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Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Brand awareness is the extent to which potential customers recognize a brand and associate it with...
For busy executives, being active on social media is kind of like networking. It’s one of those things that everyone says you absolutely have to do to benefit your career, but it’s hard to make it part of your daily routine. This guest post comes to us from Argentus...
Also in social media news February 2018: Facebook is developing more sophisticated chatbots, Twitter’s increased character count leads to more tweets, and Instagram introduces a new content publishing beta for businesses. The Olympics aren’t the only thing to keep an...
The second phase of Facebook News Feed changes boosts local news to strengthen community engagement. Facebook has been busy making lots of changes to its algorithm and prioritizing what users want from the social media platform. Our recent blog post discussed the...
Twitter bots may get you more followers and retweets, but artificial influence isn’t a healthy indicator of marketing performance. In this age of influencer marketing, in which followers and retweets are all-important indicators of marketing success, a new phenomenon...
These 5 steps will help you identify topic clusters for your business that improve your search engine visibility and drive traffic to your website. As search engines adjust their algorithms to be more sophisticated, marketers have the opportunity to structure content...
One of 2018’s fastest growing marketing trends is influencer marketing. Companies will increase their influencer marketing budget to keep up with the competition. You’ve probably heard the buzzword by now: Influencer marketing seems to be on the tip of every...
Search engines are evolving, and these changes will have big impacts on how searchers find your content. Here are 7 changes that will affect your SEO. Internet users are changing how they search, and in response, search engines are changing how they rank content....
This video will teach you how to increase your open rate by discussing email subject line mistakes you should avoid. Email marketers, this video is for you! On average, office workers receive 121 emails a day. That is a huge amount of emails to scroll through every...
Google’s management study shows that supply chain students who learn soft skills will be more innovative and successful. A recent Google study of its top employees is shaking up the way we think about how we should be educating students. We’ve all heard about the...
Here are three tips for writing pillar content that will help structure your posts, attract leads and gain better page rankings. In case you missed our series on writing for SEO, pillar content is a highly effective way to define your brand, drive traffic, and convert...
As Cupid spreads his wings, gifts of experience and romantic, at-home options will take over the market for Valentine’s Day 2018. Consumers will spend a near-record $19.2 billion on Valentine’s Day 2018, up from $18.2 billion in 2017. According to NRF’s annual survey,...
These social media statistics are important to keep in mind when planning out your content marketing strategy. A strong social media presence is key to successful marketing in 2018. Social media is simply unavoidable these days. So, you jumped on board and you’re...
To be effective, your content marketing strategy should align with your sales goals. Here are three simple questions to ask yourself to make sure your documented strategy is on target. I recently read an article on the Harvard Business Review that discussed pairing...
Here are three tips for creating a content strategy that will help advance your business goals. If we’re adamant about one thing at Fronetics, it’s creating a documented content strategy. But, as a recent Harvard Business Review article suggests, many strategies fail...
Internet users are changing how they search, and search engines are changing in response — which means writing for SEO is changing, too. Here’s what you need to know. I’ve just completed a really detailed, often-complicated series about writing for SEO in today’s...
Our readers voted LTX Solutions, Women In Trucking, and Apex Capital Blog as the top 3 logistics and supply chain blogs of 2018. You voted, and the results are in! LTX Solution is your number one favorite blog of the year, with “Ellen’s Blog” of Women In Trucking and...
Also in social media news January 2018: SnapChat is considering 3-second unskippable ads; Twitter will now display a video count on all video tweets; and Facebook is rolling out custom audiences for users that linger on ads. The new year has brought lots of new...
Looking at Tesla's suppy chain issues, here are the biggest takeaways so you don't have to repeat their mistakes. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement....
Use these 8 quick tips in your blog posts to improve SEO and help your target audience find your content. Search engine optimization: It’s a phrase every blog writer looking to grow readership has wrestled with at one time or another. Part science, part art, SEO...
Why is no one reading your blog? Chances are, you’re not doing it right. Here are some of the blog writing mistakes you may be making. There is so much content out there. In fact, the U.S. alone generates 2,657,700 gigabytes of internet data every minute. Every...
Companies in the supply chain and logistics industries should take note of these top social media trends in 2018. While we don’t know what 2018 has in store for companies in the supply chain and logistics industries, we do know change is coming. That is true not only...
Measuring the success of your content is important in evaluating your writing for SEO strategy. Here’s how to do that. This week, we’re wrapping up our series on writing for SEO. In this series, we’ve explored how search engines are changing, how people are changing...
Automation is an excellent tool for marketers, but keep these things in mind when incorporating automation in email marketing. I recently wrote about a new marketing trend all supply chain marketers should be paying attention to: marketing automation. One area where...
With a high correlation between publishing frequency and web traffic and leads, you need to publish blog content more often to boost lead generation efforts. Here are Fronetics, most of our clients are sales-driven. If a client’s business goals include earning leads,...
Users will see less content from businesses, brands, and media, so you need to adjust your strategy to appear on your followers’ Facebook News Feed. Mark Zuckerberg once again rocked the world on January 11 — at least for businesses — when he announced that Facebook...
Using topic clusters and pillar content instead of trying to rank for a short list of keywords will boost your search engine rankings and improve user experience. This week, in our ongoing Writing for SEO series, we’re looking at topic clusters and pillar content. Our...
Updated January 2025 Marketing automation can help supply chain marketers become more efficient and more successful in earning and converting leads. Automation is changing today’s supply chain, and not just because robots and autonomous vehicles are scooting around...
Bookmark these must-follow supply chain and logistics blogs to keep up with the latest industry news and happenings. What are your favorite supply chain and logistics blogs? Fronetics is currently conducting a survey to determine which blogs you think are the best...
Those writing for SEO need to be conscious of how users are being more conversational in their search queries and how search engines are analyzing phrases over keywords. This is part two of a four-part series about writing for SEO for supply chain marketers. Last...
Facebook is making lots of changes that will affect businesses’ organic reach. Here’s what you need to know and how it may impact your company. In our most recent social media news post, we mentioned that Facebook was experimenting with an Explore Feed feature. You...
LinkedIn, with almost 500 million users, is the #1 networking site for professionals. Here are 7 supply chain and logistics professionals to follow for top posts and articles in your industry. With 94% of B2B marketers using LinkedIn to distribute content, it’s now...
The FMCSA is not certifying ELD vendors' products, which means carriers must ensure devices meet the organization's technical specifications. On December 18, new electronic logging device (ELD) regulations went into effect for commercial vehicle fleets across the U.S....
In part one of a four-part series on writing for SEO, we address how search engines and the search landscape have changed recently. Content marketing has seen a lot of changes in the past few years. These changes are largely results of the rapidly evolving search...
It’s time to cast your vote for the top logistics and supply chain blogs of 2018! We love hearing about your favorite logistics and supply chain blogs. We’re conducting our 4th annual survey to uncover the top industry blogs of 2018. Help us by voting for your...
Resumes are hard. Always have been, always will be. It’s hard to write and talk about yourself. It’s even harder to boil years – or even decades – of experience and accomplishments into a few short pages of text and visuals. This guest post comes to us from Argentus...
Here are our most-viewed blog posts from 2017 about talent, including tips on retaining your top talent and helping turn your employees into brand ambassadors. The start of the new year brings along a host of resolutions. Finding a new job or advancing in a current...
Email is one of the most utilized tools in your marketing toolbox, but marketers need to continuously develop their email practices to keep up with the rapidly changing interests of audiences. Email marketing is a powerful tool for growing and developing your...
Our most-viewed leadership posts from this year cover positive and negative leadership characteristics and provide examples of exceptional industry leaders. One of my favorite experiences from 2017 was interviewing Ellen Voie, the CEO of Women In Trucking. A true...
Here are our most-viewed blog posts from 2017 about the supply chain and logistics industries, including posts about some of the largest supply chain companies in the world, Starbucks and Amazon. Throughout the year, we write innovative posts to help readers stay in...
Here are our 10 most-read social media posts of 2017. Today, more than ever, companies are turning to social media to engage with customers and reach new audiences. Brands are using newer technologies to push content marketing to new levels. And it’s working. Looking...
Our most-viewed content marketing posts indicate that marketers are seeking solutions to improve their content marketing programs. Supply chain and logistics marketers are increasingly seeing the value of content marketing. It is the most cost-effective method to earn...
Here are our most-viewed blog posts from 2017 about big data/analytics, including articles about using big data in supply chain/logistics and competitive benchmarking. "Big data" has been a hot-button word in supply chain and logistics circles for several years now....
Within the month, the electronic logging device mandate will take effect. While shippers have known about the mandate for two years, truckers, shippers and carriers are still concerned about how it will impact capacity. This post comes to us from Adam...
The increasing popularity of chatbots is making it harder to ignore how artificial intelligence is helping shape the content marketing landscape. Chatbots are the latest trend in artificial intelligence for marketers, and the supply chain and logistics industries...
Companies in the supply chain and logistics industries should take note of these 4 trends that are gaining traction as we move into 2018. Joe Pulizzi of the Content Marketing Institute recently revealed his predictions for the biggest trends in content marketing for...
Making the shift from doing to leading can be challenging for any supervisor, but great leaders need to master the skill of delegating. Delegating is a true skill set. Some leaders find it very difficult to let go of the control over daily tasks. They spend their time...
More and more companies are leveraging digital technologies to keep extra tabs on their employees, both in the office and at home. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management...
Also in social media news November 2017: Snapchat opens conversation tracking “Snap Pixels,” Facebook links Messenger to your News Feed Ads, and Instagram Stories hits 300 million daily active users. The holidays have everyone thinking about shopping and meal...
Manufacturers who are active and engaged on Facebook are more likely to introduce product innovation than those who are not. If you’re killing time during business hours on Facebook, you may actually be onto something valuable. Well, no, — scrolling through your...
It’s time for retailers to cut their dependence on holiday season shopping, and take advantage of opportunities to generate demand over a more sustained period of time. When was the last time you stood in a pre-dawn line at a Black Friday doorbuster sale? If it was...
Employees are much more than people you employ — they can be your best brand ambassadors. There are many benefits to having employee brand ambassadors, and one of the biggest is the rise in peer influence in B2B buying. But the benefits don’t stop there. There are the...
These 10 podcasts for marketers discuss the latest news and trends in the marketing world relevant to the supply chain and logistics industries. Podcasts have surged in popularity over the past few years. At least 112 million Americans have listened to podcasts, a...
Measuring brand awareness has been notoriously difficult. But these 4 metrics can help you evaluate if potential customers are encountering your content. Companies work hard to get their products and services out into the world. It’s a key step in gaining exposure...
With the 2017 holidays right around the corner, consumers are digging into their pockets and getting ready to increase sales, especially online. The National Retail Federation is estimating that holiday sales will be up 3.6-4% from last year, totaling $678.5 billion...
Tracking these logistics metrics can help you identify and tackle issues in your warehouse before they become a problem. This guest post comes to us from Demetra Mallios at Catch-Up Logistics, a full-service provider of ambient and temperature-controlled food-grade...
No doubt 3D technology has transformed the world of business. There are numerous inspiring ways by which 3D technology has to reshape the future. This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. If you...
As sales and consumer desire continue to increase for drones and home assistants, the second-life market has a huge opportunity for growth. Consumers are becoming ever-more enamored with their gadgets and toys. Drones and home assistants are becoming more ubiquitous...
Case studies have proven to be one of the most effective kinds of content in converting leads to buyers. Here are 4 strategies to getting customers to participate. The 2017 Content Preferences Survey Report found that 78% of B2B buyers used vendor case studies as part...
Marcus Tober, Searchmetrics founder, suggests three key ways to make your content more relevant and to improve your SEO visibility. We talk a lot about the importance of content, like here and here. Content is everywhere, and companies are working hard to continually...
Use these four steps to determine which social media KPIs your business should be tracking to ensure you’re meeting your content marketing goals. Whenever we create content marketing strategies for clients, we always tailor them to align with their specific business...
Use these four tips to earn high-quality backlinks that will boost your company’s search engine ranking. It’s no secret that backlinks can help your search engine rankings. Backlinks are any link on another website that points (or links) back to your website. Since...
In a recent study, MIT found that companies that focus on 5 key initiatives to improve their supply chain analytics can have a big impact on their bottom line. Some supply chain companies are leaning on the power of analytics to help streamline their processes and get...
Manufacturing companies are hoping to continue their revenue growth in 2018 by focusing on 3 key areas. KLR has released the results of its annual manufacturing industry outlook report, and the optimism following last year’s elections will continue straight through...
“I hate my job!” and “I don’t have any questions,” top our list of things you definitely shouldn’t say in a job interview. Today’s supply chain and logistics professionals have all kinds of varied and exciting career opportunities. And increasingly, job hopping is...
Relationships take time and trust to fully develop, and lead nurturing is no different. Before I got married in 2009, I spent most of my twenties in the dating pool. I would meet someone. We would exchange phone numbers. And through a series of texts and calls, we...
More and more companies are contemplating how to cut their expenses and retain exceptional talent by offering work from home policies. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain...
Also in October's 2017 social media news: Vimeo is getting in the live streaming game, Instagram doubles its ad dollars, and YouTube will be taking over America's favorite past time. While the fall season has many of us wrapped up in blankets with flavored lattes,...
Cities should consider Amazon’s HQ2 search criteria as a roadmap for attracting innovative companies, empowering residents, and driving a healthy local economy. We’re living through a seismic shift in the way business transactions are being conducted. E-commerce is...
Consumers will spend a record $9.1 billion during Halloween 2017. U.S. consumers will take to the retail markets Halloween 2017 and spend a whopping $9.1 billion on Halloween costumes, decorations, candy and more, making it the largest spending for the spooky holiday...
Investing in your employees through wages, time and energy can have a big impact on your company's productivity. Successful companies understand that employees’ job satisfaction and engagement affect productivity. After all, employees are an extension of your...
Supply chain and logistics executives should be using their celebrity on social media to be the public face of their businesses and an extension of their brands. Here at Fronetics, we talk a lot about the importance of a social media presence for supply chain and...
Use these strategies to help your business generate revenue with content. One of the biggest challenges inherent to content marketing is measuring how writing blog posts and posting on social media equals a revenue stream. I know I write over and over again in this...
Google trains new managers in these six areas to make them highly effective leaders. When you think of the word “manager,” you associate it with leadership. (Or, at least, I do.) But the two don’t necessarily go hand in hand. Being a manager is just a position; a...
Shippers should be tracking these last-mile metrics to drive down the high cost of last-mile logistics. This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. Using technology to improve last-mile metrics is...
As peer recommendation becomes increasingly important to B2B buying decisions, user review sites can make or break a business. How often do you consider going to a much-hyped summer movie but change your mind when a friend shares the terrible Rotten Tomatoes reviews?...
Of legal obligation, financial incentives, and convenience, what best drives consumers to practice proper e-waste recycling? The United States is a nation of consumers, and there are few things we enjoy more than our electronic gadgets. Unfortunately, for every new...
As peer influence becomes increasingly important in B2B buying decisions, empowering employee brand ambassadors will benefit your bottom line. I recently attended a dinner party where I met a new acquaintance. We talked about our families, our hobbies and, of course,...
A hot temper. Moodiness. Micromanagement. These are common traits of a bad leader. What’s the number one reason talented employees quit? Gallop polls show that 50% of employees cite their managers as the reason for leaving. A bad leader can cost your company. And...
Here’s a rundown of paid digital advertising options, including display ads, AdWords, and sponsored social media posts. We are strong believers in content marketing. Build it, and they will come — or, in content marketing speak, publish quality content, and customers...
Learn how a mobile advertising network and an inbound marketing agency tried Quora as a marketing tool. Last month, I gave you some tips on how supply chain and logistics marketers can use Quora to build their brands. If you’ve forgotten why you should be...
I repurposed some of our popular content into a video using Lumen 5, a video automation tool. Have you heard of Lumen 5? It’s a cool website that turns your blog posts into videos in a matter of minutes. You simply enter a URL of an existing post, and it automatically...
Terrorism is a reality that, unfortunately, requires our growing attention in the supply chain world. The British Standards Institution Supply Chain Services and Solutions publishes an annual report that analyzes global trouble spots for supply chain operations. This...
Insights from the Procurement 2020 survey This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. it’s no secret that the world of Procurement is changing and fast. With...
Also in September 2017’s social media news: YouTube gets a new look, and LinkedIn adds a native advertising network. With fall officially in swing, social media platforms have turned up the heat. During the month of September, Facebook has launched its original video...
Use the first months to lay a solid foundation for your content marketing program so it can begin generating leads and sales. So you decided it was time to jump into the content marketing game. You’ve been crafting the perfect content. You’re posting on a regular...
Our resources for supply chain marketers include step-by-step DIY guides, industry reports, marketing templates, and case studies. Here at Fronetics, we specialize in digital and content marketing for supply chain and logistics businesses. We understand the unique...
When it comes to social media platforms like Facebook and LinkedIn, post once a day to improve engagement and visibility. There has been endless research about the sweet spot for posting frequency to social media sites. The results all point to the same conclusion:...
B2B software company Text Request took 4 steps to grow organic traffic, a key component of any content marketing strategy. We content marketers are always keeping an eye on organic traffic. It’s an indicator of success (though by no means the only one). Basically it...
Use these 6 tips for more mobile-friendly emails to improve recipient engagement rates and to promote profitable customer action. I feel like my mornings probably mimic most of your mornings: My alarm goes off. I reach for my cell phone and check my email. I will...
This post comes to us from Adam Robinson of Cerasis, a top freight logistics company and truckload freight broker. The digital supply chain is basically a term that defines a supply chain whose foundation is built on web-enabled capabilities. At the moment, many...
Marketing can help sales close deals by providing targeted content that demonstrates the business value of the product or solution. Sales and marketing often exist in separate corners. The marketing team works to create lead opportunities through content, and the...
Fronetics announces the official launch of sister brand, Fronetics Real Estate, serving residential and commercial real estate clients. It’s a big day for Fronetics! We’re officially launching our new brand, Fronetics Real Estate (FRE), offering digital and content...
Social prospecting can help logistics and supply chain companies identify and engage with leads on social media in a genuine — and highly effective — way. Social media should be an integral part of your marketing strategy. You know it helps build brand awareness,...
When you are posting on social media could be as important as what you’re posting, and this CoSchedule study attempts to determine the best time to post. Timing is everything. And that statement especially holds true when it comes to posting content to social media....
Find the right marketing outsource partner for your business by asking specifically about strategy development, industry experience, and more. More and more supply chain companies are choosing to outsource their marketing, giving them the flexibility to focus on their...
Use Quora to answer potential customers’ questions, and they’ll perceive you as a valuable source of knowledge and an industry thought leader. Despite gaining popularity over the last several years, Quora’s potential as a marketing tool for supply chain and logistics...
As B2B buyers expect customized sales experiences, sellers can use these 3 tips to offer personalization at scale. One of today’s biggest challenges facing B2B sellers is the increasing expectation of personalization as part of the buying experience. The seller’s task...
How will self-driving, autonomous stores impact the retail industry and the supply chain? This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Here’s another dispatch...
When it comes to social media news in August 2017, the words of Kanye West, “stronger, better, faster, stronger,” have never been truer. August has seen a continued push to get more information to more people in real time. Pinterest is introducing mobile ads. YouTube...