In fact, more people are using email than ever before (close to 3.8 billion worldwide). Fronetics works with supply chain and logistics businesses every day, so we have a first-hand understanding of how email marketing can be successful in these industries.
That being said, it’s true that email is changing. Marketers need to be on top of these latest changes to keep pace and stay relevant. Here are 5 email marketing trends supply chain and logistics marketers should be ready for in 2018.
5 email marketing trends
1) Interactive emails
According to a recent survey by Litmus, more than 27% of marketers believe interactive emails make a big impact in email marketing. Making your emails engaging to read will reduce bounce rates and capture your target audience’s attention span for longer. A few ideas to make your content interactive: image galleries, sliders, buttons, quizzes, search bars, surveys, and, of course, an “Add to Cart” button.
2) List segmentation
If you’re not segmenting your email lists, you’re shortchanging your email marketing campaigns. MailChimp found that businesses who use list segmentation generate more than 14% more email opens and get 100.95% more clicks from email campaigns.
[bctt tweet=”Businesses who use list segmentation generate more than 14% more email opens and get 100% more clicks from email campaigns” username=”Fronetics”]
Effective email list segmentation is about collecting adequate data to create and target optimal email content based on audience preferences. A simple way to collect this type of data: email opt-in forms that collect more information than simply name and email.
3) Artificial intelligence
Artificial intelligence and machine-learning technologies will shape the future of email marketing. For example, Adobe has invested in AI-powered marketing, including features with the ability to suggest the best subject line for an email based on what it has learned about users. Machine learning can make email marketing easier, suggesting ways to segment email lists, send more personalized emails to key individuals, and generate product recommendations.
4) Plain-text emails
This one may seem counter-intuitive. While high-quality email design filled with images used to be a trend, marketers are increasingly finding that plain-text emails are more effective. This is largely because plain-text renders the same across all devices, and it has the added benefit of seeming more personal.
5) The rise of mobile-first
It’s not news that most emails are now opened on mobile devices. This means that it makes sense to start designing emails mobile-first. In addition, email subscription forms will start becoming more mobile-friendly, and content, such as articles and blog posts, should end with an email sign-up form to increase conversions.
What email marketing trends are you paying attention to?
This video will teach you how to increase your open rate by discussing email subject line mistakes you should avoid.
Email marketers, this video is for you! On average, office workers receive 121 emails a day. That is a huge amount of emails to scroll through every day. So how do you make your emails stand out from the crowd? Are you making critical email subject line mistakes?
The subject line is the best chance you’ll have to entice readers to open your email. As matter of fact, 47% of email recipients decide whether or not to open an email based on subject line alone. And 69% of email recipients report email as spam based solely on the subject line.
Get to the point.
Let’s not forget that users read 66% of all emails on a smart phone or tablet. That means that your subject lines shouldn’t be more than 35-39 characters (because mobile platforms show fewer subject-line characters than desktops). Sticking to such a short subject can be challenging, so marketers need to make sure they get to the point — and quickly.
What does this mean for all the email marketers out there? Clever and informative subject lines can make an email really stand out in a crowded inbox. But the opposite also holds true; mundane or lack-luster subject lines can send your email straight to the trash file.
Your email subject line can make or break your open rate, so don’t commit these email subject line mistakes.
Video: 5 email subject line mistakes you should avoid
It doesn’t matter what your email says if no one opens it. If your subject line doesn’t persuade recipients to open and engage, the message is lost and so is your opportunity to make a sale. Make sure you are avoiding these common email subject line mistakes and focus on keeping your subject lines short and to the point. Remember, your subject lines are your first impression. Make it a good one.
What other email subject line mistakes have you encountered? What tips do you have for subject lines that work with your readers?
Email is one of the most utilized tools in your marketing toolbox, but marketers need to continuously develop their email practices to keep up with the rapidly changing interests of audiences.
Email marketing is a powerful tool for growing and developing your business. You probably get hundreds of marketing emails from all kinds of companies you patronize (and even those you don’t) every day. So you know as well as anyone that not all email marketing is created equal.
Especially in B2B culture, there is a right way — and many wrong ways — to do email marketing. Our blog hit on many best practices in 2017 that are important for B2B marketers to keep in mind as they create marketing emails.
Here are the top 7 email marketing posts for 2017.
1. 7 Email Marketing Tips for Manufacturers and Industrial Companies
Here are seven tips for manufacturers to improve your email marketing strategy in the manufacturing and industrial sector. Many manufacturers and industrial companies are still stuck in the one-off batch and blast mode of email marketing. That strategy is not likely to work very well in industrial marketing, where most of the purchases include complex products with long sales cycles, multiple decision-makers, and stakeholders are involved. Read more.
2. 7 Techniques for Personalizing Marketing Emails and Boosting Engagement
Personalizing marketing emails increases open rates, click-throughs, and revenue, but it takes so much more than addressing recipients by name. Marketers can use information they have about subscribers to tailor email content for individuals, based on who they are or where they are in the buyer’s journey. Read more.
3. 4 Email Marketing Stats that Prove You Spend Too Much Time Creating Emails
Email marketing can be a challenge — to say the least. The constantly changing email landscape, marketing trends, and privacy regulations can make staying on top of your email game very tough. Take a look at these 4 statistics and why streamlining and automating certain aspects of your email marketing program might free you up to focus on factors that can make a difference. Read more.
4. Increase Revenue from Marketing Emails by 760% with This One Trick
Email list segmentation is the one of the simplest and most critical practices to improving marketing email performance. Marketing emails are an important part of lead nurturing: They can make or break whether a lead becomes a sale. So marketers spend a lot of time and money thinking about how to perfect their messages. Read more.
5. 5 Biggest Email Subject Line Mistakes to Avoid
Email marketers, beware: If you’re tasked with writing compelling emails to capture online customers, the subject line — the headline of your message — is the first and main spot to grab the viewer’s attention. But, while a cleverly written subject can boost open rates and click-throughs, a poorly written one can have the opposite effect. Read more.
6. Three Marketing Email Crimes to Avoid
Are your marketing emails annoying your customers and prospects? We’ve all felt it: the visceral annoyance on opening an email — because it’s the fifth one from the same company in two days, or because it’s packed with hyperbole or an off-putting sales pitch. As it turns out, recent research has shown that this reaction is only too natural. We’re predisposed to view the tone of email more negatively than it was written. Read more.
7. Mobile-Friendly Emails: 6 Tips for Success
Use these 6 tips for more mobile-friendly emails to improve recipient engagement rates and to promote profitable customer action. When a majority of your audience is reading your marketing emails on their mobile devices, it’s imperative that you’re creating emails that are optimized for mobile viewing. Here are 6 essential tips for creating mobile-friendly email campaigns. Read more.
Use these 6 tips for more mobile-friendly emails to improve recipient engagement rates and to promote profitable customer action.
I feel like my mornings probably mimic most of your mornings: My alarm goes off. I reach for my cell phone and check my email. I will check my email again while I’m eating breakfast — and possibly a third time while I’m in the drive-through waiting for my coffee.
With the explosion of smartphones, more and more people are taking to their phones over their computers to check email. It’s not hard to understand why; our phones are with us all day long. In fact, 54% of emails are now being read on a mobile device, a 40% increase in the last five years.
When a majority of your audience is reading your marketing emails on their mobile devices, it’s imperative that you’re creating emails that are optimized for mobile viewing.
Here are 6 essential tips for creating mobile-friendly email campaigns.
6 tips for creating mobile-friendly emails
1) Short and sweet
When writing copy for email, your content should be to the point. But this is especially true for mobile-friendly emails. Small screen size and increased likelihood the user is multi-tasking are just two reasons why efficiency is key.
Create messages that are easy for the eye to scan. Use bullet points or short paragraphs to keep the reader engaged. Strip out anything that’s not totally necessary, and drive recipients to landing pages for more information.
2) Less is more
Not all mobile devices include your images. Andriod users will find their email images are off by default unless they change their settings. It’s also important to remember that large image files take longer to download. And nothing drives people away like slow load times.
What does this mean for mobile-friendly emails? Your content needs to be front and center, with less reliance on images.
3) Get to the point
A typical desktop inbox displays about 60 characters of a subject line, while mobile devices show just 25-30 characters. Mobile-friendly emails place the offer or call-to-action at the beginning of the subject line where it’s more likely to be seen.
4) Get responsive
We’ve all opened an email or webpage on a mobile device and had to squint to read it. Web content designed for desktop screens are barely legible when shrunk down to this size.
Try using a responsive template to ensure that readers are viewing your email the way you intended. Responsive emails use fluid tables and images to make content flow across different screen sizes.
5) Button it up
I know it’s not just me and my fat fingers: Links are difficult to click on mobile devices! Instead try using buttons for your call-to-action.
Make sure any CTA buttons are toward the top of your email, so readers know what you want them to do right away. Also, buttons should be large in size and surrounded by plenty of white space so readers don’t accidentally click on something else.
6) Pop-up quiz
After making your email as mobile-friendly as possible, don’t forget the most important step: testing. Send out test emails to your coworkers that use different devices to ensure that your emails look exactly like you want. With 98.4% of users reading email on Andriod and iOS, those operating systems should be your main focus.
Don’t lose readers before they’ve had a chance to open, read, and engage with your emails. Use these 6 tips for more mobile-friendly emails to help improve engagement rates and profitable customer action.
