by Fronetics | Oct 13, 2016 | Blog, Content Marketing, Marketing, Social Media
Here’s a summary of what’s been happening on all of your favorite social media platforms lately.
Social media platforms change so frequently, it’s often hard to keep up. But, since social media is a crucial part of any effective content marketing strategy, it’s important to know what tools are available to your business and how you might gain value from using them.
That being said, we’ll be regularly summarizing any updates, changes, additions, or otherwise noteworthy goings-on in the social media world in this space. Feel free to send me an email if you want more information about any of these tools or if you’d like to see us cover something new in social media that we haven’t.
Facebook combats fake stories in Trending Topics
After letting its news curation staff go this summer, Facebook is working to find a solution to combat sensational news stories from creeping into its Trending news section, now run completely by algorithms. The company announced that it will implement a technology similar to that used by the news feed feature. Read more
Longer tweets come to Twitter
As of September 19, Twitter has changed the kind of content that counts toward the 140-character limit in tweets. Media attachments, quote tweets, and @names in replies no longer count toward the limit. Read more
Snapchat becomes Snap Inc., launches video sunglasses
In September, Snapchat launched a new line of business, video-enabled sunglasses (called Spectacles), and rebranded with a new corporate name, Snap Inc. CEO Evan Spiegel said in a blog post that the rebranding reflects the company’s diversification. Read more
Facebook launches Messenger Day to Poland, and it looks a lot like Snapchat
Facebook Messenger users in Poland, where Snapchat is not yet popular, can now share illustrated photos and videos that disappear within 24 hours. The platform says it often tests new features before rolling them out to other markets, but it is not yet clear if or when Messenger Day will come to the U.S. Read more
Twitter rolls out Moments to all members
Moments are a collection of tweets that focus on the same subject. Previously available only to specific partners, all members are now able to use this feature. Read more
Facebook enhances Canvas’ capabilities for brand advertising
New metrics, templates, and upcoming features like 360 videos are all ways Facebook is expanding the advertising feature’s utility for all businesses. Read more. Relatedly, brands can now create custom audiences based on users who have viewed their Canvas ads on Facebook. Read more
Pinterest launches Promote button
Brands can now promote their pins when creating it or when viewing it on their profiles with the new Promote button. Read more
Vimeo rolls out Vimeo Business
Video streaming platform Vimeo officially announced its business-focused membership option, Vimeo Business. The subscription includes unlimited bandwidth, analytics tools, and lead-generation mechanisms. Read more
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by Fronetics | Oct 5, 2016 | Blog, Content Marketing, Logistics, Marketing, Social Media, Strategy, Supply Chain
It’s time to stop ignoring Snapchat — now Snap Inc. — and start thinking about how to use it in B2B marketing.
You may know Snapchat because your kids use it obsessively. You may still think of it as the “sexting app.” Whatever your thoughts, it’s time to stop thinking it will never be relevant to you and your business.
Founder of the Content Marketing Institute Joe Pulizzi named Snapchat one of the next big trends in content marketing for 2017. He sites the platform’s impressive growth as one reason to pay attention.
Snapchat becomes Snap Inc.
In fact, it’s becoming one of the most popular social media networks available: Snapchat reached 10 billion daily video views, passing Facebook in April 2016, and overtook Twitter in daily usage in June 2016, with an estimated 150 million daily active users.
Celebrities, B2C organizations, and even the White House have jumped on board. Everyone is eager to reach the 41% of American 18 to 34 year olds that Snapchat’s ad division claims are using the platform on a given day.
Snapchat’s success has prompted the company to expand and diversify. In September, it launched a new line of business, video-enabled sunglasses (called Spectacles), and rebranded with a new corporate name, Snap Inc. CEO Evan Spiegel hinted at even more to come in a blog post: “Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product.”
What’s next for the self-proclaimed “camera company” is a mystery, but one thing is for sure: B2B companies should be paying attention.
Behind every B is a C
Gary Vaynerchuk, CEO of Vayner Media, makes a convincing argument in his article Why Snapchat Will Be Great for B2B Companies. He recognizes a pattern among social networks that signals the rise of Snapchat in the B2B space:
“These platforms start off young, start off consumer based, start in a niche, and then go mainstream. It baffles me that people don’t understand that when an app hits 100 million active users, it’s gone mainstream. And what does that mean? It means that the platform can start to mature and start getting deeper into the business world. That’s because once you have the attention of the 35- to 65-year-old world, you now have the potential to cross over into the B2B world.”
Vaynerchuk is also quick to note that “behind every B is a C,” meaning there is a human behind every business making a decision. If a company is able to reach that human with relevant content on the user’s preferred platform, that’s a win.
Perhaps it’s early to start pouring major resources into Snapchat. But Vaynerchuk predicts that it has enormous potential for B2B organizations as early as 2018:
“Snapchat will be an excellent place for B2B players who act like media companies — media companies that create stories to bring value to their end users. Those players will find their niche and their audience, allowing them to disproportionately pick up business. Meanwhile, their competitors will still be debating the ROI of Snapchat. And they’ll be left behind if they can’t adapt and evolve with the evolution of these platforms.”
How could your company use brief video storytelling to bring value to your customers? It’s time to start the wheels turning.
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