by Fronetics | Jul 10, 2014 | Blog, Marketing, Social Media, Strategy, Supply Chain
Kale is the hippest and trendiest of vegetables.
The dark leafy vegetable has received Bon Appetit’s dish of the year award, it was served at the White House Thanksgiving, and it has received ringing endorsements by celebrities and celebrity chefs. Kale also has its own T-shirt, lawsuit, and day. Did I mention the book? 50 Shades of Kale is an Amazon bestseller.

The appearance of kale on restaurant menus has increased by 400 percent since 2008. A recent Guardian article reported that sales of kale at Marks & Spencer are already up 32 percent on the same period last year and that it expects this rise to continue in the longer term. Similarly, at Waitrose, sales of kale are up 20 percent year on year.
How is it that kale is cool? Much of it has to do with re-branding – communicating a new image for the vegetable and communicating new (and more flavorful) uses.
The supply chain is suffering from an image problem. If we are going to attract new talent we need to make an effort to make the supply chain hip. The supply chain should look to kale for inspiration. If a leafy green vegetable can realize such a rapid ascent to popularity, so too can the supply chain industry.
by Fronetics | May 21, 2014 | Blog, Talent
According to R.J. Bowman, author of The Secret Society of Supply Chain Management, demand for supply chain professionals exceeds supply by a ratio of six to one. Looking forward, it appears that demand for supply chain professionals will only increase. The U.S. Bureau of Labor Statistics estimates that demand for supply chain talent will increase by 26 percent between 2010 and 2020 – a growth rate that is twice as fast as 14 percent of all occupations.
In response to the demand for supply chain professionals, universities have introduced undergraduate majors, M.B.A. concentrations and even entire degree programs dedicated to procurement, inventory management and global supply-chain strategy. The Wall Street Journal has even gone so far as to declare supply chain management the “hot new MBA.”

The University of New Hampshire Peter T. Paul College of Business and Economics is one university which offers MBA courses focused on supply chain management. This semester Fronetics has had the opportunity to work with students in one of the school’s supply chain management courses. Students in the school’s Supply Chain Management MBA course learn how to design, plan, and operate supply chains for competitive advantage; develop an understanding of how the key drivers of supply chain operations can be used to improve performance; and develop knowledge of logistics and supply chain methodologies and the managerial context in which they are used.
Over the next several weeks Fronetics will share topical supply chain management articles written by several of the MBA students. The students are inclusive of full-time graduate students and professionals who attend the MBA program part-time. The articles point to the diversity of this group of students as well as the student’s breadth of knowledge on supply chain issues.
A full list of the students’ articles follows below:
by Fronetics | Jan 14, 2014 | Blog, Leadership, Logistics, Strategy, Supply Chain, Talent
Hiring: Why you should try before you buy

Source: https://www.lethbridgemusicaltheatre.ca
I just finished reading a great post on hiring by Matt Mullenweg, founder of Automattic and the creator of open source WordPress software. The post focuses on the company’s “unorthodox hiring system” and how it has enabled Automattic to hire great talent and realize high employee retention rates. Although time consuming, I think Mullenweg and Automattic are on to something.
Before Automattic extends an offer, the candidate must first go through a trial process, on contract. The candidate is given real work and is compensated for doing the work. At the end of the trial process both the company and the candidate have a better picture of each other and if they are a good fit. Or as Mullenweg puts it: “There’s nothing like being in the trenches with someone, working with them day by day. It tells you something you can’t learn from resumes, interviews, or reference checks. At the end of the trial, everyone involved has a great sense of whether they want to work together going forward. And, yes, that means everyone — it’s a mutual tryout. Some people decide we’re not the right fit for them.”
Mullenweg acknowledges the “huge time commitment” of this process. But he points out the benefits and why they have not abandoned the system for an easier one: the process is able to identify great talent that works well within the company’s culture, the process weeds out candidates that are not a good fit before they become a part of the team, and the process had led to consistently high retention rates.
In my experience, too often both companies and candidates are guilty of moving their relationship forward faster they should – and regretting it later. For this reason “auditioning,” as Mullenweg calls it, or “try before you buy” as I think of it, is an hiring strategy that should be embraced more often.
What do you think of this hiring strategy? What are the advantages and disadvantages do you see?
by Fronetics | Jan 7, 2014 | Blog, Leadership, Strategy, Talent
how to hire a leader

Businesses don’t fail, leaders do – a lot. Studies have shown that the rate of failure of executives coming into new companies ranges from 30 to 40 percent after 18 months. The costs and implications of a poor leadership hire are enormous. Given the odds, how can you hire a leader – a true leader? Here are five tips:
Ask the right question
Just one interview question can give you enormous insight into the abilities and qualifications of the candidate. The question: “Tell me about the last person you fired.” According to Marc Barros, co-founder and former CEO of Contour, this question and the discussion that will follow will give you the “strongest indicator of the candidate’s leadership ability.” Specifically, the candidate’s response will shed light on their communication style and skills, their willingness and ability to admit mistakes, and the candidate’s level of empathy and emotion.
Conduct your own due diligence
When it comes to finding the next leader for your company, don’t leave due diligence in the hands of someone else. Take the time to learn about the candidate, talk to people who have worked with the candidate in the past, and gather as much information on the person as you can.
Go beyond the typical interview
Going beyond the typical interview is revealing in that enables you to see the candidate outside of the canned interview environment (an environment which many have mastered). Some ideas: have the candidate give a presentation, facilitate a meeting, or write up their thoughts on how to tackle a specific problem.
Opinions matter
Have the candidate meet with employees of various positions and levels within the company. After each person meets with the candidate get their feedback – and listen. It is amazing how often a candidate will let their guard down when they perceive they are meeting with someone that “doesn’t matter.” The truth is that these meetings do matter as they can provide you with some of the best insight into the candidate and their leadership style.
Hire from inside
When you hire from inside your company, you will get a leader who knows how to succeed in the company’s culture.
by Fronetics | Dec 16, 2013 | Blog, Logistics, Strategy, Supply Chain, Talent

Kathryn Minshew, founder and CEO of The Muse and The Daily Muse, began a piece for the Harvard Business Blog Network with this sage advice: “Network Your Face Off.” The truth and value of this statement cannot be underestimated. Here are 5 reasons why networking is essential and why connections matter.
1. The larger the network the larger the salary
A recent study of 6,000 executives in over 3,000 firms found that the more connections an employee has, the greater the salary. Specifically the study found that a 50 percent increase in network size accompanies a 3.8 percent increase in salary with respect to the average.
2. Networks beget jobs
A survey conducted by The Adler Group found that 46 percent of active candidates and 49 percent of passive candidates found employment thanks to networking. Similarly, a study conducted by Banque de France and the University of Toulouse noted that half of all jobs in the United States are filled through personal contacts. ABC News cites an even higher number – according to ABC News, 80 percent of jobs are landed through networking.
3. Networks bring opportunities
The opportunities networks can bring include: partnerships, invitations to events, introductions, and invitations to give talks and presentations. In short networks bring opportunities that benefit and feed your career, professional development, and personal interests.
4. Networks make you smarter
Knowing what is happening in your field and industry is vital. When you have a strong network you are more likely to be “in the know” than those who do not have a strong and active network.
5. Networks make you happy
Minshew writes: “Networks are powerful, and when done right leave you surrounded by a core of individuals who are all rooting for your success and happy to help you.” So true.
Networking is essential. Get out there and build your network.