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Infographic: Holiday Supply Chain 2018

Infographic: Holiday Supply Chain 2018

by | Nov 27, 2018 | Blog, Content Marketing, Current Events, Logistics, Marketing, Social Media, Supply Chain

With the 2018 holidays approaching fast, customers are pulling out their wallets and getting ready to increase holiday spending by at least 4.3%.

The National Retail Federation (NRF) is estimating that holiday sales will be up 4.3-4.8% over 2017, for a total of $717.45 billion to $720.89 billion. “Thanks to a healthy economy and strong consumer confidence, we believe that this holiday season will continue to reflect the growth we’ve seen over the past year,” says NRF President and CEO Matthew Shay.

[bctt tweet=”The National Retail Federation (NRF) is estimating that holiday sales will be up 4.3-4.8% over 2017, for a total of $717.45 billion to $720.89 billion.” username=”Fronetics”]

Shopping insights

Consumers are planning to spend an average total of $1,007 for decorations, candy, and gifts ($853 on average), as well as other purchases for themselves and their families ($154 on average). This is an increase from 2017, continuing the trend of growth over the past 5 years.

Not only are they spending more, but consumers are starting early this year—as many as 40% will have started their holiday shopping by November 1, and 18% got started in September or earlier.With Black Friday and Cyber Monday behind us, consumers have been using deals and promotions to start getting items on their holiday lists. 164.6 million shopped or considered shopping during the Thanksgiving holiday weekend.

Increasingly, shoppers are turning online, many on mobile devices. 71% are planning to use a smartphone or tablet to research or make a purchase. In fact, 55% of consumers are planning to shop online. Of those, 94% plan to take advantage of free shipping, 50% plan to buy online and pick up in store, and 16% plan to splurge on expedited shipping.

Priorities

Holiday shoppers rank sales and price discounts (71%), quality (60%), selection of merchandise (60%), and free shipping (47%) as the top factors in deciding where to shop this year.

“Consumers will be scouring through retailers’ ads to make sure they are getting the best deal possible,” Prosper Insights Executive Vice President of Strategy Phil Rist said. “Although sales will remain an important factor, shoppers want good quality and want to be able to find what they’re looking for.”

holiday infographic

(Made with Canva)

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Infographic: Back to School 2017 Supply Chain

Infographic: Back to School 2017 Supply Chain

by | Aug 28, 2017 | Blog, Current Events, Supply Chain

Record spending, online shopping, and free shipping are hallmarks of back to school 2017.

With consumer confidence on the rise, the National Retail Federation predicts that back-to-college and back-to-school spending will hit $83.6 billion in 2017. That whopping total is an all-time high for back-to-college dollars, and the second highest on record for back-to-school spending, and represents and increase of more than 10% from last year.

If you started your shopping three weeks to one month before school starts, you likely found the longest lines: 46.7% of shoppers report that that’s when they planned to hit the shelves for back-to-school shopping, and 34.6% for back-to-college.

The top destinations for back-to-school shoppers are department stores (57.1%), discount stores (54.1%), and clothing stores (46.0%), while back-to-college shoppers prefer online shopping (44.1%), with discount stores (40%) and department stores (38.5%) following in second and third place. A whopping 90.5% of back-to-school shoppers plan to take advantage of free shipping services, with 88.7% doing the same for back-to-college shipping.

Per household, overall back-to-school spending has risen from last year’s average of $674 to $688 in 2017. The NRF predicts that 64% of that total will be spent on apparel and electronics.

Check out our infographic with some interesting facts from the NRF’s 2017 survey below.

Back to school 2017 supply chain infographic

(Made with Canva)

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