This is part one of a three-part series on LinkedIn for B2B. See part two, How to Hire Talent through LinkedIn, and part three, 10 Ways to Gain LinkedIn Followers. LinkedIn is the most popular social network for B2B companies. Here’s what you need to know to get started. Chances are your business is on LinkedIn.
Fronetics’ social media training offers basic instructions on how you can help your company get invited, show up, and make a good impression with customers online. What if you were told that a number of potential customers all visit the same place to chat and get to know businesses like yours before they choose to
You can help your company grow by using social media. Here’s how. If your business is not utilizing the marketing power of social media, then you are at a severe disadvantage. In this digitally focused world, the fundamentals of marketing have evolved. Everyone, from business to consumer, is online, and you need a solid grasp
Employ a content and social marketing strategy to nurture leads you meet during MODEX. Hundreds of potential customers will be heading to Atlanta next week for MODEX, and you’re gearing up to gain lots of new business. That is, you and over 800 other exhibitors are hoping to gain lots of new business. So how
These four supply chain companies constantly post fresh, quality content to their social media accounts. When it excels at social media, a company’s opportunity for growth is as vast as the web itself. Today, even small businesses can compete shoulder to shoulder with their biggest competitors if leveraging social media properly. It is estimated that for every
When you are posting on social media could be as important as what you’re posting. Timing is everything, and that statement especially holds true when it comes to posting content to social media. If you are sending out your message and nobody is there to see it, you are that proverbial tree falling in the
LinkedIn is a unique social media platform that allows companies to share knowledge of the industry and build relationships. Profiles, company pages, and LinkedIn groups each serve a purpose, and each are tools that can be used and leveraged by both companies and individuals. With more than 3 million company pages, more than 332 million
In mid-October, LinkedIn made some big changes: LinkedIn Groups are private and there’s a new, standalone LinkedIn Groups app for iOS users. Many LinkedIn Groups were used for the purpose of networking, research, and prospecting, however many people were misusing, and even abusing, the Group option. Rather than using groups properly, to form relationships, engage
With LinkedIn this month reporting a 33% year-over-year growth of revenue and a 21% increase in membership, it remains solid in its role as the primary social network for business. Data from outside the company confirm its dominance. A University of Massachusetts study published earlier this year examined social media use by the fastest-growing corporations
With LinkedIn claiming the top spot for social networking professionals, there’s a good chance you already access the social network regularly. But what you might be missing on LinkedIn could be the key to unlocking more business opportunities. Allow me to explain. There’s been a lot of talk about the impact social media is
When thinking about where to focus your company’s social media presence, look at the numbers. LinkedIn generates 80% of B2B social media leads, more than Facebook, Twitter, and Google+ combined. A 2013 study conducted by Demo and CEO.com shared that “LinkedIn remains the one social media platform that is actually more popular with CEOs than
I wrote a guest blog for freight logistics company Cerasis in October which discussed how companies within the manufacturing, supply chain, logistics, and industrial industries can increase their B2B visibility on LinkedIn. The catalyst for writing the blog were results from a recent survey focused on the supply chain and logistics industry. 58% of respondents
