by Fronetics | Jul 23, 2014 | Blog, Marketing, Social Media, Supply Chain, Talent
With more than 300 million active users, LinkedIn is one of the largest social media networks. LinkedIn is an incredible tool for networking and professional development. LinkedIn is also an essential component in a job search strategy. Optimizing your LinkedIn profile is crucial to your success.
Here’s how to optimize your LinkedIn profile:
Look the part. Upload a photo. LinkedIn profiles with photos get viewed 14 times more than profiles without photos. When selecting a photo to use for your profile, choose one that is professional. A photo of you with your friends, children, or pets is not appropriate. And don’t fall victim to the cropped arm/hand – the photo should be of you, and only you.
Create a URL. LinkedIn allows you to customize your URL. Do it! A customized URL is easier to remember than the default, it makes your profile more searchable, and it just plain looks more professional.
Headline. By default most people have their headline as their current job title and employer. To optimize your profile don’t rely on the default. Why? As The Muse points out: “Because this little 120-character section is prime marketing real estate.”
Write headline that speaks to your audience, showcases your specialty/value, uses keywords, and is creative.
Summary. Your summary should be between 3 and four short paragraphs in length. When creating your summary use target job descriptions to your advantage. Use keywords that not only enable your profile to be found in searches, but will also catch the eye of recruiters and prospective employers. Keep in mind that keywords are not buzzwords. Steer clear of buzzwords.
Experience. This is the section where you showcase your skill set and achievements. Be precise and include detail that will add value. If appropriate, include rich media.
Like the summary section, your experience should include keywords that speak to your target industry and to the type of job you are hoping to land.
Skills. Profiles that include skills are around 13 times more likely to be viewed than profiles that don’t list skills. Include your skills and order them so that more important skills are listed at the top.
Education. Profiles that include education are 10 times more likely to be viewed than LinkedIn profiles that don’t include education.
Certifications. List certifications that you have received. Certifications not only show your commitment and drive, they can also increase the number of times your profile is found and viewed.
Volunteer experience and causes. Include your volunteer experiences in your profile. Forty-two percent of hiring managers surveyed by LinkedIn say they view volunteer experience as equivalent to formal work experience.
Samples of work, patents, awards, publications, etc. As appropriate, include samples of your work, patents awarded, awards received, publications, etc. Again, this speaks to who you are, your interests, skills, and what you can bring to the table.
Recommendations. Recommendations can be a great addition to your profile when done right. Want to know how to do it right? Check out Jörgen Sunberg’s piece on the Undercover Recruiter.
Groups. Join LinkedIn groups that are relevant to your interests and industry. Joining groups and becoming active in these groups have many benefits – optimizing your LinkedIn profile is just one of them.
Housekeeping. Make sure that your profile has no typos or mistakes. Make sure all dates align and are accurate. A sloppy profile will turn off recruiters and prospective employers.
by Fronetics | Jul 23, 2014 | Blog, Marketing, Social Media, Supply Chain, Talent
With more than 300 million active users, LinkedIn is one of the largest social media networks. LinkedIn is an incredible tool for networking and professional development. LinkedIn is also an essential component in a job search strategy. Optimizing your LinkedIn profile is crucial to your success.
Here’s how to optimize your LinkedIn profile:
Look the part. Upload a photo. LinkedIn profiles with photos get viewed 14 times more than profiles without photos. When selecting a photo to use for your profile, choose one that is professional. A photo of you with your friends, children, or pets is not appropriate. And don’t fall victim to the cropped arm/hand – the photo should be of you, and only you.
Create a URL. LinkedIn allows you to customize your URL. Do it! A customized URL is easier to remember than the default, it makes your profile more searchable, and it just plain looks more professional.
Headline. By default most people have their headline as their current job title and employer. To optimize your profile don’t rely on the default. Why? As The Muse points out: “Because this little 120-character section is prime marketing real estate.”
Write headline that speaks to your audience, showcases your specialty/value, uses keywords, and is creative.
Summary. Your summary should be between 3 and four short paragraphs in length. When creating your summary use target job descriptions to your advantage. Use keywords that not only enable your profile to be found in searches, but will also catch the eye of recruiters and prospective employers. Keep in mind that keywords are not buzzwords. Steer clear of buzzwords.
Experience. This is the section where you showcase your skill set and achievements. Be precise and include detail that will add value. If appropriate, include rich media.
Like the summary section, your experience should include keywords that speak to your target industry and to the type of job you are hoping to land.
Skills. Profiles that include skills are around 13 times more likely to be viewed than profiles that don’t list skills. Include your skills and order them so that more important skills are listed at the top.
Education. Profiles that include education are 10 times more likely to be viewed than LinkedIn profiles that don’t include education.
Certifications. List certifications that you have received. Certifications not only show your commitment and drive, they can also increase the number of times your profile is found and viewed.
Volunteer experience and causes. Include your volunteer experiences in your profile. Forty-two percent of hiring managers surveyed by LinkedIn say they view volunteer experience as equivalent to formal work experience.
Samples of work, patents, awards, publications, etc. As appropriate, include samples of your work, patents awarded, awards received, publications, etc. Again, this speaks to who you are, your interests, skills, and what you can bring to the table.
Recommendations. Recommendations can be a great addition to your profile when done right. Want to know how to do it right? Check out Jörgen Sunberg’s piece on the Undercover Recruiter.
Groups. Join LinkedIn groups that are relevant to your interests and industry. Joining groups and becoming active in these groups have many benefits – optimizing your LinkedIn profile is just one of them.
Housekeeping. Make sure that your profile has no typos or mistakes. Make sure all dates align and are accurate. A sloppy profile will turn off recruiters and prospective employers.
by Fronetics | Jul 22, 2014 | Blog, Supply Chain, Talent
Hiring the wrong person is a costly mistake not only financially, but also in terms of team morale and productivity. Making the right hire is crucial.
Research conducted by the PewResearch Internet Project found that in 2013 73 percent of online adults used a social networking site of some kind. The percentage is even higher for job seekers – 89 percent. Given the high prevalence of use, it is likely that your talent pool is on at least one social networking site. Hiring managers and HR professionals within the supply chain industry should use this reality to hire great supply chain talent.
Social media is increasingly being used by hiring managers and HR professionals in their hiring process. More than one third of employers use social media in their hiring practices, here’s why you should follow suit.
A study conducted by CareerBuilder.com found that 65 percent of employers who use social media to screen candidates do so to see how the candidate presents themselves professionally. Fifty-one percent of employers used social media to see if the candidate would be a good match for the company’s culture, and 45 percent reported that they used social media to further research the candidate’s qualifications.
Of those employers who use social media in their hiring process, 34 percent reported that they found content that resulted in them not hiring a candidate. Close to 50 percent of reported that they did not hire a candidate because of inappropriate material in their profile, and 45 reported they did not make the hire because of indications of drinking and/or drug abuse. Other negatives found by the employer were poor communication skills, criticizing former employers, and making prejudicial comments.
A candidate’s social media profile and use can also provide employers with information that can push a candidate to the top of the list. Approximately 29 percent of employers reported that they hired a candidate because their social media profile supported professional qualifications and/or contained a great reference about the candidate. Additionally, employers reported that they hired a candidate because their social media profile showed that the candidate was creative, well-rounded, or had great communication skills.
One thing to keep in mind – all information found online and via social media needs to be treated in the same manner as information found via traditional sources. All hiring practices must abide by state and federal laws relating to fair and equal hiring.
Social media is a great tool that can assist hiring managers and HR professionals hire great talent.
by Fronetics | Jul 22, 2014 | Blog, Supply Chain, Talent
Hiring the wrong person is a costly mistake not only financially, but also in terms of team morale and productivity. Making the right hire is crucial.
Research conducted by the PewResearch Internet Project found that in 2013 73 percent of online adults used a social networking site of some kind. The percentage is even higher for job seekers – 89 percent. Given the high prevalence of use, it is likely that your talent pool is on at least one social networking site. Hiring managers and HR professionals within the supply chain industry should use this reality to hire great supply chain talent.
Social media is increasingly being used by hiring managers and HR professionals in their hiring process. More than one third of employers use social media in their hiring practices, here’s why you should follow suit.
A study conducted by CareerBuilder.com found that 65 percent of employers who use social media to screen candidates do so to see how the candidate presents themselves professionally. Fifty-one percent of employers used social media to see if the candidate would be a good match for the company’s culture, and 45 percent reported that they used social media to further research the candidate’s qualifications.
Of those employers who use social media in their hiring process, 34 percent reported that they found content that resulted in them not hiring a candidate. Close to 50 percent of reported that they did not hire a candidate because of inappropriate material in their profile, and 45 reported they did not make the hire because of indications of drinking and/or drug abuse. Other negatives found by the employer were poor communication skills, criticizing former employers, and making prejudicial comments.
A candidate’s social media profile and use can also provide employers with information that can push a candidate to the top of the list. Approximately 29 percent of employers reported that they hired a candidate because their social media profile supported professional qualifications and/or contained a great reference about the candidate. Additionally, employers reported that they hired a candidate because their social media profile showed that the candidate was creative, well-rounded, or had great communication skills.
One thing to keep in mind – all information found online and via social media needs to be treated in the same manner as information found via traditional sources. All hiring practices must abide by state and federal laws relating to fair and equal hiring.
Social media is a great tool that can assist hiring managers and HR professionals hire great talent.
by Fronetics | Jul 17, 2014 | Blog, Leadership, Supply Chain, Talent
Because great talent doesn’t look like Waldo, here is how to spot great great supply chain talent.
Wouldn’t it be nice if great talent looked like Waldo?
If great talent looked like Waldo we could simply look at the pool of candidates and be able to identify them by their telltale red and white striped shirt.
Unfortunately, great talent doesn’t show itself like our friend Waldo. Given this, how can the supply chain industry spot great talent?
Smart companies realize that it is not the skills the candidate possesses today, but rather the candidate’s personality. This may seem counterintuitive, but consider this – skills can be taught, personality cannot.
Here are five traits that great employees share. When making your next hire look for candidates who possess these traits.
Smart – Smart doesn’t necessarily mean a high IQ. Rather it means having good judgment, being quick to comprehend, and having the faculty of reasoning and understanding.
Ambitious – Ambition drives innovation and productivity. An ambitious individual has high expectations for themselves and for their career. Their drive to succeed will positively impact your company.
Honest – Integrity is everything.
Gracious – A person who is able to admit failure, thank others, and able give credit where it is due will prove to be an indispensable member of your team.
Exceptional communication skills – Communication is the basis of success.
In addition to looking for these traits, also consider whether or not the individual is a good match with your company’s culture.
You can’t train personality
In the end, it is important to remember that you can train an individual to perform the tasks needed for the job, but you can’t change (or train) personality. Be flexible when it comes to specific job requirements, but be rigid when it comes to personality traits.
