Here are three tips for writing pillar content that will help structure your posts, attract leads and gain better page rankings. In case you missed our series on writing for SEO, pillar content is a highly effective way to define your brand, drive traffic, and convert website visitors to leads. But in order to be
Using topic clusters and pillar content instead of trying to rank for a short list of keywords will boost your search engine rankings and improve user experience. This week, in our ongoing Writing for SEO series, we’re looking at topic clusters and pillar content. Our previous two posts explored how search engines are changing, and
Those writing for SEO need to be conscious of how users are being more conversational in their search queries and how search engines are analyzing phrases over keywords. This is part two of a four-part series about writing for SEO for supply chain marketers. Last week, we kicked off our Writing for SEO series by
In part one of a four-part series on writing for SEO, we address how search engines and the search landscape have changed recently. Content marketing has seen a lot of changes in the past few years. These changes are largely results of the rapidly evolving search landscape, as well as a seismic shift in the
