LinkedIn generates more B2B leads than any other social network

LinkedIn generates more B2B leads than any other social network

Oktopost, a social media marketing platform, analyzed over 100,000 posts on four different social networks (LinkedIn, Twitter, Facebook, and Google+) and found that LinkedIn is the most effective social network for B2B.

Oktopost found that more than 80% of B2B leads were generated through LinkedIn.  Lead generation through other social networks paled in comparison:

  • Twitter: 12.73%
  • Facebook: 6.73%
  • Google+: 0.21%

We’ve put together an infographic that outlines four things you need to know about LinkedIn and lead generation.

LinkedIn and B2B lead generation

LinkedIn generates more B2B leads than any other social network

LinkedIn generates more B2B leads than any other social network

Oktopost, a social media marketing platform, analyzed over 100,000 posts on four different social networks (LinkedIn, Twitter, Facebook, and Google+) and found that LinkedIn is the most effective social network for B2B.

Oktopost found that more than 80% of B2B leads were generated through LinkedIn.  Lead generation through other social networks paled in comparison:

  • Twitter: 12.73%
  • Facebook: 6.73%
  • Google+: 0.21%

We’ve put together an infographic that outlines four things you need to know about LinkedIn and lead generation.

LinkedIn and B2B lead generation