by Fronetics | Oct 15, 2018 | Blog, Content Marketing, Logistics, Marketing, Strategy, Supply Chain
Content creation requires time, money, and creativity. Here are 6 creative ways to repurposing existing content that will ensure you get the maximum value out of your work.
You could say I’m “scrappy.” My mom always says that I can stretch a dollar farther than anyone she knows. That also applies to my professional life, particularly when it comes to content creation.
[bctt tweet=”Different people consume content in different ways, so really you’re just trying to meet everyone in your audience where they are. ” username=”Fronetics”]
We spend a lot of resources to create content, so I want to use it in as many ways as possible. It’s not cheating. Different people consume content in different ways, so really you’re just trying to meet everyone in your audience where they are. Here are my favorite 6 ways to repurpose content:
1) Turn a webinar into a video tutorial
Webinars are a great way to enhance your reputation as a thought leader since they offer attendees valuable, exclusive knowledge. The downside of webinars is that by nature, they only happen once at a scheduled time. But the content you create doesn’t have to go to waste. By turning your webinar content into a YouTube video you help ensure that your content gets to as many site visitors as possible — and it makes ideal fodder for sharing on your social media channels.
2) Turn blog posts into guides
If you’re posting regular blog content that’s tailored to the needs of your audience, chances are you’ve blogged a lot about a specific topic. Consider consolidating posts within a particular topic into a how-to guide. You may have to update older posts, particularly when it comes to data and specifics, but you don’t have to reinvent the wheel. How-to guides lend themselves particularly well to email marketing.
3) Reframe a key issue
Particularly for think pieces or opinion posts, reframing a topic from a different perspective is an effective way to reuse existing material. For example, a post on how millennials are reshaping the supply chain can be reframed as a set of suggestions for how to attract millennial talent to your company.
4) Turn internal data into a case study
There’s no reason that the data you collect for internal research can’t go to work for you in your content marketing efforts. Use your data to create a case study demonstrating how your products or services made a difference for a client.
5) Turn an interview into an eBook
Have you interviewed an industry expert or one of your executives for a blog post? Interviews are one of the easiest types of content to edit, especially if you conduct them via email. Repackaging an expert interview into an eBook is a snap. Supplement quotes with data and you’ve got a valuable tool for site visitors to download.
6) Use statistics to create an infographic
Infographics are one of the most effective was to disseminate content — and prime candidates for re-sharing on social media. In addition to case studies, infographics are a great way to make use of internal data. Present your research in this compelling format and share it on your social media outlets.
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by Fronetics | May 25, 2016 | Blog, Content Marketing, Marketing, Strategy
Fronetics’ eBook lays out how to create a content marketing strategy that drives profitable customer action.
We hear it time and again: Clients want to participate in content marketing but are having trouble making it work for them. In fact, 70% of B2B marketers report their content marketing efforts are not successful.
The research is clear on why that is the case. Companies who have a documented content marketing strategy report significantly greater success than those without a strategy or those with an undocumented strategy. Yet only 32% of B2B marketers have a documented strategy in place.
Fronetics’ latest eBook directly addresses this concern. 12 Elements of an Effective Content Marketing Strategy is a resource for companies who want to launch a content marketing program that works — and for those who want their existing programs to achieve better results. The eBook offers a 12-step guide to creating a documented strategy that will be effective for your business. You will learn:
- How your business can benefit from content marketing
- The basic elements you need to create an effective content marketing strategy
- How to make your content stand out
- How to create a content marketing strategy that will drive profitable customer action
Download the ebook if you are interested in building a content marketing strategy that will generate leads, increase sales, and help grow your business.
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![DIY fail-proof content marketing strategy [eBook]](https://www.fronetics.com/wp-content/uploads/2024/10/content-marketing-strategy-1080x675.jpg)
by Fronetics | Jun 16, 2015 | Blog, Content Marketing, Marketing, Strategy
95% of B2B enterprise marketers and 86% of B2C marketers use content marketing. The down and dirty is that content marketing works. Content marketing attracts leads and converts leads to customers – and it does so at a lower cost than traditional marketing (and in a much less invasive manner). Here are some cold hard stats:
- 80% of business decision-makers prefer to get information from articles rather than through advertisements
- Inbound leads cost 60% less than outbound leads
- Adopting an inbound strategy doubles average website conversion rates, from 6% to 12%
The reality is that content marketing works. Customers are no longer responding to interruption-based marketing as they once did. They’re ignoring overt sales pitches and looking instead to peers, social networks, and search engines. In short, it’s all about content these days. Companies within every industry – from fashion to fishing – are creating and curating relevant and valuable content and using it to engage prospects and connect with customers.
We have created a DIY fail-proof strategy for connecting with prospects and building brand awareness by creating and distributing amazing content – our content marketing eBook. Earn the attention of your prospects and customers by using this checklist to develop a solid content marketing strategy. In it, you’ll find step-by-step instructions, templates, lists, and samples to get your content marketing program up and running.
by Fronetics | Jul 1, 2014 | Blog, Content Marketing, Marketing, Strategy
Content can grow your business.
How can content such as blog posts, white papers, eBooks, newsletters, infographics, podcasts, webinars, and video grow a business? Content can grow your business by increasing your search engine ranking, positioning your company as an industry leader, attracting new customers, and helping you retain current customers.
Not convinced? B2B companies with an active blog generate 67% more leads per month than those who don’t. What’s more, a study by the Custom Content Council found that 72% of marketers believe branded content is more effective than advertising in a magazine, 62% believe it is more effective than advertising, and 69% believe it is ‘superior’ to direct mail and PR.
Not all content is equal. Not all content will help you grow your business.
Content that will move the needle for your business is valuable content. It is content that is informative, educational, interesting, and speaks to your customer’s emotions and speaks to their pain points. Valuable content is not a sales pitch. Furthermore, valuable content is content that is delivered consistently over time and at the right time.
Strategy is vital
A 2014 study of B2B marketers found that companies who have a documented content strategy in place are more likely to consider their efforts to be effective than companies who do not have a documented strategy in place (60 percent vs. 11 percent).
The 12 steps to creating a content strategy that will help your company drive profitable customer action are:
- Put someone in charge
- Define your goals
- Define your audience
- Define your metrics
- Identify the right distribution channels
- Create a publishing calendar
- Create content
- Curate content
- Distribute content
- Engage with customers and prospects
- Track and analyze metrics
- Make adjustments as necessary
Want to learn more about these 12 steps and creating an effective content strategy? Download our eBook.
by Fronetics | Jul 1, 2014 | Blog, Content Marketing, Marketing, Strategy
Content can grow your business.
How can content such as blog posts, white papers, eBooks, newsletters, infographics, podcasts, webinars, and video grow a business? Content can grow your business by increasing your search engine ranking, positioning your company as an industry leader, attracting new customers, and helping you retain current customers.
Not convinced? B2B companies with an active blog generate 67% more leads per month than those who don’t. What’s more, a study by the Custom Content Council found that 72% of marketers believe branded content is more effective than advertising in a magazine, 62% believe it is more effective than advertising, and 69% believe it is ‘superior’ to direct mail and PR.
Not all content is equal. Not all content will help you grow your business.
Content that will move the needle for your business is valuable content. It is content that is informative, educational, interesting, and speaks to your customer’s emotions and speaks to their pain points. Valuable content is not a sales pitch. Furthermore, valuable content is content that is delivered consistently over time and at the right time.
Strategy is vital
A 2014 study of B2B marketers found that companies who have a documented content strategy in place are more likely to consider their efforts to be effective than companies who do not have a documented strategy in place (60 percent vs. 11 percent).
The 12 steps to creating a content strategy that will help your company drive profitable customer action are:
- Put someone in charge
- Define your goals
- Define your audience
- Define your metrics
- Identify the right distribution channels
- Create a publishing calendar
- Create content
- Curate content
- Distribute content
- Engage with customers and prospects
- Track and analyze metrics
- Make adjustments as necessary
Want to learn more about these 12 steps and creating an effective content strategy? Download our eBook.
