by Fronetics | Jun 9, 2015 | Blog, Logistics, Marketing, Social Media, Strategy, Supply Chain
Transfix is poised to disrupt and transform the trucking industry.
Uber, the on-demand driver for hire mobile service, has come to stand for disruption. The company has not only transformed the taxi industry, it has changed everything. Uber, Aaron Levie notes, is a “lesson in building for how the world *should* work instead of optimizing for how the world *does* work.” NY-based start-up Transfix is doing just this. With the launch of the company’s new app, Transfix is poised to disrupt the trucking industry.
The trucking industry is huge. Valued at $800 billion, the industry moves the majority (67%) of freight tonnage in the US. To move this volume of freight, more than 3 million trucks log close to 100 billion miles annually. It is, therefore, not surprising that “truck driver” is the most common job across the US. What is surprising is that the industry is riddled with inefficiencies. One of the greatest inefficiencies has to do with needless miles. Drew McElroy, co-founder of Transfix, estimates that U.S. commercial trucks drive 19 billion needless miles each year. That’s a lot of needless miles.
Together, the industry’s inefficiencies have a significant impact not just on the bottom line, but also on the cost of goods, the environment, our country’s infrastructure, traffic, and on the truck drivers themselves.
Transfix takes the industry’s inefficiencies head on. Transfix is a digital on-demand freight marketplace. It provides industry-leading mobile technologies and location-based jobs offers for independent over-the-road truck drivers, as well as cloud-based management platforms for small carriers and shippers.
Transfix’s app integrates with the company’s digital marketplace and is driver-centric. The app gives drivers the ability to manage loads, map their itinerary, and manage payments. The app also provides truck drivers with trip planning essentials including the location of showers, ATMs, weigh stations, fuel prices, and weather.
The app is available for iOS and Android.
Barnes and Noble is one of Transfix’s early adopters. According to McElroy, Barnes and Noble has realized improvements in their processes and has seen their deadhead runs (times driving without cargo) cut by at least 50%.
Transfix co-founders Drew McElroy and Jonathan Salama have identified how the trucking industry should work and have provided industry stakeholders with the tools to make it happen. Transfix is poised to disrupt and transform the trucking industry. With Transfix, we are witnessing the Uberfication of trucking.
by Fronetics | Jun 8, 2015 | Blog, Manufacturing & Distribution, Strategy, Supply Chain
For many years robots seemed like the brainchild of science fiction writers and directors, meeting the needs of humans as we saw in the Jetsons, or challenging them as we saw in Battlestar Galatica. Occasionally we hear stories on the news of robots being built in basement labs at prestigious universities such as MIT or Stanford. Recently there was a report on NPR about how one of UCal Berkeley’s robots couldn’t easily figure out how to fold laundry, so, one could ask: what are we worried about? If robots can’t fold laundry in under ten minutes, could they take over manufacturing?
There has been a downward trend in manufacturing jobs since 1980 in the U.S. with similar spirals in Japan, Germany, and China. Is there a correlation between the decrease in manufacturing employment and the rise of the robot? According to the Wall Street Journal, in 2014 most industrial robots were operating in the same countries/regions: Japan (306,700 robots), North America (237,400), China (182,300), South Korea (175,600), and Germany (175,200).
In the same WSJ article, a new generation of robots is profiled. These robots are “smarter, more mobile, more collaborative, and more adaptable.” They are also less bulky and less dangerous for humans to work next to. One might say that the newest generation of robots is acquiring many of the positive qualities of human workers, and that that, combined with many skills humans don’t and can’t possess, makes them the ultimate worker. If robots supersede the work humans can physically do, in a faster, safer, more efficient way, then what will come of the human worker?
Many believe that robots will allow for manufacturers to return to the U.S. from their low-paying, cost-saving plants overseas. They also believe that robots won’t take away from jobs, but rather create them. According to the International Federation of Robotics (IFR), robots actually create millions of jobs. The IFR’s reports oppose the idea that manufacturing jobs are waning. In 2011 article Positive Impact of Industrial Robots on Employment, the author, Metra Martech, stated, “The German and Japanese (automotive) manufacturers who have invested heavily in automation and robots have maintained a lead in the quality market. Germany has increased the number of people employed in the automotive sector.”
The IFR also states that there are many other benefits to robots in manufacturing:
- robots carry out work in areas that would be unsafe for humans.
- robots carry out work that would not be economically viable in a high wage economy.
- robots carry out work that would be impossible for humans.
“The Second Economy”, one in which computers have business interactions only with other computers, is upon us. According the to economist, Brian Arthur, who coined the term, things might not look so bright for the future of the American worker. He states, “If the Second Economy does achieve that rate of growth, it will be replacing the work of approximately 100 million workers. To put that number in perspective, the current total employed civilian labor force today is 146 million. A sizeable fraction of those replaced jobs will be made up by new ones in the Second Economy. But not all of them. Left behind may be as many as 40 million citizens of no economic value in the U.S alone. The dislocations will be profound.”
Others, some who are at the forefront of technology, are also very concerned about the rise of robots. Apple co-founder, Steve Wozniak, is one of the worried. He was recently quoted saying, “Computers are going to take over from humans, no question… Like people including Stephen Hawking and Elon Musk have predicted, I agree that the future is scary and very bad for people. If we build these devices to take care of everything for us, eventually they’ll think faster than us and they’ll get rid of the slow humans to run companies more efficiently.T”
The stuff of sci-fi is becoming a reality. As we humans make the robots that will replace us, only time will tell if that will benefit our race or harm it.
by Jennifer Hart Yim | May 19, 2015 | Blog, Logistics, Strategy, Supply Chain
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics.
Nicole Brooks is an MBA candidate at the University of New Hampshire.
Amazon keeps on innovating.
Just when you think that Amazon offers it all, they keep surprising their customers with more unbelievable plans and ideas to better improve our lives. With a mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices,” Amazon continues to be innovative in an effort towards a bright future. For example, Amazon was an industry leader with the introduction of 1-day shipping, shifting consumers to expect this new luxury as the standard.
In the previous three year’s first quarter financial statements, the company has experienced a decrease in their growth rate: approximately 30% during the first quarter three years ago and down to 20% in the first quarter of last year. This has pushed Amazon to begin considering alternative paths of business if they want to continue experiencing growth. As such, they have started to diverge into the services industry and have developed a platform that is used to match buyers and sellers for essentially all types of goods.
Amazon’s latest innovations include but are not limited to:
Kiva Robots
For the 2014 holiday season, Amazon put their new Kiva robots to work. Over 15,000 were placed inside the US fulfillment centers to “make operations more efficient” during the expected high volume holiday rush. They essentially eliminated the need for people to walk through the aisles to collect the necessary items for a shipment. The Kiva robots are programmed to know the placement of items within the shelving system and bring forth the shelf with the next needed item for the packers. The company’s forward looking decisions are based on Amazon’s future vision for what the industry leader could do next to make itself stand out.
Drones
Despite being turned down by the U.S. Federal Aviation Administration (FAA) in the early months of 2015, Amazon still fully intends to be able to deliver packages to customers utilizing their developed and tested drone technology. The video that can be viewed through the Amazon Prime Air webpage provides customers with an idea of what the drone would look like and what the process would be from the order being received at the warehouse to the package being delivered to someone’s doorstep.
Amazon has named this drone delivery service “Prime Air”. Prime Air has the goal and potentially the capability to offer customers 30 minute delivery. Yes, within a 30 minute time span from receiving an order Amazon wants to process it and be able to deliver those items. Of course, there would be a high premium associated with this, but it would minimize the need for companies to have to make purchases ahead of time, which for small companies, could be very beneficial for their bottom line. Currently, drones are being tested and allowed commercially in Canada as well as a handful of European countries. In Canada, for example, drones are only subject to be used when it is light outside, the weather is good, and the controller can keep the drone in his/her sight.
Amazon Home Services
Amazon formally introduced the Home Services platform to their website last month. This platform essentially is set up in the same manner as their goods and products platform, however instead of being shipped a product at the end, the customer is booking a service, such as plumbers, electricians, TV installation services, etc. This platform allows customers to look at the various offerings and to more easily compare different businesses and contractors based on the value that they perceive the service would ultimately be providing. The different home services, similar to a typical Amazon offering, will also have comments and rankings to help distinguish the variety of offerings.
Amazon Business
In light of the increasing “do-it-yourselfer” trend, Amazon has opened a distribution channel for those seeking high-tech electronic components and parts. In the past, these components would be bought directly through suppliers, authorized distributors, or various parts catalogs. Amazon, which caters to those who prefer to do their shopping online, has expanded their offerings with the Amazon Business platform. Consumers have the ability to create business accounts with multiple user access, set-up and utilize an approval system, and can qualify for free two-day shipping, among other benefits. With this specific addition, Amazon is expanding their platform to further cater to information technology and electronic industries, creating more of a reason for businesses to consider Amazon a one-stop shopping destination.
Amazon Destinations
Also recently announced, Amazon will begin offering an Amazon Destination platform for customers to quickly and easily be able to compare local hotels for a getaway. This is not yet currently available to customers, but once it is, similar to the offering above, will give shoppers an all-encompassing inside look at what the various hotels in the area have to offer as far as rate and amenities upfront.
The Future
At this stage, Amazon is a mature company with a well-developed online shopping platform coupled with industry-leading delivery and logistics offerings. Now with the expansions into service offerings, Amazon has proved that there is no limit to what they can do. Their steps have been logical and it only makes sense that they now spread their platform to consist of more things everyday consumers are looking for. We can already get any item imaginable through their website, why not any service. As the service offerings expand, it would not be a far stretch to say that in the coming years we will be able to plan weddings, book vacations around the world, and even possibly compare medical procedures through Amazon.com.
It’s difficult to accurately predict what Amazon will be doing fifteen years from now, but whatever they are doing, will mostly likely continue to shape consumer expectations and impact the surrounding business and consumer markets in ways we had not thought of beforehand.
by Jennifer Hart Yim | May 19, 2015 | Blog, Logistics, Strategy, Supply Chain
This article is part of a series of articles written by MBA students and graduates from the University of New Hampshire Peter T. Paul College of Business and Economics.
Nicole Brooks is an MBA candidate at the University of New Hampshire.
Amazon keeps on innovating.
Just when you think that Amazon offers it all, they keep surprising their customers with more unbelievable plans and ideas to better improve our lives. With a mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices,” Amazon continues to be innovative in an effort towards a bright future. For example, Amazon was an industry leader with the introduction of 1-day shipping, shifting consumers to expect this new luxury as the standard.
In the previous three year’s first quarter financial statements, the company has experienced a decrease in their growth rate: approximately 30% during the first quarter three years ago and down to 20% in the first quarter of last year. This has pushed Amazon to begin considering alternative paths of business if they want to continue experiencing growth. As such, they have started to diverge into the services industry and have developed a platform that is used to match buyers and sellers for essentially all types of goods.
Amazon’s latest innovations include but are not limited to:
Kiva Robots
For the 2014 holiday season, Amazon put their new Kiva robots to work. Over 15,000 were placed inside the US fulfillment centers to “make operations more efficient” during the expected high volume holiday rush. They essentially eliminated the need for people to walk through the aisles to collect the necessary items for a shipment. The Kiva robots are programmed to know the placement of items within the shelving system and bring forth the shelf with the next needed item for the packers. The company’s forward looking decisions are based on Amazon’s future vision for what the industry leader could do next to make itself stand out.
Drones
Despite being turned down by the U.S. Federal Aviation Administration (FAA) in the early months of 2015, Amazon still fully intends to be able to deliver packages to customers utilizing their developed and tested drone technology. The video that can be viewed through the Amazon Prime Air webpage provides customers with an idea of what the drone would look like and what the process would be from the order being received at the warehouse to the package being delivered to someone’s doorstep.
Amazon has named this drone delivery service “Prime Air”. Prime Air has the goal and potentially the capability to offer customers 30 minute delivery. Yes, within a 30 minute time span from receiving an order Amazon wants to process it and be able to deliver those items. Of course, there would be a high premium associated with this, but it would minimize the need for companies to have to make purchases ahead of time, which for small companies, could be very beneficial for their bottom line. Currently, drones are being tested and allowed commercially in Canada as well as a handful of European countries. In Canada, for example, drones are only subject to be used when it is light outside, the weather is good, and the controller can keep the drone in his/her sight.
Amazon Home Services
Amazon formally introduced the Home Services platform to their website last month. This platform essentially is set up in the same manner as their goods and products platform, however instead of being shipped a product at the end, the customer is booking a service, such as plumbers, electricians, TV installation services, etc. This platform allows customers to look at the various offerings and to more easily compare different businesses and contractors based on the value that they perceive the service would ultimately be providing. The different home services, similar to a typical Amazon offering, will also have comments and rankings to help distinguish the variety of offerings.
Amazon Business
In light of the increasing “do-it-yourselfer” trend, Amazon has opened a distribution channel for those seeking high-tech electronic components and parts. In the past, these components would be bought directly through suppliers, authorized distributors, or various parts catalogs. Amazon, which caters to those who prefer to do their shopping online, has expanded their offerings with the Amazon Business platform. Consumers have the ability to create business accounts with multiple user access, set-up and utilize an approval system, and can qualify for free two-day shipping, among other benefits. With this specific addition, Amazon is expanding their platform to further cater to information technology and electronic industries, creating more of a reason for businesses to consider Amazon a one-stop shopping destination.
Amazon Destinations
Also recently announced, Amazon will begin offering an Amazon Destination platform for customers to quickly and easily be able to compare local hotels for a getaway. This is not yet currently available to customers, but once it is, similar to the offering above, will give shoppers an all-encompassing inside look at what the various hotels in the area have to offer as far as rate and amenities upfront.
The Future
At this stage, Amazon is a mature company with a well-developed online shopping platform coupled with industry-leading delivery and logistics offerings. Now with the expansions into service offerings, Amazon has proved that there is no limit to what they can do. Their steps have been logical and it only makes sense that they now spread their platform to consist of more things everyday consumers are looking for. We can already get any item imaginable through their website, why not any service. As the service offerings expand, it would not be a far stretch to say that in the coming years we will be able to plan weddings, book vacations around the world, and even possibly compare medical procedures through Amazon.com.
It’s difficult to accurately predict what Amazon will be doing fifteen years from now, but whatever they are doing, will mostly likely continue to shape consumer expectations and impact the surrounding business and consumer markets in ways we had not thought of beforehand.
by Fronetics | Mar 11, 2015 | Blog, Marketing, Social Media
How to use social media as an innovation engine.
Innovation is a powerful way to drive growth, but traditional approaches taken by companies to develop innovative products and services are increasingly being found to be unsuccessful in creating growth. The emerging shift in how companies and customers interact is ushering in new practices for companies seeking growth through innovation.
Traditional marketing logic sees the customer and company as separate and detached; the customer is seen as the passive recipient of a company’s product or service offering. The modern marketing paradigm recognizes customers as co-creators of value and collaborators alongside companies in their innovation process. How then can your company successfully engage customers to develop new products and services? How can your company innovate faster? How can your company innovate better? Harness social media as an innovation engine.
Conversations taking place on social networks about brands, companies, products, and services can provide your company with a wealth of information and be a source of innovation – innovation that can drive growth. Here are some dos and don’ts of making social media part of your innovation process.
DO
Monitor conversations about your company and its products and services
What are customers saying? What do customers like? What do they dislike? Are there questions that are repeatedly being asked by customers about your company and/or a specific product or service you offer? By passively listening to these conversations, you can determine how your company and its offerings are being perceived in the marketplace.
Learn about creative ways customers are using your products
Ikea products are constantly being “hacked” or used in ways that the company had not intended. Learning “off-label” uses for your products can help you to identify needs within the marketplace, new marketing opportunities for your products, and can generally get your creative juices flowing.
Look at social media to identify trends
Is there a way that your company can take advantage of specific trends? Can you introduce a new product or service? Can you re-purpose a product or service to meet the demands of a specific trend? Even more basic, if you already have a product or service that is trendy, make people aware that you have what they want. How you ask? Engage them on social media.
DON’T
Be afraid to ask questions
Users engaged with your company on social media can be employed similar to a focus group. Posing thoughtful questions to your followers can elicit responses that are likely to provide valuable insight your company would otherwise have to pay for. Practicing active listening to social media conversations also makes customers feel engaged, valued, and appreciated.
Dismiss feedback provided by customers
Don’t dismiss feedback provided by customers via social media; embrace it and its honesty. Learn from the feedback provided. Engage with customers to learn more. Use the intelligence that you gain from social media to fuel innovation.
Forget about your competitors
What are customers saying about your competitor and their products and services? What do customers like about your competitor’s products? What do they not like? Are your customers using your competitors products in an off-label way? All of this information can be used to fuel innovative for your company.
David Burkus, founder of LDRLB and assistant professor of management at Oral Roberts University, wrote that “in most organizations, innovation isn’t hampered by a lack of ideas, but rather a lack of noticing the good ideas already there.” The conversations taking place via social media offer a wealth of good ideas. Your company can capitalize on the information and intelligence provided, or you can ignore it. If you choose the former you can turn social media into an innovation engine for your company – one that will help your company grow not in spite of, but because of the current environment and customer demands.
