Video: SEO and Video Posts – What You Need to Know

With the growing popularity of video, it’s harder for video posts to rank in search results. Here’s what marketers need to know about SEO and video posts.

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Highlights:

• When choosing your video hosting platform, it’s important to consider the reasons why you want your videos to rank, such as lead generation or brand awareness.
• Spend time crafting an engaging video title and description and make sure to use keywords audiences are actually searching for.
• Don’t solely rely on optimizing your video to receive placement on search engines. It’s just as important that the rest of the page is optimized for SEO.

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Video transcript:

I’m Ulrika Gerth, and I’m the Content Writer and Strategist at Fronetics. Today I’m going to talk about what you need to know about SEO and video posts.

So video SEO is simply optimizing your video to be indexed and rank on the search engine results pages, like Google.

In the last few years, video marketing has become more and more popular among businesses and it’s easy to see why. It’s cost effective and easy to produce. But with the explosion of video, it’s also become much harder to get ranked on universal search results.

Here are a few ways to optimize your videos.

1. Pick the best platform.

When choosing your video hosting platform, you need to consider the reasons why you want your videos to rank. Are you optimizing your video to gain traffic and generate leads? Or are you more interested in thought leadership and brand awareness?

2. Make the video engaging.

The video thumbnail is what searchers will see when your video is indexed, and therefore it plays an important role in whether they will click on your video.

3. Pay attention to the title and description of your video.

Just like they do for a blog post, the title and description play a role in ranking videos. Spend time crafting an engaging video title and description. Make sure you do keyword research so you use keywords people are actually searching for.

4. Ensure the rest of your page is relevant to the video and optimized for SEO.

You can’t rely only on optimizing your video to receive placement on search engines. It’s just as important that the rest of the page is optimized for SEO, or the search engines won’t bother to crawl it in the first place.

For more information, visit fronetics.com.

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