by Fronetics | Nov 19, 2014 | Blog, Leadership, Marketing, Social Media, Strategy, Talent
Networking is often thought of as a (dreaded) job search action item. However, thinking about networking in this manner will leave you at a disadvantage. Networking is an action item necessary for your professional and personal growth.
Those who view networking as more than just a job search must, gain a competitive edge over those who turn to networking only when they are making a job/career change. Glen Llopis puts it this way:
“The more you procrastinate, the more you will find yourself disconnected from the opportunities that may potentially advance your career or allow you to meet the right people.”
How and why does networking matter? Here are five reasons why networking is essential and why connections matter:
- Research has shown that the larger the network, the larger the salary
- Networks beget jobs
- Networks bring opportunities that benefit and feed your career, professional development, and personal interests.
- Networks make people smarter
- Networks make people happy
Moreover, Kathryn Minshew, founder and CEO of The Muse and The Daily Muse, points out that:
“Networks are powerful, and when done right leave you surrounded by a core of individuals who are all rooting for your success and happy to help you.”
One of the greatest networking tools for professionals is LinkedIn. So before you begin, make sure you optimize your LinkedIn profile for success.
by Fronetics | Nov 19, 2014 | Blog, Leadership, Marketing, Social Media, Strategy, Talent
Networking is often thought of as a (dreaded) job search action item. However, thinking about networking in this manner will leave you at a disadvantage. Networking is an action item necessary for your professional and personal growth.
Those who view networking as more than just a job search must, gain a competitive edge over those who turn to networking only when they are making a job/career change. Glen Llopis puts it this way:
“The more you procrastinate, the more you will find yourself disconnected from the opportunities that may potentially advance your career or allow you to meet the right people.”
How and why does networking matter? Here are five reasons why networking is essential and why connections matter:
- Research has shown that the larger the network, the larger the salary
- Networks beget jobs
- Networks bring opportunities that benefit and feed your career, professional development, and personal interests.
- Networks make people smarter
- Networks make people happy
Moreover, Kathryn Minshew, founder and CEO of The Muse and The Daily Muse, points out that:
“Networks are powerful, and when done right leave you surrounded by a core of individuals who are all rooting for your success and happy to help you.”
One of the greatest networking tools for professionals is LinkedIn. So before you begin, make sure you optimize your LinkedIn profile for success.
by Fronetics | Apr 29, 2014 | Blog, Content Marketing, Logistics, Marketing, Social Media, Supply Chain
Content will help you grow your business; by creating and distributing valuable and relevant content in a strategic and consistent manner you can drive profitable customer action. But, it’s not all about you. It’s not all about the content you and/or your business creates. Here’s why content curation is an essential component of a successful content strategy.
The internet is a fire hose stream of content. Being able to navigate the deluge of content and identify the content that is valuable to your customers and to your business is essential. The process of identifying and sharing this content is content curation.
By consistently being able to identify, make sense of, and share content that is important and relevant to your customers and to your industry you will establish your business as a thought-leader and a trusted resource.
A 2014 survey found that 76 percent of respondents reported that content curation positively impacted their business goals in 2013. Ninety percent of respondents predicted that content curation will have a positive impact on their business goals in the upcoming year.
This article was originally published on DC Velocity.
by Fronetics | Apr 1, 2014 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
In the 1970s people were exposed to an average of 2,000 ads per day. Today we are exposed to more than 5,000 ads per day. The barrage of ads has resulted in buyers tuning them out. With buyers no longer paying attention to ads, businesses need to adjust how they find and engage new prospects, and how they establish and maintain long-term relationships with customers.
The solution: content. Why content is king and your business should take an oath of alliance to the kingdom.
Content is inclusive of blogs, white papers, e-books, newsletters, infographics, podcasts, webinars, and video. Creating and distributing valuable and relevant content in a strategic and consistent manner is what will drive profitable customer action.
Valuable and relevant content is not a sales pitch. It is not content that pushes your products and services. Rather, it is content that communicates valuable information to customers and prospects so that they have the knowledge to make better informed decisions. Moreover, it is content that establishes your business as a reliable source of knowledge – as the thought-leader within the industry.
How does this translate into consumer acquisition and retention? When the customer is ready to make a purchase they will reward your company with their business and with loyalty.
Skeptical? B2B companies with an active blog generate 67 percent more leads per month than those who don’t. A study by the Custom Content Council found that 72 percent of marketers think branded content is more effective than advertising in a magazine, 62 percent say it is more effective than advertising, and 69 percent say it is ‘superior’ to direct mail and PR.
Content that will move the needle for your business is valuable content. It is content that is informative, educational, interesting, and speaks to your customer’s emotions and speaks to their pain points. Furthermore, it is content that is delivered consistently over time and at the right time.
Before you start to create content for your business consider this sage advice offered by Arjun Basu: “Without strategy, content is just stuff, and the world has enough stuff.”
Research supports Basu. Companies that have a documented content strategy are more likely to consider themselves effective than companies that don’t have a strategy in place (60 percent v. 11 percent). Similarly, companies who put a person in charge of content marketing were more likely to be successful than those who did not (86 percent v. 46 percent).
How do companies put together and execute a content strategy? Eight percent of B2B marketers outsource content planning and strategy. Sixty-four percent of B2B marketers report that they outsource writing and thirty percent outsource distribution and syndication. Diving down further, 72 percent of large B2B companies (1,000 employees or more) outsource content creation and 34 percent of small B2B companies (10 to 99 employees) outsource content creation.
Content is king. By taking an oath of alliance to the kingdom, your company will attract and retain customers. Your company will realize an increase in leads, short sales cycles, and more loyal customers.
If you’d like to learn more about creating a content strategy for your business and/or about content creation , get in touch.
A version of this article also appeared on DC Velocity
by Fronetics | Apr 1, 2014 | Blog, Content Marketing, Logistics, Marketing, Supply Chain
In the 1970s people were exposed to an average of 2,000 ads per day. Today we are exposed to more than 5,000 ads per day. The barrage of ads has resulted in buyers tuning them out. With buyers no longer paying attention to ads, businesses need to adjust how they find and engage new prospects, and how they establish and maintain long-term relationships with customers.
The solution: content. Why content is king and your business should take an oath of alliance to the kingdom.
Content is inclusive of blogs, white papers, e-books, newsletters, infographics, podcasts, webinars, and video. Creating and distributing valuable and relevant content in a strategic and consistent manner is what will drive profitable customer action.
Valuable and relevant content is not a sales pitch. It is not content that pushes your products and services. Rather, it is content that communicates valuable information to customers and prospects so that they have the knowledge to make better informed decisions. Moreover, it is content that establishes your business as a reliable source of knowledge – as the thought-leader within the industry.
How does this translate into consumer acquisition and retention? When the customer is ready to make a purchase they will reward your company with their business and with loyalty.
Skeptical? B2B companies with an active blog generate 67 percent more leads per month than those who don’t. A study by the Custom Content Council found that 72 percent of marketers think branded content is more effective than advertising in a magazine, 62 percent say it is more effective than advertising, and 69 percent say it is ‘superior’ to direct mail and PR.
Content that will move the needle for your business is valuable content. It is content that is informative, educational, interesting, and speaks to your customer’s emotions and speaks to their pain points. Furthermore, it is content that is delivered consistently over time and at the right time.
Before you start to create content for your business consider this sage advice offered by Arjun Basu: “Without strategy, content is just stuff, and the world has enough stuff.”
Research supports Basu. Companies that have a documented content strategy are more likely to consider themselves effective than companies that don’t have a strategy in place (60 percent v. 11 percent). Similarly, companies who put a person in charge of content marketing were more likely to be successful than those who did not (86 percent v. 46 percent).
How do companies put together and execute a content strategy? Eight percent of B2B marketers outsource content planning and strategy. Sixty-four percent of B2B marketers report that they outsource writing and thirty percent outsource distribution and syndication. Diving down further, 72 percent of large B2B companies (1,000 employees or more) outsource content creation and 34 percent of small B2B companies (10 to 99 employees) outsource content creation.
Content is king. By taking an oath of alliance to the kingdom, your company will attract and retain customers. Your company will realize an increase in leads, short sales cycles, and more loyal customers.
If you’d like to learn more about creating a content strategy for your business and/or about content creation , get in touch.
A version of this article also appeared on DC Velocity
