An editorial calendar is an invaluable tool; it will drive success.

When it comes to blogging, you may know what outcomes your company is looking to achieve, but do you have a specific plan to get there? We know post and pray isn’t an effective strategy.

Enter the editorial calendar. The use of an editorial calendar gives structure to your blogging efforts. Think of it as both a commitment to your potential customers and built-in accountability for your overall strategy.

The editorial calendar is a dynamic, internal document that will help your team determine what activities you’ll focus on (and when they’ll be completed) in order to connect and engage potential customers with your blog content. Presented in a calendar-like format, an editorial calendar makes it easy to visualize your marketing strategy, ensuring consistently scheduled blog posts and a diversity of topics. Beyond scheduling blog posts, the use of an editorial calendar keeps other essential considerations front of mind. Including related information, such as keyword assignments, target persona(s), and associated promotions or calls to action, will make your editorial calendar an indispensable guide to your blogging success.

We’ve created an editorial calendar template to guide your blogging efforts. Designed to keep you on track as you develop content that will attract and engage your prospects and customers, our template (it’s free) will help you map out your content in a strategic manner, maximize productivity, and keep you organized.