Knowing the right video distribution channels can go a long way toward driving traffic and getting your content to your target audience.

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Highlights:

• An effective video distribution strategy is key to success.
• Choose video distribution channels that match your marketing goals.
• Paid ads can give video an extra boost.

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Video transcript:

I’m Christy Lemire, the Director of Video Marketing here at Fronetics. Today we’re going to be talking about the four best distribution platforms for video.

Here are the four best platforms for distributing your marketing videos.

1. Your network

Don’t underestimate the power of your own existing network. Send your videos, via email, to your primary contacts and everyone in your current database.

2. Social media

Platforms like Facebook, Instagram, Twitter, Snapchat, and of course YouTube are great to reach your target audience. Of course within the category of social media, you want to consider what platforms suit your content best. YouTube is a great place to start, but there are also many industry specific online forums and social groups that can benefit you as well.

3. Blogs

Promote your video on your own blog to reach your followers and boost your SEO. It’s also a good idea to distribute your video on other industry specific blogs to overlap your target audience.

4. Paid ads

While the first three channels of distribution we discussed are organic, sometimes it is well worth it to use paid ads to give your content a significant boost, such as Google Adwords and AdSense.

Bottom line is using the right distribution channels helps you get the most out of your video marketing efforts. For more information about video marketing, visit Fronetics.com.

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