyone in your current database.
2. Social media
Platforms like Facebook, Instagram, Twitter, Snapchat, and of course YouTube are great to reach your target audience. Of course within the category of social media, you want to consider what platforms suit your content best. YouTube is a great place to start, but there are also many industry specific online forums and social groups that can benefit you as well.
3. Blogs
Promote your video on your own blog to reach your followers and boost your SEO. It’s also a good idea to distribute your video on other industry specific blogs to overlap your target audience.
4. Paid ads
While the first three channels of distribution we discussed are organic, sometimes it is well worth it to use paid ads to give your content a significant boost, such as Google Adwords and AdSense.
Bottom line is using the right distribution channels helps you get the most out of your video marketing efforts. For more information about video marketing, visit Fronetics.com.
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by Elizabeth Hines | Jan 22, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Social media is an ideal way for supply chain and logistics companies to reach their audience. But too many businesses are still making these basic social media mistakes.
Highlights
- Social media only works as a marketing tool if you have a documented strategy.
- Don’t try to use every popular platform. Find where your target audience spends their time and focus on that platform.
- Don’t promote your brand. Engage with customers to build long-lasting relationships.
Video transcript:
I’m Kettie Laky. I’m the director of social media at Fronetics, and today we’re going to be talking about the basic mistakes that companies still make with social media.
As of 2019, there are approximately 2.8 billion social media users around the globe. So there’s no denying social media is a powerful tool for businesses to create brand awareness and generate leads. But it’s not going to be effective if it’s not done correctly.
There are three mistakes that businesses tend to make on social media still.
The first one is using objectives instead of strategy to drive their social media. Social media platforms are making updates and changes all the time to improve the customer experience. To weather those changes and to keep your customers engaged, it’s important that you have a strategy behind what you’re doing. The strategy should include content, the frequency of posts, and pillar content. A strategy’s also going to help you prove ROI.
The second mistake that companies tend to make is using all the most popular social media platforms. Social media platforms have differentiating qualities that appeal to different audiences. So get to know where your audiences are spending their time. For instance, if you’re marketing to millennials, you’re going to want to be on Twitter.
The third mistake companies tend to make on social media is by promoting rather than engaging. The companies that are having success with social media are finding innovative and creative ways to relate to their customers. So get your customers engaged, get them involved in your story, and you’re going to create long-lasting relationships with them.
If you need help with your social media strategy, give us a call or visit us at Fronetics.com.
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by Elizabeth Hines | Dec 19, 2018 | Blog, Content Marketing, Leadership, Logistics, Marketing, Supply Chain
Our most-viewed leadership posts from this year discuss the characteristics of effective leadership, point out industry trends, and provide resources for leadership growth.
Our top leadership posts from 2018 examine what makes a good leader, as well as what makes a bad leader, and the ramifications of each. They also look at some executive thought leadership about industry trends, notably corporate social responsibility, and talk about how supply chain leaders can make use of social media.
Here are our top 5 leadership posts from 2018.
Fronetics’ top 5 leadership posts of 2018
1. Why CSR: Four Benefits of Corporate Social Responsibility
Corporate social responsibility is a pretty broad term to describe how a company is working to improve its community. And 55% of consumers are willing to pay more for products from socially responsible companies. What does that mean for you? It means that corporate social responsibility is as good for your community as it is for your own brand. Here are four major benefits of corporate social responsibility. Read more.
2. 5 Must-Read Books for Supply Chain Leaders
Great leaders embody the ability to inspire and empower their teams to succeed. Here are five books that we recommend reading to keep getting the job done: empowering your team, learning about industry trends, updating your management practices, and other key insights. Read more.
3. 5 Social Media Tips for Supply Chain Executives
Supply Chain Management and its related functions (Procurement, Planning, Vendor Management, Logistics, Operations) are on the opposite end of the spectrum from functions like sales and marketing – areas where your brand is everything. But from our perspective, there are still lots of different benefits that Supply Chain and Procurement executives can gain from building their social media brands. Read more.
4. What’s the Cost of Bad Leadership in Procurement?
Everyone knows that a bad hire can be really costly to a business. When you account for hiring, training, and onboarding costs, plus the opportunity cost of not hiring a successful employee – not to mention the impact on workplace culture – hiring the wrong person can set a company back tens of thousands of dollars. Read more.
5. Supply Chain Leaders: Do These 4 Things with Your Social Media
We’ve written many times before about the importance of supply chain leaders being on social media as the face of their brands. Social media presents a huge opportunity for executives to use their relative industry celebrity to be an extension of their organizations. So you are ready to commit to a more active social media presence (or you’re going to be ghost-posting for your executive). Where do you begin? We’ve come up with 4 tips for supply chain leaders to making the most of their presence on social media. Read more.
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by Elizabeth Hines | Dec 17, 2018 | Blog, Content Marketing, Data/Analytics, Marketing
Implementing automation can help supply chain marketers become more efficient and more successful in earning and converting leads. Here are our most-viewed automation posts of the year.
Automation is changing the way supply chain marketers do their job. When properly executed, automation can drive efficiency and reduce time spent on repetitive tasks, freeing up marketers to focus on other priorities.
Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content, and — in the process — save marketers time and effort. Supply chain marketers are using marketing automation to streamline processes and increase qualified leads.
Jumping into marketing automation can be overwhelming. Utilizing the right software and knowing where to implement automation into your marketing processes will help nurture leads and get you back to more pressing tasks.
Here are our top automation posts from 2018 that define how automating your marketing processes can help your efforts.
Top 5 automation posts 2018
1. Our 6 Favorite Marketing Automation Tools for Supply Chain and Logistics Marketers
The term “marketing automation” refers to a variety of tools used to automate the process of personalizing leads’ interactions with your business. The sheer variety of these tools can sometimes be overwhelming — so we’ve pulled a few of our favorites in the categories of email workflows, social media scheduling tools, and customer relationship management. Read full post
2. Increase Leads by 451% through Marketing Automation
Automation is changing today’s supply chain, and not just because robots and autonomous vehicles are scooting around warehouse floors. Supply chain marketers can use automation to drive efficiency and improve our success rates. Read full post
3. Marketing Automation: Social Media Scheduling Tools
Managing your business’ social media accounts might sound like a simple task — a fun one, even. But once it falls on your plate, it won’t take you long to realize: it’s a lot of work. Social media scheduling tools can make your job much easier — and improve your bottom line. Here are some of our favorite tools and some helpful tips for using them. Read full post
4. 5 Tips for Using Automation in Email Marketing
Marketing automation can help you provide more personalized experiences for your prospects through email. It can also save you a significant amount of time, as you won’t have to create individual emails each time a particular prospect takes a particular action.
But not everything can, or should, be automated or scheduled in advance. As you begin to incorporate automation in email marketing, here are 5 tips to get you started. Read full post
5. Marketing Automation: CRM (Customer Relationship Management)
Integrating marketing automation into your CRM strategy can improve efficiency, streamline workflows, and make communications more consistent. Here are a few examples of how CRM and marketing automation can work in tandem. Read full post
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by Elizabeth Hines | Dec 13, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
These are the top 10 most-viewed supply chain and logistics posts of 2018.
Our goal throughout the year is to provide our readers with the latest news and happenings in the supply chain and logistics industry, with a focus on content marketing. We hope to educate and enlighten our readers with industry insight, tips, and trends to stay ahead of the competition.
This year we’ve taken a deeper look at supply chain and logistics companies that have experienced the highs (Google, Amazon) and lows (Tesla, KFC) of running supply chain and logistics businesses. These posts have highlighted how we can all learn a thing (or two) from their accomplishments and, of course, their mistakes.
Here’s a look at our most popular supply chain and logistics posts this year.
Top 10 supply chain and logistics posts in 2018
1. 10 Must-Follow Supply Chain and Logistics Blogs in 2018
What are your favorite supply chain and logistics blogs? Fronetics wants to tell you about some of our favorite blogs that we follow. Read full post
2. Drawing Lessons from Tesla’s Supply Chain Issues
This guest post from Argentus Supply Chain Recruiting examines Tesla’s recent supply chain woes. Argentus also shares the biggest takeaways to help you prevent similar blunders. Read full post
3. Top 3 Logistics and Supply Chain Blogs of 2018
We love hearing what blogs you enjoy reading and find valuable. There are lots of great industry options, so we know it’s not easy to narrow down your favorites. We had lots of great responses, but only Women in Trucking held its spot on our list of the top logistics and supply chain blogs from last year. Read full post
4. KFC Ran Out of Chicken in the UK: What Supply Chain Lessons Can We Learn?
There’s another unfortunate entry in the annals of Supply Chain failures that burst into the wider world of business and pop culture: More than half of the UK’s Kentucky Fried Chicken stores closed because they ran out of chicken this year. Argentus Supply Chain Recruiting examines the lessons we can learn from the restaurant chain’s blunder. Read full post
5. How Google Does Supplier Diversity
In 2014, Google launched a supplier diversity program to ensure that its staff had the ability to search large and small vendors when purchasing products or services. The tool it developed has helped Google employees create relationships with small businesses, defined as U.S.-based companies with $15 million or less in annual revenue and 50 or fewer employees. Google felt these companies often have a specialized and innovative product or service but might never be discovered simply because of their size. Read full post
6. Infographic: Influencer Marketing and the Supply Chain
Influencer marketing is a form of marketing in which marketers identify individuals that have influence over potential buyers and create marketing campaigns and activities around these influencers. Why is this so effective? Because buyers trust influencers talking about your products and services more than they trust you talking about yourself. Read full post
7. Valentine’s 2018 Supply Chain Infographic
Consumers spent a near-record $19.2 billion on Valentine’s Day 2018, up from $18.2 billion in 2017. According to NRF’s annual survey, over half of the country participated (55%) in the romantic holiday, spending just over $140 on average. Read full post
8. Five Go-To Supply Chain Websites
Following leading websites is a great way to keep up with the latest news and information about happenings in the supply chain and logistics industry. Here are our five favorite supply chain websites. Read full post
9. Video: Why Inbound Marketing is Better than Outbound Marketing for Supply Chain Marketers
Marketers are constantly coming up with new and trendy ways to attract leads. With endless platforms available to us, it can be overwhelming for even the most seasoned marketers to know where they need to focus their efforts. Outbound marketing used to be the ‘go to’ for generating leads, but this is simply no longer the case. Marketers across industries have found that inbound marketing has many advantages over traditional marketing practices. Read full post
10. 5 Email Marketing Trends Supply Chain and Logistics Marketers Need to Know
More people are using email than ever before (close to 3.8 billion worldwide). Fronetics works with supply chain and logistics businesses every day, so we have a first-hand understanding of how email marketing can be successful in these industries. Read full post
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