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The New LinkedIn And More Social Media News for the Supply Chain

The New LinkedIn And More Social Media News for the Supply Chain

by | Jan 11, 2017 | Blog, Current Events, Marketing, Social Media

Learn about LinkedIn’s makeover, the parade of apps joining the live video trend, and more social media news for supply chain marketers.

As part of our ongoing series informing supply chain marketers about the latest updates and trends on social networking platforms, here is the January 2017 edition of social media news.

LinkedIn gets a new look

If you’ve signed onto LinkedIn lately and noticed everything looks a little different, you’ve experienced the new LinkedIn. The latest version should make it easier to find new contacts, interact with connections, and write posts, but it may take some getting used to. Social Media Examiner’s What Marketers Need to Know guide can help you navigate all the new features and organization.

Instagram rolls out live video

Following the massive success of Facebook Live, Instagram has introduced a live broadcasting tool within its Stories feature, now available for all U.S. users. Live videos disappear after they finish running. Reportedly, the Explore tab will feature a “top live” section so users can browse popular broadcasts as they are happening.

Twitter adds live broadcast feature

Twitter, too, joined the live video game by introducing #GoLive, powered by Periscope. Within the Twitter app for iOS or Android, users can tweet live video, while followers on Twitter and Periscope can join, comment on, and send hearts to the broadcast. Read more

Facebook introduces Live 360

Facebook announced the impending arrival of Live 360 for all Pages and Profiles sometime later this year. Combining the experiences of live broadcast with 360 video, the new feature will “[transport] people into new experiences — right as they happen.”

Twitter will pare down Vine to Vine Camera

Contrary to previous reports, Twitter will not completely shut down the video app Vine, but instead dress it down to a camera app called Vine Camera. Users will still be able to create 6-second looping videos and post them directly to Twitter or save them to their phones. Read more

Instagram introduces Saved Posts

Users of the Instagram 10.2 app for iOS or Android are now able to save posts from other users in their own private collections. Instagram has added a small bookmark icon on the bottom-right-hand side of each photo, which allows users to pin that image to their Saved Posts board. This board is not visible to other users, but individuals can access their Saved Posts at any time. Read more

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Twitter Folds Vine, and More Social Media News for the Supply Chain

Twitter Folds Vine, and More Social Media News for the Supply Chain

by | Nov 2, 2016 | Blog, Marketing, Social Media, Supply Chain

Twitter will shut down its 6-second video platform; Facebook launches Recommendations feature; and more social media updates.

Twitter folds Vine

Twitter announced its plans to fold its video platform, Vine, in a Medium post on Thursday, October 27. The mobile app and website will not close immediately so that users can still access and download their Vines before they become unavailable.

The announcement follows news that Twitter would cut 9% of its workforce as it struggles to become profitable. Meanwhile, video platforms, like YouTube and Snapchat, and video capabilities on other social networks, like Instagram and Facebook, continue to soar in popularity. Read more

Facebook launches Recommendations feature and CTA buttons for local businesses

Facebook’s new Recommendations feature allows users to gather, map, and organize local business recommendations from their friends. You can pose a question, such as, “Where is the best place to buy paint?” and Facebook will auto-add extra information, like addresses and reviews, based on your friends’ responses.

Additionally, businesses can implement new call-to-action buttons to drive users to book an appointment, purchase tickets to an event, and more without ever leaving your business’ Facebook page. Read more

Facebook Live launches broadcasting tool for verified pages

Facebook Live’s new tool allows the administrators of verified pages schedule a live broadcast up to a week in advance, so that companies “can build anticipation and buzz” with their audiences. A page’s fans can wait in a virtual lobby as soon as three minutes prior to the launch of the broadcast.

As soon as a page schedules a broadcast, fans receive a notification in their newsfeeds and an option to schedule a reminder. Pages will receive a link to share or embed in websites, social media posts, and blogs. Read more

Simply Measured releases annual State of Social Marketing report

Social analytics company Simply Measured recently released its annual report regarding social media use by some of the biggest brands around the globe. The 2016 State of Social Marketing Report uncovered trends about a wide range of topics, but among the most interesting was the disconnect between how marketers are measuring social media success and what their leadership is asking for. Read more

More social media news and features to watch

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