Here are our thoughts on how often your company should blog, including challenges and ways to overcome them.

Creating valuable, relevant content in a strategic and consistent manner creates demand for your products and services and drives profitable customer action. Blogging is a large part of the foundation of your content marketing strategy. If it’s not, it should be.

Blogging is a great way to attract traffic to your website, build brand awareness, and interact with new visitors. But, a question we get all the time is, “How often should my company blog?”

Blogging: frequency matters.

Blogging every once in awhile isn’t going to get you results. You need to publish quality content on a consistent basis to attract prospects to your site.

The reality is that the more often you blog, the more traffic and leads you’ll get. Search engines consider posting frequency in their rankings. What’s more, every time you post, you create a new opportunity to be found, to be shared, and to be linked to by other sites.

Blogging: the challenge.

The trouble in publishing more posts is balancing resources so that you’re publishing frequently but maintaining value and quality within your content. We’re big advocates of testing to find your personal sweet spot for the amount of posts your organization is able to publish to maximize traffic and leads.

When you start publishing more frequently, make sure to track your KPIs, calculate ROI, and assess whether increasing blogging frequency is right for your business. You may be surprised at the results.

Here’s Elizabeth Hines, creative/editorial director at Fronetics, to discuss how often your company should be posting blogs.

Video: How often should my company blog?

Final thoughts.

Blogging needs to be a central part of your content marketing strategy. And unfortunately, it can take a while to start drawing traffic (and eventually, leads) from your posts. But the benefits of consistent blogging make it worth it.

And don’t forget, blog posts become more credible with age. That is to say, search engines value older content that has had more time to accumulate, like social shares and referrals from other web pages. The more relevant a blog post proves itself to be to readers over time, the higher it will rank in search engine results.

Have you tried blogging more frequently? Coming up with topics can be one of the biggest challenges. But don’t worry, we’ve got you covered.

Related posts:

• Are You Blogging Enough?
• The Best Time to Post on Social Media: A Comprehensive Study
• Will Blogging One More Time per Week Really Make a Difference?