by Fronetics | Sep 18, 2019 | Blog, Marketing, Social Media, Video Marketing
Here are 15 social video marketing statistics that every supply chain marketer should be aware of in 2019.
Highlights:
- 87% of business use video as a marketing tool.
- 83% of marketers report that video gives them a good ROI.
- Social video marketing trends to be on the lookout for: live video and 1:1 personalized video.
If you believe everything you read, you might think that social video marketing has taken a bit of a hit in the past year or so. Largely thanks to Facebook’s well-publicized inflation of video view metrics, companies are naturally wary of investing in video creation and promotion on the platform.
But Facebook’s transgressions shouldn’t undermine marketers’ confidence in the future of social video marketing. Both expert analysis and hard numbers support the notion that video isn’t going anywhere. As digital media expert Michael Humphrey puts it, “All the major upward trends still wrap around video.”
According to Lux Narayan, CEO of independent social analytics company Unmetric, audiences “are longing for more interactive experiences as well as long-form storytelling that only video can best achieve.”
Here are 15 social video marketing statistics we think supply chain marketers should be aware of.
15 social video marketing statistics for 2019
- 47% of internet users have watched brand advertising videos on social media within the past 3 months. (Toluna)
- Of the social media users who have watched branded videos in the past 3 months, 43% watched on Facebook, 38% on YouTube, 18% on Instagram, and 13% on Twitter. (Toluna)
- 87% of businesses now use video as a marketing tool, up from 63% in 2017. (Wyzowl)
- 55% of people consume videos thoroughly – the highest percentage of any content type. (HubSpot)
- 30% of users prefer video ads to text or still image ads, while 52% report having no preference. (Only 18% prefer text or still image ads). (Toluna)
- 83%of marketers say video gives them a good ROI, up from 78% in 2018. (Wyzowl)
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
- 68%of people say they’d most prefer to learn about a new product or service by watching a short video, over text-based articles (15%), infographics (4%), presentations and pitches (4%), and ebooks and manuals (3%). (Wyzowl)
- 48% of social media users have sought more information about a product or service based on social video marketing. (Toluna)
- 33% of survey respondents answered yes to having bought a product or service from a brand solely based on social video marketing. (Toluna)
- 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. (Animoto)
- 82% of social media users prefer live video from a brand to social posts. (Impact)
- 81% of marketers say video has helped them generate leads, and 84% say video has helped them increase traffic to their website. (Wyzowl)
- 61% of marketers have made more marketing videos in house in 2018 than they did in 2017. (Animoto)
- 67% of users said they would like to see more social video marketing in the future over other types of ads. The remaining 33% are indifferent, not opposed. (Toluna)
The future of social video marketing
Suffice it to say, the numbers bear out the fact that video marketing, and particularly social video marketing, is a trend that’s here to stay. Live video is increasingly popular, and savvy brands are incorporating it into their strategies.
In addition to live video, given the growing ease of shooting video on smartphones, another big trend is likely to be 1:1 video. Marketers can nurture leads via personalized video messages, rather than phone calls or emails, using video to offer additional content, product support, or simply to foster a relationship.
The bottom line is that video offers up the kind of engaging storytelling that users today want. And social media is the ideal distribution platform for video, making social video marketing a winning strategy.
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by Elizabeth Hines | Sep 12, 2019 | Blog, Content Marketing, Marketing, Social Media, Video Marketing
Live video streaming offers businesses a cost-effective strategy for engaging with and appealing to today’s buyers.
With YouTube emerging as the world’s second largest search engine and video becoming themost popular form of online content,it is no surprise that businesses are looking for ways to engage their target audience through video. And they’re even diving into a growing trend in video marketing: publishing content in real time. It makes sense, given live video streaming now represents 33% of all online activity.
Live video was used more for niche markets in its early days. But 68% of marketers plan to start using live video in the next year, and 77% of marketers plan to increase their use of video overall.
(Made with Canva)
How can live video work for the supply chain?
Live video is an increasingly popular content medium for the millennial generation, which is important for supply chain marketers to note as the B2B purchasing landscape skews younger. Consider that around 73% of 20 to 35 year olds are involved in product purchasing decisions at their companies, with one-third reporting being the sole decision-maker for their department. And a 2015 Google/Millward Brown survey of buyers found that about half of purchasing researchers were between the ages of 18 and 24 — and that percentage has only grown in the last few years.
Another important trait to note about millennials? They’re immediately turned off by overt sales pitches. Instead, they expect vendors to offer them value outside the sales funnel by way of education, entertainment, inspiration, or knowledge. So instead of creating video content to promote products, supply chain companies should use the opportunity to provide viewers with these elements of value they expect.
Live video streaming is the ideal medium for doing so, as it offers the transparency, emotion, and personal elements millennial buyers desire. Vendors can connect with buyers on an emotional level while simultaneously communicating their companies’ expertise, which directly impacts the buyers’ opinions of their solutions.
4 reasons to try live video streaming
Live video streaming offers real benefits for supply chain companies in addition to the increasing opportunity to connect with prospective buyers. When clients ask about whether they should try live video, I give them these four reasons:
1. Earn customer/prospect engagement and feedback
Most live video platforms have features that allow for viewer interaction, meaning customers and prospects can ask you questions and get instant responses. (Talk about excellent customer service!) That generates a positive experience that strengthens their relationship with your company. Also, you get the benefit of hearing feedback from a portion of your audience, which you can use to drive change and growth.
2. Promote transparency
Live video can be unpredictable, raw, and honest — which, admittedly, can be scary for the person filming. But today’s buyers crave this kind of transparency. When you go live, things may not always go as planned, but that will work in your favor more often than not.
3. Appeal to those who love to be in-the-minute
Social media users love to feel on top of their information streams. Live video offers that sense of insider, up-to-the-minute scoop that appeals to them.
4. Publish video in a cost-effective way
High-production videos can be costly and can take weeks to produce. One of the best parts about live video is that you need only a smart phone, a Wi-Fi connection, and someone willing to appear on camera (which is sometimes harder than it sounds). Publishing happens in real time, and then most platforms allow you to archive the footage for viewers to access later.
The takeaway
We’ve seen clients have great success with live video streaming. It’s one of those trends that’s not going away anytime soon. In fact, social platforms are increasingly adding “live” and “Stories-like” features to satisfy users’ seemingly insatiable appetite for this format.
That means if you haven’t tried live video, you should think about it. Pretty soon you’ll be one of the only ones among your competitors who is not — if you’re not already.
This post originally appeared on EBN Online.
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by Fronetics | Mar 26, 2019 | Blog, Content Marketing, Logistics, Marketing, Supply Chain, Video Marketing
The popularity of video marketing is on the rise, and savvy supply chain marketers are using this medium to tell their brand’s story, broaden their audience, and generate leads.
Highlights:
- Use video to tell your brand’s story, broaden your audience, and generate leads.
- As marketing expands in a more visual direction, marketers should adjust their strategies to favor content that lends itself to this kind of storytelling.
- Consider accompanying data-heavy blog posts with explanatory animated videos, conducting and sharing video interviews with industry executives, or turning a case-study into an animated video presentation.
Video transcript:
I’m Frank Cavallaro, CEO and founder of Fronetics, and today I’m going to be talking about video marketing and the supply chain.
Video is the most popular content being consumed online today. And it shows no sign of letting up. Video let’s savvy marketers tell their brand’s story, broaden their audience, and generate more leads. Video allows the marketer to consistently deliver content that is visually stimulating and valuable.
[bctt tweet=”Using animated video for case studies makes them easier to understand for the user. And because they’re entertaining and engaging, there’s a huge ROI that comes along with them.” username=”Fronetics”]
Consider pairing data-heavy blog posts with some sort of video, whether its animated or a subject matter interview. Using animated video for case studies makes them easier to understand for the user. And because they’re entertaining and engaging, there’s a huge ROI that comes along with them.
When using video remember what you need is quality, high engaging, well researched content. For more information, visit us at fronetics.com.
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by Fronetics | Mar 20, 2019 | Blog, Content Marketing, Marketing, Social Media
Many B2B organizations are using Instagram to grow business. Here are a dozen Instagram tips to help you use the platform effectively.
Highlights:
- Instagram has become the second most used social media platform, up from fourth in 2017.
- Audiences love real-time content, like Instagram Stories. It lets them feel a genuine, human connection — the creation of which sometimes poses a challenge for B2B marketers.
- An effective Instagram presence has the potential to grow brand awareness, improve your reputation, and generate qualified leads.
Recent research on social media use shows that 66% of brands now use Instagram. As of 2018, it was second-most used platform by businesses, up from fourth in 2017. If you’re considering using this social media network for your business, which you should be, our 12 Instagram tips can help you get started.
12 Instagram Tips for Supply Chain Companies
(Made with Canva)
1. Be authentic
Many supply chain companies often fall into the trap of using stock photography or overly staged promotional pictures of products. The ethos of Instagram is all about authenticity and personality. Let your audience get an up-close-and-personal glimpse into your company’s culture with real photos of the people, places, and things that make your business run every day.
2. Optimize your account
Before we get to anything fancy, take a step back and make sure your Instagram account is fully optimized. This means you need:
- a bio with a link to marketing or product pages related to a specific keyword or hashtag;
- image captions, which can reference the link in your bio;
- a search-friendly username; and
- a compelling profile image that reflects your company.
3. Go live
Live video is the “it” trend in social media marketing, with 63% of marketers reporting that they plan on adding it to their overall strategy. Audiences love real-time content, and it lets them feel a genuine, human connection — the creation of which sometimes poses a challenge for B2B marketers.
4. Put your Stories in Highlights
In addition to its Stories feature, Instagram now lets users create a featured group of “Highlights” in various categories on their profiles. Stories have only a 24-hour lifespan, so featuring your most effective Stories clips in Highlights gives them a second life and a chance to engage future followers. One of the best features of Stories and Highlights is that it allows companies to view and analyze how users have viewed and interacted with their content.
5. Keep up the pace
Instagram is one of the easiest social media platforms to post on. That means you can quickly snap photos wherever you are — say, at a conference or event, or even on your way into the office — and publish it instantly. This is great for reaching the coveted millennial audience, which seems to have an unquenchable thirst for consuming content, particularly images and graphics.
6. Keep your content consistent
Posting on a consistent timetable is crucial to maintaining an active following. Posting irregularly means you risk your followers forgetting about you, and posting all at once can annoy and drive followers away. Ideally, companies should post 2-3 times a day, but you’ll need to test how many times a day is most effective for your particular business in engaging your specific audience. For more, check out our guide to when to post on social media.
7. Try a takeover
Taking over the Instagram account of a partner company or customer is a great way to draw attention from an existing and relevant audience, providing mutual benefits to both parties.
8. Invest in sponsored posts and product reviews
Optimizing your account and following Instagram best practices will go a long way toward earning authentic followers that could become future leads and/or customers. But to really boost your impact, it pays to take advantage of influencer marketing on Instagram. Create a list of large accounts in your vertical (think industry media sites and partners), follow them, and reach out to their marketing team to ask about sponsored-post pricing. Be on the lookout for influencers with a high engagement rate relative to number of followers.
[bctt tweet=”Optimizing your account and following Instagram best practices will go a long way toward earning authentic followers that could become future leads and/or customers.” username=”Fronetics”]
9. Use the right hashtags
One of the most effective ways to grow your Instagram following is to use hashtags effectively. Since Instagram gives users the ability to follow hashtags that interest them, and they function as links to other relevant content, choosing the right hashtags is the ideal way to reach and engage your target audience.
Keep an eye on accounts of peer brands to stay up to date with the best hashtags to use. The most effective hashtags are short, memorable, and easy to read. You can also use an online tool like InconoSquare or Websta to find relevant hashtags for your business.
10. Use the right filters
Sure, filters are great for turning boring or poorly lit photos into more engaging images. But, it turns out that which filter you choose really does have an impact on engagement. These lighting and color presets offered by Instagram have the potential to create mood and style in your image content. According to Iconosquare, these 10 filters are currently the most popular on Instagram:
- Normal (No Filter)
- Clarendon
- Juno
- Lark
- Ludwig
- Gingham
- Valencia
- X-Pro II
- Lo-fi
- Amaro
11. Be a storyteller
Instagram is all about visual storytelling. Your posts should do more than promote your products — they should be drawing in your audience with narrative told through a visual format. Instagram Stories are an ideal way to engage your audience!
12. Get personal
Go in deep and personal with your customers by answering their questions via 10-second videos. You let your viewers feel like they’re being heard. Plus, short videos are ideal for reposting.
The Bottom Line
Instagram is an extremely effective tool for B2B businesses. These Instagram tips for using the platform will help you create and nurture a loyal, engaged audience base. In turn, an effective Instagram presence has the potential to grow brand awareness, improve your reputation, and generate qualified leads.
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by Fronetics | Mar 14, 2019 | Blog, Content Marketing, Marketing, Social Media
Instagram for business is a rising trend. Here are some top tips to get your business using Instagram as a part of your digital marketing strategy.
Highlights:
- Instagram is all about authenticity and personality. Let your audience get an up close and personal glimpse into your company’s culture.
- Audiences love real-time content and it lets them feel a genuine, human connection.
- Posts should do more than promote your brand and Instagram Stories are an ideal way to engage your audience!
Video transcript:
I’m Katie Russell, and I’m a marketing strategist here at Fronetics. Today I’m going to talk to you about Instagram for business. Instagram has been growing in popularity, and if you’ve been thinking about using Instagram for your business, here are some tips to get you started.
Be authentic
Instagram is all about authenticity and personality. Give your viewers an inside glimpse into your company’s culture. An easy example would be to create little videos answering your audiences questions. It shows that your viewers are being heard and as well as an opportunity to engage with new audiences.
Keep up the pace
Instagram is one of the easiest platforms to post to, so don’t be afraid to take pictures at meetings, conferences, or events, anywhere that you are. The pictures don’t have to be perfect, just remember that the more you post the greater opportunity you have to reach new audiences.
Go live
Live video is the “it” trend in social media marketing right now. Audiences love real-time content, and it gives them feel a genuine, human connection that can sometimes be a struggle for B2B marketers.
Be a storyteller
Instagram is all about visual storytelling, so your newsfeed should be more than just promoting your brand. It should give viewers and audiences a look at what makes your brand different. Don’t be afraid to be quirky or think outside the box to show audiences what makes your brand unique.
Out of ideas? Just ask!
Creating content and coming up with new ideas can be a huge challenge for marketers. Don’t be afraid to survey your audiences and ask them what they’d be interested in seeing. You might just get some great ideas you never would have considered.
For more tips on how to get started for Instagram for your business, visit us at Fronetics.com.
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