We have talked a lot about Facebook’s updates on our blog. Users are already seeing less content from businesses, brands, and media, so you need to be paying attention. Adjusting your strategy to appear on your followers’ Facebook News Feed should be a top priority.
On January 11, Mark Zuckerberg announced Facebook’s new algorithm will favor posts from friends and family (over public posts) and posts that “spark conversations and meaningful interactions between people.” But the changes didn’t stop there. Less than a month after Zuckerberg’s original announcement, Facebook reported that News Feed will now prioritize local news stories and events, along with posts from family and friends. “Starting today, we’re going to show more stories from news sources in your local town or city. If you follow a local publisher or if someone shares a local story, it may show up higher in News Feed,” writes Zuckerberg.
The social media platform claims it is trying to create the best possible user experience and encourage civic involvement. But will it come at a high cost to businesses trying to reach new audiences? Could this be the end of organic reach for businesses on Facebook? Here’s what we think.
Have there been a lot of changes from Facebook? Yes. Have they impacted your business’ reach? For sure. These changes have created challenges for businesses, but not ones that are impossible to overcome.
Remember, that Facebook is working to improve user engagement, so the posts users see are informative, trustworthy and relevant. Seek to understand what your target audience is spending their time reading, and produce high-quality, original content that focuses around those topics.
If you are producing content that engages with your target audience (and hopefully some new readers), you’ll start working your way back up to the top of the News Feed.
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