by Fronetics | Oct 24, 2019 | Blog, Marketing, Social Media
Facebook Messenger is the latest trend in chatbots for the supply chain. Here are powerful numbers to prove why your brand needs to be active on the messaging platform.
Patience is a virtue of the past. Today’s buyers want (and expect) marketers to actively engage with them throughout the purchasing journey. And offering them generic information won’t work — they want personalized communications based on who they are, what they have purchased in the past, and what they are interested in buying. Businesses can no longer afford a one-size-fits-all communication strategy.
The focus has shifted from passive marketing to engagement, which has marketers scrambling to be everywhere, at all times, to ensure a positive customer experience. In response, we’ve seen an increase in chatbot usage in the supply chain and logistics industries. Chatbots help improve the customer experience through automated systems that emulate human conversation.
Chatbots rely on the popularity of messaging apps. And, luckily for marketers, messaging app usage is on the rise:
- There were 2.18 billion messaging app users globally in 2019. (Statista)
- At the end of 2018, 78% of the world’s smartphone users were messaging every month. (Facebook)
- By 2021, it’s predicted that the global user base for mobile messaging apps will have risen by a further 23%. (Facebook)
- People share more than 17 billion photos on messaging apps every month. (Mobile Monkey)
And though WhatsApp has the highest percentage of users worldwide, Facebook Messenger has taken over as the most popular messaging app in the U.S. With over 1.3 billion monthly users, this powerful messaging platform holds a lot of potential for marketers.
[bctt tweet=”20 billion messages are sent between people and businesses every month.” username=”Fronetics”]
Even though marketers know that Facebook Messenger is a platform they can no longer ignore, supply chain and logistics brands have been slower to jump on board. But if you’re questioning if you should be using Facebook Messenger to engage with audiences, the answer is yes.
Supply chain businesses can use this platform to deliver content, engage with customers one on one, and offer superior personalized customer service, all of which result in high-quality relationships and leads.
Here are some staggering numbers to back up our point.
(Made with Canva)
Final thoughts
What was once thought of a teen social app, Facebook Messenger is now dominating the business world with increasing popularity and no sign of slowing down. In fact, we as a brand have found huge success using Messenger to engage with new leads. In the first 24 hours of using the platform, we were able to set up a meeting with a new prospect. That was just in the first 24 hours. This prospect turned out to be our next client, and the initial connection was all made through Facebook Messenger.
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by Fronetics | Mar 1, 2019 | Blog, Current Events, Marketing, Social Media
Also this month in social media news: YouTube has reached nearly 2 billion monthly users; Instagram is developing a feature to simplify multiple account management; and YouTube addresses “dislike mobs.”
Highlights:
- Social media platforms including Facebook, Instagram, and LinkedIn are working to streamline their platforms.
- YouTube usage continues to grow, as the platform begins addressing dislike mobs.
- Good news for businesses: streamlined platforms mean less busy-work for marketers.
This month in social media news, we’re seeing multiple platforms working to integrate and streamline their services. Facebook is merging its messaging platforms, while Instagram (owned by Facebook) looks to simplify multiple account management. Additionally, a major part of LinkedIn’s upgrade to its recruitment tools involves integrating them into a single platform.
Social media usage continues to grow, and YouTube is no exception, announcing that it reached nearly two billion monthly users in the fourth quarter of 2018. The platform is also seeking to address one of the main concerns that users currently face: “dislike mobs.”
The developments this month are important for businesses to be watching. Facebook’s plans to integrate its messaging will no doubt mean changes to current chatbot optionsand possibly open up new opportunities for enhanced marketing automation. LinkedIn’s updated recruiter platforms are welcome news for businesses when it comes to identifying and hiring qualified candidates. And if Instagram’s developments pan out as anticipated, marketers will have an easier time managing multiple accounts.
Here’s your social media news for February 2019.
Facebook Is Integrating Its Messaging Platforms
Facebook has confirmed that it’s working toward integrating the three messaging platforms that it owns— Facebook Messenger, Instagram, and WhatsApp — with the aim of facilitating cross-platform communication. Integration would allow users to send messaging between apps, which would remain distinct. Not only will users be able to communicate seamlessly across multiple platforms, features and tools available on each platform will become available across all three apps.
[bctt tweet=”Facebook has confirmed that it’s working toward integrating the three messaging platforms that it owns — Facebook Messenger, Instagram, and WhatsApp — with the aim of facilitating cross-platform communication.” username=”Fronetics”]
While the project has a long way to go, with changes not showing up for users until at least 2020, this is big news, and businesses should be keeping an eye on ongoing developments.
LinkedIn Updates Recruiter Platforms
LinkedIn announced this month a major upgrade to its recruitment tools, with the goal of streamlining hiring processes and matching more relevant candidates. From the announcement:
“Recruiters have told us they’re often frustrated by the need to jump from tool to tool. We’ve heard you. So we’ve put all of our core tools — Jobs, Recruiter, and Pipeline Builder — on a single platform. Once you create a project, you will be able to see the results from all your active sourcing channels — search results, job applicants, media leads — under the Talent Pool tab, and you can manage candidates from there.”
Additionally, LinkedIn will be adding new AI sorting tools, aiming to find better suited candidates for recruiters, using previous usage trends as well as platform data and learning from personal interests.
YouTube Reaches 2 Billion Monthly Users
Earlier this month, YouTube’s parent company, Alphabet, announced in its Fourth Quarter and Fiscal Year 2018 Reportthat the video giant has more than 2 billion monthly users. Not only that, the number of channels with more than a million subscribers has almost doubled in 2018. Content creators on YouTube are also making more — the number of creators earning between $10K and $1 million from YouTube AdSense has grown more than 40% compared to a year earlier.
Instagram Is Developing an Account-Linking Feature to Simplify Multiple Account Management
After last month’s launchof a feature allowing users to post to multiple accounts with a single click, Instagram is pushing ahead with its efforts to streamline multiple-account management. It’s now developing a new option that will connect multiple accounts under a single login. The development, first reported by TechCrunch, will give Instagram users a variety of account-management options and allow marketers to cut down busy-work, like setting preferences for multiple accounts over and over.
YouTube Is Asking for Feedback in Addressing “Dislike Mobs”
YouTube is addressing the pernicious issue of so-called “dislike mobs” in a recent issue of Creator Insider, the video platform’s corporate series for creators. The company’s developers are considering multiple options, and while it does so, it is soliciting feedback from creators. Options so far discussed include methods for disabling the downvote button, allowing content creators to set preferences for whether ratings are publicly viewable, or requiring users to provide a reason for downvoting a video.
With its announcement that it is addressing the issue of dislike mobs, YouTube is demonstrating its commitment to content creators on its platform.
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by Elizabeth Hines | Nov 21, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
With a growing shift toward social messaging platforms, your business needs to find a way to incorporate these apps into your content marketing strategy.
Feel like giving yourself a pat on the back for finally getting a handle on how to effectively use social media networks like Facebook, Instagram, Google+ and Twitter in supply chain marketing? Well, you might not want to celebrate just yet.
In the constantly changing world of online connection, social messaging apps are the new social media. The top four social messaging platforms have overtaken the top four social media networks in terms of monthly active users.
The increasing popularity of social messaging platforms means your business needs to consider how to incorporate social messaging apps into your marketing strategy if you want to continue to best meet your costumers.
Here’s what supply chain businesses need to know about social messaging apps — and why to use them in supply chain management.
What’s a social messaging platform?
Social messaging platforms are exactly as they sound. They are applications that allow people to easily and quickly connect with friends, family, and businesses for personal and professional conversations. They are basically email’s hip, smart, stylish grandchild. Sending text, photos, multimedia files, and even making voice calls are all available options.
Let’s take a closer look at the top four social messaging apps to gain a better sense of what they can do.
- WhatsApp. The enormously popular WhatsApp, owned by Facebook, is the most used social messaging app in the world with more than 1.5 billion users. Easy to understand and designed for smartphones and tablets, users can send text messages, photos, voice recordings and videos and even make voice calls over the internet. And guess what? It’s all free. In addition, WhatsApp lets users set a status for their contacts to see without having to message everyone, use the map function to communicate location info with someone, and share files from a phone or computer.
- Facebook Messenger. Facebook has its own messaging app too, and it’s just behind WhatsApp at 1.3 billion users. This social messaging app builds on Facebook’s user network but the message functionality was separated from the main social networking app a few years ago. Users can send messages and exchange photos, videos, stickers, and audio files, and they can react to other users’ messages too. You can also make free voice and video calls through the app.
- WeChat. With nearly 700 million users, WeChat dominates in China and is making a serious push for global reach. WeChat provides users with free mobile instant messaging, video and voice calls, group chat, and multimedia messaging with images, video, audio, stickers, and more.
- Viber. Viber is another free messaging app that works between phones, tablets, and computers. It currently has 400 million users. Users can send texts, stickers and emoticons, photos, voice and video messages. Viber also has a feature called Communities, which are public chat channels where the user can like and reply to messages in group conversations. It also has a built-in QR code scanner and, like WhatsApp, the ability to share your GPS location in conversations.
Why move to social messaging platforms?
If you’re questioning why to move toward one (or more!) of these four social messaging apps, here’s the short answer: because your customers are.
[bctt tweet=”If you’re questioning why to move towards a social messaging app the answer is that supply chain businesses can use these platforms to deliver content, engage with customers one-on-one, and offer superior personalized customer service.” username=”Fronetics”]
The longer answer is that supply chain businesses can use these platforms to deliver content, engage with customers one-on-one, and offer superior personalized customer service, all of which result in high-quality relationships and leads. And with the successful rise of chatbots in supply chain marketing, this kind of interaction is more feasible than it may initially sound.
If you need more reasons, don’t just take my word for it. Consider these 10 graphs that show why your business should gravitate toward increasing your social messaging presence.
Social messaging apps for the supply chain
So, which social messaging app is best for the supply chain? There’s no one-size-fits-all answer here. These are the top 4 platforms where your customers and potential customers are spending time, so this is where you should meet them.
But we all know that “doing it all” isn’t always feasible. So, in order to get the most from your time (and budget!), make sure to take the time to choose the best social messaging app for your marketing needs.
Ask these important questions:
- Who is my target audience?
- How will the app add value to my target audiences?
- How do I want to deliver my content?
- Do I want to use more than one app?
- How frequently will I be marketing on the app?
These questions can help you find the social messaging apps that will work best for your marketing campaign and start connecting with customers in a more personalized way.
With the shift toward messaging apps, your business needs to find a way to do the same. But however you plan to incorporate a social messaging app, here’s a final word of caution: you aren’t a friend, and you aren’t family. Be engaging, be helpful, be available. Just don’t be intrusive. The 2018 Sprout Social Index shows that people are still using social media primarily for connecting with friends and family. As businesses consider how to use messaging apps to deliver content and engage with leads, it is very thin line between getting into your costumers’ hearts or getting under their skin.
This post originally appeared on EBN Online.
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by Fronetics | Aug 29, 2018 | Blog, Content Marketing, Current Events, Marketing, Social Media
Also in social media news August 2018: Twitter releases an ads playbook, Snapchat introduces a private ads marketplace, WhatsApp launches a Business API, and Facebook makes updates to its video metrics.
As kids gear up for back to school, social media platforms are busy making updates with a focus on business pages. Facebook, Twitter, and WhatsApp are all releasing updates and features, including playbooks, to help advertisers increase their brand awareness and user reach. Facebook even created updates to its metrics to help advertisers produce better reporting around usage.
Here’s what’s been happening in August with the hottest social media platforms and how the latest updates are aimed at helping businesses gain exposure and new audiences.
Your social media news for August 2018.
Facebook Q2 earnings show increased user growth but slow revenue growth
Facebook just released their Q2 earnings report showing that the social media giant now has more than 2.5 billion people using at least one of its apps (including WhatsApp, Instagram, and Messenger) monthly. The report also showed declining revenue growth, despite efforts to rebuild trust among users. Mark Zuckerberg reiterated his commitment to user privacy and security. “We continue to invest heavily in safety and security. This quarter, our systems identified and removed thousands of fake accounts, pages, and groups.”
Snapchat drops user count in Q2
Snap Inc. released its Q2 2018 Financial Results revealing a three million daily active user drop in its user base. With a recent redesign to the app, Snap Inc. was aware usage would be down. Co-founder Evan Spiegel states that “the company has been working to improve Snapchat based on user feedback” and is “eager to make more progress on the tremendous opportunity we now have to show more of the right content to the right people.”
Facebook’s Workplace acquires Redkix
Workplace for Facebook, an interactive tool for coworkers, acquired Redkix, an email software that combines email, messaging, and calendar features into one app. Recode reports the acquisition took place so Facebook could create its own communication system within Workplace. Facebook has been working overtime to beef up its Workplace platform to compete against Slack, a messaging app with almost 100 million paid users.
Twitter Business created an ads playbook for businesses and brands
Twitter Business released a Playbook for Agencies, a new document created to answer the most frequently asked questions by businesses about Twitter ads, client strategy, and more. “We compiled the most asked questions from agencies, partnered with our customer service team, and synthesized six months of Twitter research to create this guide which will help agencies guide their clients toward Twitter success,” writes Twitter.
Snapchat creates private ads marketplace
Snapchat is offering more ad tools to “premium publishers and advertisers – offering brands ‘unskippable’ slots and experimenting with a private marketplace (PMP) that lets Discover media partners take greater control over their inventory.” Starting in August, the app will give 100 randomly picked brands the ability to buy ad programming against TV-style content, including a wide variety of programming from scripted drama to comedy.
Facebook updates video metrics
Updates in the past year gave users the ability to rewind and re-watch parts of video ads, leaving advertisers with skewed reporting numbers. Facebook recently updated its video ad metrics to account for re-watched ads, removing any redundancies in reporting. The new metrics will automatically remove any three or ten-second views that are watched after rewinding.
WhatsApp launches Business API
Looking to expand its business tools, WhatsApp launched Business API, allowing medium to large business to manage and send non-promotional messages to customers. These messages include appointment reminders, shipping information, event tickets, and more for a fixed rate. VentureBeat reports all messages sent through the API will be free for the first 24 hours, messages sent after that will be charged. Though currently only available to select businesses, including Uber, Booking.com, and KLM Airlines, Business API will eventually be available to all more customers.
Facebook no longer permits cross-posted tweets
In light of recent Facebook platform and policy updates, users can no longer automatically cross-post their tweets or retweets to Facebook. As of August 1, users will have to copy a tweet’s URL to post a tweet to Facebook.
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by Fronetics | Jul 26, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Social messaging apps have taken over the way consumers are interacting with brands. Their increasing popularity means your business needs to embrace this new trend.
No one can deny the reach of social networks. After all, Facebook has over 2 billion active users. But as marketers, we’re noticing that consumers are moving away from social networks and welcoming the popularity of messaging apps with open arms.
Social media is constantly changing, and every new app gives users a new way to engage with family, friends, and brands. With the shift toward messaging apps, your target audience is making the leap, so your business needs to as well.
Messaging apps have a strong appeal: personalized engagement. Brands are able to make a one-on-one connection with every potential customer that comes in contact with their app pages. This is an opportunity you cannot miss!
Companies reaping the messaging app benefits
Yoox Net-a-Porter, a UK-based ecommerce firm with U.S. operations, made the switch to messaging apps after the brand discovered that many of its customers preferred WhatsApp for product details and suggestions and purchases. WhatsApp easily integrated with its order management system and is currently being tested as the company’s shipping notification system.
“Realizing that consumers increasingly prefer to receive information via personal messaging services rather than email, we have been working with WhatsApp to improve the way we use the WhatsApp service with great results so far,” writes Yoox Net-a-Porter on its blog.
And Yoox Net-a-Porter isn’t the only brand making the switch. WhatsApp, a social messaging platform owned by Facebook, reported 1.5 billion active users and over 60 billion messages sent per day at the end of 2017. These numbers, continuing to grow at a staggering rate, make it hard to ignore that brands need to be investing their marketing time and dollars in messaging apps.
[bctt tweet=”WhatsApp, a social messaging platform owned by Facebook, reported 1.5 billion active users and over 60 billion messages sent per day at the end of 2017. ” username=”Fronetics”]
In our latest video, Kettie Laky, our social media director, discusses why social messaging apps are becoming so popular and the top four apps your brand should become familiar with.
Video: Top 4 social messaging apps your brand needs to be using
Takeaway
As with any new marketing effort, trial and error are a big part of the equation. In order to get the most from your time (and budget!), make sure you’re utilizing the best messaging app for your brand. Before committing to an app, ask these important questions:
- Who is my target audience?
- How will the app add value to my target audiences?
- How do I want to deliver my content?
- Do I want to use more than one app?
- How frequently will I be marketing on the app?
These questions can help you find the social messaging apps that will work best for your marketing campaign and start connecting with customers in a more personalized way. These apps making sharing valuable content easier than ever.
What social messaging apps has your business tried?
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