Video: Paid Advertisements On Instagram Stories

by Fronetics | Sep 5, 2019 | Blog, Logistics, Marketing, Social Media, Supply Chain

Instagram Stories offers paid advertising delivering targeted content to B2B buyers and building brand awareness with potential customers.

Highlights:

As the number of people using stories has grown, so has the number of businesses using the format to connect with their audiences on social media.
As more people browse Stories, you can show your ad to the maximum number of people possible using this format.
You can get more eyes on your video content by posting videos on Instagram Stories.

Video transcript:

I’m Elizabeth Hines from Fronetics and today’s topic is paid advertisements on Instagram Stories.

Instagram Stories are the latest social media trend. As the number of people using stories has grown, so has the number of businesses using the format to connect with their audiences on social media.

Story ads represent an alternative to News Feed ads, which, though still effective, had lost a bit of novelty. Here are 3 reasons to start using Instagram Story ads:

1) Brand reach: As more people browse Stories, you can show your ad to the maximum number of people possible using this format.

2) Traffic and conversions: Send more people to your website, where they can convert to a lead.

3) Video views: Stories are a great platform for video. You can get more eyes on your video content by using it in this channel.

The rise in popularity of Instagram Story Ads tells an interesting, ahem…story. People are interacting more and more meaningfully with brands on their mobile devices and they increasingly want to do so in a format that is easy, convenient, and engaging.

If you want help setting up your Instagram Ads, visit us at fronetics.com to learn more.

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Video: 4 Best Channels for Video Distribution

by Fronetics | Jan 29, 2019 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain

Knowing the right video distribution channels can go a long way toward driving traffic and getting your content to your target audience.

Highlights:

An effective video distribution strategy is key to success.
Choose video distribution channels that match your marketing goals.
Paid ads can give video an extra boost.

Video transcript:

I’m Christy Lemire, the Director of Video Marketing here at Fronetics. Today we’re going to be talking about the four best distribution platforms for video.

Here are the four best platforms for distributing your marketing videos.

1. Your network

Don’t underestimate the power of your own existing network. Send your videos, via email, to your primary contacts and everyone in your current database.

2. Social media

Platforms like Facebook, Instagram, Twitter, Snapchat, and of course YouTube are great to reach your target audience. Of course within the category of social media, you want to consider what platforms suit your content best. YouTube is a great place to start, but there are also many industry specific online forums and social groups that can benefit you as well.

3. Blogs

Promote your video on your own blog to reach your followers and boost your SEO. It’s also a good idea to distribute your video on other industry specific blogs to overlap your target audience.

4. Paid ads

While the first three channels of distribution we discussed are organic, sometimes it is well worth it to use paid ads to give your content a significant boost, such as Google Adwords and AdSense.

Bottom line is using the right distribution channels helps you get the most out of your video marketing efforts. For more information about video marketing, visit Fronetics.com.

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