Here are our 10 most-read social media posts of 2016.

Social media is no longer optional.  Today, B2B and B2C companies need to be active on social media.  Companies that aren’t are making a strategic mistake that will impact their bottom line.

At Fronetics we work with companies to create and execute social media strategies.  Moreover, we serve as an educational resource for companies within the logistics and supply chain industry.

Here are the 10 most-read posts about social media from our blog in 2016.

1. This is How Often You Should Tweet

A question we often get here at Fronetics is: How often should my business tweet? We explore this question and give you an answer. Read more.

2. Facebook Live for B2B

Facebook Live offers businesses a new, creative platform for engaging customers — here’s how to use it. Read more.

3. Four Supply Chain Companies that Excel at Social Media

When it excels at social media, a company’s opportunity for growth is as vast as the web itself. Today, even small businesses can compete shoulder to shoulder with their biggest competitors if leveraging social media properly. These four supply chain companies constantly post fresh, quality content to their social media accounts. Read more.

4. Social Media Facts for B2B Companies

Social media facts collected from various studies, offer insight into how people and businesses are using social networking today. Read more.

5. To Monitor or Not to Monitor: Censoring Employees’ Social Media

Censorship is always a hot-button issue, and, when combined with social media, things can heat up even more. The topic is debated in law school classrooms, at dinner parties, and in courtrooms. What should be shared and written on social media? Should companies censor what their employees post? Read more.

6. Twitter for B2B

One of the top social media sites for B2B marketers, Twitter can help businesses spread brand awareness and communicate with customers. Read more.

7. Who Should Run Your Social Media?

A cross-departmental social media team will improve your company’s social presence. Read more.

8. Getting to First Base with a Social Network

This is a guest post written by Tania Seary, founder of Procurious, the world’s first online social network for supply chain and procurement professionals. In the post Seary shares how Procurious has used social media to build Procurious. Read more.

9. The Best Time to Post on Social Media

When you are posting on social media could be as important as what you’re posting. Read more.

10. Why 88% of B2B Marketers Use Social Media

If your company is not participating in social media, you are at a disadvantage. Your customers, your employees, and your competitors are taking advantage of these technologies to conduct business in new, more efficient ways. Read more.