Supply chain and logistics marketers need to incorporate social advertising into their content market strategy (and budget) to stay on top of marketing’s biggest driver. The way audiences use social media channels is constantly changing. As marketers, we need to make sure we’re adapting to these changes. One of the biggest changes we’ve seen so
If you’re hoping to generate more leads on your website, you’re going to have to develop a holistic content strategy and create many strong calls-to-action. You may have read part one of this mini-series about the importance of having a solid website if you’re going to invest in content marketing. Essentially, there’s no point in
If you don’t give visitors many easy, attractive opportunities to convert on your website, content marketing won’t generate leads for you. I’ve been noticing a trend lately that I wanted to share. We talk with a lot of supply chain and logistics companies who are interested in the idea of content marketing. They’re catching on
Here are 4 ideas for measuring podcast success, including downloads, audience, lead tracking, and intangible benefits. Podcasts are an increasingly popular content medium, but measuring their performance is difficult. Here are some tips for measuring podcast success in spite of the challenges. Spoiler alert: it’s an art, not a science. Why podcasts? Today’s busy professionals
Your blogging ROI isn’t as easy to calculate as click-to-conversion, but these four metrics can help you measure whether you’re getting your money’s worth. “Exposure and engagement is key when it comes to measuring ROI. Simply publishing a blog post isn’t enough of a success. You have to go deeper and pay attention to things
Here are four simple steps to help you measure your company’s content marketing ROI and the success of your strategy. Lean-startup pioneer Eric Ries said, “The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions.” In other words, measure the things that will tell you if an effort
With a high correlation between publishing frequency and web traffic and leads, you need to publish blog content more often to boost lead generation efforts. Here are Fronetics, most of our clients are sales-driven. If a client’s business goals include earning leads, we are sure to align the client’s content strategy with that objective. One
Relationships take time and trust to fully develop, and lead nurturing is no different. Before I got married in 2009, I spent most of my twenties in the dating pool. I would meet someone. We would exchange phone numbers. And through a series of texts and calls, we would eventually meet for dinner. One dinner
Social prospecting can help logistics and supply chain companies identify and engage with leads on social media in a genuine — and highly effective — way. Social media should be an integral part of your marketing strategy. You know it helps build brand awareness, gather market intelligence, discover customer problems, and influence purchasing decisions. But
Businesses report these 3 content marketing challenges are the largest they face. Here’s how to track your progress in overcoming them. Is content marketing working well for your business? If not, you are not alone. Though it is one of the most effective ways to grow your business, content marketing has been challenging B2B and
Facebook Lead Ads make it easy for both businesses to gather lead information and for prospective customers to learn more about products and services that interest them. Only 37% of B2B marketers feel Facebook advertising is working for their business. On pace to hit 2 billion users this year, Facebook obviously has reach. So why
A global marketing survey finds that many businesses are focusing on these initiatives and challenges. As more supply chain and logistics companies understand the benefits of content marketing, more are turning to this type of marketing strategy to build brand awareness and grow business. One of the functions of this blog is to update you
