Our supply chain marketing blog is the place for all things industry news and happenings, B2B marketing updates, social media releases, and more. Subscribe to never miss an update.
A shipper used to Google "3PL in Atlanta" and click through ten websites. Now they open ChatGPT and type, "Recommend three 3PLs in Atlanta that handle food grade warehousing and can scale for Q4." They get a short list with names, reasons, and links. If your company...
The 10 questions to ask before hiring a supply chain marketing agency, plus red flags to watch for and how specialists compare to generalists.
A step-by-step lead generation playbook for manufacturers: ICPs, buying committees, websites that convert, SEO, paid media, ABM, trade shows, and nurturing.
A practical SEO guide for 3PLs, freight brokers, and carriers: keywords, service and location pages, local SEO, AI search, and the metrics that matter.
There's no shortage of supply chain content out there. The hard part is knowing which sources are worth your time. Between tariffs, freight market swings, labor challenges, and the rush to adopt AI, the people running supply chains need sources that are timely,...
Editor's note: This post was originally published in June 2018 and has been updated for 2026 with new research and guidance for supply chain, logistics, and manufacturing companies. Corporate social responsibility used to be a nice-to-have. A donation here, a...
Editor's note: This post was originally published in October 2015 and has been updated for 2026 with new research and guidance for supply chain, logistics, and manufacturing companies. A procurement manager needs a new LTL partner before peak season. She fills out...
Every logistics leader eventually asks the same question: "How much should we be spending on marketing?" Usually it comes right after a big customer leaves, a competitor shows up everywhere, or the sales team says the pipeline is thin. There's no single right number,...
Editor's note: This post was originally published in July 2016 and has been updated for 2026 with new research on how B2B buyers use social media, peer reviews, and AI to research vendors. When we first wrote this post, the big news was that B2B buyers had started...
Having a strong digital presence is no longer optional. Pay-Per-Click (PPC) advertising is a powerful tool for logistics companies looking to quickly generate quality leads and expand their client base. Here, we walk you through everything you need to know about...
In a fiercely competitive market, standing out in search results is crucial for any supply chain website's success. One powerful yet often overlooked tool in the SEO arsenal is FAQ schema markup. This guide will dive deep into what FAQ schema markup is, why it...
Trying to figure out which logistics trade shows and events you should attend in 2027? You're in the right place! Whether you're a logistics veteran or planning your first industry event, this list will help you choose the conferences that are actually worth your time...
We're showing you exactly how packaging companies we're working with are using account-based marketing (ABM) to increase market share, shorten sales cycles, and win more strategic accounts. Consider this a packaging professional's blueprint for target account success....
The C-suite demands more than vanity campaign metrics—they require clear evidence of marketing's contribution to revenue growth, profitability, and market share expansion. The most successful supply chain marketers have mastered a crucial skill: translating marketing...
From the rise of AI-driven logistics to sustainability challenges, supply chain professionals face unprecedented opportunities and obstacles. To help navigate this evolving landscape, we've curated five thought-provoking TED Talks for the supply chain industry that...
Trade show marketing has become a cornerstone strategy for logistics companies seeking to expand their market presence. In this guide, we'll explore how to maximize your logistics trade show marketing investment and generate qualified leads that convert. Major...
Digital supply chain management requires a whole new set of skills. From an omnichannel mindset to enterprise IT use, here's what defines success of logistics leaders. Editor’s note: This is the final guest post in a three-part series by Kate Began of Polycase. It...
Editor’s note: This is the second in a series of three guest posts by Kate Began of Polycase. The increasing digitization of commerce has revolutionized global supply chains in all kinds of ways. Shipments can now be dispatched with the click of a button,...
Editor's note: This is the first in a series of three guest posts by Kate Began of Polycase. The Covid-19 outbreak has changed the global business landscape in ways that would have seemed unbelievable just a few months ago. Businesses have been forced to reevaluate...
The benefits of a B2B blog are too important to overlook. Plus: Three companies that excel at content creation. If your company blog has gone the way of the bears in winter, there is good reason to bring it back to life. That stale page on your website is more...
As the popularity of podcasts grows, DC Velocity premieres a new supply chain podcast — Logistics Matters. Our blog posts on supply chain podcasts consistently get a lot of views. Now, we can share news of another addition to the growing lineup of listen-worthy talks....
Updated 1/21/25 Revitalizing Your Blog Archive: Modern SEO Strategies for 2025 Your company blog remains a valuable asset for search visibility, but the rules have evolved. Here's how to breathe new life into your old blog posts using current SEO best practices —...
We conducted a quick audit of supply chain company pages — and found these examples of effective marketing strategies. The country is step by step trying to return to a new normal, but uncertainty continues to throw a wrench into full supply chain recovery. What are...
Too busy? Don’t want to invest in-house? Here are 4 prime reasons organizations opt to outsource content marketing. No other lead generation tactic is more important to technology marketers than content assets. The new Gartner research — trade shows come in second...
Company priorities have shifted in the wake of Covid-19. Revising B2B buyer personas is important to reaching them on the right terms. The fallout of Covid-19 indefinitely altered the supply chain. Even months after the first shockwave, companies are adjusting to...
From answering the most important question to humanizing your company, make it part of your Covid-19 messaging strategy. If your organization put marketing on pause to deal with the impact of Covid-19, it is time to recharge — thoughtfully. But what should your...
With a main lead-generating source canceled or postponed, trade show contingency plans take on increased importance. The Supply Chain USA 2020 summit in Chicago is a flagship event. Considered a must-attend gathering for strategic decision-making, it draws 1,000...
So much to say, so little time. Supply chain marketing during Covid-19 — leaning in is better than backing out. Turmoil does not quite begin to describe the situation that supply chain companies have experienced lately. The Covid-19 pandemic threw in just a few...
Digital marketing over social media is a trend that continues to grow, but it's only effective if you're doing it right. Here are social media mistakes supply chain brands are still making. Highlights: When it’s done right, there’s no greater tool for your company to...
Knowing how and when to respond to a social media crisis is crucial for reputation management and preventing future issues. News travels at lightning speed thanks, in large part, to social media. With the ability to amplify news – both good and bad – you hear, almost...
Artificial intelligence is shaping the future of supply chain companies, helping to improve accuracy, speed, efficiency, and more. Here are 4 practical ways for supply chain companies to incorporate AI. A recent Forbes article focused on how specific supply chain...
Whether you’re using social marketing or not, chances are your employees are active on social media platforms. Here’s why you need to create a social media policy. Highlights: A social media policy is your business code of conduct, letting people in your organization...
Organizations implementing sustainable supply chain practices face increased expenses associated with upfront investments. But new strategies are emerging to change that. Highlights: 93% of supply chain organizations have implemented environmental initiatives. Still,...
Strategically integrating paid advertising in the buyer’s journey can help influence purchases and repeat sales. Highlights: We advocate a primarily inbound strategy, you can boost the reach of your posts by investing in paid digital advertising. Your goal is to...
LinkedIn has released a new guide to using video on its platform. Here’s what supply chain companies need to know to get the most out of video on LinkedIn. Highlights: Effective B2B marketing videos start with an analysis of your prospects’ unique purchasing journey...
As other social networks face unprecedented controversy, LinkedIn is still the best professional social media tool. But too many Supply Chain professionals aren't getting the most from it. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique...
Facebook Messenger is the latest trend in chatbots for the supply chain. Here are powerful numbers to prove why your brand needs to be active on the messaging platform. Patience is a virtue of the past. Today’s buyers want (and expect) marketers to actively engage...
Amazon has changed the way we do business. Supply chain companies need to get on board with Amazon's e-commerce strategy or risk losing business. It is no secret that Amazon has dominated the online retail industry. Amazon Prime has shifted consumer expectations so...
Search intent looks at the 'why' behind a search. If you're looking to improve your website ranking, here's how search intent affects SEO. Highlights: If you truly want to rank at the top of search results, you’ve got to shift your thinking in terms of topic clusters....
The analog supply chain model is outmoded and inefficient. Here’s how digital transformation is reinventing manufacturing. Highlights: Manufacturers are increasingly adopting artificial intelligence and machine learning technologies. The traditional analog supply...
Supply chain companies are beginning to use robotics to boost warehouse efficiency and drive profits thanks to new automated technologies. Highlights: High-res cameras, pressure sensors, navigation lasers, and acoustic warning indicators allow automated devices to...
Digital marketing helps increase brand awareness, convert leads, and drive measurable business value. But that doesn’t mean it’s always easy to execute. Here are 4 digital marketing failures and how to get back on track. Highlights: While digital marketing is...
Also, this month in social media news: a court rules LinkedIn cannot stop third-party scraping public information and Facebook expands “Today In” section. After a relatively quiet month in the world of social media news, social platforms have been hard at work making...
Our infographic gives you everything from the basics to the specifics of using Reddit for B2B marketing. Highlights: Reddit is a social platform made up of thousands of individual forums where users can post content and vote on its relevance and value. The first rule...
Consumers are more likely to trust content generated by their peers, which means higher conversion rates at a lower cost for your brand. Is your brand benefitting from user generated content? Highlights: User generated content is content created by users of a specific...
Having the right social media image sizes for each platform is a key part of creating visually appealing posts. Highlights: Each social media platform has its own set of image guidelines. Choosing the right social media image sizes ensures that your content is as...
New research shows Gen X business leaders are being promoted slower than their millennial and boomer counterparts. This Gen X talent looking to jump ship. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in...
In a highly competitive B2B landscape, AI can be the strategic advantage your brand needs. Here’s everything you need to know about AI for marketing. Highlights: AI enables predictive analysis – the ability to look at a large set of data and predict what steps to take...
Here are 15 social video marketing statistics that every supply chain marketer should be aware of in 2019. Highlights: 87% of business use video as a marketing tool. 83% of marketers report that video gives them a good ROI. Social video marketing trends to be on the...
Machine learning is shaping the future of supply chain and logistics management, improving accuracy, speed, scale, and more. Here’s how. Highlights: Machine learning refers to an application of artificial intelligence that lets systems learn and improve automatically...
Live video streaming offers businesses a cost-effective strategy for engaging with and appealing to today’s buyers. With YouTube emerging as the world’s second largest search engine and video becoming themost popular form of online content,it is no surprise that...
Ushering qualified leads through the sales funnel requires the right kind of content at the right time. Here’s what kind of content you need for ToFu, MoFu, and BoFu. Highlights: ToFu, MoFu, and BoFu are abreviations for top of funnel, middle of funnel, and bottom of...
As social media users increasingly prefer to share content and recommendations via private messaging apps, brands need to be aware of how to take advantage of this trend. Highlights: Nearly two-thirds of social media users now prefer to share content and...
Instagram Stories offers paid advertising delivering targeted content to B2B buyers and building brand awareness with potential customers. Highlights: As the number of people using stories has grown, so has the number of businesses using the format to connect with...
The biggest challenges for B2B marketing, according to a recent report? Finding leads that convert and engaging the right target audience. Highlights: Measuring social media ROI is a challenge for 58% of respondents, and 39% report that proving ROI is the biggest...
The long-rumored launch of an Amazon logistics service is unlikely to be rumor much longer. Here’s what 3PLs need to know. Highlights: Amazon recently invited select shippers to use a service called Amazon Shipping. The retail giant boasts a global logistics footprint...
Also this month in social media news: Facebook adds Instagram scheduling to Creator Studio and Twitter launches 6-second video ad bidding. Highlights: Facebook is adding an easy option for users to create a still-image slideshow in its Stories feature. LinkedIn’s new...
Being aware of the marketing acronyms being discussed on the internet is key to staying up with the latest digital marketing trends and ideas. Highlights: Key performance indicators (KPIs) are the metrics you determine to be most important in measuring the success of...
Social media growth slowed for the first time, but marketers are still set to increase budgets in 2020. Here are three reason why they're sticking with social. Highlights: Social media promotes engagement, and can be used to reinforce ads and boost their performance....
As digital natives flood the purchasing landscape, visual presentation is critical. Our infographic offers tips to improve your visual content to resonate with today’s buyers. Highlights: Visual content can be more easily digestible and compelling than purely...
Integrating marketing and innovation early in development paves the way for new products to succeed. Highlights: In many organizations, marketing is declining and moving downstream. Innovation needs marketing to be successful, and the earlier marketers are involved,...
Its disruptive data-recording and -securing technology begs the question: Could blockchain change the supply chain fundamentally and for the better? Highlights: Blockchain offers the ability to record, track, and verify any transaction. Potential benefits include...
Also this month in social media news: Facebook strives to attract content creators, and Pinterest debuts new video tools for brands. Highlights: Less than a month after Facebook released details of its new cryptocurrency, the project has met a stumbling block from Fed...
Supply Chain Management can boost productivity - and alleviate issues - for companies as they scale. This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement. Awhile ago, we...
Implementing robotics and automation for manufacturing can be costly and a challenge for public perception – but, ultimately, these technologies are crucial assets for the industry. Highlights: Hurdles companies face concerning automation include public perception,...
Corporate social responsibility is no longer optional; it’s expected. Here are five trends that today’s business leaders need to be aware of. Highlights: 75% of millennials expect their employers to take a stand on social issues. In a polarized political climate,...
Videos drive greater conversion rates and increased leads. Here are four takeaways from Vidyard's 2019 State of Video in Business Report. Highlights: Over 82% of businesses reported greater investments in video last year Vidyard’s report stated that high-value video...
Reading social media blogs is an excellent way to ensure that your business is on top of the latest industry trends, insights, and analysis. Highlights: Subscribe to blogs using an RSS reader to make sure you’re keeping up with the latest. Social Media Examiner is a...
Here are four ways the Amazon effect is shaking up supply chain trends – and why it’s a net positive for the industry. Highlights: More companies will start to tap into the gig economy in the last mile, and Uber-style delivery companies will emerge. To meet growing...
With the ubiquity of mobile phones and the ease of SMS messaging, text-based marketing holds plenty of potential for supply chain marketers. Highlights: Many of marketers’ hesitations about text-based marketing are based on misconceptions. Research shows that text...
Here are our most-viewed supply chain and logistics blog posts from this year as of July 1, 2019. Throughout the year, we regularly write blog posts to help our readers stay on top of the latest news and trends happening in the supply chain and logistics industries,...
Knowing when and how often to tweet is just as important what you post. Here’s how often your business should be tweeting. Highlights: Be consistent with your tweeting frequency, while keeping content fresh. To determine how often to tweet for your business,...
LinkedIn a great place for businesses to make relevant LinkedIn users aware of their brand. However, there are common mistakes that companies make on LinkedIn. LinkedIn is a powerful social network to connect with industry professionals, especially for B2B(business to...
U.S. Consumers will shell out $6.78 billion on food for cookouts and picnics for the Fourth of July 2019. Highlights: Holiday food spending is projected to be down slightly from recent years. More Americans than ever (48.9 million) are planning to travel this Fourth...
Looking for ways to make your morning commute more productive? These 4 podcasts for packaging and supply chain professionals are on our must-listen list. Highlights: Download podcast episodes for on-the-go access to innovations, insights, and analysis from leading...
Also this month in social media news: Facebook releases details of its forthcoming cryptocurrency, and Instagram Pushes IGTV With Horizontal Video LinkedIn updates ad features. Highlights: Facebook is removing several Information sections from business Pages, while...
The global Supply chain provides goods faster and more efficiently than ever before. Here are the top supply chain skills for one of the most important industries: manufacturing. Highlights: Sitting at the intersection of raw materials acquisition and distribution of...
The intersection of leadership and social media is receiving growing attention. A leadership expert has identified 3 surprising ways social media can create more effective leaders. Highlights: Very few Fortune 500 CEOs are personally engaged in social media. Corporate...
Participating in social media is increasingly important for businesses in the supply chain. Here are the 3 steps to proving social media ROI. Highlights: It may seem obvious, but too many businesses approach social media marketing with vague goals or none at all. Once...
As the internet is increasingly dominated by visual content, social media analytics are failing to keep up. Highlights: Most social media analytics tools are purely text-based. Even tools that analyze images are costly and offer limited insights. We predict that...
The percentage of visitors that stay on your site is key to lead conversion and search engine rankings. Here are our top tips to reduce your website bounce rate. Highlights: A high bounce rate will compromise your site’s search engine rankings. Slow website load times...
A new LinkedIn post takes a refreshing look at achieving a work-life balance for working parents. The article has been shared all over social media begging the question: does your office need to know? The New York Times reported that more and more couples are choosing...
Automation can make your social media marketing more efficient and effective, allowing you more time to develop and execute other marketing campaigns. Here are 11 social media marketing mistakes to avoid. Social media automation is quite a controversial marketing...
An effective social media strategy requires data. Here are our 10 favorite social media analytics tools to empower you with insights that will boost your social media game. Highlights: Hootsuite and Sprout Social are all-around social media management tools that offer...
Here are 5 books for supply chain professionals to gain insights about the industry and leadership practices. Highlights: There’s no substitute for the in-depth analysis and explanation made possible by the long-format of a book. Leadership and professional growth...
When it comes to digital marketing, social media is here to stay. Here’s our four-step guide to leveraging social media for the robotics industry. Highlights: Having a documented strategy is key to reap the benefits of social media marketing. Define your audience and...
There is a lot marketers can learn from data collection that can be helpful in the buyer's journey. However, with all this information comes challenges. Here's how to overcome the challenges of data-driven digital marketing. Highlights: Data is a key component in...
Also, this month in social media news: Facebook shows marketing decline; Instagram introduces unfollower statistics for creators; and YouTube adds still-image ads. Highlights: Facebook announces a new redesign that puts Groups at the center – and brands on the...
These Google Analytics reports are crucial to understanding the visitors who are browsing your website and how you are more likely to get them to convert. Highlights: Audience reports tell you who is visiting your website. Acquisition reports convey how are users...
Soft skills are more important than ever, and emotional intelligence is arguably more important than all the rest. Highlights: Because Supply Chain now touches on every aspect of a business, soft skills have become more important than ever. Emotional intelligence is...
Measuring brand awareness is a notoriously difficult task. Here are our favorite tools to help you refine your efforts. Highlights: Tools for measuring brand awareness fall into two categories: social analytics tools and social mention tools. Our top 3 social...
Social listening describes the process of scanning online platforms to find the sentiment around your brand. Here are 4 ways that social listening can boost SEO. Highlights: Social listening describes the process of scanning social media platforms, blogs, news...
Supply chain companies are increasingly recognizing the need to align sales and marketing teams through the use of analytics. Highlights: Sales and marketing alignment can be aided by analytics tools. A content audit can ensure sales has relevant material for every...
LinkedIn is a powerhouse B2B social media network and an ideal place for gaining industry insight. Here are 8 must-follow professionals on LinkedIn for the supply chain. Highlights: 94% of B2B marketers are using LinkedIn to distribute content. With its publishing...
Recent research aims to get the bottom of the biology behind social media engagement. There’s now scientific evidence to support the best time to post on social media. Highlights: Researchers from Notre Dame have linked optimal social media post timing with human...
As the performance gap between high and low digitally achieving companies widens, taking steps toward digital maturity is increasingly important. Highlights: Increasingly, digital maturity is a predictor of overall market success. Benefits include reduced costs and...
Instagram Stories offer an on-trend platform for delivering targeted content to B2B buyers, and we’re joining the fun. We’ve written extensively about the benefits of using Instagram as a part of your social media strategy. And, though we’ve been active on Instagram...
Putting your audience’s informational needs first when publishing blog content is the only way to guarantee success in the modern marketing landscape. Highlights: Audiences are increasingly ignoring promotional messaging. Buyers are seeking value from vendors outside...
Brand awareness is key in optimizing your content marketing efforts but can be challenging to quantify. Here are four metrics to help you measure brand awareness. Highlights: Use tools, like SharedCount, to track the number of times a piece of your content has been...
When it comes to social media, timing is everything. These 5 tools will help you determine the best time to post on social media for your business. Highlights: Social media is playing an increasing role in B2B purchasing decisions. Even if you’re posting great...