How Amazon’s HQ2 Search Could Change Cities for the Better

How Amazon’s HQ2 Search Could Change Cities for the Better

Cities should consider Amazon’s HQ2 search criteria as a roadmap for attracting innovative companies, empowering residents, and driving a healthy local economy.

We’re living through a seismic shift in the way business transactions are being conducted. E-commerce is now king. We might be tempted to think the decline of retail equates to business transactions being moved from physical space to a digital world. Will our cities and the shops that line their streets become obsolete in the face of e-commerce?

Amy Liu and Mark Muro of the Brooking Institute’s Metropolitan Policy Program contend that if Amazon’s recent search for a second headquarters (“HQ2”) has anything to show us, it’s that America’s cities still have an important role to play in the future of e-commerce.

How cities could change

Liu and Muro suggest cities take a close look at Amazon’s selection criteria for HQ2’s location and extrapolate the best ways to “build up the fundamental assets prized by innovative firms and industries.” In this way, cities can best “garner a bigger share of high-tech growth,” and furthermore, be a part of our nation’s gaining “a competitive foothold in the digital future.”

Liu and Muro draw four main takeaways from Amazon’s city selection criteria:

  • Capacity to produce skilled, technical talent
  • Access to domestic and global markets through modern infrastructure
  • Connected and sustainable placemaking
  • Culture and diversity

Cities that boast these characteristics will have the best chance at attracting the kind of companies that will shape the future of how we do business — e-commerce and beyond. These companies will employ and empower local talent. And not just highly skilled talent. I can’t help but think of this recent Wall Street Journal article about the impact that Amazon’s presence has had on Fall River, Massachusetts.

Such employment opportunities will attract new residents. New residents will boost the local economy. Strong local economies boost the health and well-being of the community. And the positive benefits snowball from there.

I’m speaking in generalizations here, but cities stand to gain quite a bit from considering Amazon’s HQ2 search criteria. Of course, there are plenty of negatives to making way for the Amazons of the world — the decline of Main Street being one of them. But if the digital world plays an increasingly important role in the ways we conduct business and commerce, isn’t there value in strategizing around it?

Related posts:

New Call-to-action

What Are the Supply Chain Impacts of Amazon’s Whole Foods Acquisition?

What Are the Supply Chain Impacts of Amazon’s Whole Foods Acquisition?

Amazon’s foray into the grocery space has larger implications for its overall strategy, and the possible benefits for the eCommerce goliath are diverse.

This guest post comes to us from Argentus Supply Chain Recruiting, a boutique recruitment firm specializing in Supply Chain Management and Procurement.

Big news out of the grocery retail world as Amazon has announced its acquisition of major organic foods retailer Whole Foods Market – for an eye-popping $13.7 billion sale price that doesn’t look so massive given Amazon’s $136 billion sales volume in 2016.

Analysts across the retail industry are talking about the huge implications of this sale for a retail industry that many say is in the middle of a major meltdown, in part owing to Amazon’s massive growth in the eCommerce space. This foray into the grocery business is a big challenge to companies like Target, Wal-Mart, and others, and also a sign that reports of brick and mortar retail’s demise might be greatly exaggerated.

Anyone following the industry probably isn’t completely surprised by the acquisition, which serves as another example of Amazon’s constantly widening footprint across all aspects of  Supply Chain. It follows on the company’s gradual conquest of the logistics space over the last few years, including the licensing of 20 Boeing 767 air cargo jets, the acquisition of wholesale shipping licenses, and forays into trucking.  It shouldn’t be so surprising that the company is seeking to put one of the final puzzle pieces in place towards a completely vertically-integrated retail Supply Chain by buying brick and mortar stores – while also buying a major staging ground to improve its last-mile logistics, which is often said to be the “holy grail of eCommerce.”

It all fits into analysts’ understanding of Amazon’s quest for world domination.

That being said, the specific acquisition of a healthy lifestyle brand like Whole Foods is intriguing for sure. This is a brand with major goodwill and solid growth as consumers have looked to healthier choices over the past several years, so it makes sense from that perspective. But as many outlets have reported, Amazon’s foray into the grocery space has larger implications for its overall strategy, and the possible benefits for the eCommerce goliath are diverse. As Supply Chain 24/7 put it, this move is more than a disruption to retail – it could be a disruption to all of society.

Woah.

So let’s dive in: what is Amazon’s medium and long game with this acquisition? What are the possible benefits to the company and the potential disruption?

  • Amazon gets to reap the sales of a popular and upscale grocery brand.
  • It brings Amazon a step closer to perfecting its last-mile delivery strategy, which has been difficult to execute for high-turnover perishable items like groceries.
  • It expands the company’s distribution network, adding 440 refrigerated warehouses within 10 miles of 80 percent of the population.
  • It allows Amazon to place pressure on food suppliers’ profit margins by being even larger.
  • It obviously gives the company more physical, brick and mortar presence, which allows it to eliminate some of its disadvantages compared to brick and mortar chains – for example the fact that people shopping online on Amazon can’t try on clothes or select fruit. The company has already dipped its toe into the brick and mortar waters with its Amazon Bookstores, now up to eight locations, but this represents a full-blown cannonball into that space, selling way more than just books.
  • It allows the company to digitize the strongest parts of Whole Foods’ brick and mortar experience, adopting a hybridized approach at the same time as Wal-Mart looks to become more like Amazon.
  • It allows the company a larger testing ground for its Amazon Go app, which allows customers to pay for grocery goods using a smart phone without ever interacting with a checkout counter. This has negative employment implications, obviously, for retail workers long-term.
  • It gives the company more “touch points” with shoppers and avenues to sell higher-margin goods such as Kindle devices in grocery stores.
  • It also delivers a massive new client to Amazon Web Services, a client who is currently using Microsoft’s Azure Cloud platform.
  • It puts a number of Amazon’s biggest retail rivals on notice, including Target, Wal-Mart, and others, that they can expect more price competition.

When this move was reported, it sent stocks for Canadian grocery companies into a conniption, with some companies losing 3.5% of their value in a day’s trading. American grocery companies didn’t do much better, with Target, Walmart and Kroger all losing value as well. Whatever the outcome, it looks like this year’s retail industry upheavals might just be a taste of what’s to come.

This post originally appeared on the Argentus blog

Related posts:

New Call-to-action

Top 5 Trends to Know to Compete with Amazon’s Supply Chain

Top 5 Trends to Know to Compete with Amazon’s Supply Chain

Supply chains must accept that they cannot equal the power of Amazon’s supply chain without embracing these new trends.

This guest post comes to us from Adam Robinson, marketing manager at Cerasis, a top freight logistics company and truckload freight broker.

Amazon’s supply chain continued push deeper into new and existing markets will define additional trends in the supply chain throughout the coming year. While supply chain entities struggle to stay competitive with the e-commerce giant, more organizations will look for ways to eliminate inefficiencies and boost operations. Fortunately, these five trends may alleviate some of the strains of competition by giving supply chain partners an advantage in the global market.

Top 5 Trends to Know to Compete with Amazon’s Supply Chain

1. Robotics Will Grow More Versatile.

Amazon’s purchase of Kiva Robots changed the landscape of robotics in the supply chain. However, new companies are being created and developed to fill the void. The robotics company Starship released a robot that delivers meals and groceries to people in Euro metro markets. Meanwhile, Lowe’s has created the LoweBot, which boosts customer service, explains Dan Gilmore of Supply Chain Digest.

More companies are turning to robotics to find new ways to bridge the divide between a dwindling number of customer service representatives, including store associates, and maintaining around-the-clock operations. Across the spectrum, robotics will become more versatile and accessible. In other words, robots will gain new movements, capable of picking items from shelves in warehouses and storefronts.

Per IDC Manufacturing Insights, the use of robotics will become more platform based through robot-as-a-service, reducing costs of deployment and maintenance. Furthermore, the speed of operation of robots will increase more than 30 percent by the end of 2017. Clearly, robotics will become more important in 2017 than during any previous year.

2. Technology Will Reshape Procurement Practices.

Better procurement practices translate into better overall sales, but the role of procurement in driving sales’ statistics will change throughout 2017. Today, procurement drives up to 67 percent of sales, explains Johnathan Webb of Forbes magazine, as procurement professionals look for innovative ways to produce effective, superior products.

For example, Johnson & Johnson procurement professionals actively review market trends before making purchases. Upon identifying these trends, a correct forecast of supply demands can be generated. Thus, the role of procurement has become more focused on being physically involved in market news and research, not just signing purchase orders in an office.

3. More Businesses Will Create E-Commerce Platforms.

Amazon’s supply chain empowered the e-commerce market by giving everyone an opportunity to sell their goods online, which has made competing with Amazon difficult at best. Amazon’s supply chain expansion culminated in more companies looking to enter e-commerce without giving shares to Amazon. Companies expanded e-commerce and omnichannel solutions simultaneously as well, reports Steve Banker of Logistics Viewpoints.

For example, Walmart and Kmart redesigned their mobile e-commerce interface for consumers, making shopping and purchasing online easier and integrated with major companies. A simple search for a product on Walmart.com reveals partnered listings with Wayfair and third-party sellers, much like Amazon’s current vendor options. Moreover, customers can make purchases online and have them shipped to the store or their home. At Walmart, customers can even pick up orders without ever getting out of the car now. Ultimately, more businesses will seek out partnerships with bigger companies to stay competitive with Amazon’s bare price points and ease of use.

4. User Preferences Will Enhance Mobile Management Systems.

Traditional warehouse management systems (WMS) lacked integration with other systems. Procurement strategy was not always evident. Accessibility of systems depended on in-house IT departments, and upgrading access terminals could cause extreme delays and problems in operations. However, newer management systems, such as a comprehensive transportation management system (TMS) that integrates warehouse management with transportation management, are starting to offer more accessibility and personalization options.

In other words, accessibility and personalization allow warehouse managers and staff members to define metrics relevant to new products and current operations, test new processes, and effectively manage the flow of goods. Similarly, new mobile options, ranging from Android tablets to compact barcode scanners, will reduce inconsistencies and errors across the supply chain, explains IRMS 360. Paired with the advancements of predictive analytics and the Industrial Internet of Things (IIoT), more data will result in more efficient processes, creating a positive feedback loop throughout an organization.

5. Contingency Planning Will Become a Standard Practice.

Amazon’s supply chain has proven that not planning will result in the failure of small and medium-sized businesses. Furthermore, natural disasters reap $211 billion from the global supply chain annually. Having a larger global footprint is how Amazon’s supply chain has been able to maintain operations in the face of natural or man-made disasters. This is contingency planning.

The IIoT empowers contingency planning by giving supply chain entities real-time data from an endless number of sources, which range from online browsing data to point-of-sale data. Consequently, supply chains can react appropriately and divert resources to maintain operations. But, the key to utilizing this information lies in knowing what to do and how to do it when an event occurs. In other words, more companies will diversify distribution, supplier and storage networks throughout 2017 to prepare for what might happen in the future.

The Big Picture.

Supply chains must accept that they cannot equal the power of Amazon’s supply chain without embracing these new trends. New technologies are great, but chances are Amazon has already implemented them. Rather than falling into despair, you can use these trends to re-evaluate processes and practices in your organization, which will help you stay competitive with Amazon.

The complexities of the global supply chain rely on your willingness to take advantage of new trends and technologies today, as well as tomorrow, so do not squander this opportunity.

Related posts: