Social media is an ideal way for supply chain and logistics companies to reach their audience. But too many businesses are still making these basic social media mistakes.

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Highlights

• Social media only works as a marketing tool if you have a documented strategy.
• Don’t try to use every popular platform. Find where your target audience spends their time and focus on that platform.
• Don’t promote your brand. Engage with customers to build long-lasting relationships.

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Video transcript:

I’m Kettie Laky. I’m the director of social media at Fronetics, and today we’re going to be talking about the basic mistakes that companies still make with social media.

As of 2019, there are approximately 2.8 billion social media users around the globe. So there’s no denying social media is a powerful tool for businesses to create brand awareness and generate leads. But it’s not going to be effective if it’s not done correctly.

There are three mistakes that businesses tend to make on social media still.

The first one is using objectives instead of strategy to drive their social media. Social media platforms are making updates and changes all the time to improve the customer experience. To weather those changes and to keep your customers engaged, it’s important that you have a strategy behind what you’re doing. The strategy should include content, the frequency of posts, and pillar content. A strategy’s also going to help you prove ROI.

The second mistake that companies tend to make is using all the most popular social media platforms. Social media platforms have differentiating qualities that appeal to different audiences. So get to know where your audiences are spending their time. For instance, if you’re marketing to millennials, you’re going to want to be on Twitter.

The third mistake companies tend to make on social media is by promoting rather than engaging. The companies that are having success with social media are finding innovative and creative ways to relate to their customers. So get your customers engaged, get them involved in your story, and you’re going to create long-lasting relationships with them.

If you need help with your social media strategy, give us a call or visit us at Fronetics.com.

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