by Fronetics | Jan 29, 2018 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
Use these 8 quick tips in your blog posts to improve SEO and help your target audience find your content.
Search engine optimization: It’s a phrase every blog writer looking to grow readership has wrestled with at one time or another. Part science, part art, SEO writing can evade even the most seasoned blogger. You want people searching the internet to find your blog, but you also want readers to enjoy your posts and not feel like they’re written for machines.
Search engines continue to evolve and improve their algorithms to make sure readers are finding exactly what they’re looking for. Never artificially stuff your posts with keywords, links or images. Search engines, like Google, penalize webpages that use sneaky techniques, like keyword stuffing, by demoting or even removing their pages from their indexes.
Ultimately, if you want to improve your SEO, your content needs to be value to your target audience. That should be your priority when planning and producing content like blog posts. But you can also keep these quick tricks in mind to optimize your posts, and thus increase the likelihood internet searchers will find them in the first place.
Infographic: 8 quick tips for blog posts to improve SEO
(Made with Canva)
Using these 8 quick tips will improve SEO and get your blog posts in front of your target audience. Remember, your best bet on moving up on search engine results pages is to create content that readers want to read. Sounds simple, I know, but it can be challenging. Let us know how these tips helped improve your SEO.
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by Fronetics | Jan 25, 2018 | Blog, Content Marketing, Marketing
Why is no one reading your blog? Chances are, you’re not doing it right. Here are some of the blog writing mistakes you may be making.
There is so much content out there. In fact, the U.S. alone generates 2,657,700 gigabytes of internet data every minute. Every minute! That’s a whole lot of videos, tweets, posts, and photos being shared online. No wonder no one is reading your blog.
There’s so much competition out there, it’s hard to stand out against those numbers. Even with the time and energy you’re putting into your blog, you’re not seeing the views and engagement you were hoping to achieve.
Most likely, you are making one of these mistakes. Here are some reasons why no one is reading your blog.
10 reasons why no one is reading your blog: an infographic
(Made with Canva)
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by Fronetics | Jan 24, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Strategy, Supply Chain
Companies in the supply chain and logistics industries should take note of these top social media trends in 2018.
While we don’t know what 2018 has in store for companies in the supply chain and logistics industries, we do know change is coming. That is true not only in terms of the economy and your business, but also for the marketing tools you use. Of course, ever-evolving social media platforms are an important part of that.
We already know that Facebook News Feed will be making some big changes this year. What other platforms or types of media will be hot? What will your industry peers and competitors be trying in 2018? As we dive into the new year, it’s important to be aware of the social media trends that will dominate the next 12 months so you can incorporate them where you are able.
As always, good content will be as important as ever. With over one million new-data-producing social media users each day, high-quality content is the only way to stand out from the masses. But we also think you should pay attention to a few social media trends that we have highlighted in the following video. We’re certainly planning to adjust our strategy and those of our clients to consider these things.
As you start to strategize for 2018, and beyond, be sure to consider these social media trends in your content marketing plans.
Top social media trends for 2018
Make sure to follow our blog for our monthly social media news posts to stay updated on the latest platform updates. And feel free to reach out to us with questions or if you would like to see a certain social media trend covered on our blog.
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by Fronetics | Sep 21, 2017 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
Our resources for supply chain marketers include step-by-step DIY guides, industry reports, marketing templates, and case studies.
Here at Fronetics, we specialize in digital and content marketing for supply chain and logistics businesses. We understand the unique needs and challenges facing these companies, particularly when it comes to the consistent, strategic creation of content.
I try to provide regular tips, updates, and how-tos on this blog for those of you hoping to improve your marketing efforts. But sometimes our readers need a little more in-depth guidance. That’s why we have created a number of different resources for supply chain marketers.
Below, you’ll find a list and a summary of our 10 most popular resources. Included are step-by-step guides, industry reports, templates, case studies and more. These resources offer information on subjects from building a content strategy to creating better content to social media use among supply chain businesses.
I hope you enjoy! And, as always, if you don’t see what you’re looking for, please email me and let me know. I’m always seeking new ideas for content that will be helpful for supply chain marketers.
10 resources for supply chain marketers
Use these 10 resources to create a multi-channel content strategy that maximizes your digital reach. After all, a well-developed content strategy and social media presence will help prospects to find you, buyers to know you, and customers to trust you.
1) How the Logistics and Supply Chain Industries are Using Social Media
Fronetics conducted a survey of individuals within the logistics and supply chain industries. The objective of the survey was to gain insight into the use of social media within these industries. Specifically, to learn more about why companies within the logistics and supply chain industries are using social media, the benefits they have realized, and challenges they have encountered.
2) Social Media and the Logistics and Supply Chain Industries 2016
Companies within the supply chain and logistics industries have begun to recognize the value of social media — and are starting to reap the benefits. Both large and small businesses alike can profit from the use of social technologies as part of their marketing strategy, and they can reduce their marketing costs by doing so. This white paper defines social media and social technologies, identifies users and usage patterns, and describes some of the benefits that companies within the logistics and supply chain industries can realize through participation.
3) 3PL Cerasis Acquires 98 New Customers through Content Marketing
This case study looks at Cerasis, a leading freight logistics company. Despite realizing positive growth for 15 years, Cerasis was not attracting larger and more sophisticated shippers, brand awareness was low, and most importantly, they were not perceived as a leader within the industry. A content marketing strategy — inclusive of participation in social media and content creation, curation, and distribution — led to 14% increased revenue, 14% increase in lead-to-customer conversion rate, and over a 1000% increase in web and social traffic.
4) Monthly Marketing Reporting Template
Tracking and monitoring certain marketing metrics helps you quantify the progress of your marketing program. But you can also measure the ROI and make changes to your strategy to make it more effective. Use this report template to optimize your strategy, produce monthly reports, and create presentations.
5) Content Use in the Logistics and Supply Chain Industries
Content marketing has transformed the way businesses connect and share relevant information with their audiences. The publication and distribution of content is a strategy now widely used by supply chain companies to build trust and influence among peers, prospects and customers. Through a survey conducted on the use of content within the logistics and supply chain industries, this report offers broad insight into the overall role and influence of content.
6) Content Marketing Guide for the Logistics and Supply Chain Industries
Despite all its benefits, content marketing isn’t so easy. In fact, supply chain and logistics companies report that creating and executing an effective content marketing strategy is a top challenge for their businesses. In response, we developed this guide. It will help you create a strategy that will attract your target audience and drive profitable customer action.
7) Content Strategy Template
An effective content marketing strategy is one that is aligned with your company’s business goals and objectives. Furthermore, an effective content marketing strategy focuses on attracting and engaging prospects. All created, curated, and distributed content should target your ideal customer. Use this template to help develop and drive your content strategy.
8) On Writing Good Content: A Guide for the Logistics and Supply Chain
27 million pieces of content are shared every day. And most if it isn’t worth reading. To attract readers, your content must stand out. You must be strategic about how often you publish, where you distribute, and, most importantly, the quality of the content your produce. This guide will help you learn the basic principles of good content. It will also help identify content creators within your organization and brainstorm ideas for original and effective content.
9) Blog Editorial Calendar Template
This template is designed to keep you on track as you develop content that will attract and engage your prospects and customers. It will help you map out your content in a strategic manner, maximize productivity, and keep you organized. It includes weekly and monthly worksheets, as well as an ideas worksheet for tracking blog post ideas.
10) 12 Elements of an Effective Content Marketing Strategy
Content marketing is a strategic marketing approach focused on creating and distributing content to attract and retain a clearly defined audience. Interest in content marketing has climbed steadily since 2011, but a 2017 survey of 6,000+ global marketers found that 71% considered it their primary approach to marketing (76% in North America). This slideshow walks you through 12 elements of an effective strategy to achieve the best results for your business.
by Fronetics | Jul 31, 2017 | Blog
The Fronetics blog will be taking a brief summer vacation.
Starting today, the Fronetics blog will be taking a little hiatus. Don’t worry — it’s only for 2 weeks! We are working on some exciting things behind the scenes and can’t wait to share them with you.
We’ll be back with our regular posting schedule beginning Monday, August 21. If you find yourself missing us while we’re away, feel free to check out our ever-growing list of resources for supply chain and logistics marketers. They’ve been recently updated to reflect the latest research (and our new look).
There’s a little something for everyone — whether you’re looking for industry marketing trends or DIY content marketing guides. Here are a few favorites:
We hope you have a safe, wonderful, and relaxing end of summer, and we look forward to having you back in two weeks!
