by Fronetics | Apr 16, 2014 | Blog, Marketing, Social Media
For every blog post, tweet, and Facebook update, you should ask yourself: Who is listening?
Without a comprehensive social media strategy, your message may be getting lost in the chatter. There are a number of tools that will help you monitor your online influence and, effectively, make the necessary adjustments to ensure your efforts are paying off.
Here are 10 free tools to help you measure your social media ROI. The basic features of each of these tools are free.
1. Hootsuite
Considered one of the top social media management systems, Hootsuite is a web-based dashboard that enables your business or organization to execute campaigns across multiple social networks. This tool helps you identify audiences, distribute targeted messages, launch marketing campaigns, streamline workflow and much more. It also provides weekly reports on your social analytics. Social network integrations include, among others, Facebook, Twitter, LinkedIn, and Google+.
2. Facebook Insights
Sometimes the best analytics tools are built into the platform, like Facebook Insights. After your Facebook page receives at least 30 likes, Insights can be applied to break down the metrics of your content. See how people discover and respond to your posts and use the anonymized demographic data to analyze trends and tailor your message.
3. Google Analytics
By using Google Analytics you will have access to a wealth of strategic data across multiple venues such as ads, videos, websites, tablets, smartphones and social tools. The result is a complete profile of your potential customers and their needs. Learn, for example, how visitors find your site, what they like and don’t like, and what they technology they use to access the information.
4. TweetDeck
TweetDeck resembles Hootsuite but is exclusively focused on your engagements on Twitter. This real-time tracking and organizing tool allows you to customize your Twitter experience in one interface. You can manage multiple accounts, build timelines, and track hashtags, events, and topics.
5. SumAll
SumAll connects you to all the services you use in one interactive chart. SumAll enables you to monitor and measure more than 30 services (e.g. Facebook, Twitter, Instagram, PayPal, Google Analytics) – for free. SumAll is a great option for small and medium sized businesses who want to be able to monitor all of their platforms in one spot – and have reports delivered via email on a daily basis.
6. Twazzup
An ideal tool for those new to Twitter, Twazzup enables you to follow a real-time stream of updates about keywords of your choosing. The interface presents a clear look at your related real-time tweets as well as trending and user information. It also identifies the top influencers in your field.
7. IceRocket
Specializing in displaying the most up-to-the-second search results, IceRocket covers blogs, the web, Twitter, and Facebook. Find out who links to your blog posts and search the IceRocket database of 200 million blogs. Your monitoring results can be viewed on a single, easily digestible page.
8. Klout
How influential are you online? The so-called “Klout score” reveals your effectiveness on Twitter, Facebook, Google+, LinkedIn, Foursquare, Wikipedia, and Instagram. The company recently added business analytics to its list of services to assist users learn more about their online audiences.
9. HowSociable
HowSociable measures the impact of your brand across multiple social media platforms, helping you identify which one is the best fit for you. By analyzing the metrics of your presence on 36 popular social media sites, this tool produces a score between 1 and 10 to indicate the activity around your brand during a given week.
10. Addictomatic
Addictomatic is a straight-forward application to monitor your brand’s reputation and industry developments. Simply select your keywords and Addictomatic will scan a variety of platforms such as Google, Bing, Twitter, WordPress, YouTube and Flickr.
by Fronetics | Feb 3, 2014 | Blog, Marketing, Social Media
Getting 10,000 hits a week on your website may be huge accomplishment for your business (and it is), but if at the end of the week none of those hits turn into a lead how do you measure your business’ success?
Knowing which metrics you need to be paying attention to is a crucial task for your marketing team. Whether you’re using Google Analytics or another custom web application, the data that you can learn about your customers – based on their actions online – is priceless. This data will help you create the kind of content that will convert your website visitors into customers, all in good time, of course.
Here are five metrics you should be looking for and measuring in 2014:
1. Customer Engagement
How do your customers interact with the content you digitally share? Do your customers frequently engage with your company’s LinkedIn page, respond to or retweet your tweets, or comment on your blog? If the answer is yes, you have a high level of customer engagement. It’s important to stay engaged with your customers (and potential ones) through these different types of media. The more your customers are engaging with you, the better.
Ignoring negative feedback on your Facebook page, Twitter or blog can be greatly detrimental to your engagement, however. Use these platforms as a customer service tool in order to leverage them to take full advantage of the power of your channels.
2. Conversions
Driving a high volume of traffic to your site is a great way to improve your SEO ranking, build brand awareness, and most importantly, sell your product. Create a definitive way to measure your website analytics and traffic in order to track conversions from your website. If you’re not seeing as many conversions, you may need to take a step back and reevaluate your website. Keep in mind that 55 percent of customers commit to a company because of the ability to find the information or help they need. Are there calls to action on your homepage? Is there easy to find content for consumers to download? And most importantly – how prominent are these calls to action for the untrained eye of your customer to locate?
3. Profit vs Revenue
Many companies generate a significant amount of revenue over the course of a fiscal year but still find themselves coming up short and often times operating at a loss. Expenses over the course of a year may outweigh the actual net profit the company earns. Throwing money at improperly used marketing tools and signing contracts can ultimately be a waste of money. Measure the ROI of these tools to make better buying decisions and save some money.
4. Customer Satisfaction
While this may be a difficult metric to gauge, there are several ways to measure customer satisfaction, both organically and through paid tools. Customer satisfaction is also one of the most important metrics businesses need to consider in order to promote a successful business. Create surveys for customers to provide qualitative and quantitative feedback. Follow product reviews and utilize your social media channels to keep an on what your customers are saying. The value of this type of data is priceless and will help your business plan for future product launches and train customer service representatives.
5. Returning Customers
The success of your business lies on the shoulders of your customers. If your customers are happy, they will keep coming back for more. But how do you ensure that your customers remain in your sales funnel until they are ready to make a purchasing decision again? Keep in touch with them! Send special offers, newsletters and create and distribute content that will keep your customers informed about your products and your industry in order to maintain a level of engagement with them, even when they are not interested in buying something. Businesses with a high number of returning customers will ultimately experience success and growth.
