by Fronetics | Feb 11, 2015 | Blog, Content Marketing, Marketing, Strategy
Most businesses don’t optimize blog posts. Here are 7 things you can do to optimize a blog post so you can improve your ranking and attract more visitors.
Most businesses don’t optimize blog posts and therefore miss out on ranking and, by extension, organic traffic opportunities. The good news is that there are 7 simple steps you can take to optimize a blog post so that you can improve your ranking and attract more visitors.
Step 1: Identify your keywords
Identify the keywords you are going to use in the blog post. Once you have identified the keywords you want to use, write your blog post around these keywords.
Something to remember: while it is important to write the post around the keywords you have identified, you don’t want to stuff the post with the keywords. You want to make sure your post is easy (and enjoyable) to read and doesn’t sound spammy.
Step 2: Optimize your title
Keep the title of your blog post under 60 characters. Include your keywords in the title.
Step 3: Optimize your meta description
Your meta description doesn’t impact search results. However, your meta description can improve click through rates (that is, it can increase the number of people who actually click on your link versus someone else’s).
When you write your meta description write it in a conversional (not spammy) manner and be sure to include your keywords. In short, think about what would attract your target reader to your blog post, and write it here. Try to keep your meta description to between 150 and 160 words.
Step 4: Optimize your heading
Using your keywords in the heading provides an SEO benefit and informs your visitor what your blog post is about. Be sure to not just use a keyword phrase, instead use additional content around the keyword.
Step 5: Optimize the body of the post
Search engines such as Google, Yahoo, and Bing use the keywords in the body of your post as a ranking signal. That being said, don’t go overboard with using your keywords in the body of your content because too many occurrences of your keywords can be viewed as keyword stuffing. Keyword stuffing can lead to search engines giving you a penalty and drop your organic rankings. Additionally, no one wants to read a blog post that reads like spam.
The short and sweet: use your keywords, but don’t go overboard, and always remember to write first to your audience and then search engines.
Step 6: Optimize images
Image search is becoming more popular. Write a SEO friendly title for your images. It doesn’t hurt to also write a description that explains the blog post itself.
Step 7: Optimize the URL
When you use your blog title as the URL extension you can improve your click through rate.
If you haven’t optimized your blog posts in the past, the good news is that you can go back and optimize them.
by Fronetics | Jan 29, 2014 | Blog, Marketing, Social Media
There is much more than meets the eye when it comes to social media marketing. From expanding corporate communications to learning valuable information about consumers, social media has benefits that help businesses grow and expand their reach. Here are four powerful reasons why your business needs to incorporate social media into your marketing strategy:
1. Sharing Educational Content with Consumers
Leveraging social media as a tool for educating customers is a B2B marketing strategy that many businesses miss out on. Build your social media channels and develop thought leadership by providing objective, educational content that is relevant to your customers’ business problems. Become a resource of industry-related information through your original content and content curated from across the Internet. When potential customers are beginning their buying process, they gravitate towards companies with whom they are familiar and perceive as industry experts. According to Sirius Decisions, 70% of the buyer’s journey is complete before they ever contact a sales representative. Socially sharing educational content will increase your visibility to buyers during the sales process. Buyers are more informed than ever before, and businesses need to strive to be a resource for their customers on social media.
2. Improve Your SEO Ranking
Inbound links and social shares are two key performance indicators (KPIs) to be mindful of throughout the SEO process. Inbound links and social shares are two increasingly important factors that are taken into consideration during website indexes. These increase what Google refers to as Author Authority, and the more authority, the more SEO weight your website gains. Bottom line: the stronger your presence on social media, the higher your search engine page rank will be.
3. Generate New Leads
Social media can be used to help businesses build robust marketing campaigns to support lead generation, often with little to no cost. The plethora of social media networks and websites can seem overwhelming, but popular networks like LinkedIn and Twitter are a great place to start using social media to generate qualified leads.
LinkedIn is an ideal space for businesses; the community of professionals is a great resource for networking. LinkedIn supports businesses with community pages, company pages, groups and discussion boards for users to share ideas, content and talk to like-minded professionals. LinkedIn is also a useful tool for leads by gauging interest in products and services based on conversations. Additionally, Twitter is another free platform that users can use to drive lead generation efforts. According to Inside View, B2B marketers who use Twitter generate twice as many leads as those that do not.
4. Stretch Your Marketing Dollars
Even if you do chose to upgrade your social media toolkit and pay for premium benefits and services, the cost of implementing a social media marketing campaign is significantly lower than using many traditional mediums. The real-time data and analytics received through different social platforms provide users with valuable insights and the opportunity for businesses to pivot campaigns and tactics as needed in order to have the highest possible impact. Moreover, you be flexible with your marketing strategies, campaigns and tactics.
What have been some of the biggest benefits that your organization has seen as a result of their social media practices?
For more information on the benefits of social media, check out our white paper.
by Fronetics | Jan 29, 2014 | Blog, Marketing, Social Media
There is much more than meets the eye when it comes to social media marketing. From expanding corporate communications to learning valuable information about consumers, social media has benefits that help businesses grow and expand their reach. Here are four powerful reasons why your business needs to incorporate social media into your marketing strategy:
1. Sharing Educational Content with Consumers
Leveraging social media as a tool for educating customers is a B2B marketing strategy that many businesses miss out on. Build your social media channels and develop thought leadership by providing objective, educational content that is relevant to your customers’ business problems. Become a resource of industry-related information through your original content and content curated from across the Internet. When potential customers are beginning their buying process, they gravitate towards companies with whom they are familiar and perceive as industry experts. According to Sirius Decisions, 70% of the buyer’s journey is complete before they ever contact a sales representative. Socially sharing educational content will increase your visibility to buyers during the sales process. Buyers are more informed than ever before, and businesses need to strive to be a resource for their customers on social media.
2. Improve Your SEO Ranking
Inbound links and social shares are two key performance indicators (KPIs) to be mindful of throughout the SEO process. Inbound links and social shares are two increasingly important factors that are taken into consideration during website indexes. These increase what Google refers to as Author Authority, and the more authority, the more SEO weight your website gains. Bottom line: the stronger your presence on social media, the higher your search engine page rank will be.
3. Generate New Leads
Social media can be used to help businesses build robust marketing campaigns to support lead generation, often with little to no cost. The plethora of social media networks and websites can seem overwhelming, but popular networks like LinkedIn and Twitter are a great place to start using social media to generate qualified leads.
LinkedIn is an ideal space for businesses; the community of professionals is a great resource for networking. LinkedIn supports businesses with community pages, company pages, groups and discussion boards for users to share ideas, content and talk to like-minded professionals. LinkedIn is also a useful tool for leads by gauging interest in products and services based on conversations. Additionally, Twitter is another free platform that users can use to drive lead generation efforts. According to Inside View, B2B marketers who use Twitter generate twice as many leads as those that do not.
4. Stretch Your Marketing Dollars
Even if you do chose to upgrade your social media toolkit and pay for premium benefits and services, the cost of implementing a social media marketing campaign is significantly lower than using many traditional mediums. The real-time data and analytics received through different social platforms provide users with valuable insights and the opportunity for businesses to pivot campaigns and tactics as needed in order to have the highest possible impact. Moreover, you be flexible with your marketing strategies, campaigns and tactics.
What have been some of the biggest benefits that your organization has seen as a result of their social media practices?
For more information on the benefits of social media, check out our white paper.
