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Here are four key takeaways from the manufacturing content marketing report. The Content Marketing Institute (CMI) has released the results of its annual manufacturing content marketing survey, and there have been some big changes since last year. Like many businesses...
Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers and building brand awareness with potential customers. If you haven’t considered using Instagram as part of your social media marketing program, it might be time to change your...
Thinking of outsourcing content marketing? This infographic illustrates how other B2B marketers are handling content creation. Plan. Create. Distribute. Repeat. Does the constant creation of content feel like a drain on your resources? Do you feel like the content...
Rival IQ's Danica Benson discusses the importance of social benchmarking and offers three steps for getting started. This guest post comes to us from Danica Benson, marketing communications manager at Rival IQ. Imagine you’re on a little league baseball team. You’re...
Sales teams can use social media to cultivate relationships with potential buyers, a process called social selling. With the dawn of the social media age and the exponential increase in choices and information available to buyers, we’ve seen a massive shift in the way...
Our readers voted Morai Logistics, Women in Trucking, and the Oracle Supply Chain Management Blog as the top 3 logistics and supply chain blogs of 2017. Every year we ask our readers to vote for the best industry blogs. The results are always interesting — there’s...
The "Right to Disconnect" is combating round-the-clock email culture, but can better work/life balance help boost employees' productivity? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain...
To stay relevant following Google's mobile-first approach, marketers need to examine their company's mobile user experience. Marketers, take notice: Google’s announcement that it is experimenting with a “mobile-first” search index is a reminder to examine your website...
Long-form content generates more traffic, leads, and social shares than shorter content. We’ve all heard the aphorism, “quantity over quality.” But when it comes to content marketing, part of quality may well be quantity. While it can seem intimidating, the value of...
2016 was the year of the digital supply chain — here's a look at how things changed. This guest post comes to us from Adam Robinson, director of marketing for Cerasis, a top freight logistics company and truckload freight broker. 2016 marched onward with a drive to...
The chances are that your company is not tweeting as often as it should. Each second around 6,000 tweets are tweeted. Each minute over 350,000 tweets are tweeted. The median lifespan of each of these tweets is just 18 minutes. After 18 minutes of being live, the...
Having a modern, flexible supply chain is important to finding the way out of inventory dilemmas. Imagine your irritation when you try to place an order online and are greeted by the message: "We apologize for the inconvenience, but this item is out of stock."...
Research and firsthand knowledge show a very strong correlation between posting frequency and traffic/leads. Clients often ask us, “How often should I blog?” It’s a great question that has no simple answer. The reality is that the more often you blog, the more traffic...
Keep these four trends in mind when planning out your marketing efforts in 2017. Marketo recently revealed its predictions for upcoming marketing trends for 2017. It’s a list of technologies, strategies, and tactics that the marketing software automation company...
Competitive benchmarking should be part of your data-driven marketing strategy. In August 2016, Elaine Thompson claimed the mantle of world’s fastest woman, and Michael Phelps became the most decorated Olympian of all time. Thompson and Phelps achieved these...
Learn about LinkedIn’s makeover, the parade of apps joining the live video trend, and more social media news for supply chain marketers. As part of our ongoing series informing supply chain marketers about the latest updates and trends on social networking platforms,...
You can do these three quick things in your blog posts to improve SEO and help your target audience find your content. Search Engine Optimization: It’s a phrase every blog writer looking to grow readership has wrestled with at one time or another. Part science, part...
Why brand awareness is important to growing your business The singular goal of most companies that contact Fronetics is to generate more leads — today. This is not surprising in that leads are necessary to generate sales, and sales are necessary to revenue generation...
Turn to these 7 Twitter accounts for news, insights, and thought leadership in the supply chain space. Twitter is a platform for socializing, entertainment, breaking news, lead prospecting, and much more. But Twitter is only as useful as the people you follow. So how...
Supply chain professionals should be following these eight blogs to keep up with the latest industry news and happenings in the coming year. Fronetics is currently conducting a survey to determine which supply chain blogs you think are the best of 2017. (You can vote...
The most popular content from LinkedIn in 2016 offers some headline inspiration for businesses hoping to improve reach and impact in 2017. Buzzsumo’s Steve Rayson wrote an article the other day that really struck a chord with what we do here at Fronetics: He used data...
It’s time to cast your vote for the top blog in the supply chain and logistics industries! Fronetics is conducting its 3rd annual survey to uncover the top industry blog of 2017. Help us by voting for your favorite blog. Responses will be collected through January...
At Fronetics, we work with companies in the logistics and supply chain industries to create and execute digital and content marketing strategies. Understanding the sales processes of our clients, working closely with sales, and developing effective lead generation...
Women hold just 15% of all executive officer positions within Fortune 500 companies, yet research consistently shows that when women are in positions of leadership, companies perform better. In the supply chain industry, just 5% of top-level supply chain positions...
The 10 most popular talent posts of 2016. The start of a new year generally brings with it a host of resolutions. For individuals finding and landing a new job, or advancing in their current job are common resolutions. For companies, identifying talent, hiring, and...
Fronetics is a boutique marketing firm focused on the supply chain and logistics industries. Not only does our firm have deep roots within these industries, we are also focused on the future. Here are our top 10 supply chain and logistics posts of 2016. 1. The B2B...
Here are our 10 most-read social media posts of 2016. Social media is no longer optional. Today, B2B and B2C companies need to be active on social media. Companies that aren’t are making a strategic mistake that will impact their bottom line. At Fronetics we work...
In 2016 88% of B2B marketers reported using content marketing to market their business, up by almost to 3% over 2015. B2B markets are increasingly using content marketing because they recognize that it an effective tool to increase brand awareness, and to attract,...
Get the tools you need to create and implement a content marketing strategy that drives profitable customer action for your business. Content marketing can be an incredibly effective tool for attracting customers and growing a business. But it ain’t easy. In fact,...
Posting open positions to job boards don't work for job seekers, and they create more busy work for employers. So why do companies still use them? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply...
As 2017 approaches, here’s a guide to help build up your marketing campaign for supply chain and logistics companies
Regardless of Trump's campaign promises, global trade and trade agreements are complex issues that can't be solved with the wave of a tariff wand. Trade was at the forefront of the 2016 presidential race, with both candidates putting the United States on a collision...
Supply chain leaders must be ready to implement big data in order to continuously improve. This guest post comes to us from Adam Robinson, director of marketing for Cerasis, a top freight logistics company and truckload freight broker. Supply chain leaders are...
Compare your company culture to the attributes of the four Hogwarts houses to determine where you belong. Company culture is an integral part of who a business is. It affects the product, the kind of talent it attracts, and, ultimately, its business performance. ...
Consumer expectations of expedited, free shipping come at a cost to e-commerce businesses — but is it worth it? The race to deliver orders at an ever-increasing pace — free of charge — is raising the stakes for shippers and retailers. Everything from the size of...
Companies within the logistics and supply chain industries are increasing customer engagement, market and business intelligence, leads, and more by participating in social media. Results from a previous Fronetics survey tell us that 100% of responding companies in the...
The stigma around boomerang employees is disappearing, and that's good for companies open to rehiring talent that previously left. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management...
Supply chain companies can use influencers in their prospects' network as a strategic tool to gain new business. The term “influencer marketing” often brings to mind celebrities endorsing their favorite brand of bottled water or jeans — not an image that is...
The evolution of driverless robotic vehicles continues unabated. But what will it take for them to overtake certain warehouse tasks? A lucky few have already experienced it — the thrill of taking their hands off the steering wheel and letting the car take care of the...
By repurposing and thoughtfully packaging the content you have already published, you can assist your sales force in closing deals. How many of your sales force’s calls turn into appointments? Probably very few. More and more of today’s buyers don’t want to speak with...
Fronetics invites you to participate in a survey on how companies in the logistics and supply chain industries use content marketing. If there’s one thing we can say about the ever-changing B2B marketing climate, it’s just that: it's ever-changing. Keeping pace with...
A look at the world’s top business leaders show they possess both financial savvy and personal acumen. We measure today’s top business leaders on a variety of scales, including personal acumen and their company’s financial performance. Regardless of how a leader is...
The shortage of drivers paired with the continued growth of the trucking industry paves the way for driverless trucks. This guest post comes to us from Rachel Everly, a writer for Cerasis, a top freight logistics company and truckload freight broker. The trucking...
People don’t want to read it. It does you no good. So why are you still using your blog to talk about your business? It seems like a natural use for your company blog. But I’m here to tell you that writing about your products, services, and business is hurting your...
Fronetics is conducting a survey to determine the benefits and challenges of social media for companies in these industries. Two years ago, Fronetics surveyed a number of individuals working in the logistics and supply chain industries, including those employed by...
Just as purchases are becoming more automatic, generating marketing content also needs to keep up with the times. Automated purchasing systems are more and more in vogue, opening another avenue for strong content marketing to reign. Did you know with the simple touch...
Try these content formats and related tools for B2B social media content that keeps your audience engaged. Conventional wisdom, careful market research, and common sense are all telling us that social media is transforming the way we do business. We know we should be...
An upcoming webinar series will help your business improve its ability to attract, hire and retain top supply chain talent. This guest post comes from SCM Talent Group, a national supply chain recruiting and executive search firm. The supply chain discipline has been...
Fronetics is conducting a survey to determine how companies in the logistics and supply chain industries are using content and social media. Have you ever wondered how your competitors, customers, and business partners are using modern marketing tools like social...
The web search has changed the way businesses shop for products and services — and content marketing is your key to reaching them. What’s the first thing we all do when we need a gift for Fathers’ Day, can’t think of a song lyric, or want to buy a new kitchen...
Twitter will shut down its 6-second video platform; Facebook launches Recommendations feature; and more social media updates. Twitter folds Vine Twitter announced its plans to fold its video platform, Vine, in a Medium post on Thursday, October 27. The mobile app and...
Companies dedicate enormous resources to ramping up email marketing programs around seasonal pushes, like the holidays. But do they actually get more customers? We all know the feeling — how the office buzzes, the anticipation starts to build. Busy season is around...
U.S. Consumers plan to spend a whopping $8.4 billion on costumes, candy, decorations, and more to celebrate Halloween 2016. The National Retail Federation anticipates spending for Halloween 2016 will be at an all-time high. The NRF’s annual survey found that 171...
Company X also saw web traffic grow by 180% in 90 days by using Google AdWords and Facebook Ads. Sometimes our clients can be a little hesitant to try pay-per-click advertising. Take Company X, for example. Company X’s target customer fits a very particular profile,...
For better email marketing results, be sure to tap your big data
A reduced workweek may mean better performance, talent retention, and bigger payoff for employers. In August 2016, the Washington Post reported that Amazon plans to pilot a program in which select teams will work just 30 hours a week. The teams’ employees will be...
Millennials have a reputation for being lazy and feeling entitled — but what if we got it all wrong? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. For the past...
These industry leaders are leveraging insights from big data to solve business problems and drive profitable customer action. Big data is more than just a buzzword: It’s helping companies make big-impact business decisions based on customer behaviors, purchasing...
Native advertising is the non-ad-like way to promote your business’ content to users who might be interested in it. Is your business using native advertising to promote your content with a targeted audience? If not, you’re missing out on one of the biggest upcoming...
These TED Talks, which cover issues from technology to business strategy, will be of interest to companies in the supply chain. Back in December, we wrote about 5 TED Talks that might be of interest to the supply chain. Since that time, the popularity of the site...
Learn the basics of pay-per-click advertising — what it means and which platforms you can use — in this quick training. Pay-per-click advertising can be an effective complement to a content marketing campaign for companies in the supply chain and logistics industries....
Here’s a summary of what’s been happening on all of your favorite social media platforms lately. Social media platforms change so frequently, it’s often hard to keep up. But, since social media is a crucial part of any effective content marketing strategy, it’s...
Make sure you’re not making these seven common mistakes when starting your B2B blog. So you’ve started a B2B blog for your business and are standing at the ready, waiting for those leads to start rolling in. But you’ve only gotten three views so far (you, twice, and...
Networking can do more than help you find your next job opportunity; it can make you smarter, happier, and more financially stable. Kathryn Minshew, founder and CEO of The Muse and The Daily Muse, began a piece for the Harvard Business Blog Network with this sage...
If you’re not distributing content created by others, these six facts will convince you that content curation is an essential part of any content marketing strategy. Content will help you grow your business. By creating and distributing valuable and relevant content...
What is influencer marketing and how can supply chain companies use it to win over customers? All eyes were on Peyton Manning following the Denver Broncos’ win over the Carolina Panthers in Super Bowl 50. Would he use this weighty moment to announce his...
It’s time to stop ignoring Snapchat — now Snap Inc. — and start thinking about how to use it in B2B marketing. You may know Snapchat because your kids use it obsessively. You may still think of it as the “sexting app.” Whatever your thoughts, it’s time to stop...
This list of social media articles includes useful information for both people who rarely use social networking sites and for more advanced users. We’ve been using this space to write about social media a lot lately. That’s partly because so many exciting new...
The top-performing business blogs have these six things in common, from posting frequency to outsourcing writing. Maintaining a blog for your business can be somewhat of a guessing game. How often should you publish? Should you do all the writing in-house? Will anyone...
Content marketing can help your organization amplify its efforts to drive traffic, improve conversion rates, and increase sales. A recent survey of over 4,500 marketers at organizations around the globe found that converting leads to customers (74%) and growing...
Companies in the logistics and supply chain industries should take a look at this content marketing infographic. Content marketing is a form of inbound marketing in which vendors publish digital content to attract customers who are searching for products and services...
The supply chain talent deficit is real — but what about the experienced people who can't find a job? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. It’s no secret...
What do people find when they google your name? Branding yourself can help sway their first impression. Face it: Potential employers, customers, and other associates have likely searched your name on the internet before they meet you in person. What do they see? Your...
Companies in the supply chain and logistics industries should take note of these 19 content marketing trends. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for 2017. As the leader of CMI,...
To truly gauge the effect of variations in frequency of marketing emails, evaluate the cumulative metrics as well as per-message statistics. How often does your company send marketing emails? Perhaps you’ve wondered if ramping up the number of messages you send to...
A content marketing strategy helped one organization generate leads, increase web traffic, and drive sales and new business. Why would my company blog? Do we really need to be on social media? What is a white paper, and who would read one that I wrote? These are...
Twitter is changing its rules on the 140-character limit for your tweets. In May, Twitter announced that it planned to make changes to the types of content that count toward the platform's 140-character limit. The social network provided no firm timeline as to when...
Content marketing is significantly more effective when a designated leader is driving your strategy. Who is leading your content marketing strategy? If you don’t have an immediate answer, your content marketing program probably will not be as effective as it could be....
If your customer experiences a break in service due to your company's mistake, use this three-step approach to help save the relationship. It can happen to good companies: Your organization makes a “relationship-defining” mistake with a new customer or, even worse,...
Considering outsourcing some or all of your content marketing? Check out these statistics. Companies turn to content marketing to build brand awareness, generate leads, and drive sales. But the constant creation and distribution of original content can drain an...
Today's hiring managers in the supply chain face a number of challenges, so making the right hire is more difficult, and more important, than ever. Finding the right person for a job opening is essential. Hiring the wrong candidate can be costly, not only in terms of...
Stop wasting your team’s time by implementing these tips for running more effective meetings. Let’s face it: Meetings can suck. A poorly planned and executed meeting is a waste of time and money, and it can be demoralizing. Meetings shouldn’t be like this. Here are...
While the temptation to invest in big data may be strong, small and mid-sized companies might be better off starting with small, more manageable analytics. Big data has become a big business. A 2016 Forrester report forecasts that the big-data management business will...
Your customers use vendor content in their purchasing decisions, and you need a strategy to reach them — or your competitors will. Content marketing can be a game-changer, in terms of new business and sales revenue, for organizations of all sizes and industries and...
Some companies include failure as a performance metric, but establishing a culture of innovation is a better inflection point for success. Media executive Jason Seiken is known for taking the Washington Post online and for turning PBS into a digital media powerhouse....
Try these four networking tips to stop feeling guilty about developing relationships to advance professional goals. Does networking make you feel dirty? Research published in Administrative Science Quarterly confirms you are not alone. The authors suggest that acting...
Targeted content can help convince high-level decision-makers and executives to accept your sales meeting request. There are many benefits to content marketing, but did you know it can help you land that next impossible-to-get sales meeting? According to expert...
New research shows how supply chain and logistics companies currently are using the Internet of Things and how they plan to expand use in the future. The Internet of Things is already here — monitoring our footsteps, heartbeats, lighting, home temperature, and...
Fronetics designed a content marketing strategy that helped the logistics software company realize increases in new business and sales revenue. Your company is doing pretty well. You have a nice website and a social media account or two. And you’ve experienced...
Forget tracking traditional metrics and focus on decision-quality data that helps front-line managers do their jobs. It’s safe to say that the clients I engage with fall into two categories when it comes to business data: those that are drowning in it, and those that...
The Supply Chain industry is changing, while it's becoming harder for companies to hire at the same time. These supply chain demographics provide a picture of the industry today. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment...
TotalTrax leverages content marketing to increase web traffic, generate high-quality leads, and, ultimately, grow business. TotalTrax, Inc., is a provider of real-time vehicle, driver, and inventory tracking technologies for manufacturing and warehouse operations....
Improve your company's financial performance by implementing a risk-management strategy that plans for everyday events and disruptions. Supply chain disruptions can have a significant impact on business and financial performance. A recent PwC and the MIT Forum for...
Transactional emails offer prime real estate for driving further customer engagement or action. Your business probably invests a lot of time and effort creating marketing emails to send to your prospects and consumers. But have you thought much about the content of...
If your job has left you to feeling stuck in a rut, try these steps to improve your professional life. Summer vacations are over, and the year is more than half gone. Perhaps all those best-laid plans for boosting your career this year have yet to come to fruition....
Look at your financial metrics on a granular level, beyond the basic snapshot, to identify opportunities for growth. Big data can show homogeneous revenue opportunities and cost inputs. But that overview is inadequate for determining how different aspects of your...
If your social media strategy doesn’t align with your business objectives and target audience, your marketing budget is probably better spent elsewhere. Almost half of CMOs report they do not feel prepared to manage the challenges that accompany the rise of social...
HubSpot and WordPress rank at the top of G2 Crowd’s list comparing platforms to create, edit, and publish digital content. Businesses and marketers who do not have coding skills rely on web content management systems to publish their digital content. There are a...
Examine these stats when you analyze your content to improve your content strategy and the effectiveness of future content. A critical (but often overlooked) element of an effective inbound marketing strategy follows the actual production and distribution of content:...
As buyers spend more time researching vendors online, your business' digital content should anticipate the questions, problems and needs of your target buyer so that you can make their short list. Want to appeal to — and close sales with — more customers? Your content...