Consumers are more likely to trust content generated by their peers, which means higher conversion rates at a lower cost for your brand. Is your brand benefitting from user generated content?

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Highlights:

• User generated content is content created by users of a specific brand or on a specific platform.
• Images and video of real people using your products or talking about your services will create trust and loyalty for your brand.
• Don’t be afraid to engage with your audiences over social media, respond to comments, and answer questions.

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Video transcript:

I’m Katie Russell, a marketing strategist here at Fronetics, and today I wanted to talk to you about user generated content. Also known as UGC, user generated content is one of the hottest topics in digital marketing right now, but there are many businesses that don’t know how to use this tool to their advantage.

Let’s start with the basics.

What is UGC?

User generated content is content created by users of a specific brand or on a specific platform. It’s highly effective and comes at little or no cost to your business.

With that said, a lot can qualify as UGC including: comments on your blog, testimonials on your website, social media posts, blog articles, videos, Instagram stories, The list goes on and on. What it comes down to is that UGC is really any form of content that comes from a customer or a user.

So, what are the benefits of UGC?

Authenticity

We know that consumers are more likely to trust content generated by their peers, which means higher conversion rates at a lower cost for your brand. This also means the content is authentic and genuine reviews from buyers. Does it get any better than that?

Inexpensive

Since your brand is not generating the content, you don’t have to invest in the time and resources to create it.

What’s hot in UGC right now?

Visual content

Visual content is by far the most popular among audiences, so visual UGC is a no brainer. Images and video of real people using your products or talking about your services will create trust and loyalty for your brand.

Snackable content

We all know that the attention span for content is extremely short these days. When reposting UGC, focus on short, funny and positive content. Content that leaves users feeling informed and entertained will perform best for your brand.

Enlisting influencers

Whether it’s a famous celebrity or a micro-influencer that’s respected within your industry, brands involving influential people in their marketing campaigns can expect higher ROI from UGC.

Don’t forget to follow-up

Once you’ve grabbed the attention of your community with a successful UGC campaign, it’s up to you to capitalize on the momentum. Don’t be afraid to engage with your audiences over social media, respond to comments, answer questions. Have questions about starting a UGC campaign as a part of your digital marketing strategy? Visit us at fronetics.com.

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