by Fronetics | Jul 30, 2015 | Blog, Marketing, Social Media
For decades, companies have relied on the recommendations of friends and family to acquire new customers and grow sales. Social media is now transforming how these recommendations are shared and given companies a way to directly interact with customers. With more than 1.9 billion monthly active users, Facebook is helping businesses amplify their marketing efforts in the places where their leads and prospects are spending their time. In fact, according to an annual report generated by the Content Marketing Institute and MarketingProfs, 84% of companies are using Facebook to distribute their content and promote their brand.
Today, Fronetics is announcing the addition of Facebook to its social media catalog. Click over and like Fronetics Strategic Advisors for up-to-date information on business strategy, marketing and sales, industry notes, blog content, and company announcements. Find Fronetics Strategic Advisors updates on Twitter, too. Follow @Fronetics. And find us on LinkedIn at https://www.linkedin.com/company/fronetics.
To celebrate the launch of our Facebook account, enjoy our top tips for using Facebook to market your business:
- Use the 80-20 rule. 80% of your posts should generate engagement – only 20% of your posts should be sales-focused
- Be sure to add a profile picture
- Use the “About” section to provide relevant company information
- Use photos and videos in posts – they’re likely to get the most views
- Don’t limit posts to only your business – share posts from partner businesses
- Experiment with different posting times to find what’s ideal for your target audience
- Respond to comments posted to your page
- Buy Facebook ads to capture attention
- Use a Call-To-Action button in the landing tab of your page
- Insert a Share Button on posts to encourage sharing of your content
Using Facebook is a great way to get found by visitors searching for your products or services. If you create a community that connects and engages with followers in meaningful ways, you’ll turn followers into leads and leads into customers.
Fronetics Strategic Advisors is a leading management consulting firm. Our firm works with companies to identify and execute strategies for growth and value creation.
Whether it is a wholesale food distributor seeking guidance on how to define and execute corporate strategy; a telematics firm needing high quality content on a consistent basis; a real estate firm looking for a marketing partner; or a supply chain firm in need of interim management, our clients rely on Fronetics to help them navigate through critical junctures, meet their toughest challenges, and take advantage of opportunities. We deliver high-impact results.
We advise and work with companies on their most critical issues and opportunities: strategy, marketing, organization, talent acquisition, performance management, and M&A support.
We have deep expertise and a proven track record in a broad range of industries including: supply chain, real estate, software, and logistics.
by Fronetics | Jan 7, 2015 | Blog, Leadership, Marketing, Social Media, Strategy, Supply Chain
The majority of companies within the logistics and supply chain industries are realizing benefits by participating in social media. The social network that provides the greatest business impact: Twitter. A survey found that 95% of respondents believe Twitter to be either “somewhat impactful” or “very impactful” on their business.
What are the must-follow Twitter accounts for the logistics and supply chain industries?
In December 2014 Fronetics Strategic Advisors conducted a survey to learn which industry Twitter account is your favorite. The results are in.
The number one must-follow Twitter account for the logistics and supply chain industries is: Quintiq
Quintiq’s vision is to transform the world’s supply chains. The company’s Twitter account speaks to this vision by sharing and providing industry knowledge and news. Additionally, Quintiq uses to Twitter to engage with others within the industry.
Other must-follow Twitter accounts include:
by Fronetics | Jan 7, 2015 | Blog, Leadership, Marketing, Social Media, Strategy, Supply Chain
The majority of companies within the logistics and supply chain industries are realizing benefits by participating in social media. The social network that provides the greatest business impact: Twitter. A survey found that 95% of respondents believe Twitter to be either “somewhat impactful” or “very impactful” on their business.
What are the must-follow Twitter accounts for the logistics and supply chain industries?
In December 2014 Fronetics Strategic Advisors conducted a survey to learn which industry Twitter account is your favorite. The results are in.
The number one must-follow Twitter account for the logistics and supply chain industries is: Quintiq
Quintiq’s vision is to transform the world’s supply chains. The company’s Twitter account speaks to this vision by sharing and providing industry knowledge and news. Additionally, Quintiq uses to Twitter to engage with others within the industry.
Other must-follow Twitter accounts include:
by Fronetics | Feb 25, 2014 | Blog, Marketing, Social Media, Supply Chain
Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter:
1. Be Found
When business consumers are searching for products and services, they typically start online. According to a recent study by Pardot, 72 percent of B2B buyers begin their research with Google. Other starting points for research: personal networks (15.58%), Yahoo (5.53%), Bing (2.76%), LinkedIn (2.51%) and social networks (2.01%).
Having a strong presence on Twitter- which has nearly a billion users – will significantly increase your business’ search engine rank and increase visibility. Why is this important? If you don’t rank well you won’t be found – 75 percent of users don’t scroll past the first page of search results.
2. Provide Customer Service – In Real Time
Twitter is an increasingly effective way to provide customer service – and a channel to which many consumers are turning. Your customers may run into issues with your product or service and not have the opportunity to simply make a phone call to a call center or customer service center to take care of this issue. Furthermore, in this day and age, people are using mobile devices more often for their business needs, and Twitter – being a primarily mobile social media network – provides an excellent outlet for customer service representatives to help customers in need. Customer service representatives can communicate more effectively and execute troubleshooting techniques with Twitter than with most other platforms due to the ease of accessibility.
The number of companies handling more than 25 percent customer service inquires via social media has increased from nine percent (2012) to 18 percent (18 percent). Even as more consumers are turning to social media for customer service, many companies are falling flat with respect to providing quality customer service. Only 36 percent of consumers report that their customer service inquiry was dealt with efficiently and effectively. This an opportunity for companies who can/do provide excellent and timely customer service via social media – a J.D. Power and Associates study found that 87 percent of consumers reported that their online social interaction with the company positively impacted the likelihood that they’d purchase from the brand, and that the responsiveness of the service representatives were a key of that satisfaction.
3. Keep an Eye Your Competitors
Since Twitter is a public platform, it enables you to see what your competitors are doing. When performing an industry or business related search, Twitter can provide valuable insights into what kind of information and services your competitors are providing for their customers as well as help you keep an eye on significant achievements – and sometimes, failures – that your competitors will experience, helping you to make important decisions.
This post previously appeared on DC Velocity.
by Fronetics | Feb 25, 2014 | Blog, Marketing, Social Media, Supply Chain
Twitter is one of the more powerful platforms to influence consumers and grow a business. Is your business on Twitter? If not, here are three reasons why your business should be on Twitter:
1. Be Found
When business consumers are searching for products and services, they typically start online. According to a recent study by Pardot, 72 percent of B2B buyers begin their research with Google. Other starting points for research: personal networks (15.58%), Yahoo (5.53%), Bing (2.76%), LinkedIn (2.51%) and social networks (2.01%).
Having a strong presence on Twitter- which has nearly a billion users – will significantly increase your business’ search engine rank and increase visibility. Why is this important? If you don’t rank well you won’t be found – 75 percent of users don’t scroll past the first page of search results.
2. Provide Customer Service – In Real Time
Twitter is an increasingly effective way to provide customer service – and a channel to which many consumers are turning. Your customers may run into issues with your product or service and not have the opportunity to simply make a phone call to a call center or customer service center to take care of this issue. Furthermore, in this day and age, people are using mobile devices more often for their business needs, and Twitter – being a primarily mobile social media network – provides an excellent outlet for customer service representatives to help customers in need. Customer service representatives can communicate more effectively and execute troubleshooting techniques with Twitter than with most other platforms due to the ease of accessibility.
The number of companies handling more than 25 percent customer service inquires via social media has increased from nine percent (2012) to 18 percent (18 percent). Even as more consumers are turning to social media for customer service, many companies are falling flat with respect to providing quality customer service. Only 36 percent of consumers report that their customer service inquiry was dealt with efficiently and effectively. This an opportunity for companies who can/do provide excellent and timely customer service via social media – a J.D. Power and Associates study found that 87 percent of consumers reported that their online social interaction with the company positively impacted the likelihood that they’d purchase from the brand, and that the responsiveness of the service representatives were a key of that satisfaction.
3. Keep an Eye Your Competitors
Since Twitter is a public platform, it enables you to see what your competitors are doing. When performing an industry or business related search, Twitter can provide valuable insights into what kind of information and services your competitors are providing for their customers as well as help you keep an eye on significant achievements – and sometimes, failures – that your competitors will experience, helping you to make important decisions.
This post previously appeared on DC Velocity.
