by Fronetics | May 6, 2015 | Blog, Leadership, Marketing, Social Media, Strategy
There’s a great deal of buzz about social media in the business world – and for good reason. Marketing and communications professionals have made it de rigueur to tap into the popularity of social media networks to extend their brands into the digital world. But when it comes to executive use of social media, the field seems much more divided. Domo and CEO.com estimated that of the 500 leaders of the biggest companies in the US, 68% have no social media presence whatsoever. By leaving the social media management to marketers, these leaders are missing opportunities to connect with followers and expand their influence.
Here’s why social media should be part of the game plan when it comes to matters of leadership.
Social media expands perspective.
Social media isn’t simply a mechanism for broadcasting company news or personal opinion. Many individual perspectives coalesce to create a social network. Asking questions of followers and participating in online discussions helps leaders gain new perspectives. Executives who do utilize social media tend to stick to LinkedIn at a rate greater than the general public, but increasing social participation beyond one network brings more heterogeneous insight and connects leaders to diverse groups.
Social media allows you to keep a finger on the pulse of industry trends and new research.
Participating digitally with like-minded professionals ties a leader into a broad network of resource-sharing. Having consistent access to relevant, curated articles about market and industry trends keeps leaders far ahead of peers who rely on just a few media outlets.
Social media connects your team.
Online social business tool Basecamp promises to help “wrangle people with different roles, responsibilities, and objectives toward to common goal.” Hosted in the cloud, Basecamp is a project management tool that helps managers and employees see exactly what’s happening with a given project. Its dashboard provides a snapshot of tasks and gives users – managers and employees – an opportunity to interact directly on the site. In addition to the real-time accountability it builds in, it also allows for real-time communication about projects, a concept that all but eliminates the need for private emails.
Social media inspires and motivates.
Hadyn Shaughnessy writes about top social media influencers in his contributing posts on Forbes.com. He believes stellar leadership is built firmly on relationships and that day-to-day operations of a business rely on a leader’s ability to connect, inspire, and mobilize employees. Leveraging social media is one way leaders are achieving that. But, he contends, passive consumers of social media – regardless of the number of followers – cannot be considered top influencers. Leaders who inspire are those who actively participate.
Social media builds relationships.
Among executives active on social media, the top benefit of maintaining “socialbility” is the direct access it provides to employees, media outlets, and the public. “Relationship building is one of the strongest skills sets related to leadership effectiveness,” says Jean Leslie, a researcher at the Center for Creative Leadership. Tying into social media networks allows leaders to establish connections with employees, building individual and collaborative relationships.
Leaders who embrace social media technologies are more agile and innovative; their companies are more likely to attract and retain top talent; and they tap more deeply into the ideas of their employees. It’s clear that there is value in social media, and for leaders looking to build the strongest brand for their company, it might not be just an option anymore.
by Fronetics | Apr 22, 2015 | Blog, Leadership, Strategy
The world has changed a lot in a century, but Andrew Carnegie’s ideas on leadership endured.
When reading the list of specific traits that define “successful leaders in all walks of life” compiled by Napoleon Hill from an interview with Andrew Carnegie, current or potential leaders might feel intimidated or overwhelmed. Then again, if they’re strong leaders according to Carnegie, they might feel as though they’re being described. On the list are thirty-one attributes ranging from being driven, focused, determined, loyal, attentive, tactful, fair, enthusiastic, open-minded, optimistic, creative, persistent, interested in others motivations, able to collect facts before making judgment, and responsible for the actions of their subordinates, among other things.
We know strong leaders don’t work alone. Carnegie knew how to surround himself with others, those who were talented and shared his vision. According to an Inc. article The Best Leaders Don’t Do It Alone, the most successful leaders also have others in mind: “The most successful leaders, activists, and companies have missions to help a community of people, from Martin Luther King rallying the civil rights movement to Mahatma Gandhi unifying India–or even TOMS CEO Blake Mycoskie’s ‘One for One’ program that provides shoes to children in need. ‘People don’t like to follow leaders who are dedicated only to their own personal glory, but they will sacrifice everything for leaders and communities who give them a higher calling, a greater purpose.'” Carnegie himself was, perhaps, the greatest example of philanthropy. By his death in 1919 it is thought that he donated $350 million, and urged his peers to do the same.
Is the wisdom of Andrew Carnegie dated, after nearly a century? Current studies are in line with his beliefs. A 2014 study asked 332,860 bosses, peers, and subordinates what skills had the greatest impact on a leader’s success. “Inspires and motivates others” ranked first at 38 percent, followed by “displays high integrity and honesty” and “solves problems and analyzes issues” at 37 percent.
The Harvard Business Review follows columnist Dan Savage’s formula that he applies to personal relationships, “good, giving, and game” but applies them to professional relationships as well. They say a leader needs to be:
Gifted
They need to be superb at what they do. They need to, as Carnegie also felt, be able to go above and beyond others’ efforts. They need to be, “smart, prepared, and well-informed, they need to engage in conversations with curiosity and capability. But to be on a team, they need to go beyond that. They need to be gifted communicators and gifted learners, mastering conflict without being offensive, and adapting to their own changing roles as the organization grows.”
Giving
They need to put the good of the company before their own immediate interests. They must also be curious about the work of others on their team and “be good-hearted, mutually respectful, and gracious, resisting the urge to dominate, take the upper hand, or shine at the expense of others.” Recent studies have also shown that being the traditionally distant, or “tough” manager leads to stress in employees, which can lead to increased days off, higher health care costs, and turnover. Giving and fair managers bring about loyalty and productivity in employees.
Game
Carnegie listed that a good leader must be able to take criticism and take risks. They need to possess the “kind of confidence that allows them to be questioned by others — even take blame and feel threatened — without becoming defensive.”
The world has changed a lot in a century, but Andrew Carnegie’s ideas on leadership haven’t. They can be applied to our current world, one he may have never imagined, though given his qualities as a leader, he may very well have envisioned it all.
by Fronetics | Apr 22, 2015 | Blog, Leadership, Strategy
The world has changed a lot in a century, but Andrew Carnegie’s ideas on leadership endured.
When reading the list of specific traits that define “successful leaders in all walks of life” compiled by Napoleon Hill from an interview with Andrew Carnegie, current or potential leaders might feel intimidated or overwhelmed. Then again, if they’re strong leaders according to Carnegie, they might feel as though they’re being described. On the list are thirty-one attributes ranging from being driven, focused, determined, loyal, attentive, tactful, fair, enthusiastic, open-minded, optimistic, creative, persistent, interested in others motivations, able to collect facts before making judgment, and responsible for the actions of their subordinates, among other things.
We know strong leaders don’t work alone. Carnegie knew how to surround himself with others, those who were talented and shared his vision. According to an Inc. article The Best Leaders Don’t Do It Alone, the most successful leaders also have others in mind: “The most successful leaders, activists, and companies have missions to help a community of people, from Martin Luther King rallying the civil rights movement to Mahatma Gandhi unifying India–or even TOMS CEO Blake Mycoskie’s ‘One for One’ program that provides shoes to children in need. ‘People don’t like to follow leaders who are dedicated only to their own personal glory, but they will sacrifice everything for leaders and communities who give them a higher calling, a greater purpose.'” Carnegie himself was, perhaps, the greatest example of philanthropy. By his death in 1919 it is thought that he donated $350 million, and urged his peers to do the same.
Is the wisdom of Andrew Carnegie dated, after nearly a century? Current studies are in line with his beliefs. A 2014 study asked 332,860 bosses, peers, and subordinates what skills had the greatest impact on a leader’s success. “Inspires and motivates others” ranked first at 38 percent, followed by “displays high integrity and honesty” and “solves problems and analyzes issues” at 37 percent.
The Harvard Business Review follows columnist Dan Savage’s formula that he applies to personal relationships, “good, giving, and game” but applies them to professional relationships as well. They say a leader needs to be:
Gifted
They need to be superb at what they do. They need to, as Carnegie also felt, be able to go above and beyond others’ efforts. They need to be, “smart, prepared, and well-informed, they need to engage in conversations with curiosity and capability. But to be on a team, they need to go beyond that. They need to be gifted communicators and gifted learners, mastering conflict without being offensive, and adapting to their own changing roles as the organization grows.”
Giving
They need to put the good of the company before their own immediate interests. They must also be curious about the work of others on their team and “be good-hearted, mutually respectful, and gracious, resisting the urge to dominate, take the upper hand, or shine at the expense of others.” Recent studies have also shown that being the traditionally distant, or “tough” manager leads to stress in employees, which can lead to increased days off, higher health care costs, and turnover. Giving and fair managers bring about loyalty and productivity in employees.
Game
Carnegie listed that a good leader must be able to take criticism and take risks. They need to possess the “kind of confidence that allows them to be questioned by others — even take blame and feel threatened — without becoming defensive.”
The world has changed a lot in a century, but Andrew Carnegie’s ideas on leadership haven’t. They can be applied to our current world, one he may have never imagined, though given his qualities as a leader, he may very well have envisioned it all.
by Fronetics | Apr 21, 2015 | Blog, Leadership, Strategy
The inability to delegate effectively is a principal reason why executives fail. According to London Business School Professor John Hunt, only 30% of managers think that they are able to delegate well. Among these individuals only one-third are considered to be good delegators by their subordinates.
For many managers there is a fear of delegation – a fear of letting go and a fear of losing control. Others confuse delegation for giving away or passing off work, and therefore steer clear. On the other side are those individuals who delegate too easily; managers who delegate everything, but do so ineffectively setting everyone up for failure.
There are still others who have no idea when to delegate and/or how to approach the act of delegation.
Here are 10 steps to successful and effective delegation:
Know when to delegate. Use the 70% rule. Simply put, if the person is able to perform the task at least 70% as well as you are able to, you should delegate the task.
Also consider delegating tasks that you are not good at, tasks you don’t like, tasks that you would like others to learn, or tasks that others should learn.
Choose the right person. When delegating it is important that you choose the right person to whom to delegate. Don’t make the mistake of delegating to the person who has the most time available. Instead, delegate to the individual who has the skills and abilities to deliver.
Trust. Don’t second guess, don’t micro-manage, don’t become a backseat driver. Once you have delegated a task you need to trust that the individual will not only accomplish the task but also that they will do a good job.
Provide clear instructions. It is critical that you provide clear instructions on the task including your expectations, a timeline including the date due, and other details that are needed so that the individual has the information needed to succeed.
Provide the right tools. Make sure you provide the individual with the right tools to accomplish the task.
Delegate in responsibility and authority. Don’t just delegate the task, make sure that you delegate the responsibility and authority as well.
Answer questions. Do not delegate a task and then end all communication. Instead, make sure that you are available to answer questions or to clarify things as necessary.
Recognize that there is more than one way to accomplish a task. Don’t assume that how you would accomplish the task is the only way and/or is the right way. Once you delegate the task you need to support the individual and their approach to accomplishing the task.
Provide recognition. It is important to recognize the work accomplished. Provide public and written recognition.
Say thank you. Don’t forget to say thank you. Saying thank you is very powerful; however, it is often forgotten.
Delegating effectively is critical for business and for your sanity. Let it go.
by Fronetics | Apr 21, 2015 | Blog, Leadership, Strategy
The inability to delegate effectively is a principal reason why executives fail. According to London Business School Professor John Hunt, only 30% of managers think that they are able to delegate well. Among these individuals only one-third are considered to be good delegators by their subordinates.
For many managers there is a fear of delegation – a fear of letting go and a fear of losing control. Others confuse delegation for giving away or passing off work, and therefore steer clear. On the other side are those individuals who delegate too easily; managers who delegate everything, but do so ineffectively setting everyone up for failure.
There are still others who have no idea when to delegate and/or how to approach the act of delegation.
Here are 10 steps to successful and effective delegation:
Know when to delegate. Use the 70% rule. Simply put, if the person is able to perform the task at least 70% as well as you are able to, you should delegate the task.
Also consider delegating tasks that you are not good at, tasks you don’t like, tasks that you would like others to learn, or tasks that others should learn.
Choose the right person. When delegating it is important that you choose the right person to whom to delegate. Don’t make the mistake of delegating to the person who has the most time available. Instead, delegate to the individual who has the skills and abilities to deliver.
Trust. Don’t second guess, don’t micro-manage, don’t become a backseat driver. Once you have delegated a task you need to trust that the individual will not only accomplish the task but also that they will do a good job.
Provide clear instructions. It is critical that you provide clear instructions on the task including your expectations, a timeline including the date due, and other details that are needed so that the individual has the information needed to succeed.
Provide the right tools. Make sure you provide the individual with the right tools to accomplish the task.
Delegate in responsibility and authority. Don’t just delegate the task, make sure that you delegate the responsibility and authority as well.
Answer questions. Do not delegate a task and then end all communication. Instead, make sure that you are available to answer questions or to clarify things as necessary.
Recognize that there is more than one way to accomplish a task. Don’t assume that how you would accomplish the task is the only way and/or is the right way. Once you delegate the task you need to support the individual and their approach to accomplishing the task.
Provide recognition. It is important to recognize the work accomplished. Provide public and written recognition.
Say thank you. Don’t forget to say thank you. Saying thank you is very powerful; however, it is often forgotten.
Delegating effectively is critical for business and for your sanity. Let it go.
