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6 Ways to Repurpose Content

Content creation requires time, money, and creativity. Here are 6 creative ways to repurposing existing content that will ensure you get the maximum value out of your work.

You could say I’m “scrappy.” My mom always says that I can stretch a dollar farther than anyone she knows. That also applies to my professional life, particularly when it comes to content creation.

We spend a lot of resources to create content, so I want to use it in as many ways as possible. It’s not cheating. Different people consume content in different ways, so really you’re just trying to meet everyone in your audience where they are. Here are my favorite 6 ways to repurpose content:

1) Turn a webinar into a video tutorial

Webinars are a great way to enhance your reputation as a thought leader since they offer attendees valuable, exclusive knowledge. The downside of webinars is that by nature, they only happen once at a scheduled time. But the content you create doesn’t have to go to waste. By turning your webinar content into a YouTube video you help ensure that your content gets to as many site visitors as possible — and it makes ideal fodder for sharing on your social media channels.

2) Turn blog posts into guides

If you’re posting regular blog content that’s tailored to the needs of your audience, chances are you’ve blogged a lot about a specific topic. Consider consolidating posts within a particular topic into a how-to guide. You may have to update older posts, particularly when it comes to data and specifics, but you don’t have to reinvent the wheel. How-to guides lend themselves particularly well to email marketing.

3) Reframe a key issue

Particularly for think pieces or opinion posts, reframing a topic from a different perspective is an effective way to reuse existing material. For example, a post on how millennials are reshaping the supply chain can be reframed as a set of suggestions for how to attract millennial talent to your company.

4) Turn internal data into a case study

There’s no reason that the data you collect for internal research can’t go to work for you in your content marketing efforts. Use your data to create a case study demonstrating how your products or services made a difference for a client.

5) Turn an interview into an eBook

Have you interviewed an industry expert or one of your executives for a blog post? Interviews are one of the easiest types of content to edit, especially if you conduct them via email. Repackaging an expert interview into an eBook is a snap. Supplement quotes with data and you’ve got a valuable tool for site visitors to download.

6) Use statistics to create an infographic

Infographics are one of the most effective was to disseminate content — and prime candidates for re-sharing on social media. In addition to case studies, infographics are a great way to make use of internal data. Present your research in this compelling format and share it on your social media outlets.

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