5 Social Media Blogs You Should Be Reading In 2019

by Fronetics | Jul 18, 2019 | Blog, Logistics, Marketing, Social Media, Supply Chain

Reading social media blogs is an excellent way to ensure that your business is on top of the latest industry trends, insights, and analysis.

Highlights:

Subscribe to blogs using an RSS reader to make sure you’re keeping up with the latest.
Social Media Examiner is a great all-around source, while Social Media Today is the best place to go for up-to-the-minute news.
Duct Tape Marketing is specifically geared to social media for small businesses.

It’s an old adage, but it holds true: When it comes to social media marketing, the only constant is change. Platforms are constantly refining their algorithms, seeking to stay in line with ever-evolving user behavior, and trends and memes come and go in the blink of an eye. In order to be successful, businesses need to stay abreast of all these constant shifts. Becoming a voracious reader of social media blogs is one of the best ways you can stay on top of what’s going on in the social media marketing world.

[bctt tweet=”Social media platforms are constantly refining their algorithms, seeking to stay in line with ever-evolving user behavior, and trends come and go in the blink of an eye.” username=”Fronetics”]

These five social media blogs are our favorite go-to resources for the latest news, as well as keen insights and expert analysis. Use your RSS reader to subscribe, and you’ll be privy to free knowledge from some of the leading industry voices.

Fronetics’ 5 favorite social media blogs in 2019

1) Social Media Examiner

Social Media Examiner has been one of our favorite social media blogs for years. Widely known for providing consistently valuable content, the blog features articles from in-house social media experts, as well as regular guest contributors.

We recommend Social Media Examiner whether you’re a beginner at social media marketing or a seasoned expert. The blog frequently features beginner-friendly, step-by-step guides to leveraging social media for marketing purposes, as well as up-to-date coverage of all the most important happenings in the industry, along with terrific analysis.

Recent must-read posts:

2) Duct Tape Marketing

If you’re a small business, Duct Tape Marketing is a fantastic resource for social media marketing specifically geared to small and midsized corporations. Social media is one of the blog’s main focus points, but it also offers suggestions and insights for digital marketing in a broader sense, SEO, marketing automation, and more — all of which help inform a robust social media strategy.

We love the strategies Duct Tape Marketing offers, with small businesses top of mind. You’ll find tactics for leveraging social media to generate leads, expand reach, and grow your business.

Recent must-read posts:

3) Social Media Today

When it comes to social media news, no one does it better than Social Media Today. The team of regular contributors posts several times a day and is remarkably adept at staying on the cutting edge of all the latest happenings, algorithms, and releases in the social media industry.

You won’t just find news on this social media blog. It’s also a rich resource for analysis, opinions, and insights, as well as tips and how-to articles from experienced marketers.

Recent must-read posts:

4) Socially Sorted

Run by social media guru Donna Mortiz, Socially Sorted has been named one of Social Media Examiner’s Top 10 Social Media Blogs for three years in a row. Mortiz personally authors most of the articles that appear on her blog and carefully curates contributors who bring expert perspectives to complement her own.

Socially Sorted focuses heavily on visual content social media platforms, like Instagram and Pinterest, but offers value for readers looking to round out their strategy on any platform. These days, visual content has a tremendous amount of power, and Mortiz is a fantastic resource for boosting your visual game.

Recent must-read posts:

5) Convince and Convert

No list of social media blogs is complete without Convince and Convert. While it’s a general digital and content marketing blog, it boasts a heavy focus on social media marketing topics. Founder Jay Baer and other industry experts offer a steady stream of new content, primarily in the form of how-to guides, case studies, tips, tools, and opinion pieces.

Convince and Convert is a good place for beginners and advanced social media marketers alike. However, more advanced readers will be better to take advantage of the specific and often highly technical guides. The topics never fail to be engaging and often slant toward using strategies informed by human psychology to optimize social influence.

Recent must-read posts:

Which social media blogs are you reading these days?

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Infographic: 10 Social Media Statistics for B2B Marketers 2018

by Fronetics | Aug 16, 2018 | Blog, Content Marketing, Data/Analytics, Logistics, Marketing, Social Media, Supply Chain

The latest social media statistics show growth of Instagram, more metrics for ROI, social messaging bots, and video content.

One thing that always holds true with social media platforms: they are constantly changing. Platforms like Facebook, Instagram, and Twitter have used 2018 to continue this trend of continual growth and improvement.

[bctt tweet=”One thing that always holds true with social media platforms: they are constantly changing. Platforms like Facebook, Instagram, and Twitter have used 2018 to continue this trend of continual growth and improvement.” username=”Fronetics”]

It’s important with all the changes to take a pause and analyze where these changes are taking us. Simple data can point us to the latest trends and show us where social media is heading.

Social Media Examiner’s 10th annual study, 2018 Social Media Marketing Industry Report, surveyed more than 5,700 marketers from across the world in a variety of industries to see how social media is changing. It offers a really comprehensive view of what’s going on in social media in our industry and beyond.

“This industry report also shows you how marketers’ organic activities have changed and what their future plans are with organic and paid social media,” write the report’s authors.

Here are 10 social media statistics from the report that reflect where social media is headed and what B2B marketers need to be paying attention to.

Infographic: 10 social media statistics for B2B marketers 2018

(Made with Canva)

Still want more?

I really recommend reading the 44-page report in its entirety from Social Media Examiner. There are pages and pages of interesting social media statistics that offer valuable insight into how marketers from all industries are using social media.

The report also shows how social media has changed in the last few years and even more rapidly in the past few months. With messaging bots and video content on the horizon, it’s hard not to wonder where social media will take us next.

What social media statistics are most interesting to you?

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Infographic: A Look at Social Advertising for B2B Marketers

by Fronetics | Jun 7, 2018 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain

Supply chain and logistics marketers need to incorporate social advertising into their content market strategy (and budget) to stay on top of marketing’s biggest driver.

The way audiences use social media channels is constantly changing. As marketers, we need to make sure we’re adapting to these changes. One of the biggest changes we’ve seen so far in 2018 is the increased use of social advertising.

Social advertising is a paid form of paid digital advertising on social media platforms. For example, the advertising platforms provided by Google, Twitter, and Facebook involve “targeting and presenting ads based on relationships articulated on those same services.” Oftentimes, social advertising is one part of a larger marketing strategy.

Sounds easy enough to implement, right? Well, there are so many options and so many more users. If you’re taking the time and money to invest in social advertising, you need to ensure that you’re using the right platforms and getting in front of your target audiences.

[bctt tweet=”With over 3.5 billion internet users worldwide, it’s easy to see the reach ads on social media platforms can have. Facebook alone has over 2 billion daily active users. 2 billion! ” username=”Fronetics”]

In Social Media Examiner’s new report, it’s hard to dispute that social advertising is anything but powerful. With over 3.5 billion internet users worldwide, it’s easy to see the reach ads on social media platforms can have. Facebook alone has over 2 billion daily active users. 2 billion! That’s a lot of opportunities for distributing your content and gaining new followers.

Here are some powerful statistics to prove the weight of social advertising and why it’s worth your time and pennies.

Infographic: A look at social advertising for B2B marketers

(Made with Canva)

Key takeaway

For the first time in years, Social Media Examiner’s report revealed that marketers are more focused on lead generation than cultivating a loyal fan base. What does this mean for you? The focus has shifted from engagement to metrics and automation.

As marketers, we need to watch for increased use of chatbots and other marketing automation tools that can help supply chain marketers become more efficient and more successful in earning and converting leads.

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