by Fronetics | Jan 13, 2015 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
In December 2014 Fronetics Strategic Advisors conducted a survey to learn the favorite social media accounts of the logistics and supply chain industries.
Here are the Facebook accounts which survey respondents identified as favorites:
Cerasis is a top North American third party logistics company offering logistics solutions with a strong focus on LTL freight management.
The Supply Chain Blog covers the top trends surrounding the topics of inventory and supply chain optimization. It also provides a weekly news summary for the supply chain industry.
Transplace is a non-asset, North American based third party logistics provider offering manufacturers, retailers and consumer packaged goods companies the optimal blend of logistics technology and transportation management services.
by Fronetics | Jan 12, 2015 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
LinkedIn is a must for companies and for professionals.
Profiles, company pages, and LinkedIn groups each serve a purpose, and each are tools which can be used and leveraged by both companies and individuals. With more than 3 million company pages, more than 332 million users (and with an average of 2 users joining every second), and close to 2 million LinkedIn groups determining “the best” can be challenging.
In December 2014 Fronetics Strategic Advisors conducted a survey to learn which LinkedIn company pages and LinkedIn groups are the favorites within the logistics and supply chain industries. The results are in.
LinkedIn company pages
Cerasis is a top freight logistics company and truckload freight broker. The company consistently distributes valuable industry content via their LinkedIn page.
Note: Cerasis was also named the best blog of the logistics and supply chain industries.
Quintiq’s vision is to transform the world’s supply chains. One way the company does this is through their LinkedIn company page. The company’s LinkedIn page is updated regularly with content that is valuable and relevant to the logistics and supply chain industries.
Quintiq also uses LinkedIn to attract and identify new talent. There are currently 12 open positions posted via LinkedIn.
Note: Quintiq was also named a “must-follow Twitter account for those within the logistics ans supply chain industries.”
Transplace is a North American 3PL and technology company committed to helping manufacturers, retailers and distributors reduce costs and improve service. The company’s LinkedIn page is a wealth of information for those within the logistics and supply chain industries.
C.H. Robinson is one of the world’s largest 3PL providers. The company provides freight transportation and logistics, outsource solutions, produce sourcing, and information services to over 45,000 customers through a network of offices in North America, South America, Europe, and Asia.
The company’s LinkedIn page is a great resource of industry news and insight.
The Apparel Logistics Group, (a division of The Apparel Group Ltd.) provides the fashion and apparel industry with 3PL services . The Apparel Logistics Group offers a wide variety of logistics services and solutions to support customer needs world wide. The company’s apparel services include transportation management, warehousing and distribution, customs clearance management, vendor managed inventory (VMI) programs, and technical support such as EDI.
LinkedIn groups
Procurement Professionals is an open networking group. The group has more than 290,000 members and is one of the best and largest international networking group for all executives, directors, CFO’s, CPO’s, VP’s, procurement professionals, head hunters, job seekers, recruiters, consultants, financial managers, supply chain and sourcing specialists, and buyers and purchasers.
The Supply Chain Optimization Group is a global community, uniting all Supply Chain, Procurement, Logistics, Warehouse, Scorecard, SCOR, Auditors, Continuous Improvement experts, Management Consultants, Program Managers, Executives, Business Owners, Students, Professors, and Engineers.
The group is a central hub for authors books, articles, white papers, podcasts, blogs, events and conferences. Consultants, and thought leaders are visiting regularly to support members in projects, productivity, training, skills development, coaching, mentoring, financials, statistical software, simulation, teams, organizational development, and more.
The Reusable Packaging Association (RPA) is a collaboration between supply chain partners, including manufacturers, poolers, distributors, retailers, educators, and policymakers, to promote the environmental, safety, and economic benefits of reusable packaging.
The RPA leverages its collective voice of industry leading knowledge to advance the adoption of reusable packaging by clearly demonstrating supply chain efficiencies, environmental benefits, ergonomic improvements, and cost advantages to end users in all industries.
The LinkedIn group is a private group.
by Fronetics | Jan 12, 2015 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
LinkedIn is a must for companies and for professionals.
Profiles, company pages, and LinkedIn groups each serve a purpose, and each are tools which can be used and leveraged by both companies and individuals. With more than 3 million company pages, more than 332 million users (and with an average of 2 users joining every second), and close to 2 million LinkedIn groups determining “the best” can be challenging.
In December 2014 Fronetics Strategic Advisors conducted a survey to learn which LinkedIn company pages and LinkedIn groups are the favorites within the logistics and supply chain industries. The results are in.
LinkedIn company pages
Cerasis is a top freight logistics company and truckload freight broker. The company consistently distributes valuable industry content via their LinkedIn page.
Note: Cerasis was also named the best blog of the logistics and supply chain industries.
Quintiq’s vision is to transform the world’s supply chains. One way the company does this is through their LinkedIn company page. The company’s LinkedIn page is updated regularly with content that is valuable and relevant to the logistics and supply chain industries.
Quintiq also uses LinkedIn to attract and identify new talent. There are currently 12 open positions posted via LinkedIn.
Note: Quintiq was also named a “must-follow Twitter account for those within the logistics ans supply chain industries.”
Transplace is a North American 3PL and technology company committed to helping manufacturers, retailers and distributors reduce costs and improve service. The company’s LinkedIn page is a wealth of information for those within the logistics and supply chain industries.
C.H. Robinson is one of the world’s largest 3PL providers. The company provides freight transportation and logistics, outsource solutions, produce sourcing, and information services to over 45,000 customers through a network of offices in North America, South America, Europe, and Asia.
The company’s LinkedIn page is a great resource of industry news and insight.
The Apparel Logistics Group, (a division of The Apparel Group Ltd.) provides the fashion and apparel industry with 3PL services . The Apparel Logistics Group offers a wide variety of logistics services and solutions to support customer needs world wide. The company’s apparel services include transportation management, warehousing and distribution, customs clearance management, vendor managed inventory (VMI) programs, and technical support such as EDI.
LinkedIn groups
Procurement Professionals is an open networking group. The group has more than 290,000 members and is one of the best and largest international networking group for all executives, directors, CFO’s, CPO’s, VP’s, procurement professionals, head hunters, job seekers, recruiters, consultants, financial managers, supply chain and sourcing specialists, and buyers and purchasers.
The Supply Chain Optimization Group is a global community, uniting all Supply Chain, Procurement, Logistics, Warehouse, Scorecard, SCOR, Auditors, Continuous Improvement experts, Management Consultants, Program Managers, Executives, Business Owners, Students, Professors, and Engineers.
The group is a central hub for authors books, articles, white papers, podcasts, blogs, events and conferences. Consultants, and thought leaders are visiting regularly to support members in projects, productivity, training, skills development, coaching, mentoring, financials, statistical software, simulation, teams, organizational development, and more.
The Reusable Packaging Association (RPA) is a collaboration between supply chain partners, including manufacturers, poolers, distributors, retailers, educators, and policymakers, to promote the environmental, safety, and economic benefits of reusable packaging.
The RPA leverages its collective voice of industry leading knowledge to advance the adoption of reusable packaging by clearly demonstrating supply chain efficiencies, environmental benefits, ergonomic improvements, and cost advantages to end users in all industries.
The LinkedIn group is a private group.
by Fronetics | Jan 7, 2015 | Blog, Leadership, Marketing, Social Media, Strategy, Supply Chain
The majority of companies within the logistics and supply chain industries are realizing benefits by participating in social media. The social network that provides the greatest business impact: Twitter. A survey found that 95% of respondents believe Twitter to be either “somewhat impactful” or “very impactful” on their business.
What are the must-follow Twitter accounts for the logistics and supply chain industries?
In December 2014 Fronetics Strategic Advisors conducted a survey to learn which industry Twitter account is your favorite. The results are in.
The number one must-follow Twitter account for the logistics and supply chain industries is: Quintiq
Quintiq’s vision is to transform the world’s supply chains. The company’s Twitter account speaks to this vision by sharing and providing industry knowledge and news. Additionally, Quintiq uses to Twitter to engage with others within the industry.
Other must-follow Twitter accounts include:
by Fronetics | Jan 7, 2015 | Blog, Leadership, Marketing, Social Media, Strategy, Supply Chain
The majority of companies within the logistics and supply chain industries are realizing benefits by participating in social media. The social network that provides the greatest business impact: Twitter. A survey found that 95% of respondents believe Twitter to be either “somewhat impactful” or “very impactful” on their business.
What are the must-follow Twitter accounts for the logistics and supply chain industries?
In December 2014 Fronetics Strategic Advisors conducted a survey to learn which industry Twitter account is your favorite. The results are in.
The number one must-follow Twitter account for the logistics and supply chain industries is: Quintiq
Quintiq’s vision is to transform the world’s supply chains. The company’s Twitter account speaks to this vision by sharing and providing industry knowledge and news. Additionally, Quintiq uses to Twitter to engage with others within the industry.
Other must-follow Twitter accounts include:
by Fronetics | Jan 5, 2015 | Blog, Content Marketing, Internet of Things, Logistics, Marketing, Social Media, Strategy, Supply Chain, Talent
Here are the top supply chain and logistics blog posts of 2014
2014 is over and a new year has begun. We look back at the content we created and shared in 2014.
Looking at content focused on the supply chain and logistics industries, there are three topics which garnered the most interest:
- The use of social media and content marketing;
- Supply chain talent;
- Technology.
Here are the top ten supply chain and logistics blog posts of 2014 based on pageviews. #1 receiving the most pageviews.
The Internet of Things trend is quickly approaching and will impact the way we live and work through increased productivity and efficiency. Supply Chain Management will continue utilizing these advanced technologies to improve factory workflow, increase material tracking, and optimize distribution to maximize revenues. Read the full blog post.
Within the past five years companies within the logistics and supply chain industries have begun to see social media as a strategic tool and have begun to actively use and leverage social media. A survey conducted by Fronetics Strategic Advisors looks, broadly, at the use of social media within the logistics and supply chain industries. The report discusses use, motivations, preferences, benefits, and challenges. Read the full blog post.
Santa’s supply chain was the first to run “in the cloud.” Read the full blog post and check out the infographic.
Looking at the manufacturing, supply chain, logistics, transportation, distribution and freight industries there are a few companies that have emerged as leaders – companies that exemplify the business value of creating and executing digital, social media, and content marketing strategies. Cerasis, a freight logistics company, is one of these companies. Read the full blog post.
The supply chain industry has a talent crisis. The question is: how can we solve this crisis? To answer this question I turned to Rodney Apple, founder of the SCM Talent Group. Apple has worked as a supply chain recruiter for the majority of his 19+ year career within the staffing industry and he has filled more than 1,000 positions within the industry ranging from executive-level in Fortune 500 headquarters settings to leadership and staff-level roles across large networks of manufacturing and distribution facilities within North America. Apple’s role affords him the ability to witness the talent crisis from the perspective of the industry, the company, and the job seeker. Read the full blog post.
The purpose of this series of blog posts is to give others in our industry and especially those in the manufacturing industry, a guide to create an effective digital, social media, and content marketing strategy which will produce results for your company. If you have followed the Cerasis blog since its launch in March 2013, you have noticed that we work really hard at executing our strategy. The reason we work so hard is because we are passionate about educating the marketplace on information that matters to them. In that way, we want to be the de facto expert in the manufacturing and logistics industries. If we can help those who are our customers and potential customers (manufacturers and distributors) with best practices around logistics and freight, as well as manufacturing industry news, we are continuing our mission of driving long term value (even if we give the information away for free). The result (we hope and have seen) is that people view us as the expert and will want to engage us in a long term relationship as their logistics services provider. We hope this is helpful and you learn something from it! Read the full blog post.
3PL provider Coyote Logistics is one of the fastest growing companies in North America. The company’s incredible growth (five-year growth: 3,585 percent) and tenacious spirit has not gone unnoticed. Forbes included Coyote in its list of Most Promising American Companies; Supply & Demand Chain Executive listed Jeff Silver, Coyote CEO, as one of their “Pros to Know;” and the company was listed as one of the best places to work by the Chicago Tribune. There are undoubtedly many factors that have contributed to the success of the company. Coyote’s approach to social media is likely one of the company’s keys to success. Read the full blog post.
Here’s the thing – the supply chain industry is perceived by those outside the industry as having no “wow” factor whatsoever. If the supply chain industry is going to attract new and qualified talent, it needs a face lift. It is time for the supply chain industry to re-brand itself. Read the full blog post.
Without a comprehensive social media strategy, your message may be getting lost in the chatter. There are a number of tools that will help you monitor your online influence and, effectively, make the necessary adjustments to ensure your efforts are paying off. Here are 10 free tools to help you measure your social media ROI. The basic features of each of these tools are free. Read the full blog post.
Regularly tracking your relationship with your suppliers and their performance toward your expectations is critical to ensure the success of your business. One mechanism for tracking this is the supplier scorecard. A scorecard is in essence a report card for your supplier. Supplier scorecards when used effectively can help maintain a healthy supply chain and will benefit both parties. If not used effectively supplier scorecards can damage the supplier relationship and hurt both businesses. Read the full blog post.
